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Your Story Starts Here
Mrogow@RipMediaGroup.com
Ripmediagroup.com
Your Company
Will live or die based story
Everyone wants
To be part of a great story
It’s not about your product.It’s about the stories you tell.
Power of Story
Customer JourneyStory Structure?
Why Story
Vote: Bonus Features
Why Story?
Act 1
Sequence of events that changes a character’s life
What’s a Story?
ONLY GOAL
“What Happens Next?”
Real or Pretend?
It’s science.
Was this the first MP3 player on the market?
Put 1000 songs in your pocket
DOES IT WORK?
One Example
From 0 to $50mm
It works because you:
Tell a StoryMake an ImpactDo not talk ‘product’
Its not about your product – it’s about the stories you tell (Seth Goden)
BIG POINT
You are a story teller
How Do We Do This?
The Process
The RulesOf
Great Story
WHO IS YOUR AUDIENCE?
Rule #1
Disrupt
Rule #2
SELL THE HOLENOT THE DRILL
Rule #3
Rule #4
EXPERIENCE
Rule #5
High Stakes
KeepIt Short & Shareable
Rule #6
MYSTERY
Rule #7
Underdog
Rule #8
Relatable
Rule #9
Rules
Which spoke to you?
Mrogow@RipMediaGroup.com
Ripmediagroup.com
Your Story Starts Here
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