The Brain Gain: 5 Ways to Think Outside the Trade Show Booth Box

The Brain Gain: 5 Ways

to Think Outside the

Trade Show Booth Box

To these

"glorified

flea

markets"

we say

NO more!

NEW DAY

It’s a

for trade shows and

events…

Let's get started

thinking

outside the trade show

booth box!

How can you innovate

when you don’t know

what’s already been done?

Stay in sync with

current trends!

#1 The Pulse

Consider trends within

your industry…

But look

beyond it for

new

inspiration,

too!

digital

trends

& pop

culture event

marketing

Explore even more

innovative resources:

Take advantage

of these H2H tips:

#2 H2H When it comes to face-to-

face experiences,

the H2H (Human-to-Human)

effect has changed the

communication game.

Speak to emotions and

develop an authentic

connection—it’s about

them, not you!

and engage attendees in a

meaningful way: evoke excitement and intrigue—give

them something to reveal!

Understand your

Stay true to your brand

persona in a humanizing way.

Convey your tone of voice.

Connect with each

individual:

use personalization to

maximize success!

#3 Multisensory

Regardless of

booth size, what’s the big

attract? Concentrate on

creating

multisensory

experiences

with these best

practices:

Think about how to visually

communicate your story

Focus on what they hear, too!

Is your message different from

the guy next door?

Or is it elevated in a new &

interesting way?

Address the level of booth

energy when communicating your message on the show floor.

Energy can be addictive & help drive booth traffic

if you find the right fit for your target audience!

Get hands on!

Create a two-way exchange:

leverage gamification or interactive technology

to pull attendees through!

Getting the audience

to the next step through

a call-to-action!

Remember the

main reason for

having the booth

at all: CTA

#4 The Google Check

Ensure a

successful

program by

doing “The

Google

Check”

What experience are you giving me that Googling can’t?

What are you telling me beyond what I can find on Google?

What are you showing me that I can’t see from a Google search?

And how is your story personified

with a message that implants?

How is your story

personified with a message

that sticks?

#5 Awesome Sauce

Harness your team’s

creativity & develop

your own brand of

3 key tips ahead!

Instead of brainstorming, try a

Think of it like a brainstorm with clearer objectives!

brainsteer

Find Out

More!

25 ©, all rights reserved.

A museum, a long

walk, or another space

that lets creativity

bloom!

Take your creative collaborations

outside of a stuffy conference

room or office…

Keep a list of NOTES for

everything you come across!

Whether it’s a good

buzzword or a cool

idea you saw,

develop and track a

high-level list of thought-starters!

Elle Kane, Digital Creative Lead

About The Author

Connect with me!

@elle_kane

/ellekane