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Digital Marketing Theatre - 17th June, 11:30-12:00 It's not enough to simply push out the information you want to tell your customers; you need to tune in to their thoughts to see what they're looking for and how they want to access it. We'll show you how to understand your users to boost conversions and foster loyalty.
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THE JOURNEY TO UX.
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“User experience" encompasses all aspects of the end-user's interaction with the company, its services, and its products.
WHAT IS UX?
Source:: http://www.nngroup.com/articles/definition-user-experience/
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WHAT DO THESE PRODUCTS HAVE IN COMMON?
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CASH MACHINES.
SELF SERVICE CHECKOUTS.
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SMART TVS.
USERS NEEDS AND GOALS.
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USER JOURNEY EXAMPLES.
12
14
15
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USER JOURNEY EXAMPLES.
THE MYTHS.
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USERS READ THE WEB.
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THE FOLD.
MOBILE USAGE.
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PRACTICALITIES OF UX.
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USER PROFILING.
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USER JOURNEYS.
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WHY TEST?
Source: http://www.nngroup.com/articles/usability-101-introduction-to-usability/
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USABILITY TESTING.
Moderated testing Eye tracking Remote testing A/B testing
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TEST EARLY AND OFTEN.
Source: http://www.nngroup.com/articles/usability-101-introduction-to-usability/
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HIDDEN GEMS.
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BUTTON TERMINOLOGY.
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OVERESTIMATING SKILL LEVELS.
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KEY TAKEAWAYS.
Important for both users and your business
Absolutely worth the investment
There’s a testing strategy for all project sizes
User experience
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Roger Hetherington Head of UX rhetherington@squiz.co.uk
THANK YOU.
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