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These slides accompany LexBlog's recorded webinar, available at https://vimeo.com/lexblog/top5. The way you used to build your business simply doesn't work anymore. Referrals, local meetings and lunches won't get you where you need to go. The marketplace is too crowded and your potential clients are too discerning and time constrained. In this free webinar licensed attorney, Kevin McKeown will walk through how blogging can create the visibility online that today's lawyers need. Law firm CMO Eric Fletcher will offer additional insight into how building an online network to demonstrate subject matter expertise will take lawyers and firms to the next level. After you've reviewed the slides and watched our webinar recording, please provide us with some quick feedback so we can improve future LexBlog client webinars. Survey Link: http://surveymonkey.com/s/LexBlogTop5
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Top 5 Reasons Lawyers Should BlogMarch 26, 2014
Kevin McKeownPresident, LexBlog
Eric FletcherChief Marketing Officer
Twitter hashtag: #LexBlogTop5
Meet the Presenters
2© 2014 LexBlog, Inc. Proprietary
Kevin McKeownPresident, LexBlog
Eric FletcherLaw firm CMO
kpm@lexblog.com
@kevinmckeown
Blog: Leadershipcloseup.com
erfletcher@gmail.com
@ericfletcher
Blog: Marketingbrainfodder.com
Today’s Agenda
“Old School” Networking
Networking in the “New Normal”
Top Five Reasons Lawyers Should Blog
Your Call to Action
Hit us with questions
© 2014 LexBlog, Inc. Proprietary 3
LexBlog Core Beliefs
Building online visibility is imperative for driving business development today
Authentic online engagement accelerates relationships and word of mouth
A lawyer’s best work comes via relationships and word of mouth
© 2012 Vertafore, Inc. Proprietary 4
“Old School” Networking
© 2014 LexBlog Inc. Proprietary 5
Lunches Meetings Rotary Local
events
The internet is changing how we do business
© 2014 LexBlog Inc. Proprietary 6
How are you adapting?
Networking in the “New Normal” Today
Writing Best Way to Demonstrate Expertise
© 2014 LexBlog, Inc. Proprietary 7
“The ease of blogging puts your name and expertise on the internet to potential clients who are searching for that particular expertise.”-Keith McMurdy, Partner, Fox Rothschild
"Blogging enables me to share what I know in a way that’s far more immediate and far more effective than your basic press release.” Bill Marler, Partner, MarlerClark
© 2014 LexBlog Inc. Proprietary 8
Poll Question
Top 5 Reasons Lawyers Need to Blog
1. You Cannot Afford Invisibility
© 2014 LexBlog, Inc. Proprietary 10
Photo by mondi
2. Share Your Expertise Exponentially
© 2014 LexBlog, Inc. Proprietary 11
3. Your Future Clients Are Googling You
© 2014 LexBlog, Inc. Proprietary 12
78% of executive-level buyers go online to look for legal counsel
In person referrals still confirmed online
© 2014 LexBlog Inc. Proprietary 13
Exercise
Search: Eric Fletcher
© 2014 LexBlog, Inc. Proprietary 14
Search: Kevin McKeown
© 2014 LexBlog, Inc. Proprietary 15
4. Your Competition is Already Doing It
© 2014 LexBlog, Inc. Proprietary 16
Attorneys from AmLaw 200 firms publish a total of 660 blogs, a 71 percent increase over 2010.
5. Be More Profitable
© 2014 LexBlog, Inc. Proprietary 17
Your Call to Action
Bring to life online what makes you unique – blogging is a great way to demonstrate your passion, authority and expertise.
Homework 2014 Report on the State of the Legal M
arket by Georgetown Law (PDF)
The Nature of Disruptive Innovation in Professional Services (Video)
18© 2012 Vertafore, Inc. Proprietary
Disruptive Innovation Conference
© 2014 LexBlog, Inc. Proprietary 19
Questions??
??
?
? ?
© 2013 LexBlog, Inc. Proprietary 20
LexBlog
Empowering lawyers to network online Helping lawyers drive powerful business
development for more than 10 years World’s largest network of professional blogs
on lxbn.com Recognized as industry’s authority on social
media marketing Publishing more than 60,000 blog posts from
8,000 authors on lxbn.com
Lexblog.com | lxbn.com | 800-913-0988
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