Tia presentation

@therunninged/@therunningprFiona Bugler

www.runningpr.co.uk * fiona@runningpr.co.uk

• Editor of on and off line publications.

• Regular contributor to a variety of titles.

• 25 years a journo and also owner of Running PR.

• Chair, co-founder of Fitness Writers’ Association networking group.

• Runner and newbie triathlete.

How can we gain more coverage for the sport of

triathlon?

Today we will look at…

• Journalists – Who are they? Where are they?

• How and when to get in touch?

• What makes a good story

• Press releases

Journalists

Who are they?

• Writers, bloggers, social media experts, copy writers, editors. They wear many hats.

• Specialists in their field. Many are actively involved in triathlon and sport.

• Staffers and freelance.

The Freelancer At Work

The Staffer At Work

Why Target Freelancers

• Fingers in pies! They can write the same article for five different publications.

• They will turn up at your press do.

• They need inspiration and ideas all the time.

• Younger? They could go on to become an influential editor. Older? Their best friend’s an editor and they know everyone.

Best for Case Studies/Stories.

Why Target Staffers

They have a home for your message and magazine pages they have to fill.

– Shops

– News

– Competitions

– Advertorials

– Expert pages

Best for product placement.

Where are they?

Find them!

• www.sportsjournalists.co.uk• womeninjournalism.co.uk• www.healthwriters.comDirectories and press release outlets• http://www.dwpub.com/journalistdirectory/• http://www.gorkana.co.uk/journalists/media-

alerts/

Look at the masthead and contact us boxes online!

How and when to get in touch?

Talk

• Phone (Hi … it’s Sophie)

• Email

• Social Media/Twitter, Facebook, Linked-In

• Face to Face

Know your journalist. Find their preference and avoid deadlines/press week.

Tight on deadlines . Time poor.

What Makes A Good Story

• Start with Headlines. Then think Coverlines.

Will your angle sell their magazine or get people to their website?

• Think about the social media headline or tweet.

• Think about the visual impact. How will your image look in Pintrest, Facebook and other social mediums?

Strong Case StudiesIf he can…

and she can…

So Can I!

Celebrities Do It

Gets You In Shape

Appliance of Science

Expert comment and strong studies. New research a good hook for a story.

Shiny Gear And Gadgets

Schedules

Press releases : dos & don’ts

• WHO, WHAT, WHERE, WHY, WHEN– Facts first – brief and punchy.

• Do include case studies and celebrities.• Don’t make false claims and avoid pseudo science.• Do send quality images.• Don’t ‘overwrite’.• Do include Expert quotes and contact details.• Do include press contact details.• Do keep it relevant to the journalist’s publications.

Send a summary factsheet with your press release

Ask the journalists…

A good press release

A good press release

Summary

• Journalists – get to know them. Use them for more than just a story (partnerships, intros)

• Mass participation can grow in triathlon as we change perception of who it’s for. 36,000 run the London Marathon. Why not the same for tri?

• Strong visuals, facts, and sound-bites in communications

Coming soon… to be published 17th

December 2014