Think Energy Marketing Case Study Competition | Beta Gamma Sigma

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Marketing Budget Justification:Think Energy: $4.4 million revenue (March 2016)Average Marketing Budget: 10% of revenueTotal Marketing Budget: $440,000

TV Commercial Breakdown:Total TV commercial budget: $200,000Cost per commercial (local stations): $300 during prime timeNumber of commercials: approximately 667Number of commercials/ week: 56

Think Energy Marketing Case Study Competition | Beta Gamma Sigma

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