Things I've learnt along the way

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Mark Evans, Group Marketign Director at Direct Line Group talks about the lesson's he learnt in marketing leadership. Presented at Marketing Week Live 2014 at the Marketing Academy Boot Camp Stage

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10 things that I have learnt along the wayMark Evans

Marketing Director, Direct Line Group

1. Know the

Leader that you

want to be

2. Know your

Numbers

3. Have bounce-back-ability

4. Appreciate

Success vs

Significance

5. Deal with Loneliness

6. Build a

toolbox of

Marketing skills

7. Have Balls

8. Build Great Teams

9. Connect up

the Organisation

10. Look for

the Judo move

10 things that I have learnt along the wayMark Evans

Marketing Director, Direct Line Group

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