THE 5 IMMUTABLE LAWS TO ATTRACTING MILLENNIALS
BRENT KELLY
CEO, BIZZGRIZZ
THE 5 IMMUTABLE LAWS OF ATTRACTING MILLENNIALS
INTERESTING MILLENNIAL FACTS
▸ The have a combined $1,000,000,000 in student loan debt
▸ 75% have a social media profile
▸ 63% stay updated on brands through social networks
▸ 83% sleep with their cell phone at their bedside
▸ They send an average of 20 text messages per day
THE 5 IMMUTABLE LAWS OF ATTRACTING MILLENNIALS
EVEN MORE AMAZING MILLENNIAL FACTS
▸ 65% of millennials said losing their phone or computer would have greater impact than losing their car!
▸ 84% say word of mouth in primary influencer when making buying decisions
▸ 41% have made a purchase using their smartphones in the past month
▸ By 2025, they will account for 75% of the global workplace
IT IS ESTIMATED THAT MILLENNIALS WILL SPEND $2.45 TRILLION THIS YEAR
BY 2018, THAT NUMBER WILL RISE TO $3.4 TRILLION
THAT’S MORE THAN THE COVETED “BABY BOOMERS”
EACH DAY MORE THAN 10,000 MILLENNIALS TURN 21
THE KEY DIFFERENCE ISN’T JUST IN THE NUMBERS. IT’S “HOW” THEY BUY THINGS
MILLENNIALS DON’T……
HAVE LONG ATTENTION SPANS
LIKE TO BE INTERRUPTED
ANSWER TELEMARKETING CALLS
WATCH TELEVISION COMMERCIALS
READ THE NEWSPAPER (AT LEAST THE PAPER KIND)
WHAT DOES ALL OF THIS MEAN?
YOUR BUSINESS MUST UNDERSTAND HOW TO MARKET AND SELL TO MILLENNIALS TO SURVIVE
NOT JUST BECAUSE OF THEIR NUMBERS AND BUYING HABITS, BUT BECAUSE OF THEIR INFLUENCE
YOU NO LONGER CONTROL THE MESSAGE
WHAT ARE SOME SUCCESSES & FAILURES YOUR BUSINESS HAS HAD IN MARKETING/SELLING TO MILLENNIALS?
SO HOW DO YOU MARKET TO THE MOST IMPORTANT RISING DEMOGRAPHIC IN THE U.S.?
EVERY GENERATION BRINGS A NEW SKILL SET, A FRESH PERSPECTIVE, AND INNOVATIVE IDEAS.
The 5 Immutable Laws of Attracting Millennials to Your Business
1) YOU MUST BE TRUSTWORTHY AND AUTHENTIC
AUTHENTICITY CANNOT BE FAKED…..EVER
MILLENNIALS ARE VERY WELL EDUCATED
EVERYTHING YOU SAY OR PRESENT CAN AND WILL BE FACT-CHECKED
THEY DON’T WANT TO BE PANDERED, THEY WANT TO ENGAGED
IF YOU BEND THE TRUTH…..EVEN JUST A LITTLE, YOU WILL LOSE THEIR TRUST…. FOREVER
INACCURACIES ARE NO LONGER BLOWN OFF…THEY ARE BLOWN UP IN SOCIAL MEDIA
EXPECTATIONS ARE HIGH
2) YOU MUST LEVERAGE TECHNOLOGY & CREATE A DIGITAL PRESENCE
LEVERAGING IS DIFFERENT THAN UNDERSTANDING
MILLENNIALS HAVE NEVER KNOWN A WORLD WITHOUT THE INTERNET
IN LESS THAN 20 YEARS OUR ECONOMY HAS SHIFTED FROM LOCAL TO GLOBAL
YOU MUST BUILD YOUR ONLINE AND SOCIAL MEDIA PRESENCE
YOUR WEBSITE AND SOCIAL MEDIA PAGES ARE YOUR NEW STOREFRONT
WHAT DOES YOUR DIGITAL AND SOCIAL BRAND SAY ABOUT YOUR BUSINESS?
INVEST IN A WEBSITE YOU ARE PROUD OF
DEVELOP A PRESENCE ON ONE SOCIAL NETWORK
DON’T OVERLOOK THE POWER OF VIDEO
GO MOBILE OR GO HOME
3) YOU MUST PROVIDE VALUE THAT’S USEFUL TO THEM
STOP WE WE AND ME ME MARKETING
SOLVE THEIR PROBLEMS
PRESENT NEW IDEAS
SHARE NEW INFORMATION
PROVIDE “SECRETS”
MILLENNIALS BUY ON “THEIR TIME” NOT YOURS
24/7/365 PRESENCE
HOW MANY WAYS CAN YOUR PROSPECTS/CUSTOMERS REACH YOU?
ARE YOU MISSING OPPORTUNITIES?
4) YOU MUST BUILD PERSONAL RELATIONSHIPS
PROVIDE A DIGITAL SPACE WITH A HUMAN EXPERIENCE
MARKET TO EVERYONE, MARKET TO NO ONE
WHO IS YOUR BEST CUSTOMER?
YOU MUST BECOME A MASTERFUL STORYTELLER
FACTS TELL: STORIES SELL
ENGAGE AND INSPIRE
FACTS ARE FORGOTTEN: A GREAT STORY IS RETOLD
5) YOU MUST STAND FOR SOMETHING BESIDES PROFIT
WHAT ARE YOUR CORE VALUES?
HOW IS YOUR BUSINESS HELPING THE COMMUNITY, REGION, WORLD?
MILLENNIALS WANT TO BE PART OF SOMETHING, NOT JUST BUY SOMETHING
“PEOPLE DON’T BUY WHAT YOU DO, THEY BUY WHY YOU DO IT”
THE 5 IMMUTABLE LAWS FOR ATTRACTING MILLENNIALS
2) LEVERAGE TECHNOLOGY
4) BUILD PERSONAL RELATIONSHIPS
5) STAND FOR SOMETHING
TIME TO TAKE ACTION!
IDEAS ARE WORTHLESS WITHOUT ACTION
EMAIL ME YOUR ONE ACTION BRENT@BIZZGRIZZ.COM