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What should your B2B competition research reveal about your competitors? Discover the eight characteristics you should focus on and how they contribute to your marketing strategy.
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The Top 8 Characteristics B2B Competition Research Should Identify
What to look for in your competition research
With B2B competition research, you evaluate your competitors’ strengths and weaknesses.
Image Credit: OWNI.EU
With B2B competition research, you evaluate your competitors’ strengths and weaknesses.
Here are eight characteristics your competitive research should zero in on.
Image Credit: OWNI.EU
#1 Price
#1 Price
How do their prices compare to yours?
#1 Price
How do their prices compare to yours? Is the pricing part of their brand identity?
#1 Price
How do their prices compare to yours? Is the pricing part of their brand identity? Have their prices changed in the past?
Are there any anticipated changes on
the horizon?
#2: Product Description and Product Image
Image Credit: 2Quick.com
#2: Product Description and Product Image How do they describe their products?
Image Credit: 2Quick.com
#2: Product Description and Product Image How do they describe their products? What images do they use to convey the value of their
products?
Image Credit: 2Quick.com
#2: Product Description and Product Image How do they describe their products? What images do they use to convey the value of their
products? What images do they use in ads, on their websites, etc.?
Image Credit: 2Quick.com
#3: Email Subscription
Image Credit: Cre8tive Nerd
#3: Email Subscription Are they reaching out to leads through email?
Image Credit: Cre8tive Nerd
#3: Email Subscription Are they reaching out to leads through email? What is their subscription offer? A newsletter? Blog updates?
Image Credit: Cre8tive Nerd
#3: Email Subscription Are they reaching out to leads through email? What is their subscription offer? A newsletter? Blog updates? What does their subscription form look like?
Image Credit: Cre8tive Nerd
#3: Email Subscription Are they reaching out to leads through email? What is their subscription offer? A newsletter? Blog updates? What does their subscription form look like? What questions does it ask?
Image Credit: Cre8tive Nerd
#4: Mobile Optimization
Image Credit: echidna
#4: Mobile Optimization Is their website and online content accessible by tablet or
smartphone?
Image Credit: echidna
#5: Social Media
Image Credit: GraphicsFuel
#5: Social Media What social networks do they use?
#5: Social Media What social networks do they use? How many followers do they have?
Image Credit: GraphicsFuel
#5: Social Media What social networks do they use? How many followers do they have? What do they post about?
Image Credit: GraphicsFuel
#5: Social Media What social networks do they use? How many followers do they have? What do they post about? How frequently do they post?
Image Credit: GraphicsFuel
#6: Interaction with Clients
#6: Interaction with Clients Do they provide website forms for feedback?
#6: Interaction with Clients Do they provide website forms for feedback? What tone do they use with their clients?
#6: Interaction with Clients Do they provide website forms for feedback? What tone do they use with their clients? Do they have a preferred means of communication with
clients (e.g., chat, email, phone number)?
#7: Value Proposition
#7: Value Proposition What do they emphasize as their product’s primary value?
#7: Value Proposition What do they emphasize as their product’s primary value? What problems do they claim to solve?
#7: Value Proposition What do they emphasize as their product’s primary value? What problems do they claim to solve? How do they try to reach out to those that need their
solution?
#7: Value Proposition What do they emphasize as their product’s primary value? What problems do they claim to solve? How do they try to reach out to those that need their
solution? What difference do they cite that sets them apart from their
competition?
#8: Call to Action
#8: Call to Action Do they have an obvious call to action on their website?
#8: Call to Action Do they have an obvious call to action on their website? Is it obvious what action they want a visitor to take?
#8: Call to Action Do they have an obvious call to action on their website? Is it obvious what action they want a visitor to take? Is it obvious what will happen when the visitor takes that
action?
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