Tilt All Day - Design Case Study

TILT ALL DAY

'Design is creativity with strategy'

At Social Squared we dazzle our clients by creating

fabulous designs that are responsive & have a visual

appeal which entice their audience.

Our forte includes Brochure Designing, Logo Designing,

Business Cards, Newsletter, Flyer Designing and more.

PROJECT TITLE

CLIENT

A Restobar

With its exposed brick walls and low key lighting, Tilt All

Day creates an elegantly rustic atmosphere which is a

pleasure to soak in for everyone. The high European

ceilings, exotic cocktails, and its wide exhaustive wine

menu, Tilt all day becomes a perfect place to unwind

your day. Transforming into a perfect party destination

over the weekends, Tilt All Day is the obvious choice of

many and is soon becoming one of Bombay’s

legendary restaurants.

DESIGN BRIEF

Till All Day walks an extra mile in creating a memorable

dining experience for its patrons by creating exclusive &

limited menu cards for special occasions like :

- Valentines Day

- Christmas

- ICC Cricket World Cup 2015

- All Thing Nice Wine Week 2015

Design Requirement :

To design and develop menu cards which reflect the

theme of the occasion, elegant, premium looking,

memorable and inviting

RESEARCH & MOOD BOARD CREATION

We unleashed our thirsty creative minds to primary and

secondary research and ensured we get the most

impactful visual solutions possible.

• Primary Research

- Visit client to get an understanding his requirement

- Study existing menu cards

- Study competitors menu cards

• Secondary Research

- Internet search for Theme menu cards

- Study color schemes for each theme

• Mood Board Creation for Design Inspiration

CONCEPT CREATION

We created multiple first draft design directions and

concepts. We also presented these concepts explaining

our rational behind each design direction.

REFINEMENT & ACTUAL PRODUCT

ICC

WO

RL

D C

UP

20

15

FINAL PRODUCT – ELEMENTS

WORLD CUP 2015 MENU

• Elements used involved silhouettes of

things related to the sport

• The language was also customized. For

eg. Bouncers & Yorkers for Drinks Menu,

Powerplay for starters etc.

REFINEMENT & ACTUAL PRODUCT

CH

RIS

TM

AS

FINAL PRODUCT – ELEMENTS

CHRISTMAS SPECIALS MENU

• We wanted to create a very simple yet elegant

Christmas specials menu card for Tilt All Day

• The elements used in the menu card are subtle

at the same time celebratory

• Usage of Christmas balls gives a whimsical look

to the menu card

• Colour composition – Beige-cream with a hint of

red

REFINEMENT & ACTUAL PRODUCT

AL

L T

HIN

GS

NIC

E W

INE

FINAL PRODUCT – ELEMENTS

ALL THINGS NICE WINE MENU

• Tilt All Day was amongst many other restaurants

in Mumbai to participate in the All Things Nice

Wine Week 2015

• We wanted wine to be the hero of the menu

card design – A wine bottle was created in

tangram using bright colours to easily attract the

customer s

• Colour Theme – Colorful elements on a beige-

cream background

REFINEMENT & ACTUAL PRODUCT

VA

LE

NT

INE

’S

DA

Y

FINAL PRODUCT – ELEMENTS

VALENTINE’S DAY MENU

• Elements like hearts and decorative vectors were

used to give the menu the desired look

• Colour theme : Pink, Red and Dark Brown

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