View
741
Download
0
Category
Preview:
Citation preview
1
INDUSTRY SURVEY: WHAT THE STATE OF OUR
PEOPLE TELLS US ABOUT
DIGIDAY STATE OF THE
THE FATE OF OUR INDUSTRY Kelly Wenzel, Chief Marketing Officer
@kellywenzel
2
TRAIN PEOPLE WELL ENOUGH SO THEY CAN LEAVE, BUT TREAT THEM WELL ENOUGH SO THEY DON’T WANT TO.
— Richard Branson
‘
’
3
40% SURVEYED SAID THEY PLAN TO LEAVE THEIR JOB WITHIN THE NEXT 12 MONTHS...
OVER
4
SURVEYED HAVE 4-6 DIFFERENT SOFTWARE AND PLATFORM LOGINS
HAVE 7 OR MORE!
When asked about switching between different software tools during the
course of a single day:
5-10 TIMES 21 TIMES OR MORE 25%
SWITCH
31% SWITCH
49% OVER
30% ALMOST
OF AGENCIES
5
SAID THEIR AD TECH PARTNERS WERE ‘SOMEWHAT HELPFUL’ OR ‘NOT TOO HELPFUL’
75% OF RESPONDENTS
6
FOCUS YOUR ENERGY WHERE YOUR TEAM IS FOCUSING THEIRS
Answered: 54 Skipped: 324
Planning and Buying
Analysis and Optimization
Reporting
Finance and Reconciliation
Client Relationship
Vendor Relationship
0% 10% 20% 30% 40% 50% 60%
Which of the following job tasks consumes the most time? Which parts of the media buying process require the most training?
7
IT’S TIME TO CHANGE THE WAY WE WORK
8
THANK YOU. Kelly Wenzel, Chief Marketing Officer @kellywenzel
Recommended