The Circle of (Email) Life with Brian Davis

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THE CIRCLE OF (EMAIL) LIFE

Using Amazon-fu to engage your list and practice email alchemy

–not Jeff Bezos, amazon.com

“People buy stuff when we email them.”

–still not Jeff Bezos, amazon.com

“People like to buy stuff when we email them, if we know what they are looking

for.”

–still not Jeff Bezos, amazon.com, but it could be!

“People like to buy stuff when we email them, if we know what they are looking

for, and we have a good idea of what they want.”

–definitely not Jeff Bezos, amazon.com, that’s just silly

“People like to buy stuff when we email them, if we know what they are looking

for, and we have a good idea of what they want. Watching their website behaviors

gives us the data we need to be just creepy enough to get sales.”

Brian Davis@brianmdavis

bdavis@actengage.com

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