The Digital Marketer's Guide to Valentine's Day

Valentine’sDay2015Did you know?

Online Dating

Social Media Dating

The rise of mobile

Search Trends 2014

St Valentine’s day can be traced back to ancient Rome when Bishop Valentine performed secret weddings for Romans who weren’t allowed to marry in war time.

In 1537, England's King Henry VIII officially declared Feb. 14 the holiday of St. Valentine's Day.

Typical UK users of online dating according to CAMEO data*

Online dating facts and figures

The Pros and Cons of Online vs Social Media Dating

Top ten mobile dating apps

Google search interest for the term ‘Valentine’

Top ten Valentines search terms 2014 according to Bing

Tindr Tindrly OkCupid Grindr Happn

Tickr Hinge Soulmates Tastebuds Plenty of Fish

* CAMEO provides customer segmentation and analysis for the UK and key global markets.

In Victorian times it was considered

bad luck to sign a Valentine’s Day card

If you are single, you can celebrate SAD (singles’ awareness

day) on the same date

Physicians of the 1800’s commonly advised their patients to eat chocolateto calm their pining for lost love.

In Finland, Valentine’s Day is called Ystävänpäivä, which translates

into “Friend’s day”. It's more about celebrating your friends than your loved ones.

2/3 people tilt their head to the right when they kiss.

Age: 25-44Single

Live in rentedaccommodation

Will most likely live in

In postcode areas...

E14SE18

London

Outside of London the most popularlocations are:

E14SE18

NottinghamCardiffNorthamptonManchesterLeeds

Average length of courtshipfor marriages that met...

Men prefer

Men lie most about

Income

Weight Blonde

Brown

Black

PhysicalBuildHeight

Age

Women lie most about Type of hair color mostpeople are attracted to

Women prefer

“Nice Guys”“Bad Guys”“A blend of both”“Any man I can get”

ONLINE18.5

OFFLINE 42

Months Months

“The modern career girl”“The girl next door type”“The Hottie”

32 %

16 %

16 %

Age

Social Media

Online

PROs CONsMuch larger user base

Many of these sites are free

‘Trust’ factor from referrals from friends

Difficult to get noticed

Members may have no romantic intentions

No ‘Matching’ tools

PROs CONsEveryone shares a common agenda

Sophisticated ‘Matching’ tools

Sites provide support and resources

It’s common for people to exaggerate or lie

There can be a frustrating lack of progress

Dating sites can be expensive

Sources:http://www.socialmediatoday.com/content/social-future-online-datinghttp://www.statisticbrain.com/online-dating-statistics/https://www.cameodynamic.com/http://www.forbes.com/sites/dianemehta/2013/06/11/the-future-of-dating-is-mobile/http://www.theguardian.com/technology/2014/nov/07/-sp-10-best-dating-apps#img-10http://www.slideshare.net/bingads/bing-ybn-vday2015infographic1501281242?refhttp://www.google.co.uk/trends/

www.latitudegroup.com

Includes sites such as ‘eHarmony’, ‘match.com’ etc

For example, ‘Facebook’, ‘Twitter’, ‘Talkify’ etc

February 14th 2014

Feb 8th 2014Feb 1st 2014

1. Valentine’s Day 2. Flowers 3. Engagement ring 4. Valentines cards 5. Lingerie

6. Valentines 7. Flower delivery 8. Valentine poem 9. Love poem 10. Valentine