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Vietnam Market Snapshot
Vietnam Mobile game market insight
Gamers’ behaviors research
About us
Vietnam Market Snapshot
Vietnam, the Largest game market of South East Asia 2013 (Based on Revenue – in Million USD)
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Vietnam Thailand Indonesia Malaysia Philippines Singapore
Source: Top 100 Countries by Game Revenues - Newzoo
Source: Top 100 Countries by Game Revenues - Newzoo
Vietnam is ranked at 6th of the Largest Game Market in Asia (based on Revenue, follows China, Japan, Korea, Taiwan and India)
and 25th in the world
Total Population: 91,519,000
Urban: 31%, Rural: 69%
Internet Users: 30,858,742 Internet Penetration: 34%
Source: Wearesocial.sg, Internetworldstats report
Source: Wearesocial.sg, Internetworldstats report
Source: Wearesocial.sg, Internetworldstats report
Cheapest fee for Internet and 3G in region:
Source: Wearesocial.sg, Internetworldstats report
Source: GameK.vn – Survey on Game market 2014
The 2013-2014 Compound Annual Growth Rate (CAGR)
For the mobile game segment (37.3%) is almost
3.5 times higher than the industry as a whole (10.6%)
Source: GameK.vn – Survey on Game market 2014
Growth rate from 2013 to 2014 is 37.3%
and is predicted to reach approximatey 50% in 2016
Source: GameK.vn – Survey on Game market 2014
Source: GameK.vn – Survey on Game market 2014
Source: GameK.vn – Survey on Game market 2014
Vietnam Mobile game market insight
Source: GameK.vn – Survey on Game market 2014
Source: GameK.vn – Survey on Game market 2014
Source: GameK.vn – Survey on Game market 2014
Source: GameK.vn – Survey on Game market 2014
Source: GameK.vn – Survey on Game market 2014
Source: GameK.vn – Survey on Game market 2014
Gamers’ behaviors research
Source: GameK.vn – Survey on Game market 2014
Source: GameK.vn – Survey on Game market 2014
Source: GameK.vn – Survey on Game market 2014
PR pitch: • Convert rate • Active user • They may not install the game right away but
encourage them to click on the ads and install later • Effect on both iOs and Adroid
Source: SohaPay
Source: GameK.vn – Survey on Game market 2014
Source: GameK.vn – Survey on Game market 2014
Source: GameK.vn – Survey on Game market 2014
Source: GameK.vn – Survey on Game market 2014
Source: GameK.vn – Survey on Game market 2014
About us
100% private own company
15 mil Mobile users
10,000+ Online & mobile advertisers
100,000+ Small business merchants
12 mil e-commerce visitors & buyers
Largest Ads network with 130+ top publishers in Vietnam, 30 of them are exclusive
22 leading products with presence in 20+ verticals; 14 sites are in Top 100 in Vietnam
(news, finance, family, teenage, auto, high-tech, online advertising, B2C and C2C, content consumption mobile)
31 mil internet users, 95% of Vietnam Internet User
1400+ Employees – Located in 10 cities
Investors:
Leading in Games, Media, Online Ads, E-commerce, Online payment and Cloud service
Top 3 Store for Jail-broken Devices
Biggest Online Ads Company
#1 Game Online News
#1 Payment Services
• Local solution for App distribution on both iOS/Android
• Dominated 40% market share, 90% audience
• Competitive Price
• +3 Mil unique audience • Trend setting
• 30% of Total online transaction • Simple-Flexible–Safety
• Specific Mobile Payment solution
• 95% of Total Impression on Mobile
Unique Competitive Advantages
and more...
iGa (斗斗堂)
• Mobile game of the year Award - 2013
• Launched Feb, 2013
• Genre: PvP casual shooting
• Developer: Tsixi
• Number of servers: 55
• Player: 937.400
• Peak DAU: 36.186
Ngo Khong Truyen Ky (仙变)
• Number #1 MMORPG game on mobile
• Launched Feb, 2014
• Genre: MMORPG
• Developer: MooGame
• Highest number of servers: 82 (#1 in this genre)
• Player: 495.000
• Peak DAU: 23.582
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