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The Art of The Open: Getting Your Emails Read
CC: rahulrodriguez
Email is not dead.
It’s not dying, it’s not going away, and it’s not being replaced
CC: rahulrodriguez
Email conversion rates are 40 times those of Facebook and Twitter
CC: gesamtbild & mfilej
Email marketing ROI is $43 for every dollar spent, making it the most effective marketing channel
out there
CC: jakerust marketing automation experts
People who declare email is dead are dealing with poor results and no ROI
CC: joeybls
Don’t want to be one of these people? Here are some )ps for ge-ng your emails opened, read and clicked
CC: jurgenappelo
Subject lines Help improve your opens
CC: rahulrodriguez marketing automation experts
Use the right words Sometimes changing one word can make all
the difference in your results
CC: disowned
Ask a question This will help engage the users curiosity
CC: omcoc
Use their name This can be super effective, but you have to make
sure you’re using a clean database
CC: mlebemle
Email body Get people interested in what your email’s
about
CC: rahulrodriguez marketing automation experts
Pretend your on twitter Send a super-short email that teases what your promoting and provide a big button for users to
click through to find out the rest
CC: mkhmarketing
Offer an incentive Don’t waste their time with a boring welcome message− offer them a little incentive as a
thanks
CC: rahulrodriguez
Personalize your calls to action Just a touch of personalization make viewers feel
more connected and special
CC: wurzle
But the best tip is….
CC: wurzle
Test, Test, Test! Run tests to find the combination that resonates
with your unique audience
CC: cocoen
Learn more about getting your emails noticed
www.leadmd.com
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