The Right Way to Do an SEO Audit

The Right Way To Do An SEO Audit

Jeff Oxford

25 SEO Opportunities to Improve your Website

http://bit.ly/morcon-audit

How Search Engines Work

Crawl Index Rank

Can search engines access the page?

Is the page worthy of being indexed?

How relevant is the page to the searcher?

Technical Issues Affecting Crawling

Crawl

Make sure all target pages aren’t blocked by robots.txt

1) Important pages blocked by Robots.txt?

/robots.txt

1) Important pages blocked by Robots.txt?

Look out for this!!!

2) Is javascript affecting crawling?

Compare appearance of website with text-only version

vs

2) Is javascript affecting crawling?

Search URL in Google and view the Cached page

3) Any non-SEO friendly (status 302) redirects?

Xenu Download: http://home.snafu.de/tilman/XENU.ZIPPro Tip: http://home.snafu.de/tilman/tmp/xenuwild.zip

3) Any non-SEO friendly (status 302) redirects?

3) Any non-SEO friendly (status 302) redirects?

4) What about broken links?

5) Is there an XML sitemap?

5) Is there an XML sitemap?

Note: Not all sitemaps are located at /sitemap.xml

6) Are there any issues with the XML sitemap?

No broken links

No duplicate URLs

No Missing URLs

7) How is the website link structure?

Review the Xenu export to find URLs 4 or more levels deep

8) Are there too many links per page?

https://moz.com/tools/seo-toolbar

Technical Issues Affecting Indexing

Index

9) Is there enough content on pages?

vs

10) Are there any duplicate URLs?

Add a self-referencing canonical tag to pages with duplicate URLs

11) Are there duplicate subdomains?http://www.printbotz.com/

http://printbotz.com/

Make sure one subdomain redirects to the other

12) Is there any duplicate content?

Paste a snippet of content into Google with quotes to check for duplicate content

12) Is there any duplicate content?

Pro Tip: Use CopyScape.com to quickly find duplicate content

13) Is the content above the fold?

vs

13) Is the content above the fold?

Google Analytics -> Behavior -> In-Page Analytics -> Browser Size

Technical Issues Affecting Ranking

Rank

14) Are title tags properly optimized?

Use Xenu export to easily see all webpage title tags

14) Are title tags properly optimized?

Best Robot Toys for Kids | Tin Toy Arcade

Root Keyword

Long-Tail Variations

Brand Name

Keyword Searches/mo

robot toys 5,400

robot toy 2,400

robot toys for kids 590

best robot toys 210

15) Are meta descriptions properly optimized?

Use Xenu export to easily see all meta descriptions

15) Are meta descriptions properly optimized?

Huge selection of Robot Toys for Kids. 100%

safe online checkout. Same day shipping.

16,000+ satisfied customers. 60-day money

back guarantee. Shop now!

1. Target Keyword

- Pro Tip -Use elements from high performing AdWords ads

2. Unique Selling Points3. Call to Action

16) Are the URLs SEO friendly?

Use Xenu export to easily see all meta descriptions

17) Are target keywords in the content?

18) Are there enough links to be competitive?

Pro Tip: Use SEM Rush or Ahrefs to find organic competitors

19) Are there any potentially harmful links?

Anchor text distribution reports is a quick way to find low quality links

19) Are there any potentially harmful links?

Low quality link listsLow quality directory links

Low quality blog posts

20) Are there internal linking opportunities?

20) Are there internal linking opportunities?

20) Are there internal linking opportunities?

21) How fast does the website load?

Use WebPageTest.org to quickly see the load time of any page

21) How fast does the website load?

Pro Tip: Use CloudFlare.com to easily improve website load time for free

22) Is the website mobile-friendly?

https://www.google.com/webmasters/tools/mobile-friendly/

23) Are the pages useful to users?

24) Are the pages useful to users?

Google Analytics -> Acquisition -> Campaigns -> Organic Keywords -> Landing Pages

25) Does the website use microformats?

ApplicationsAuthorsEventsMusicPeopleProductsRecipesReviews

25) Does the website use microformats?

https://developers.google.com/structured-data/testing-tool/

My SEO Audit Template

http://bit.ly/seo-audit-template

Thank youJeff@180marketing.com

http://bit.ly/morcon-audit