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newenterprisetechnologies.org www.impertion.com
About Us
• Impertion focuses on building online B2B communities to allow members to share and learn from one another.
• Impertion’s “New Enterprise Technologies Forum” is a community for CIO’s and Technology Buyers worldwide.
• Focus is on innovations in the Enterprise Technology sector.
Access a Global Community
• Online Community • LinkedIn Group
• Page one of LinkedIn Groups for terms such as “CTO” & “ERP”
• Dedicated library for uploading and research, plus webinars
www.newenterprisetechnologies.org www.impertion.com
Your Goals
• Ideal for building brand awareness and early stage leads
• Perfect channel for content marketers to build trust, credibility and relationships
• Not about generating highly qualified leads that are ready to close!
• Recommend having your inside sales team follow up on all leads to qualify & engage
www.newenterprisetechnologies.org www.impertion.com
Member Composition• Reach 100,000+ Enterprise Tech professionals
– NET and Partner Communities• Senior Executives with IT Focus
– CIO, IT Director, COO
• Global– Majority North America & EMEA– Emerging Markets also well covered
• Industries – Cross Industry• LinkedIn Group
– Extremely active: 10 updates per day from members
• Online Community: – Mainly used for library and webinars
www.newenterprisetechnologies.org www.impertion.com
Global Breakdown – 100,000+ Members
www.newenterprisetechnologies.org www.impertion.com
25% 20%
20%
20%15%
Industry Breakdown
www.newenterprisetechnologies.org www.impertion.com
Finan
ce
Man
ufactu
ring
TelcoRetai
l
Airlines
Automotive IT
EnergyOth
er0%
5%
10%
15%
20%
25%
Industry Percentage Breakdown
Engaging With Our Members
• Content Syndication: White Paper Promotion (Pay-Per-Performance)
– We promote to our Members and to Members of relevant Groups on LinkedIn
– Target by Geography, Function, Seniority, Industry, Company Size– Pricing is per download: $55 each plus setup fee $550– Minimum budget $6,000
• 100 downloads
www.newenterprisetechnologies.org www.impertion.com
Engaging With Our Members
• Webinar Or Event Promotion (Pay-Per-Performance)
– We promote to our Members and to Members of relevant Groups on LinkedIn
– Target by Geography, Function, Seniority, Industry, Company Size– Pricing is per Registrant: $250 each plus setup fee $550
• Normal drop off rate from Registrant to Attendee is 50%
– Minimum budget $5,000
www.newenterprisetechnologies.org www.impertion.com
NET and our Partners
• Reach 100,000+ Enterprise Tech Execs– Standalone Communities– Alliance of LinkedIn Groups
www.newenterprisetechnologies.org www.impertion.com
And many more…
Our Value Proposition To You• Pay Per Performance– If we don’t deliver, you don’t pay!
• Trusted Community– You leverage our credibility and relationships
• We Do The Work– You provide the content, we do everything else
www.newenterprisetechnologies.org www.impertion.com
Try a Pilot!
• Whitepaper Downloads– At least 20 downloads. – Just pay setup fee of $550
• No Contract Required– If you don’t like the Pilot, no further engagement
• Target by Standard Criteria– Geography, Industry, Title
• Launch– Just provide us with a white paper and target criteria
www.newenterprisetechnologies.org www.impertion.com
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