View
78
Download
0
Category
Tags:
Preview:
Citation preview
. . .Mos t va l uab l e b rand s in 2014.. .
“Marketing has changed, and at its core is a technological revolution.”
“Effective management of technology has become a competitive advantage for marketers.”
TECHNOLOGY
The Millenials: Generation Y
“It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.”
Charles Darwin
2011-2012-2013
2014!!!
Brands ed i t i on
Best performances in “ leading roles”: TECHNOLOGY
AT THE OSCARS IT IS NOT ALL ABOUT BEST PERFORMANCES IN LEADING ROLES!
BEST PERFORMANCES IN SUPPORTING ROLES ARE IMPORTANT TOO!
BUT.. .!
B rand s ed i t i on
FIRST TIME IN THE TOP 100
OF MOST VALUABLE BRANDS!
Best performances in a “ supporting role”
Br ands e d i t i on
Referenc e s :
DIBB, S., SIMKIN, L., PRIDE, W., FERRELL, O.C. (2012), Marketing: Concepts and Strategies, 6th edition, United Kingdom,Cengage learning.
ROONEY, J. (2014), Google Beats Apple As BrandZ Most Valuable Global Brand,Available at:http://www.forbes.com/sites/jenniferrooney/2014/05/20/google-beats-apple-as-brandz-most-valuable-global-brand/(23/ 10/ 2015)
2014 BrandZ Top 100 Most Valuable Global Brand ranking
Br ands e d i t i on
Recommended