Theatre play for participatory value chain development

Theatre play

for participatory value chain development

by Hugo Lamers, Faridah, Termizi, Pearlycia, Shariah and Hafizul

Adapted from the Participatory Market Chain Approach

‘The Spineless Durian’

The audience is ready….., I hope you too!

Two farmers are in the forest harvesting some special fruit…

A collecting trader comes to the forest…

The collecting trader bargains hard – A low price is what the farmers get!

The collecting trader sells the fruits to the wholesaler

The wholesaler is not happy and gives a low price again!

The wholesaler arrives at the shop in town – the shopkeeper inspects the durians

A customer arrives

The customer inspects the durians

The shopkeeper asks which type she wants…

'

The shop keeper calls the wholesaler

The wholesaler calls the collecting trader

The collecting trader meets the farmers

The farmers are puzzled - Then the wholesaler calls

I have an idea says the collecting trader

The farmers agree and go deep into the forest...

The farmers show the fruit to the shopkeeper

'The End'

So people - I hope you enjoyed, but what did you learn...

We put three key messages about marketing and value chains in this play, did you capture them...

Find the guidelines and answers at

http://tft.atbioversity.net/tiki-index.php?page=PMCA

- Pearlycia Brooke as farmer (Dep. of Agriculture, Sarawak)- Termizi as farmer (Dep. of Agriculture, Sarawak)- Hafizul Bin Husin as collecting trader (Dep. of Agriculture, KL)- Shariah Binti Umar as wholesaler (Dep. of Agriculture, Sarawak)- Hugo Lamers as shopkeeper (Bioversity International)- Faridah as customer (Dep. of Agriculture, KL)

- Bungai village, Bekenu district, Miri, Sarawak, Malaysia, Nov 2013

http://tft.atbioversity.net/tiki-index.php?page=PMCA

Theatre play

for participatory value chain development

Adapted from the Participatory Market Chain Approach

Hugo LamersAssociate Scientist socio-economics and marketingBioversity International h.lamers@cgiar.orgIn collaboration with Deportment of Agriculture in Malaysia

http://tft.atbioversity.net/tiki-index.php?page=PMCA