The Promise of Programmatic

THE “PROMISE”OF

PROGRAMMATIC

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THE MAVERICKLEAVES A MARK ON THE WORLD THROUGH BRAVE ACTSOF LIBERATION.

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THE VONAGEMISSIONVONAGE TRANSFORMS HOW PEOPLE CONNECTby challenging the status quo & finding a better way.

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Our Challenge…..Build credibility among business decision makersDrive leads and call flowDeliver disruption

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Identify focused and consolidated teams.

First party data trumps all other data.

Programmatic can drive mid & upper funnel.

Invest time upfront in partner selection.

Don’t be afraid to go “old school”.

Creative is key to scale & efficiency..

Lessons Learned

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5

And finally…..always be testing!

PROGRAMMATIC…Is an innovative way to buy with precision.Allows advertisers to buy or learn exactly what you want.Provides flexibility during the buy; eliminates extensive pre-buy planning.Growth has brought complexity & opacity.Exposes need for ad tech to understand the service & strategy needs of advertisers.INSPIRES.

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THANK YOU!

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