Top 4 Tips for the Holiday Shopping Blitz

Hosted byHussein Zayan, Account Manager

Top 4 Tips for the Holi-dayShopping Blitz

AGENDA:

1. Trends to look out for this holiday season

2. Four tips to get your holiday campaign underway

3. Customer Spotlight

4. Next steps and Q&A session

Trends to look out for this holiday season

► Around 87% of online shoppers plan to shop the same amount or more than last holiday season

► According to Forrester, 53% of purchases will be influences by E-retail this year

► Internet Retailer show 1 out of every 3 of the top 25 E-retailers missed order shipment deadlines last holiday season

Tip 4: Be creative with your holiday creative

Tip 2: Spread holiday cheer across devices

Tip 3: Expand your reach with TW, FB and CRM

retargeting

Tip 1: Implement segmentation strategy and re-engagement tactics

Four tips to prepare you for the holiday season

Tip 1: Implement segmentation strategy and re-engagement tactics

Increase CPM bids and frequency caps

Holiday best practices timeline

Holiday retroactive segmentation strategy

Holiday loyalty campaign strategy

► Target customers who have purchased in the past

► Things to keep in mind:► How long does shipping take typically?► Average time for repeat purchase?

► Creative should incentivize customers to purchase again► New products/inventory!► Buy again and get free shipping!

Tip 2: Spread holiday cheer across devices

Holiday mobile strategy

3 of every 4 smartphone owners will use their devices to research and make purchases

1 in 3 holiday purchases will be made on a mobile device

Capture your on-the-go audience to driveconversions and increase ROI

In a recent survey, 40% of consumers say they purchase more from retailers that deliver a personalized, cross-channel shopping experience.

Spread holiday cheer across devices

“We know our customers are living in a multi-screen world, and engaging with us across multiple devices. We wanted to ensure that we were creating a seamless advertising and purchasing experience regardless of the device.”

— Casey Ueberroth, Senior VP of Marketing at Preferred Hotel Group

Tip 3: Expand your reach with TW, FB and CRM retargeting

Target holiday shoppers through Twitter

Twitter has custom ads to solve for different marketing objectives

Mobile App Card Lead Generation CardWebsite Card

Target holiday shoppers through Facebook

News feedEncouraging numbers vs. web retargeting

► News feed on desktop: CTR is 8.1x higher than web retargeting

► News feed on mobile: CTR is 9.1x higher than web retargeting

► News feed on desktop: 24% lower CPC than web retargeting

► News feed on mobile: 70% lower CPC than web retargeting

Facebook Best Practices

► A/B test ad copy by setting up multiple ads with different copy variations

► Newsfeed is great for social aspect

► Right-hand Column great for exposure with cheaper CPMs

► Rotate creative for every holiday event

CRM retargetingExpand your reach to unlock even more sales

CRM retargeting enables brands to leverage their valuable CRM and offline data to

reach potential customers who haven’t visited their site across the web and Facebook.

How does it work?Understanding CRM retargeting

We partner with LiveRamp, the leading

data onboarding company, to safely and

securely map email addresses from

your CRM database to cookies. These

cookies are used to build users

segments that can then be precisely

targeted with your ads.

Multi-channel domination holiday checklist

Standard Web Retargeting

Facebook

Twitter

CRM Retargeting

Mobile

Tip 4: Be Creative with your holiday creative

Holiday creative best practicesRefresh creative every month

► Creative with a strong CTA– Ads with a strong CTA drove a 32% higher click conversion rate

► Generally ads with models perform better

► Keep ads holiday themed

► Always highlight sale promotion during the holiday

LiquidAds to scale personalized advertising

AdRoll’s LiquidAds have demonstrated up to a 44% lift in ROI over static retargeting

“We were able to launch a campaign with LiquidAds in a matter of minutes, without an engineer. We also really appreciate AdRoll’s great customer service throughout the process.”

— Chip Tolaney, President, Cultural Elements

Offer a dynamic holiday experience

static: .17% averageAd

Format

LiquidAds: see up to 115% increase in CTR

Alex and Ani spiked sales during holidays

“Alex and Ani had a high concentration in social which is an area where AdRoll was a top performer. Working with AdRoll has been efficient, effective, and seamless.”— Kristin Fernholz, Managing Partner at Fashmark

► Experienced a 6.1x ROI

► Ads with the holiday promotions drove click conversion rate to 5x higher than average—resulting in a 14.6% Click Conversion Rate

RecapRecommendations too good to re-gift

You will see higher ROI from holiday specific creative that clearly shows your special promotions and offerings.

The holiday season is very competitive. Increase your CPM bid for a greater chance to reach shoppers.

Competitors will likely be making a strong holiday push. Make sure that you stand out by being in front of your visitors as often

as possible.

App downloads can increase the lifetime value of a customer and encourage them to view more of your products through their

handheld device.

Make themed creative

Increase CPM bids

Increase frequency caps

Incorporate mobile

Use your own site data to retarget visitors on the web’s largest inventory sources on Facebook and Twitter.

Social platforms

It’s common to remove converted visitors from your retargeting campaign but the holidays are the one time to retarget them.

Target past purchasers

For more tips, download the 2014 Holiday Strategy Guide:

bit.ly/2014holidayguide

Thank you and Q&A

For additional questions or to set up a holiday retargeting campaign, contact:

delight@adroll.com or your account rep.

Hussein ZayanAccount Manager/Apparel Vertical Lead

hussien.zayan@adroll.com