The 5 Basic Ingredients Of Successful Book Marketing (Infographic)

Credibility

Emotional Connection

Look Professional

Understand Audience

Repetition

CredibilityCredibility is everything for a

successful author. You, the author, are the product as

much as the book is, so never claim to be what you are not or promise what you can’t deliver.

Your clever marketing pitch may initially get their atten-

tion, but ultimately you must deliver on your promises. Your

failure to deliver can alienate your audience.

Emotional ConnectionMaking an emotional connection

with the reader is imperative. People want to buy from those that they feel a connection to. All of your marketing

materials, media kit, blog, website, videos, articles, etc. will all contribute

to helping you make an emotional connection with your audience.

Look ProfessionalEvery piece of your marketing ma-

terial must look like it was de-signed by a professional. If you

want to be taken seriously by your audience and peers, you must look

the part. If you look professional, and all of your marketing materials

look professional, and your book looks professionally produced,

your audience will start to trust you and believe your message. Looking the part is an easy �rst

step to help you build credibility.

Understand AudienceA successful author must under-

stand the needs and problems of his/her audience. Your audience

must believe that you understand their problems and needs, and have

the solutions for them. The more that they believe this, the more

books you will sell. This goes hand-in-hand with making an emo-

tional connection with your audi-ence.

RepetitionAll of your marketing materials must be

used to their fullest extent, over and over again. Most prospects don’t respond imme-

diately to a single marketing communica-tion, or perhaps even several of them. Rep-etition helps build familiarity, which in turn helps build credibility. Some prospects will start to recognize you and your book only

after they’ve seen you over and over again. Gradually they come to recognize that you are stable, not just another �y-by-night op-eration, and will eventually start to develop

enough trust to start doing business with you.

ConclusionYou will quickly discover that

marketing is essential for the suc-cess of your book. Marketing is,

and always will be, the lifeblood of your book’s �nancial success. Never forget these �ve basic in-

gredients, and you and your book will greatly improve the chances

of becoming a �nancial and criti-cal success.

IntroductionIn order to become a successful self-publisher, you will need do

devote a large part of your life to marketing. This will encompass

marketing yourself, as well as your book. Like most self-publish-

ers, you the author, and your brand, go hand-in-hand with that

of your book. You will quickly learn that writing your book was only the beginning of a long and

interesting journey.

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Joseph C. Kunz, Jr.KunzOnPublishing.com

The 5 Basic

Ingredients Of Successful

Book Marketing

©2017 Joseph C. Kunz, Jr.