View
64
Download
2
Category
Preview:
Citation preview
1
Presented by:Jarrod Dicker
2
We don’t “do” technology, we do media: add a vendor for X, a vendor for Y, a vendor for Z
Enhancements focused on the advertiser, not on user experience
With the rapid rise of mobile, we’re trying to pack more and more heavy technology into smaller and smaller spaces
Old Mentalities Around Ad InnovationsA soft approach — more reactive to incremental changes than proactive
EXPERIMENTATION & DEVELOPMENT
3
Where some see disaster, we see opportunity
The issues facing the industry are our catalyst for innovation
We’re finding new ways of looking at old problems
TRANSFORMATION & EVOLUTION
A Transformative Time for AdvertisingWith the rise of distributed platforms, the importance of dot comes is diminished, so what can publishers bring to the table for advertisers
4
RE-ENGAGEPOSTPULSE FUSE FLEXPLAY AD
BUILDERZEUS IN-CONTEXT
INSIGHTS DASHBOAR
D
PRODUCT
5
Display works• CTR is 75% higher than the
average for global campaigns on our site.
• In-view time is 85% higher than the average for global campaigns on our site.
• CTR on roadblocked articles is 43% higher than the average for global campaigns on our site.
• Display works when done right.
ENGAGEMENT
6
• In-view time is nearly 4X higher and interaction time is over 2X higher than the averages for global campaigns on our site.
• More than 1 in 2 users who started FlexPlay in global campaigns completed the video.
• Completion rate is over 3X the average of other in-line video campaigns on our site.
• Matthew McConaughey is dreamy.
Video Engagement
ENGAGEMENT
7
• Build over buy• Creative but simple• Do the opposite
Key Takeaways
ENGAGEMENT
Recommended