The Art of Brand Engagement & Social Listening (Part 2)

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listen better

How and Why

@samoakley

This presentation is just pictures…

www.stashmetrics.com/listenbetter

Use this link to grab a white paper that covers what I spoke about in a far

better way.

Who the…

• Be interested in the other person

• Don’t interrupt or talk about yourself

• Show understanding and empathy

How to listen…

Why that’s hard

Last 2 years

Re

st

of

hu

man

his

tory

0

10

20

30

40

50

60

70

80

90

100

Entertainment /being of use

Relationshipbuilding

Involvement Identity Building

Cutting through

1. Listen when they talk about

themselves not about you

2. Show empathy – let

their tastes affect yours

3. Listen to who

they are, don’t

just count them

4. Put yourself in

their shoes

5. Listen

constructively

sam@stashmetrics.com

@samoakley

stashmetrics.com/listenbetter

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