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TNC2017 LinkedIncominRolandFrasier
Native Commerce amp Digital Marketer
25 MORE Freakishly Effective Marketing Hacks
This is a sample of bold text on a full color slide This is good for quotes stats dividers etcConversion
Optimizationtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
1 Welcome Mats Bump Conversions By 70
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Many Of The Best Growth Teams Are Using Welcome Matshellip
Use Sumocom to create a quick and easy welcome mat for your site
Welcome Mats cover the whole page with a simple CTA to register for a webinar or demo or sign-up
Source sumocom | fedora
tcs2017 facebookcomRolandFrasierPageSource sumocom | fedora
Use A ldquoWelcome Matrdquo To Capture Visitors As They Enter Your Site
They should have a value proposition possibly some social proof and a strong CTA
Source sumocom | fedora
Fedorarsquos Welcome Mat Increased Webinar Sign-up Conversions 70
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2 Convert Non-Performing Leads To Cash With RinglessVoicemail
TNC2017 LinkedIncominRolandFrasier
StraticsNetworkscomTNC2017 LinkedIncominRolandFrasier
SlyDialcom TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use Ringless Voicemail To Leave Messages To Inactive Former Customers + Full Record Customers Who Did Not Take Your Upsells
Leave congruent message
58 Sets per day (2000 messages = 108 sets = +- 5)
21 shows per day
$1237 Revenue per show
Added $259770 per day to incomeSource Bill Broadbent
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3 Swap Real Images In Place Of Stock Photos
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Real Images Outperform Stock Photoshellip
tcs2017 facebookcomRolandFrasierPage
4545 Lift 4505 Lift
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4 Increase Signups By Hiding The Signup Form
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Eliminating The Form Created A 60 Increase In Conversions
Source VWOcom
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5 Friendlify Forms To Bump Conversions
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Changing Form Fills To Narratives Drove Conversion Bumps Of 25 - 40
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6 Test Minimalist Landers + Home Pages
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Try Minimalist Messaging On Your Lander + Home Page
This page asked for and delivered too much informationhellip
tcs2017 facebookcomRolandFrasierPage
This Page Was Focused With A Clear Benefit + CTAhellip
And got a 945 higher conversion rate (1313 vs 139)
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7 Reduce Form Fields
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Short Forms Generally Outperform Longer Ones
Source marketocom
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8 9X Abandon Cart Recovery Increase With Web Push
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource httpsdevelopersgooglecomwebshowcase2016pdfsjumiapdf
Tool Used accengagecom
Web Push Notifications Increase Mobile Conversions 9X
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9 Tell Stories To Convert Better
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource bufferappcom
296 Conversion Increase + 520 Longer Time On Page
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10 Use In-Line Form Validation
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource conversionxlcom
22 Increase In Form Completions
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11 Remove Navigation Links From Landing Pages
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource httpwwwslidesharenetmattangriffel
hellipDramatically Out-Converts Landing Page With Nav Links
Multiple Tests Reveal Same Landing Page With No Nav Linkshellip
+ 100
+ 91
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12 Include Click-To-Call Phone Number On Your Website
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Try Adding Click To Call To Your Site
Source convirzacom
Calls convert 10X better than web leads
Calls are lower in the funnel than web leads and eliminate online conversion funnel friction
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13 UGC Photos On Ecommerce Bump Conversions
TNC2017 LinkedIncominRolandFrasier
Try Adding User Photos To Ecommerce Pages
Vanity Planet Got A 24 Bump
After
Before
tcs2017 facebookcomRolandFrasierPageSource yotpocom
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14 Let Ecommerce Site Visitors Text You
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Try Adding Ecommerce Site Text Widgets
Source blogsendsonarcom
Bohemian Guitars Increased Revenue by 98 By Allowing Ecommerce Site Visitors To Text Them Directly
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15 Test Different Offer Prices
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
We Tested 4 Different Free-Plus Shipping Offers $195 gt $295 gt $395 gt $495
Our standard price is $495
New product split test $295 amp $395
Both prices performed +- 3x better
$495 barely registered
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16 Test Background Color
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3333 Higher Conversions Won (Even With COGS)
Blue generated more clicks leads and salesButhellip Blue cost the most per click (59 more than pink)Ultimately blue was the winner for us overall
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Content
tcs2017 facebookcomRolandFrasierPage
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CONTENT
TNC2017 LinkedIncominRolandFrasier
MEDIA PROPERTY
CONTESTSON-SITE PROMOS
CONTENT
ON-SITE 3rd PARTY ADSON-SITE RETARGETING
SOCIAL
TRAFFIC
ORGANIC SEARCH
RENTED LISTS
PAID MEDIA
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17 Drive Leads With Content Upgrades
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
How Content Upgrades Workhellip
Put A Box Like This In Your Post
Pop This When They Click
Source Brian Dean Banklinkocom
LeadLinks (LeadPages) or ClickPops(ClickFunnels) Make It Easy To Do This
tcs2017 facebookcomRolandFrasierPage
Before Content Upgrade
After Content Upgrade
Source Brian Dean Banklinkocom
tcs2017 facebookcomRolandFrasierPage
How To Do A Contnent Upgrade In 3 Stepshellip
Step 1 Find high-traffic pages on your site
Step 2 Identify a resource that would make the content better and create it
Step 3 Add the LeadBoxClickPops teaser box to your page and start gathering e-mail addresses
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18 Refresh And Re-CRORe-SEO Blog Content
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use Google Analytics To Identify Candidates For A Refreshhellip
Ideally look for posts that are
more than three months old but
that are performing well
Find the content that gets the most traffic
tcs2017 facebookcomRolandFrasierPage
Just enter the post URL and sort by volume
You may also want to focus initially on posts that rank in spots 3 through 10
Use SEMRush To Identify High Traffic Search Queries
tcs2017 facebookcomRolandFrasierPage
Optimize Your CTAs Based On Highest Traffic Search Queries
Matching search intent to CTA brings big gains
Match Your CTA To The Search Query
tcs2017 facebookcomRolandFrasierPage
Optimize Beginning Of Post End Of Post + Slider CTAs
Old End Of Post CTA Optimized EOP CTA
Source hubspotcom
tcs2017 facebookcomRolandFrasierPage
Optimize Beginning Of Post End Of Post + Slider CTAs
Source hubspotcom
Old Slide-In CTA Optimized Slide-In CTA
tcs2017 facebookcomRolandFrasierPage
You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Postshellip
HubSpot Saw A 240 Increase In Conversions Post Update
Source hubspotcom
tcs2017 facebookcomRolandFrasierPage
Bonus You Should Also See Increases In Search Traffichellip
Source hubspotcom
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19 Sniply Drives Leads + Sales
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Share Other Peoplersquos Content Through Sniply
tcs2017 facebookcomRolandFrasierPage
Your Link + Message At The Bottom Takes Them To Your Sales Page
tcs2017 facebookcomRolandFrasierPage
17020 Clicks
17020 Pixels For People Interested (Retarget Later)
1623 Immediate Conversions
$7235 Sales From 1 Email
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Personalizationtcs2017 facebookcomRolandFrasierPage
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20 Use Dynamic Text Replacement On Your Landing Pages
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source omnicovertcom
Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source optinmonstercom | unbouncecom
TNC2017 LinkedIncominRolandFrasierSource Unbouncecom
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip
This converted 29 better than the normal location generic landing page
It also reduced Cost Per Lead By 31 And Cost Per Click by 5
Source Unbouncecom
tcs2017 facebookcomRolandFrasierPage
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21 Facebook Bots For Messenger Can Save 40 Of Social Sales
TNC2017 LinkedIncominRolandFrasier
Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833
TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom
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Videotcs2017 facebookcomRolandFrasierPage
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22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate
Source backlinkocom
In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions
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23 Use Fall-Off Point Video Annotations To Increase Watch Time
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate
Source mozcom
Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next
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24 Tweak Video CTAs To Bump Conversions By Over 300
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Mid-Roll Video CTAs Bump Conversions 5447
Source wistiacom
959 Of Video CTAs Are Post-Roll Buthellip
Mid-Roll CTAs generate the highest conversion rate 1695
Then post-roll 1098
Then pre-roll 315
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
tcs2017 facebookcomRolandFrasierPage
Image CTAs In Videos Bump Conversions 228
735 of videos use Text CTAs Buthellip
Image CTAs generate the highest conversion rates 1308
Text CTAs in videos convert on average at 1065
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Power Word CTAs In Videos Convert At Up To 1222
676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip
CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Video CRO Checklisthellip1 Mid-Roll CTA
2 Image CTA
3 Power Words
4 Action WordsYou | Now | New | Free
Sign Up | Register | Download | Click
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Drive Social Traffic To Your Site
tcs2017 LinkedIncominRolandFrasier
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25 Try Short Top-Down Vertical Videos With Text Overlays
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use Top-Down Vertical Video For Facebook Instagram + YouTube
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26 International Video Launch Strategy
tcs2017 LinkedIncominRolandFrasier
38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip
Step 2Re-boost With Social Proof To Your Target Countrieshellip
Step 3hellipMassive Views Likes Shares + Comments
tcs2017 LinkedIncominRolandFrasier
285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR
Source upwordsemcom tcs2017 LinkedIncominRolandFrasier
With Social Proof
Without Social Proof
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic
tcs2017 facebookcomRolandFrasierPage
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Drive Traffic With List Builders To Reach Critical Mass
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site
bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)
Giveaways (Enter To Win)
Contests (Compete To Win)
bull Ask Them Their Opinion
Polls (Ask 1 Simple Question)
Surveys (Ask A Series Of Questions)
bull Let Them Find Out More About Themselves
Quizzes
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27 Increase Contest Signups
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites
tcs2017 LinkedIncominRolandFrasier
Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page
Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)
147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar
tcs2017 LinkedIncominRolandFrasier
In-Post Specific
In-Post Site Wide
Side Bar
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Socialtcs2017 facebookcomRolandFrasierPage
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28 Double Your Traffic By Automating Re-Usable Social Conent
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Generates 500-700 Leads Per Week For DigitalMarketercom
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29 Sell Directly With Facebook Messenger
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer
$800 Ad Spend
300 Chats
$4200+ In Product Sales
Source molly pittman | digitalmarketercom
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer500+ ROI On Ticket Sales
Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage
Messenger Broadcast Using ManyChat App
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30 Build Your List + Increase Engagement With Messenger Chat
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Replace On-Site Chat With FB Messenger
tcs2017 facebookcomRolandFrasierPage
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31 Message People Who Have Not Yet Messaged Your Page
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom
Unlesshellip They Have Left A Comment To Your Ad Or Page
You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip
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32 Facebook Page Traffic Strategy
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
New Facebook Traffic Strategy
bull Topic Feeder Pages gt Interest Pages gt Main FB Page
bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes
bull Use topic pages to send traffic to interest pages and
multiple interest pages to prop up primary FB page
bull Test 70k+ likes in 30 days on $5k ad spend
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Retargeting
tcs2017 facebookcomRolandFrasierPage
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33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
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34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
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35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
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COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
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37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
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38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
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39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
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40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
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SEO
tcs2017 facebookcomRolandFrasierPage
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41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
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FulfillmentTNC2017 LinkedIncominRolandFrasier
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42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
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43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
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tcs2017 facebookcomRolandFrasierPage
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tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etcConversion
Optimizationtcs2017 facebookcomRolandFrasierPage
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1 Welcome Mats Bump Conversions By 70
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Many Of The Best Growth Teams Are Using Welcome Matshellip
Use Sumocom to create a quick and easy welcome mat for your site
Welcome Mats cover the whole page with a simple CTA to register for a webinar or demo or sign-up
Source sumocom | fedora
tcs2017 facebookcomRolandFrasierPageSource sumocom | fedora
Use A ldquoWelcome Matrdquo To Capture Visitors As They Enter Your Site
They should have a value proposition possibly some social proof and a strong CTA
Source sumocom | fedora
Fedorarsquos Welcome Mat Increased Webinar Sign-up Conversions 70
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2 Convert Non-Performing Leads To Cash With RinglessVoicemail
TNC2017 LinkedIncominRolandFrasier
StraticsNetworkscomTNC2017 LinkedIncominRolandFrasier
SlyDialcom TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use Ringless Voicemail To Leave Messages To Inactive Former Customers + Full Record Customers Who Did Not Take Your Upsells
Leave congruent message
58 Sets per day (2000 messages = 108 sets = +- 5)
21 shows per day
$1237 Revenue per show
Added $259770 per day to incomeSource Bill Broadbent
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3 Swap Real Images In Place Of Stock Photos
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Real Images Outperform Stock Photoshellip
tcs2017 facebookcomRolandFrasierPage
4545 Lift 4505 Lift
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4 Increase Signups By Hiding The Signup Form
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Eliminating The Form Created A 60 Increase In Conversions
Source VWOcom
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5 Friendlify Forms To Bump Conversions
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Changing Form Fills To Narratives Drove Conversion Bumps Of 25 - 40
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
6 Test Minimalist Landers + Home Pages
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Try Minimalist Messaging On Your Lander + Home Page
This page asked for and delivered too much informationhellip
tcs2017 facebookcomRolandFrasierPage
This Page Was Focused With A Clear Benefit + CTAhellip
And got a 945 higher conversion rate (1313 vs 139)
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
7 Reduce Form Fields
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Short Forms Generally Outperform Longer Ones
Source marketocom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
8 9X Abandon Cart Recovery Increase With Web Push
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource httpsdevelopersgooglecomwebshowcase2016pdfsjumiapdf
Tool Used accengagecom
Web Push Notifications Increase Mobile Conversions 9X
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9 Tell Stories To Convert Better
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource bufferappcom
296 Conversion Increase + 520 Longer Time On Page
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
10 Use In-Line Form Validation
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource conversionxlcom
22 Increase In Form Completions
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
11 Remove Navigation Links From Landing Pages
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource httpwwwslidesharenetmattangriffel
hellipDramatically Out-Converts Landing Page With Nav Links
Multiple Tests Reveal Same Landing Page With No Nav Linkshellip
+ 100
+ 91
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
12 Include Click-To-Call Phone Number On Your Website
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Try Adding Click To Call To Your Site
Source convirzacom
Calls convert 10X better than web leads
Calls are lower in the funnel than web leads and eliminate online conversion funnel friction
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
13 UGC Photos On Ecommerce Bump Conversions
TNC2017 LinkedIncominRolandFrasier
Try Adding User Photos To Ecommerce Pages
Vanity Planet Got A 24 Bump
After
Before
tcs2017 facebookcomRolandFrasierPageSource yotpocom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
14 Let Ecommerce Site Visitors Text You
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Try Adding Ecommerce Site Text Widgets
Source blogsendsonarcom
Bohemian Guitars Increased Revenue by 98 By Allowing Ecommerce Site Visitors To Text Them Directly
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
15 Test Different Offer Prices
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
We Tested 4 Different Free-Plus Shipping Offers $195 gt $295 gt $395 gt $495
Our standard price is $495
New product split test $295 amp $395
Both prices performed +- 3x better
$495 barely registered
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
16 Test Background Color
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3333 Higher Conversions Won (Even With COGS)
Blue generated more clicks leads and salesButhellip Blue cost the most per click (59 more than pink)Ultimately blue was the winner for us overall
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Content
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
CONTENT
TNC2017 LinkedIncominRolandFrasier
MEDIA PROPERTY
CONTESTSON-SITE PROMOS
CONTENT
ON-SITE 3rd PARTY ADSON-SITE RETARGETING
SOCIAL
TRAFFIC
ORGANIC SEARCH
RENTED LISTS
PAID MEDIA
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
17 Drive Leads With Content Upgrades
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
How Content Upgrades Workhellip
Put A Box Like This In Your Post
Pop This When They Click
Source Brian Dean Banklinkocom
LeadLinks (LeadPages) or ClickPops(ClickFunnels) Make It Easy To Do This
tcs2017 facebookcomRolandFrasierPage
Before Content Upgrade
After Content Upgrade
Source Brian Dean Banklinkocom
tcs2017 facebookcomRolandFrasierPage
How To Do A Contnent Upgrade In 3 Stepshellip
Step 1 Find high-traffic pages on your site
Step 2 Identify a resource that would make the content better and create it
Step 3 Add the LeadBoxClickPops teaser box to your page and start gathering e-mail addresses
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
18 Refresh And Re-CRORe-SEO Blog Content
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use Google Analytics To Identify Candidates For A Refreshhellip
Ideally look for posts that are
more than three months old but
that are performing well
Find the content that gets the most traffic
tcs2017 facebookcomRolandFrasierPage
Just enter the post URL and sort by volume
You may also want to focus initially on posts that rank in spots 3 through 10
Use SEMRush To Identify High Traffic Search Queries
tcs2017 facebookcomRolandFrasierPage
Optimize Your CTAs Based On Highest Traffic Search Queries
Matching search intent to CTA brings big gains
Match Your CTA To The Search Query
tcs2017 facebookcomRolandFrasierPage
Optimize Beginning Of Post End Of Post + Slider CTAs
Old End Of Post CTA Optimized EOP CTA
Source hubspotcom
tcs2017 facebookcomRolandFrasierPage
Optimize Beginning Of Post End Of Post + Slider CTAs
Source hubspotcom
Old Slide-In CTA Optimized Slide-In CTA
tcs2017 facebookcomRolandFrasierPage
You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Postshellip
HubSpot Saw A 240 Increase In Conversions Post Update
Source hubspotcom
tcs2017 facebookcomRolandFrasierPage
Bonus You Should Also See Increases In Search Traffichellip
Source hubspotcom
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19 Sniply Drives Leads + Sales
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Share Other Peoplersquos Content Through Sniply
tcs2017 facebookcomRolandFrasierPage
Your Link + Message At The Bottom Takes Them To Your Sales Page
tcs2017 facebookcomRolandFrasierPage
17020 Clicks
17020 Pixels For People Interested (Retarget Later)
1623 Immediate Conversions
$7235 Sales From 1 Email
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Personalizationtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
20 Use Dynamic Text Replacement On Your Landing Pages
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source omnicovertcom
Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source optinmonstercom | unbouncecom
TNC2017 LinkedIncominRolandFrasierSource Unbouncecom
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip
This converted 29 better than the normal location generic landing page
It also reduced Cost Per Lead By 31 And Cost Per Click by 5
Source Unbouncecom
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
21 Facebook Bots For Messenger Can Save 40 Of Social Sales
TNC2017 LinkedIncominRolandFrasier
Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833
TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom
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Videotcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate
Source backlinkocom
In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
23 Use Fall-Off Point Video Annotations To Increase Watch Time
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate
Source mozcom
Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
24 Tweak Video CTAs To Bump Conversions By Over 300
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Mid-Roll Video CTAs Bump Conversions 5447
Source wistiacom
959 Of Video CTAs Are Post-Roll Buthellip
Mid-Roll CTAs generate the highest conversion rate 1695
Then post-roll 1098
Then pre-roll 315
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
tcs2017 facebookcomRolandFrasierPage
Image CTAs In Videos Bump Conversions 228
735 of videos use Text CTAs Buthellip
Image CTAs generate the highest conversion rates 1308
Text CTAs in videos convert on average at 1065
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Power Word CTAs In Videos Convert At Up To 1222
676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip
CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Video CRO Checklisthellip1 Mid-Roll CTA
2 Image CTA
3 Power Words
4 Action WordsYou | Now | New | Free
Sign Up | Register | Download | Click
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Drive Social Traffic To Your Site
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
25 Try Short Top-Down Vertical Videos With Text Overlays
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use Top-Down Vertical Video For Facebook Instagram + YouTube
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
26 International Video Launch Strategy
tcs2017 LinkedIncominRolandFrasier
38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip
Step 2Re-boost With Social Proof To Your Target Countrieshellip
Step 3hellipMassive Views Likes Shares + Comments
tcs2017 LinkedIncominRolandFrasier
285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR
Source upwordsemcom tcs2017 LinkedIncominRolandFrasier
With Social Proof
Without Social Proof
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Traffic With List Builders To Reach Critical Mass
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site
bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)
Giveaways (Enter To Win)
Contests (Compete To Win)
bull Ask Them Their Opinion
Polls (Ask 1 Simple Question)
Surveys (Ask A Series Of Questions)
bull Let Them Find Out More About Themselves
Quizzes
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
27 Increase Contest Signups
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites
tcs2017 LinkedIncominRolandFrasier
Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page
Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)
147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar
tcs2017 LinkedIncominRolandFrasier
In-Post Specific
In-Post Site Wide
Side Bar
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Socialtcs2017 facebookcomRolandFrasierPage
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28 Double Your Traffic By Automating Re-Usable Social Conent
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Generates 500-700 Leads Per Week For DigitalMarketercom
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29 Sell Directly With Facebook Messenger
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer
$800 Ad Spend
300 Chats
$4200+ In Product Sales
Source molly pittman | digitalmarketercom
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer500+ ROI On Ticket Sales
Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage
Messenger Broadcast Using ManyChat App
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30 Build Your List + Increase Engagement With Messenger Chat
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Replace On-Site Chat With FB Messenger
tcs2017 facebookcomRolandFrasierPage
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31 Message People Who Have Not Yet Messaged Your Page
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom
Unlesshellip They Have Left A Comment To Your Ad Or Page
You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip
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32 Facebook Page Traffic Strategy
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
New Facebook Traffic Strategy
bull Topic Feeder Pages gt Interest Pages gt Main FB Page
bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes
bull Use topic pages to send traffic to interest pages and
multiple interest pages to prop up primary FB page
bull Test 70k+ likes in 30 days on $5k ad spend
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Retargeting
tcs2017 facebookcomRolandFrasierPage
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33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
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34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
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35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
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COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
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37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
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38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
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40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
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SEO
tcs2017 facebookcomRolandFrasierPage
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41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
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FulfillmentTNC2017 LinkedIncominRolandFrasier
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42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
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tcs2017 facebookcomRolandFrasierPage
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tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
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1 Welcome Mats Bump Conversions By 70
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Many Of The Best Growth Teams Are Using Welcome Matshellip
Use Sumocom to create a quick and easy welcome mat for your site
Welcome Mats cover the whole page with a simple CTA to register for a webinar or demo or sign-up
Source sumocom | fedora
tcs2017 facebookcomRolandFrasierPageSource sumocom | fedora
Use A ldquoWelcome Matrdquo To Capture Visitors As They Enter Your Site
They should have a value proposition possibly some social proof and a strong CTA
Source sumocom | fedora
Fedorarsquos Welcome Mat Increased Webinar Sign-up Conversions 70
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2 Convert Non-Performing Leads To Cash With RinglessVoicemail
TNC2017 LinkedIncominRolandFrasier
StraticsNetworkscomTNC2017 LinkedIncominRolandFrasier
SlyDialcom TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use Ringless Voicemail To Leave Messages To Inactive Former Customers + Full Record Customers Who Did Not Take Your Upsells
Leave congruent message
58 Sets per day (2000 messages = 108 sets = +- 5)
21 shows per day
$1237 Revenue per show
Added $259770 per day to incomeSource Bill Broadbent
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3 Swap Real Images In Place Of Stock Photos
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Real Images Outperform Stock Photoshellip
tcs2017 facebookcomRolandFrasierPage
4545 Lift 4505 Lift
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4 Increase Signups By Hiding The Signup Form
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Eliminating The Form Created A 60 Increase In Conversions
Source VWOcom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
5 Friendlify Forms To Bump Conversions
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Changing Form Fills To Narratives Drove Conversion Bumps Of 25 - 40
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
6 Test Minimalist Landers + Home Pages
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Try Minimalist Messaging On Your Lander + Home Page
This page asked for and delivered too much informationhellip
tcs2017 facebookcomRolandFrasierPage
This Page Was Focused With A Clear Benefit + CTAhellip
And got a 945 higher conversion rate (1313 vs 139)
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
7 Reduce Form Fields
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Short Forms Generally Outperform Longer Ones
Source marketocom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
8 9X Abandon Cart Recovery Increase With Web Push
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource httpsdevelopersgooglecomwebshowcase2016pdfsjumiapdf
Tool Used accengagecom
Web Push Notifications Increase Mobile Conversions 9X
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
9 Tell Stories To Convert Better
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource bufferappcom
296 Conversion Increase + 520 Longer Time On Page
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
10 Use In-Line Form Validation
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource conversionxlcom
22 Increase In Form Completions
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
11 Remove Navigation Links From Landing Pages
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource httpwwwslidesharenetmattangriffel
hellipDramatically Out-Converts Landing Page With Nav Links
Multiple Tests Reveal Same Landing Page With No Nav Linkshellip
+ 100
+ 91
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
12 Include Click-To-Call Phone Number On Your Website
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Try Adding Click To Call To Your Site
Source convirzacom
Calls convert 10X better than web leads
Calls are lower in the funnel than web leads and eliminate online conversion funnel friction
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
13 UGC Photos On Ecommerce Bump Conversions
TNC2017 LinkedIncominRolandFrasier
Try Adding User Photos To Ecommerce Pages
Vanity Planet Got A 24 Bump
After
Before
tcs2017 facebookcomRolandFrasierPageSource yotpocom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
14 Let Ecommerce Site Visitors Text You
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Try Adding Ecommerce Site Text Widgets
Source blogsendsonarcom
Bohemian Guitars Increased Revenue by 98 By Allowing Ecommerce Site Visitors To Text Them Directly
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
15 Test Different Offer Prices
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
We Tested 4 Different Free-Plus Shipping Offers $195 gt $295 gt $395 gt $495
Our standard price is $495
New product split test $295 amp $395
Both prices performed +- 3x better
$495 barely registered
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
16 Test Background Color
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3333 Higher Conversions Won (Even With COGS)
Blue generated more clicks leads and salesButhellip Blue cost the most per click (59 more than pink)Ultimately blue was the winner for us overall
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Content
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
CONTENT
TNC2017 LinkedIncominRolandFrasier
MEDIA PROPERTY
CONTESTSON-SITE PROMOS
CONTENT
ON-SITE 3rd PARTY ADSON-SITE RETARGETING
SOCIAL
TRAFFIC
ORGANIC SEARCH
RENTED LISTS
PAID MEDIA
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
17 Drive Leads With Content Upgrades
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
How Content Upgrades Workhellip
Put A Box Like This In Your Post
Pop This When They Click
Source Brian Dean Banklinkocom
LeadLinks (LeadPages) or ClickPops(ClickFunnels) Make It Easy To Do This
tcs2017 facebookcomRolandFrasierPage
Before Content Upgrade
After Content Upgrade
Source Brian Dean Banklinkocom
tcs2017 facebookcomRolandFrasierPage
How To Do A Contnent Upgrade In 3 Stepshellip
Step 1 Find high-traffic pages on your site
Step 2 Identify a resource that would make the content better and create it
Step 3 Add the LeadBoxClickPops teaser box to your page and start gathering e-mail addresses
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
18 Refresh And Re-CRORe-SEO Blog Content
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use Google Analytics To Identify Candidates For A Refreshhellip
Ideally look for posts that are
more than three months old but
that are performing well
Find the content that gets the most traffic
tcs2017 facebookcomRolandFrasierPage
Just enter the post URL and sort by volume
You may also want to focus initially on posts that rank in spots 3 through 10
Use SEMRush To Identify High Traffic Search Queries
tcs2017 facebookcomRolandFrasierPage
Optimize Your CTAs Based On Highest Traffic Search Queries
Matching search intent to CTA brings big gains
Match Your CTA To The Search Query
tcs2017 facebookcomRolandFrasierPage
Optimize Beginning Of Post End Of Post + Slider CTAs
Old End Of Post CTA Optimized EOP CTA
Source hubspotcom
tcs2017 facebookcomRolandFrasierPage
Optimize Beginning Of Post End Of Post + Slider CTAs
Source hubspotcom
Old Slide-In CTA Optimized Slide-In CTA
tcs2017 facebookcomRolandFrasierPage
You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Postshellip
HubSpot Saw A 240 Increase In Conversions Post Update
Source hubspotcom
tcs2017 facebookcomRolandFrasierPage
Bonus You Should Also See Increases In Search Traffichellip
Source hubspotcom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
19 Sniply Drives Leads + Sales
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Share Other Peoplersquos Content Through Sniply
tcs2017 facebookcomRolandFrasierPage
Your Link + Message At The Bottom Takes Them To Your Sales Page
tcs2017 facebookcomRolandFrasierPage
17020 Clicks
17020 Pixels For People Interested (Retarget Later)
1623 Immediate Conversions
$7235 Sales From 1 Email
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Personalizationtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
20 Use Dynamic Text Replacement On Your Landing Pages
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source omnicovertcom
Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source optinmonstercom | unbouncecom
TNC2017 LinkedIncominRolandFrasierSource Unbouncecom
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip
This converted 29 better than the normal location generic landing page
It also reduced Cost Per Lead By 31 And Cost Per Click by 5
Source Unbouncecom
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
21 Facebook Bots For Messenger Can Save 40 Of Social Sales
TNC2017 LinkedIncominRolandFrasier
Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833
TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Videotcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate
Source backlinkocom
In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
23 Use Fall-Off Point Video Annotations To Increase Watch Time
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate
Source mozcom
Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
24 Tweak Video CTAs To Bump Conversions By Over 300
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Mid-Roll Video CTAs Bump Conversions 5447
Source wistiacom
959 Of Video CTAs Are Post-Roll Buthellip
Mid-Roll CTAs generate the highest conversion rate 1695
Then post-roll 1098
Then pre-roll 315
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
tcs2017 facebookcomRolandFrasierPage
Image CTAs In Videos Bump Conversions 228
735 of videos use Text CTAs Buthellip
Image CTAs generate the highest conversion rates 1308
Text CTAs in videos convert on average at 1065
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Power Word CTAs In Videos Convert At Up To 1222
676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip
CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Video CRO Checklisthellip1 Mid-Roll CTA
2 Image CTA
3 Power Words
4 Action WordsYou | Now | New | Free
Sign Up | Register | Download | Click
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Social Traffic To Your Site
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
25 Try Short Top-Down Vertical Videos With Text Overlays
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use Top-Down Vertical Video For Facebook Instagram + YouTube
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
26 International Video Launch Strategy
tcs2017 LinkedIncominRolandFrasier
38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip
Step 2Re-boost With Social Proof To Your Target Countrieshellip
Step 3hellipMassive Views Likes Shares + Comments
tcs2017 LinkedIncominRolandFrasier
285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR
Source upwordsemcom tcs2017 LinkedIncominRolandFrasier
With Social Proof
Without Social Proof
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Traffic With List Builders To Reach Critical Mass
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site
bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)
Giveaways (Enter To Win)
Contests (Compete To Win)
bull Ask Them Their Opinion
Polls (Ask 1 Simple Question)
Surveys (Ask A Series Of Questions)
bull Let Them Find Out More About Themselves
Quizzes
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
27 Increase Contest Signups
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites
tcs2017 LinkedIncominRolandFrasier
Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page
Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)
147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar
tcs2017 LinkedIncominRolandFrasier
In-Post Specific
In-Post Site Wide
Side Bar
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Socialtcs2017 facebookcomRolandFrasierPage
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28 Double Your Traffic By Automating Re-Usable Social Conent
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Generates 500-700 Leads Per Week For DigitalMarketercom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
29 Sell Directly With Facebook Messenger
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer
$800 Ad Spend
300 Chats
$4200+ In Product Sales
Source molly pittman | digitalmarketercom
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer500+ ROI On Ticket Sales
Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage
Messenger Broadcast Using ManyChat App
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30 Build Your List + Increase Engagement With Messenger Chat
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Replace On-Site Chat With FB Messenger
tcs2017 facebookcomRolandFrasierPage
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31 Message People Who Have Not Yet Messaged Your Page
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom
Unlesshellip They Have Left A Comment To Your Ad Or Page
You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
32 Facebook Page Traffic Strategy
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
New Facebook Traffic Strategy
bull Topic Feeder Pages gt Interest Pages gt Main FB Page
bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes
bull Use topic pages to send traffic to interest pages and
multiple interest pages to prop up primary FB page
bull Test 70k+ likes in 30 days on $5k ad spend
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Retargeting
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
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35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
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38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
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40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
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41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
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42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
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tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Many Of The Best Growth Teams Are Using Welcome Matshellip
Use Sumocom to create a quick and easy welcome mat for your site
Welcome Mats cover the whole page with a simple CTA to register for a webinar or demo or sign-up
Source sumocom | fedora
tcs2017 facebookcomRolandFrasierPageSource sumocom | fedora
Use A ldquoWelcome Matrdquo To Capture Visitors As They Enter Your Site
They should have a value proposition possibly some social proof and a strong CTA
Source sumocom | fedora
Fedorarsquos Welcome Mat Increased Webinar Sign-up Conversions 70
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
2 Convert Non-Performing Leads To Cash With RinglessVoicemail
TNC2017 LinkedIncominRolandFrasier
StraticsNetworkscomTNC2017 LinkedIncominRolandFrasier
SlyDialcom TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use Ringless Voicemail To Leave Messages To Inactive Former Customers + Full Record Customers Who Did Not Take Your Upsells
Leave congruent message
58 Sets per day (2000 messages = 108 sets = +- 5)
21 shows per day
$1237 Revenue per show
Added $259770 per day to incomeSource Bill Broadbent
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
3 Swap Real Images In Place Of Stock Photos
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Real Images Outperform Stock Photoshellip
tcs2017 facebookcomRolandFrasierPage
4545 Lift 4505 Lift
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
4 Increase Signups By Hiding The Signup Form
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Eliminating The Form Created A 60 Increase In Conversions
Source VWOcom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
5 Friendlify Forms To Bump Conversions
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Changing Form Fills To Narratives Drove Conversion Bumps Of 25 - 40
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
6 Test Minimalist Landers + Home Pages
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Try Minimalist Messaging On Your Lander + Home Page
This page asked for and delivered too much informationhellip
tcs2017 facebookcomRolandFrasierPage
This Page Was Focused With A Clear Benefit + CTAhellip
And got a 945 higher conversion rate (1313 vs 139)
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
7 Reduce Form Fields
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Short Forms Generally Outperform Longer Ones
Source marketocom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
8 9X Abandon Cart Recovery Increase With Web Push
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource httpsdevelopersgooglecomwebshowcase2016pdfsjumiapdf
Tool Used accengagecom
Web Push Notifications Increase Mobile Conversions 9X
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
9 Tell Stories To Convert Better
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource bufferappcom
296 Conversion Increase + 520 Longer Time On Page
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
10 Use In-Line Form Validation
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource conversionxlcom
22 Increase In Form Completions
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
11 Remove Navigation Links From Landing Pages
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource httpwwwslidesharenetmattangriffel
hellipDramatically Out-Converts Landing Page With Nav Links
Multiple Tests Reveal Same Landing Page With No Nav Linkshellip
+ 100
+ 91
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
12 Include Click-To-Call Phone Number On Your Website
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Try Adding Click To Call To Your Site
Source convirzacom
Calls convert 10X better than web leads
Calls are lower in the funnel than web leads and eliminate online conversion funnel friction
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
13 UGC Photos On Ecommerce Bump Conversions
TNC2017 LinkedIncominRolandFrasier
Try Adding User Photos To Ecommerce Pages
Vanity Planet Got A 24 Bump
After
Before
tcs2017 facebookcomRolandFrasierPageSource yotpocom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
14 Let Ecommerce Site Visitors Text You
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Try Adding Ecommerce Site Text Widgets
Source blogsendsonarcom
Bohemian Guitars Increased Revenue by 98 By Allowing Ecommerce Site Visitors To Text Them Directly
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
15 Test Different Offer Prices
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
We Tested 4 Different Free-Plus Shipping Offers $195 gt $295 gt $395 gt $495
Our standard price is $495
New product split test $295 amp $395
Both prices performed +- 3x better
$495 barely registered
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
16 Test Background Color
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3333 Higher Conversions Won (Even With COGS)
Blue generated more clicks leads and salesButhellip Blue cost the most per click (59 more than pink)Ultimately blue was the winner for us overall
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Content
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
CONTENT
TNC2017 LinkedIncominRolandFrasier
MEDIA PROPERTY
CONTESTSON-SITE PROMOS
CONTENT
ON-SITE 3rd PARTY ADSON-SITE RETARGETING
SOCIAL
TRAFFIC
ORGANIC SEARCH
RENTED LISTS
PAID MEDIA
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
17 Drive Leads With Content Upgrades
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
How Content Upgrades Workhellip
Put A Box Like This In Your Post
Pop This When They Click
Source Brian Dean Banklinkocom
LeadLinks (LeadPages) or ClickPops(ClickFunnels) Make It Easy To Do This
tcs2017 facebookcomRolandFrasierPage
Before Content Upgrade
After Content Upgrade
Source Brian Dean Banklinkocom
tcs2017 facebookcomRolandFrasierPage
How To Do A Contnent Upgrade In 3 Stepshellip
Step 1 Find high-traffic pages on your site
Step 2 Identify a resource that would make the content better and create it
Step 3 Add the LeadBoxClickPops teaser box to your page and start gathering e-mail addresses
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
18 Refresh And Re-CRORe-SEO Blog Content
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use Google Analytics To Identify Candidates For A Refreshhellip
Ideally look for posts that are
more than three months old but
that are performing well
Find the content that gets the most traffic
tcs2017 facebookcomRolandFrasierPage
Just enter the post URL and sort by volume
You may also want to focus initially on posts that rank in spots 3 through 10
Use SEMRush To Identify High Traffic Search Queries
tcs2017 facebookcomRolandFrasierPage
Optimize Your CTAs Based On Highest Traffic Search Queries
Matching search intent to CTA brings big gains
Match Your CTA To The Search Query
tcs2017 facebookcomRolandFrasierPage
Optimize Beginning Of Post End Of Post + Slider CTAs
Old End Of Post CTA Optimized EOP CTA
Source hubspotcom
tcs2017 facebookcomRolandFrasierPage
Optimize Beginning Of Post End Of Post + Slider CTAs
Source hubspotcom
Old Slide-In CTA Optimized Slide-In CTA
tcs2017 facebookcomRolandFrasierPage
You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Postshellip
HubSpot Saw A 240 Increase In Conversions Post Update
Source hubspotcom
tcs2017 facebookcomRolandFrasierPage
Bonus You Should Also See Increases In Search Traffichellip
Source hubspotcom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
19 Sniply Drives Leads + Sales
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Share Other Peoplersquos Content Through Sniply
tcs2017 facebookcomRolandFrasierPage
Your Link + Message At The Bottom Takes Them To Your Sales Page
tcs2017 facebookcomRolandFrasierPage
17020 Clicks
17020 Pixels For People Interested (Retarget Later)
1623 Immediate Conversions
$7235 Sales From 1 Email
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Personalizationtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
20 Use Dynamic Text Replacement On Your Landing Pages
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source omnicovertcom
Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source optinmonstercom | unbouncecom
TNC2017 LinkedIncominRolandFrasierSource Unbouncecom
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip
This converted 29 better than the normal location generic landing page
It also reduced Cost Per Lead By 31 And Cost Per Click by 5
Source Unbouncecom
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
21 Facebook Bots For Messenger Can Save 40 Of Social Sales
TNC2017 LinkedIncominRolandFrasier
Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833
TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Videotcs2017 facebookcomRolandFrasierPage
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22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate
Source backlinkocom
In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
23 Use Fall-Off Point Video Annotations To Increase Watch Time
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate
Source mozcom
Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
24 Tweak Video CTAs To Bump Conversions By Over 300
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Mid-Roll Video CTAs Bump Conversions 5447
Source wistiacom
959 Of Video CTAs Are Post-Roll Buthellip
Mid-Roll CTAs generate the highest conversion rate 1695
Then post-roll 1098
Then pre-roll 315
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
tcs2017 facebookcomRolandFrasierPage
Image CTAs In Videos Bump Conversions 228
735 of videos use Text CTAs Buthellip
Image CTAs generate the highest conversion rates 1308
Text CTAs in videos convert on average at 1065
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Power Word CTAs In Videos Convert At Up To 1222
676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip
CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Video CRO Checklisthellip1 Mid-Roll CTA
2 Image CTA
3 Power Words
4 Action WordsYou | Now | New | Free
Sign Up | Register | Download | Click
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Social Traffic To Your Site
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
25 Try Short Top-Down Vertical Videos With Text Overlays
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use Top-Down Vertical Video For Facebook Instagram + YouTube
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
26 International Video Launch Strategy
tcs2017 LinkedIncominRolandFrasier
38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip
Step 2Re-boost With Social Proof To Your Target Countrieshellip
Step 3hellipMassive Views Likes Shares + Comments
tcs2017 LinkedIncominRolandFrasier
285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR
Source upwordsemcom tcs2017 LinkedIncominRolandFrasier
With Social Proof
Without Social Proof
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Traffic With List Builders To Reach Critical Mass
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site
bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)
Giveaways (Enter To Win)
Contests (Compete To Win)
bull Ask Them Their Opinion
Polls (Ask 1 Simple Question)
Surveys (Ask A Series Of Questions)
bull Let Them Find Out More About Themselves
Quizzes
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
27 Increase Contest Signups
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites
tcs2017 LinkedIncominRolandFrasier
Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page
Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)
147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar
tcs2017 LinkedIncominRolandFrasier
In-Post Specific
In-Post Site Wide
Side Bar
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Socialtcs2017 facebookcomRolandFrasierPage
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28 Double Your Traffic By Automating Re-Usable Social Conent
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Generates 500-700 Leads Per Week For DigitalMarketercom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
29 Sell Directly With Facebook Messenger
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer
$800 Ad Spend
300 Chats
$4200+ In Product Sales
Source molly pittman | digitalmarketercom
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer500+ ROI On Ticket Sales
Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage
Messenger Broadcast Using ManyChat App
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30 Build Your List + Increase Engagement With Messenger Chat
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Replace On-Site Chat With FB Messenger
tcs2017 facebookcomRolandFrasierPage
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31 Message People Who Have Not Yet Messaged Your Page
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom
Unlesshellip They Have Left A Comment To Your Ad Or Page
You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
32 Facebook Page Traffic Strategy
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
New Facebook Traffic Strategy
bull Topic Feeder Pages gt Interest Pages gt Main FB Page
bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes
bull Use topic pages to send traffic to interest pages and
multiple interest pages to prop up primary FB page
bull Test 70k+ likes in 30 days on $5k ad spend
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Retargeting
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
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35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
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40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
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41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
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42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
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tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource sumocom | fedora
Use A ldquoWelcome Matrdquo To Capture Visitors As They Enter Your Site
They should have a value proposition possibly some social proof and a strong CTA
Source sumocom | fedora
Fedorarsquos Welcome Mat Increased Webinar Sign-up Conversions 70
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
2 Convert Non-Performing Leads To Cash With RinglessVoicemail
TNC2017 LinkedIncominRolandFrasier
StraticsNetworkscomTNC2017 LinkedIncominRolandFrasier
SlyDialcom TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use Ringless Voicemail To Leave Messages To Inactive Former Customers + Full Record Customers Who Did Not Take Your Upsells
Leave congruent message
58 Sets per day (2000 messages = 108 sets = +- 5)
21 shows per day
$1237 Revenue per show
Added $259770 per day to incomeSource Bill Broadbent
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
3 Swap Real Images In Place Of Stock Photos
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Real Images Outperform Stock Photoshellip
tcs2017 facebookcomRolandFrasierPage
4545 Lift 4505 Lift
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4 Increase Signups By Hiding The Signup Form
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Eliminating The Form Created A 60 Increase In Conversions
Source VWOcom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
5 Friendlify Forms To Bump Conversions
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Changing Form Fills To Narratives Drove Conversion Bumps Of 25 - 40
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
6 Test Minimalist Landers + Home Pages
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Try Minimalist Messaging On Your Lander + Home Page
This page asked for and delivered too much informationhellip
tcs2017 facebookcomRolandFrasierPage
This Page Was Focused With A Clear Benefit + CTAhellip
And got a 945 higher conversion rate (1313 vs 139)
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
7 Reduce Form Fields
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Short Forms Generally Outperform Longer Ones
Source marketocom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
8 9X Abandon Cart Recovery Increase With Web Push
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource httpsdevelopersgooglecomwebshowcase2016pdfsjumiapdf
Tool Used accengagecom
Web Push Notifications Increase Mobile Conversions 9X
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
9 Tell Stories To Convert Better
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource bufferappcom
296 Conversion Increase + 520 Longer Time On Page
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
10 Use In-Line Form Validation
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource conversionxlcom
22 Increase In Form Completions
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
11 Remove Navigation Links From Landing Pages
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource httpwwwslidesharenetmattangriffel
hellipDramatically Out-Converts Landing Page With Nav Links
Multiple Tests Reveal Same Landing Page With No Nav Linkshellip
+ 100
+ 91
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
12 Include Click-To-Call Phone Number On Your Website
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Try Adding Click To Call To Your Site
Source convirzacom
Calls convert 10X better than web leads
Calls are lower in the funnel than web leads and eliminate online conversion funnel friction
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
13 UGC Photos On Ecommerce Bump Conversions
TNC2017 LinkedIncominRolandFrasier
Try Adding User Photos To Ecommerce Pages
Vanity Planet Got A 24 Bump
After
Before
tcs2017 facebookcomRolandFrasierPageSource yotpocom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
14 Let Ecommerce Site Visitors Text You
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Try Adding Ecommerce Site Text Widgets
Source blogsendsonarcom
Bohemian Guitars Increased Revenue by 98 By Allowing Ecommerce Site Visitors To Text Them Directly
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
15 Test Different Offer Prices
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
We Tested 4 Different Free-Plus Shipping Offers $195 gt $295 gt $395 gt $495
Our standard price is $495
New product split test $295 amp $395
Both prices performed +- 3x better
$495 barely registered
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
16 Test Background Color
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3333 Higher Conversions Won (Even With COGS)
Blue generated more clicks leads and salesButhellip Blue cost the most per click (59 more than pink)Ultimately blue was the winner for us overall
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Content
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
CONTENT
TNC2017 LinkedIncominRolandFrasier
MEDIA PROPERTY
CONTESTSON-SITE PROMOS
CONTENT
ON-SITE 3rd PARTY ADSON-SITE RETARGETING
SOCIAL
TRAFFIC
ORGANIC SEARCH
RENTED LISTS
PAID MEDIA
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
17 Drive Leads With Content Upgrades
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
How Content Upgrades Workhellip
Put A Box Like This In Your Post
Pop This When They Click
Source Brian Dean Banklinkocom
LeadLinks (LeadPages) or ClickPops(ClickFunnels) Make It Easy To Do This
tcs2017 facebookcomRolandFrasierPage
Before Content Upgrade
After Content Upgrade
Source Brian Dean Banklinkocom
tcs2017 facebookcomRolandFrasierPage
How To Do A Contnent Upgrade In 3 Stepshellip
Step 1 Find high-traffic pages on your site
Step 2 Identify a resource that would make the content better and create it
Step 3 Add the LeadBoxClickPops teaser box to your page and start gathering e-mail addresses
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
18 Refresh And Re-CRORe-SEO Blog Content
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use Google Analytics To Identify Candidates For A Refreshhellip
Ideally look for posts that are
more than three months old but
that are performing well
Find the content that gets the most traffic
tcs2017 facebookcomRolandFrasierPage
Just enter the post URL and sort by volume
You may also want to focus initially on posts that rank in spots 3 through 10
Use SEMRush To Identify High Traffic Search Queries
tcs2017 facebookcomRolandFrasierPage
Optimize Your CTAs Based On Highest Traffic Search Queries
Matching search intent to CTA brings big gains
Match Your CTA To The Search Query
tcs2017 facebookcomRolandFrasierPage
Optimize Beginning Of Post End Of Post + Slider CTAs
Old End Of Post CTA Optimized EOP CTA
Source hubspotcom
tcs2017 facebookcomRolandFrasierPage
Optimize Beginning Of Post End Of Post + Slider CTAs
Source hubspotcom
Old Slide-In CTA Optimized Slide-In CTA
tcs2017 facebookcomRolandFrasierPage
You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Postshellip
HubSpot Saw A 240 Increase In Conversions Post Update
Source hubspotcom
tcs2017 facebookcomRolandFrasierPage
Bonus You Should Also See Increases In Search Traffichellip
Source hubspotcom
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19 Sniply Drives Leads + Sales
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Share Other Peoplersquos Content Through Sniply
tcs2017 facebookcomRolandFrasierPage
Your Link + Message At The Bottom Takes Them To Your Sales Page
tcs2017 facebookcomRolandFrasierPage
17020 Clicks
17020 Pixels For People Interested (Retarget Later)
1623 Immediate Conversions
$7235 Sales From 1 Email
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Personalizationtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
20 Use Dynamic Text Replacement On Your Landing Pages
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source omnicovertcom
Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source optinmonstercom | unbouncecom
TNC2017 LinkedIncominRolandFrasierSource Unbouncecom
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip
This converted 29 better than the normal location generic landing page
It also reduced Cost Per Lead By 31 And Cost Per Click by 5
Source Unbouncecom
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
21 Facebook Bots For Messenger Can Save 40 Of Social Sales
TNC2017 LinkedIncominRolandFrasier
Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833
TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Videotcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate
Source backlinkocom
In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
23 Use Fall-Off Point Video Annotations To Increase Watch Time
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate
Source mozcom
Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
24 Tweak Video CTAs To Bump Conversions By Over 300
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Mid-Roll Video CTAs Bump Conversions 5447
Source wistiacom
959 Of Video CTAs Are Post-Roll Buthellip
Mid-Roll CTAs generate the highest conversion rate 1695
Then post-roll 1098
Then pre-roll 315
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
tcs2017 facebookcomRolandFrasierPage
Image CTAs In Videos Bump Conversions 228
735 of videos use Text CTAs Buthellip
Image CTAs generate the highest conversion rates 1308
Text CTAs in videos convert on average at 1065
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Power Word CTAs In Videos Convert At Up To 1222
676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip
CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Video CRO Checklisthellip1 Mid-Roll CTA
2 Image CTA
3 Power Words
4 Action WordsYou | Now | New | Free
Sign Up | Register | Download | Click
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Social Traffic To Your Site
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
25 Try Short Top-Down Vertical Videos With Text Overlays
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use Top-Down Vertical Video For Facebook Instagram + YouTube
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
26 International Video Launch Strategy
tcs2017 LinkedIncominRolandFrasier
38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip
Step 2Re-boost With Social Proof To Your Target Countrieshellip
Step 3hellipMassive Views Likes Shares + Comments
tcs2017 LinkedIncominRolandFrasier
285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR
Source upwordsemcom tcs2017 LinkedIncominRolandFrasier
With Social Proof
Without Social Proof
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Traffic With List Builders To Reach Critical Mass
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site
bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)
Giveaways (Enter To Win)
Contests (Compete To Win)
bull Ask Them Their Opinion
Polls (Ask 1 Simple Question)
Surveys (Ask A Series Of Questions)
bull Let Them Find Out More About Themselves
Quizzes
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
27 Increase Contest Signups
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites
tcs2017 LinkedIncominRolandFrasier
Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page
Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)
147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar
tcs2017 LinkedIncominRolandFrasier
In-Post Specific
In-Post Site Wide
Side Bar
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Socialtcs2017 facebookcomRolandFrasierPage
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28 Double Your Traffic By Automating Re-Usable Social Conent
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Generates 500-700 Leads Per Week For DigitalMarketercom
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29 Sell Directly With Facebook Messenger
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer
$800 Ad Spend
300 Chats
$4200+ In Product Sales
Source molly pittman | digitalmarketercom
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer500+ ROI On Ticket Sales
Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage
Messenger Broadcast Using ManyChat App
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30 Build Your List + Increase Engagement With Messenger Chat
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Replace On-Site Chat With FB Messenger
tcs2017 facebookcomRolandFrasierPage
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31 Message People Who Have Not Yet Messaged Your Page
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom
Unlesshellip They Have Left A Comment To Your Ad Or Page
You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
32 Facebook Page Traffic Strategy
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
New Facebook Traffic Strategy
bull Topic Feeder Pages gt Interest Pages gt Main FB Page
bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes
bull Use topic pages to send traffic to interest pages and
multiple interest pages to prop up primary FB page
bull Test 70k+ likes in 30 days on $5k ad spend
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Retargeting
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
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35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
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40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
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FulfillmentTNC2017 LinkedIncominRolandFrasier
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42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
2 Convert Non-Performing Leads To Cash With RinglessVoicemail
TNC2017 LinkedIncominRolandFrasier
StraticsNetworkscomTNC2017 LinkedIncominRolandFrasier
SlyDialcom TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use Ringless Voicemail To Leave Messages To Inactive Former Customers + Full Record Customers Who Did Not Take Your Upsells
Leave congruent message
58 Sets per day (2000 messages = 108 sets = +- 5)
21 shows per day
$1237 Revenue per show
Added $259770 per day to incomeSource Bill Broadbent
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
3 Swap Real Images In Place Of Stock Photos
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Real Images Outperform Stock Photoshellip
tcs2017 facebookcomRolandFrasierPage
4545 Lift 4505 Lift
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4 Increase Signups By Hiding The Signup Form
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Eliminating The Form Created A 60 Increase In Conversions
Source VWOcom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
5 Friendlify Forms To Bump Conversions
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Changing Form Fills To Narratives Drove Conversion Bumps Of 25 - 40
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
6 Test Minimalist Landers + Home Pages
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Try Minimalist Messaging On Your Lander + Home Page
This page asked for and delivered too much informationhellip
tcs2017 facebookcomRolandFrasierPage
This Page Was Focused With A Clear Benefit + CTAhellip
And got a 945 higher conversion rate (1313 vs 139)
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
7 Reduce Form Fields
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Short Forms Generally Outperform Longer Ones
Source marketocom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
8 9X Abandon Cart Recovery Increase With Web Push
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource httpsdevelopersgooglecomwebshowcase2016pdfsjumiapdf
Tool Used accengagecom
Web Push Notifications Increase Mobile Conversions 9X
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
9 Tell Stories To Convert Better
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource bufferappcom
296 Conversion Increase + 520 Longer Time On Page
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
10 Use In-Line Form Validation
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource conversionxlcom
22 Increase In Form Completions
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
11 Remove Navigation Links From Landing Pages
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource httpwwwslidesharenetmattangriffel
hellipDramatically Out-Converts Landing Page With Nav Links
Multiple Tests Reveal Same Landing Page With No Nav Linkshellip
+ 100
+ 91
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
12 Include Click-To-Call Phone Number On Your Website
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Try Adding Click To Call To Your Site
Source convirzacom
Calls convert 10X better than web leads
Calls are lower in the funnel than web leads and eliminate online conversion funnel friction
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
13 UGC Photos On Ecommerce Bump Conversions
TNC2017 LinkedIncominRolandFrasier
Try Adding User Photos To Ecommerce Pages
Vanity Planet Got A 24 Bump
After
Before
tcs2017 facebookcomRolandFrasierPageSource yotpocom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
14 Let Ecommerce Site Visitors Text You
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Try Adding Ecommerce Site Text Widgets
Source blogsendsonarcom
Bohemian Guitars Increased Revenue by 98 By Allowing Ecommerce Site Visitors To Text Them Directly
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
15 Test Different Offer Prices
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
We Tested 4 Different Free-Plus Shipping Offers $195 gt $295 gt $395 gt $495
Our standard price is $495
New product split test $295 amp $395
Both prices performed +- 3x better
$495 barely registered
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
16 Test Background Color
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3333 Higher Conversions Won (Even With COGS)
Blue generated more clicks leads and salesButhellip Blue cost the most per click (59 more than pink)Ultimately blue was the winner for us overall
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Content
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
CONTENT
TNC2017 LinkedIncominRolandFrasier
MEDIA PROPERTY
CONTESTSON-SITE PROMOS
CONTENT
ON-SITE 3rd PARTY ADSON-SITE RETARGETING
SOCIAL
TRAFFIC
ORGANIC SEARCH
RENTED LISTS
PAID MEDIA
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
17 Drive Leads With Content Upgrades
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
How Content Upgrades Workhellip
Put A Box Like This In Your Post
Pop This When They Click
Source Brian Dean Banklinkocom
LeadLinks (LeadPages) or ClickPops(ClickFunnels) Make It Easy To Do This
tcs2017 facebookcomRolandFrasierPage
Before Content Upgrade
After Content Upgrade
Source Brian Dean Banklinkocom
tcs2017 facebookcomRolandFrasierPage
How To Do A Contnent Upgrade In 3 Stepshellip
Step 1 Find high-traffic pages on your site
Step 2 Identify a resource that would make the content better and create it
Step 3 Add the LeadBoxClickPops teaser box to your page and start gathering e-mail addresses
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
18 Refresh And Re-CRORe-SEO Blog Content
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use Google Analytics To Identify Candidates For A Refreshhellip
Ideally look for posts that are
more than three months old but
that are performing well
Find the content that gets the most traffic
tcs2017 facebookcomRolandFrasierPage
Just enter the post URL and sort by volume
You may also want to focus initially on posts that rank in spots 3 through 10
Use SEMRush To Identify High Traffic Search Queries
tcs2017 facebookcomRolandFrasierPage
Optimize Your CTAs Based On Highest Traffic Search Queries
Matching search intent to CTA brings big gains
Match Your CTA To The Search Query
tcs2017 facebookcomRolandFrasierPage
Optimize Beginning Of Post End Of Post + Slider CTAs
Old End Of Post CTA Optimized EOP CTA
Source hubspotcom
tcs2017 facebookcomRolandFrasierPage
Optimize Beginning Of Post End Of Post + Slider CTAs
Source hubspotcom
Old Slide-In CTA Optimized Slide-In CTA
tcs2017 facebookcomRolandFrasierPage
You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Postshellip
HubSpot Saw A 240 Increase In Conversions Post Update
Source hubspotcom
tcs2017 facebookcomRolandFrasierPage
Bonus You Should Also See Increases In Search Traffichellip
Source hubspotcom
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19 Sniply Drives Leads + Sales
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Share Other Peoplersquos Content Through Sniply
tcs2017 facebookcomRolandFrasierPage
Your Link + Message At The Bottom Takes Them To Your Sales Page
tcs2017 facebookcomRolandFrasierPage
17020 Clicks
17020 Pixels For People Interested (Retarget Later)
1623 Immediate Conversions
$7235 Sales From 1 Email
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Personalizationtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
20 Use Dynamic Text Replacement On Your Landing Pages
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source omnicovertcom
Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source optinmonstercom | unbouncecom
TNC2017 LinkedIncominRolandFrasierSource Unbouncecom
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip
This converted 29 better than the normal location generic landing page
It also reduced Cost Per Lead By 31 And Cost Per Click by 5
Source Unbouncecom
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
21 Facebook Bots For Messenger Can Save 40 Of Social Sales
TNC2017 LinkedIncominRolandFrasier
Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833
TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Videotcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate
Source backlinkocom
In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
23 Use Fall-Off Point Video Annotations To Increase Watch Time
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate
Source mozcom
Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
24 Tweak Video CTAs To Bump Conversions By Over 300
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Mid-Roll Video CTAs Bump Conversions 5447
Source wistiacom
959 Of Video CTAs Are Post-Roll Buthellip
Mid-Roll CTAs generate the highest conversion rate 1695
Then post-roll 1098
Then pre-roll 315
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
tcs2017 facebookcomRolandFrasierPage
Image CTAs In Videos Bump Conversions 228
735 of videos use Text CTAs Buthellip
Image CTAs generate the highest conversion rates 1308
Text CTAs in videos convert on average at 1065
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Power Word CTAs In Videos Convert At Up To 1222
676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip
CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Video CRO Checklisthellip1 Mid-Roll CTA
2 Image CTA
3 Power Words
4 Action WordsYou | Now | New | Free
Sign Up | Register | Download | Click
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Social Traffic To Your Site
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
25 Try Short Top-Down Vertical Videos With Text Overlays
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use Top-Down Vertical Video For Facebook Instagram + YouTube
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
26 International Video Launch Strategy
tcs2017 LinkedIncominRolandFrasier
38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip
Step 2Re-boost With Social Proof To Your Target Countrieshellip
Step 3hellipMassive Views Likes Shares + Comments
tcs2017 LinkedIncominRolandFrasier
285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR
Source upwordsemcom tcs2017 LinkedIncominRolandFrasier
With Social Proof
Without Social Proof
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Traffic With List Builders To Reach Critical Mass
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site
bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)
Giveaways (Enter To Win)
Contests (Compete To Win)
bull Ask Them Their Opinion
Polls (Ask 1 Simple Question)
Surveys (Ask A Series Of Questions)
bull Let Them Find Out More About Themselves
Quizzes
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
27 Increase Contest Signups
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites
tcs2017 LinkedIncominRolandFrasier
Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page
Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)
147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar
tcs2017 LinkedIncominRolandFrasier
In-Post Specific
In-Post Site Wide
Side Bar
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Socialtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
28 Double Your Traffic By Automating Re-Usable Social Conent
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Generates 500-700 Leads Per Week For DigitalMarketercom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
29 Sell Directly With Facebook Messenger
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer
$800 Ad Spend
300 Chats
$4200+ In Product Sales
Source molly pittman | digitalmarketercom
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer500+ ROI On Ticket Sales
Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage
Messenger Broadcast Using ManyChat App
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
30 Build Your List + Increase Engagement With Messenger Chat
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Replace On-Site Chat With FB Messenger
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
31 Message People Who Have Not Yet Messaged Your Page
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom
Unlesshellip They Have Left A Comment To Your Ad Or Page
You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
32 Facebook Page Traffic Strategy
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
New Facebook Traffic Strategy
bull Topic Feeder Pages gt Interest Pages gt Main FB Page
bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes
bull Use topic pages to send traffic to interest pages and
multiple interest pages to prop up primary FB page
bull Test 70k+ likes in 30 days on $5k ad spend
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Retargeting
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
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35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
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40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
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SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
StraticsNetworkscomTNC2017 LinkedIncominRolandFrasier
SlyDialcom TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use Ringless Voicemail To Leave Messages To Inactive Former Customers + Full Record Customers Who Did Not Take Your Upsells
Leave congruent message
58 Sets per day (2000 messages = 108 sets = +- 5)
21 shows per day
$1237 Revenue per show
Added $259770 per day to incomeSource Bill Broadbent
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
3 Swap Real Images In Place Of Stock Photos
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Real Images Outperform Stock Photoshellip
tcs2017 facebookcomRolandFrasierPage
4545 Lift 4505 Lift
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
4 Increase Signups By Hiding The Signup Form
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Eliminating The Form Created A 60 Increase In Conversions
Source VWOcom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
5 Friendlify Forms To Bump Conversions
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Changing Form Fills To Narratives Drove Conversion Bumps Of 25 - 40
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
6 Test Minimalist Landers + Home Pages
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Try Minimalist Messaging On Your Lander + Home Page
This page asked for and delivered too much informationhellip
tcs2017 facebookcomRolandFrasierPage
This Page Was Focused With A Clear Benefit + CTAhellip
And got a 945 higher conversion rate (1313 vs 139)
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
7 Reduce Form Fields
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Short Forms Generally Outperform Longer Ones
Source marketocom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
8 9X Abandon Cart Recovery Increase With Web Push
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource httpsdevelopersgooglecomwebshowcase2016pdfsjumiapdf
Tool Used accengagecom
Web Push Notifications Increase Mobile Conversions 9X
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
9 Tell Stories To Convert Better
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource bufferappcom
296 Conversion Increase + 520 Longer Time On Page
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
10 Use In-Line Form Validation
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource conversionxlcom
22 Increase In Form Completions
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
11 Remove Navigation Links From Landing Pages
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource httpwwwslidesharenetmattangriffel
hellipDramatically Out-Converts Landing Page With Nav Links
Multiple Tests Reveal Same Landing Page With No Nav Linkshellip
+ 100
+ 91
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
12 Include Click-To-Call Phone Number On Your Website
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Try Adding Click To Call To Your Site
Source convirzacom
Calls convert 10X better than web leads
Calls are lower in the funnel than web leads and eliminate online conversion funnel friction
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
13 UGC Photos On Ecommerce Bump Conversions
TNC2017 LinkedIncominRolandFrasier
Try Adding User Photos To Ecommerce Pages
Vanity Planet Got A 24 Bump
After
Before
tcs2017 facebookcomRolandFrasierPageSource yotpocom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
14 Let Ecommerce Site Visitors Text You
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Try Adding Ecommerce Site Text Widgets
Source blogsendsonarcom
Bohemian Guitars Increased Revenue by 98 By Allowing Ecommerce Site Visitors To Text Them Directly
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
15 Test Different Offer Prices
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
We Tested 4 Different Free-Plus Shipping Offers $195 gt $295 gt $395 gt $495
Our standard price is $495
New product split test $295 amp $395
Both prices performed +- 3x better
$495 barely registered
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
16 Test Background Color
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3333 Higher Conversions Won (Even With COGS)
Blue generated more clicks leads and salesButhellip Blue cost the most per click (59 more than pink)Ultimately blue was the winner for us overall
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Content
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
CONTENT
TNC2017 LinkedIncominRolandFrasier
MEDIA PROPERTY
CONTESTSON-SITE PROMOS
CONTENT
ON-SITE 3rd PARTY ADSON-SITE RETARGETING
SOCIAL
TRAFFIC
ORGANIC SEARCH
RENTED LISTS
PAID MEDIA
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
17 Drive Leads With Content Upgrades
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
How Content Upgrades Workhellip
Put A Box Like This In Your Post
Pop This When They Click
Source Brian Dean Banklinkocom
LeadLinks (LeadPages) or ClickPops(ClickFunnels) Make It Easy To Do This
tcs2017 facebookcomRolandFrasierPage
Before Content Upgrade
After Content Upgrade
Source Brian Dean Banklinkocom
tcs2017 facebookcomRolandFrasierPage
How To Do A Contnent Upgrade In 3 Stepshellip
Step 1 Find high-traffic pages on your site
Step 2 Identify a resource that would make the content better and create it
Step 3 Add the LeadBoxClickPops teaser box to your page and start gathering e-mail addresses
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
18 Refresh And Re-CRORe-SEO Blog Content
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use Google Analytics To Identify Candidates For A Refreshhellip
Ideally look for posts that are
more than three months old but
that are performing well
Find the content that gets the most traffic
tcs2017 facebookcomRolandFrasierPage
Just enter the post URL and sort by volume
You may also want to focus initially on posts that rank in spots 3 through 10
Use SEMRush To Identify High Traffic Search Queries
tcs2017 facebookcomRolandFrasierPage
Optimize Your CTAs Based On Highest Traffic Search Queries
Matching search intent to CTA brings big gains
Match Your CTA To The Search Query
tcs2017 facebookcomRolandFrasierPage
Optimize Beginning Of Post End Of Post + Slider CTAs
Old End Of Post CTA Optimized EOP CTA
Source hubspotcom
tcs2017 facebookcomRolandFrasierPage
Optimize Beginning Of Post End Of Post + Slider CTAs
Source hubspotcom
Old Slide-In CTA Optimized Slide-In CTA
tcs2017 facebookcomRolandFrasierPage
You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Postshellip
HubSpot Saw A 240 Increase In Conversions Post Update
Source hubspotcom
tcs2017 facebookcomRolandFrasierPage
Bonus You Should Also See Increases In Search Traffichellip
Source hubspotcom
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19 Sniply Drives Leads + Sales
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Share Other Peoplersquos Content Through Sniply
tcs2017 facebookcomRolandFrasierPage
Your Link + Message At The Bottom Takes Them To Your Sales Page
tcs2017 facebookcomRolandFrasierPage
17020 Clicks
17020 Pixels For People Interested (Retarget Later)
1623 Immediate Conversions
$7235 Sales From 1 Email
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Personalizationtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
20 Use Dynamic Text Replacement On Your Landing Pages
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source omnicovertcom
Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source optinmonstercom | unbouncecom
TNC2017 LinkedIncominRolandFrasierSource Unbouncecom
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip
This converted 29 better than the normal location generic landing page
It also reduced Cost Per Lead By 31 And Cost Per Click by 5
Source Unbouncecom
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
21 Facebook Bots For Messenger Can Save 40 Of Social Sales
TNC2017 LinkedIncominRolandFrasier
Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833
TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Videotcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate
Source backlinkocom
In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
23 Use Fall-Off Point Video Annotations To Increase Watch Time
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate
Source mozcom
Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
24 Tweak Video CTAs To Bump Conversions By Over 300
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Mid-Roll Video CTAs Bump Conversions 5447
Source wistiacom
959 Of Video CTAs Are Post-Roll Buthellip
Mid-Roll CTAs generate the highest conversion rate 1695
Then post-roll 1098
Then pre-roll 315
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
tcs2017 facebookcomRolandFrasierPage
Image CTAs In Videos Bump Conversions 228
735 of videos use Text CTAs Buthellip
Image CTAs generate the highest conversion rates 1308
Text CTAs in videos convert on average at 1065
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Power Word CTAs In Videos Convert At Up To 1222
676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip
CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Video CRO Checklisthellip1 Mid-Roll CTA
2 Image CTA
3 Power Words
4 Action WordsYou | Now | New | Free
Sign Up | Register | Download | Click
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Social Traffic To Your Site
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
25 Try Short Top-Down Vertical Videos With Text Overlays
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use Top-Down Vertical Video For Facebook Instagram + YouTube
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
26 International Video Launch Strategy
tcs2017 LinkedIncominRolandFrasier
38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip
Step 2Re-boost With Social Proof To Your Target Countrieshellip
Step 3hellipMassive Views Likes Shares + Comments
tcs2017 LinkedIncominRolandFrasier
285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR
Source upwordsemcom tcs2017 LinkedIncominRolandFrasier
With Social Proof
Without Social Proof
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Traffic With List Builders To Reach Critical Mass
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site
bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)
Giveaways (Enter To Win)
Contests (Compete To Win)
bull Ask Them Their Opinion
Polls (Ask 1 Simple Question)
Surveys (Ask A Series Of Questions)
bull Let Them Find Out More About Themselves
Quizzes
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
27 Increase Contest Signups
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites
tcs2017 LinkedIncominRolandFrasier
Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page
Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)
147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar
tcs2017 LinkedIncominRolandFrasier
In-Post Specific
In-Post Site Wide
Side Bar
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Socialtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
28 Double Your Traffic By Automating Re-Usable Social Conent
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Generates 500-700 Leads Per Week For DigitalMarketercom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
29 Sell Directly With Facebook Messenger
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer
$800 Ad Spend
300 Chats
$4200+ In Product Sales
Source molly pittman | digitalmarketercom
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer500+ ROI On Ticket Sales
Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage
Messenger Broadcast Using ManyChat App
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
30 Build Your List + Increase Engagement With Messenger Chat
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Replace On-Site Chat With FB Messenger
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
31 Message People Who Have Not Yet Messaged Your Page
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom
Unlesshellip They Have Left A Comment To Your Ad Or Page
You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
32 Facebook Page Traffic Strategy
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
New Facebook Traffic Strategy
bull Topic Feeder Pages gt Interest Pages gt Main FB Page
bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes
bull Use topic pages to send traffic to interest pages and
multiple interest pages to prop up primary FB page
bull Test 70k+ likes in 30 days on $5k ad spend
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Retargeting
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
SlyDialcom TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use Ringless Voicemail To Leave Messages To Inactive Former Customers + Full Record Customers Who Did Not Take Your Upsells
Leave congruent message
58 Sets per day (2000 messages = 108 sets = +- 5)
21 shows per day
$1237 Revenue per show
Added $259770 per day to incomeSource Bill Broadbent
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
3 Swap Real Images In Place Of Stock Photos
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Real Images Outperform Stock Photoshellip
tcs2017 facebookcomRolandFrasierPage
4545 Lift 4505 Lift
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
4 Increase Signups By Hiding The Signup Form
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Eliminating The Form Created A 60 Increase In Conversions
Source VWOcom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
5 Friendlify Forms To Bump Conversions
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Changing Form Fills To Narratives Drove Conversion Bumps Of 25 - 40
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
6 Test Minimalist Landers + Home Pages
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Try Minimalist Messaging On Your Lander + Home Page
This page asked for and delivered too much informationhellip
tcs2017 facebookcomRolandFrasierPage
This Page Was Focused With A Clear Benefit + CTAhellip
And got a 945 higher conversion rate (1313 vs 139)
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
7 Reduce Form Fields
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Short Forms Generally Outperform Longer Ones
Source marketocom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
8 9X Abandon Cart Recovery Increase With Web Push
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource httpsdevelopersgooglecomwebshowcase2016pdfsjumiapdf
Tool Used accengagecom
Web Push Notifications Increase Mobile Conversions 9X
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
9 Tell Stories To Convert Better
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource bufferappcom
296 Conversion Increase + 520 Longer Time On Page
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
10 Use In-Line Form Validation
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource conversionxlcom
22 Increase In Form Completions
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
11 Remove Navigation Links From Landing Pages
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource httpwwwslidesharenetmattangriffel
hellipDramatically Out-Converts Landing Page With Nav Links
Multiple Tests Reveal Same Landing Page With No Nav Linkshellip
+ 100
+ 91
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
12 Include Click-To-Call Phone Number On Your Website
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Try Adding Click To Call To Your Site
Source convirzacom
Calls convert 10X better than web leads
Calls are lower in the funnel than web leads and eliminate online conversion funnel friction
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
13 UGC Photos On Ecommerce Bump Conversions
TNC2017 LinkedIncominRolandFrasier
Try Adding User Photos To Ecommerce Pages
Vanity Planet Got A 24 Bump
After
Before
tcs2017 facebookcomRolandFrasierPageSource yotpocom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
14 Let Ecommerce Site Visitors Text You
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Try Adding Ecommerce Site Text Widgets
Source blogsendsonarcom
Bohemian Guitars Increased Revenue by 98 By Allowing Ecommerce Site Visitors To Text Them Directly
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
15 Test Different Offer Prices
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
We Tested 4 Different Free-Plus Shipping Offers $195 gt $295 gt $395 gt $495
Our standard price is $495
New product split test $295 amp $395
Both prices performed +- 3x better
$495 barely registered
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
16 Test Background Color
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3333 Higher Conversions Won (Even With COGS)
Blue generated more clicks leads and salesButhellip Blue cost the most per click (59 more than pink)Ultimately blue was the winner for us overall
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Content
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
CONTENT
TNC2017 LinkedIncominRolandFrasier
MEDIA PROPERTY
CONTESTSON-SITE PROMOS
CONTENT
ON-SITE 3rd PARTY ADSON-SITE RETARGETING
SOCIAL
TRAFFIC
ORGANIC SEARCH
RENTED LISTS
PAID MEDIA
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
17 Drive Leads With Content Upgrades
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
How Content Upgrades Workhellip
Put A Box Like This In Your Post
Pop This When They Click
Source Brian Dean Banklinkocom
LeadLinks (LeadPages) or ClickPops(ClickFunnels) Make It Easy To Do This
tcs2017 facebookcomRolandFrasierPage
Before Content Upgrade
After Content Upgrade
Source Brian Dean Banklinkocom
tcs2017 facebookcomRolandFrasierPage
How To Do A Contnent Upgrade In 3 Stepshellip
Step 1 Find high-traffic pages on your site
Step 2 Identify a resource that would make the content better and create it
Step 3 Add the LeadBoxClickPops teaser box to your page and start gathering e-mail addresses
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
18 Refresh And Re-CRORe-SEO Blog Content
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use Google Analytics To Identify Candidates For A Refreshhellip
Ideally look for posts that are
more than three months old but
that are performing well
Find the content that gets the most traffic
tcs2017 facebookcomRolandFrasierPage
Just enter the post URL and sort by volume
You may also want to focus initially on posts that rank in spots 3 through 10
Use SEMRush To Identify High Traffic Search Queries
tcs2017 facebookcomRolandFrasierPage
Optimize Your CTAs Based On Highest Traffic Search Queries
Matching search intent to CTA brings big gains
Match Your CTA To The Search Query
tcs2017 facebookcomRolandFrasierPage
Optimize Beginning Of Post End Of Post + Slider CTAs
Old End Of Post CTA Optimized EOP CTA
Source hubspotcom
tcs2017 facebookcomRolandFrasierPage
Optimize Beginning Of Post End Of Post + Slider CTAs
Source hubspotcom
Old Slide-In CTA Optimized Slide-In CTA
tcs2017 facebookcomRolandFrasierPage
You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Postshellip
HubSpot Saw A 240 Increase In Conversions Post Update
Source hubspotcom
tcs2017 facebookcomRolandFrasierPage
Bonus You Should Also See Increases In Search Traffichellip
Source hubspotcom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
19 Sniply Drives Leads + Sales
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Share Other Peoplersquos Content Through Sniply
tcs2017 facebookcomRolandFrasierPage
Your Link + Message At The Bottom Takes Them To Your Sales Page
tcs2017 facebookcomRolandFrasierPage
17020 Clicks
17020 Pixels For People Interested (Retarget Later)
1623 Immediate Conversions
$7235 Sales From 1 Email
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Personalizationtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
20 Use Dynamic Text Replacement On Your Landing Pages
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source omnicovertcom
Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source optinmonstercom | unbouncecom
TNC2017 LinkedIncominRolandFrasierSource Unbouncecom
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip
This converted 29 better than the normal location generic landing page
It also reduced Cost Per Lead By 31 And Cost Per Click by 5
Source Unbouncecom
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
21 Facebook Bots For Messenger Can Save 40 Of Social Sales
TNC2017 LinkedIncominRolandFrasier
Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833
TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Videotcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate
Source backlinkocom
In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
23 Use Fall-Off Point Video Annotations To Increase Watch Time
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate
Source mozcom
Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
24 Tweak Video CTAs To Bump Conversions By Over 300
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Mid-Roll Video CTAs Bump Conversions 5447
Source wistiacom
959 Of Video CTAs Are Post-Roll Buthellip
Mid-Roll CTAs generate the highest conversion rate 1695
Then post-roll 1098
Then pre-roll 315
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
tcs2017 facebookcomRolandFrasierPage
Image CTAs In Videos Bump Conversions 228
735 of videos use Text CTAs Buthellip
Image CTAs generate the highest conversion rates 1308
Text CTAs in videos convert on average at 1065
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Power Word CTAs In Videos Convert At Up To 1222
676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip
CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Video CRO Checklisthellip1 Mid-Roll CTA
2 Image CTA
3 Power Words
4 Action WordsYou | Now | New | Free
Sign Up | Register | Download | Click
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Social Traffic To Your Site
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
25 Try Short Top-Down Vertical Videos With Text Overlays
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use Top-Down Vertical Video For Facebook Instagram + YouTube
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
26 International Video Launch Strategy
tcs2017 LinkedIncominRolandFrasier
38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip
Step 2Re-boost With Social Proof To Your Target Countrieshellip
Step 3hellipMassive Views Likes Shares + Comments
tcs2017 LinkedIncominRolandFrasier
285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR
Source upwordsemcom tcs2017 LinkedIncominRolandFrasier
With Social Proof
Without Social Proof
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Traffic With List Builders To Reach Critical Mass
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site
bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)
Giveaways (Enter To Win)
Contests (Compete To Win)
bull Ask Them Their Opinion
Polls (Ask 1 Simple Question)
Surveys (Ask A Series Of Questions)
bull Let Them Find Out More About Themselves
Quizzes
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
27 Increase Contest Signups
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites
tcs2017 LinkedIncominRolandFrasier
Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page
Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)
147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar
tcs2017 LinkedIncominRolandFrasier
In-Post Specific
In-Post Site Wide
Side Bar
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Socialtcs2017 facebookcomRolandFrasierPage
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28 Double Your Traffic By Automating Re-Usable Social Conent
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Generates 500-700 Leads Per Week For DigitalMarketercom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
29 Sell Directly With Facebook Messenger
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer
$800 Ad Spend
300 Chats
$4200+ In Product Sales
Source molly pittman | digitalmarketercom
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer500+ ROI On Ticket Sales
Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage
Messenger Broadcast Using ManyChat App
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
30 Build Your List + Increase Engagement With Messenger Chat
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Replace On-Site Chat With FB Messenger
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
31 Message People Who Have Not Yet Messaged Your Page
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom
Unlesshellip They Have Left A Comment To Your Ad Or Page
You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
32 Facebook Page Traffic Strategy
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
New Facebook Traffic Strategy
bull Topic Feeder Pages gt Interest Pages gt Main FB Page
bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes
bull Use topic pages to send traffic to interest pages and
multiple interest pages to prop up primary FB page
bull Test 70k+ likes in 30 days on $5k ad spend
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Retargeting
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use Ringless Voicemail To Leave Messages To Inactive Former Customers + Full Record Customers Who Did Not Take Your Upsells
Leave congruent message
58 Sets per day (2000 messages = 108 sets = +- 5)
21 shows per day
$1237 Revenue per show
Added $259770 per day to incomeSource Bill Broadbent
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
3 Swap Real Images In Place Of Stock Photos
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Real Images Outperform Stock Photoshellip
tcs2017 facebookcomRolandFrasierPage
4545 Lift 4505 Lift
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
4 Increase Signups By Hiding The Signup Form
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Eliminating The Form Created A 60 Increase In Conversions
Source VWOcom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
5 Friendlify Forms To Bump Conversions
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Changing Form Fills To Narratives Drove Conversion Bumps Of 25 - 40
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
6 Test Minimalist Landers + Home Pages
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Try Minimalist Messaging On Your Lander + Home Page
This page asked for and delivered too much informationhellip
tcs2017 facebookcomRolandFrasierPage
This Page Was Focused With A Clear Benefit + CTAhellip
And got a 945 higher conversion rate (1313 vs 139)
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
7 Reduce Form Fields
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Short Forms Generally Outperform Longer Ones
Source marketocom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
8 9X Abandon Cart Recovery Increase With Web Push
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource httpsdevelopersgooglecomwebshowcase2016pdfsjumiapdf
Tool Used accengagecom
Web Push Notifications Increase Mobile Conversions 9X
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
9 Tell Stories To Convert Better
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource bufferappcom
296 Conversion Increase + 520 Longer Time On Page
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
10 Use In-Line Form Validation
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource conversionxlcom
22 Increase In Form Completions
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
11 Remove Navigation Links From Landing Pages
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource httpwwwslidesharenetmattangriffel
hellipDramatically Out-Converts Landing Page With Nav Links
Multiple Tests Reveal Same Landing Page With No Nav Linkshellip
+ 100
+ 91
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
12 Include Click-To-Call Phone Number On Your Website
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Try Adding Click To Call To Your Site
Source convirzacom
Calls convert 10X better than web leads
Calls are lower in the funnel than web leads and eliminate online conversion funnel friction
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
13 UGC Photos On Ecommerce Bump Conversions
TNC2017 LinkedIncominRolandFrasier
Try Adding User Photos To Ecommerce Pages
Vanity Planet Got A 24 Bump
After
Before
tcs2017 facebookcomRolandFrasierPageSource yotpocom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
14 Let Ecommerce Site Visitors Text You
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Try Adding Ecommerce Site Text Widgets
Source blogsendsonarcom
Bohemian Guitars Increased Revenue by 98 By Allowing Ecommerce Site Visitors To Text Them Directly
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
15 Test Different Offer Prices
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
We Tested 4 Different Free-Plus Shipping Offers $195 gt $295 gt $395 gt $495
Our standard price is $495
New product split test $295 amp $395
Both prices performed +- 3x better
$495 barely registered
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
16 Test Background Color
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3333 Higher Conversions Won (Even With COGS)
Blue generated more clicks leads and salesButhellip Blue cost the most per click (59 more than pink)Ultimately blue was the winner for us overall
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Content
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
CONTENT
TNC2017 LinkedIncominRolandFrasier
MEDIA PROPERTY
CONTESTSON-SITE PROMOS
CONTENT
ON-SITE 3rd PARTY ADSON-SITE RETARGETING
SOCIAL
TRAFFIC
ORGANIC SEARCH
RENTED LISTS
PAID MEDIA
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
17 Drive Leads With Content Upgrades
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
How Content Upgrades Workhellip
Put A Box Like This In Your Post
Pop This When They Click
Source Brian Dean Banklinkocom
LeadLinks (LeadPages) or ClickPops(ClickFunnels) Make It Easy To Do This
tcs2017 facebookcomRolandFrasierPage
Before Content Upgrade
After Content Upgrade
Source Brian Dean Banklinkocom
tcs2017 facebookcomRolandFrasierPage
How To Do A Contnent Upgrade In 3 Stepshellip
Step 1 Find high-traffic pages on your site
Step 2 Identify a resource that would make the content better and create it
Step 3 Add the LeadBoxClickPops teaser box to your page and start gathering e-mail addresses
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
18 Refresh And Re-CRORe-SEO Blog Content
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use Google Analytics To Identify Candidates For A Refreshhellip
Ideally look for posts that are
more than three months old but
that are performing well
Find the content that gets the most traffic
tcs2017 facebookcomRolandFrasierPage
Just enter the post URL and sort by volume
You may also want to focus initially on posts that rank in spots 3 through 10
Use SEMRush To Identify High Traffic Search Queries
tcs2017 facebookcomRolandFrasierPage
Optimize Your CTAs Based On Highest Traffic Search Queries
Matching search intent to CTA brings big gains
Match Your CTA To The Search Query
tcs2017 facebookcomRolandFrasierPage
Optimize Beginning Of Post End Of Post + Slider CTAs
Old End Of Post CTA Optimized EOP CTA
Source hubspotcom
tcs2017 facebookcomRolandFrasierPage
Optimize Beginning Of Post End Of Post + Slider CTAs
Source hubspotcom
Old Slide-In CTA Optimized Slide-In CTA
tcs2017 facebookcomRolandFrasierPage
You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Postshellip
HubSpot Saw A 240 Increase In Conversions Post Update
Source hubspotcom
tcs2017 facebookcomRolandFrasierPage
Bonus You Should Also See Increases In Search Traffichellip
Source hubspotcom
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19 Sniply Drives Leads + Sales
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Share Other Peoplersquos Content Through Sniply
tcs2017 facebookcomRolandFrasierPage
Your Link + Message At The Bottom Takes Them To Your Sales Page
tcs2017 facebookcomRolandFrasierPage
17020 Clicks
17020 Pixels For People Interested (Retarget Later)
1623 Immediate Conversions
$7235 Sales From 1 Email
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Personalizationtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
20 Use Dynamic Text Replacement On Your Landing Pages
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source omnicovertcom
Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source optinmonstercom | unbouncecom
TNC2017 LinkedIncominRolandFrasierSource Unbouncecom
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip
This converted 29 better than the normal location generic landing page
It also reduced Cost Per Lead By 31 And Cost Per Click by 5
Source Unbouncecom
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
21 Facebook Bots For Messenger Can Save 40 Of Social Sales
TNC2017 LinkedIncominRolandFrasier
Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833
TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Videotcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate
Source backlinkocom
In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
23 Use Fall-Off Point Video Annotations To Increase Watch Time
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate
Source mozcom
Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
24 Tweak Video CTAs To Bump Conversions By Over 300
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Mid-Roll Video CTAs Bump Conversions 5447
Source wistiacom
959 Of Video CTAs Are Post-Roll Buthellip
Mid-Roll CTAs generate the highest conversion rate 1695
Then post-roll 1098
Then pre-roll 315
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
tcs2017 facebookcomRolandFrasierPage
Image CTAs In Videos Bump Conversions 228
735 of videos use Text CTAs Buthellip
Image CTAs generate the highest conversion rates 1308
Text CTAs in videos convert on average at 1065
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Power Word CTAs In Videos Convert At Up To 1222
676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip
CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Video CRO Checklisthellip1 Mid-Roll CTA
2 Image CTA
3 Power Words
4 Action WordsYou | Now | New | Free
Sign Up | Register | Download | Click
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Social Traffic To Your Site
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
25 Try Short Top-Down Vertical Videos With Text Overlays
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use Top-Down Vertical Video For Facebook Instagram + YouTube
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
26 International Video Launch Strategy
tcs2017 LinkedIncominRolandFrasier
38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip
Step 2Re-boost With Social Proof To Your Target Countrieshellip
Step 3hellipMassive Views Likes Shares + Comments
tcs2017 LinkedIncominRolandFrasier
285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR
Source upwordsemcom tcs2017 LinkedIncominRolandFrasier
With Social Proof
Without Social Proof
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Traffic With List Builders To Reach Critical Mass
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site
bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)
Giveaways (Enter To Win)
Contests (Compete To Win)
bull Ask Them Their Opinion
Polls (Ask 1 Simple Question)
Surveys (Ask A Series Of Questions)
bull Let Them Find Out More About Themselves
Quizzes
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
27 Increase Contest Signups
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites
tcs2017 LinkedIncominRolandFrasier
Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page
Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)
147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar
tcs2017 LinkedIncominRolandFrasier
In-Post Specific
In-Post Site Wide
Side Bar
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Socialtcs2017 facebookcomRolandFrasierPage
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28 Double Your Traffic By Automating Re-Usable Social Conent
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Generates 500-700 Leads Per Week For DigitalMarketercom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
29 Sell Directly With Facebook Messenger
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer
$800 Ad Spend
300 Chats
$4200+ In Product Sales
Source molly pittman | digitalmarketercom
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer500+ ROI On Ticket Sales
Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage
Messenger Broadcast Using ManyChat App
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
30 Build Your List + Increase Engagement With Messenger Chat
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Replace On-Site Chat With FB Messenger
tcs2017 facebookcomRolandFrasierPage
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31 Message People Who Have Not Yet Messaged Your Page
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom
Unlesshellip They Have Left A Comment To Your Ad Or Page
You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
32 Facebook Page Traffic Strategy
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
New Facebook Traffic Strategy
bull Topic Feeder Pages gt Interest Pages gt Main FB Page
bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes
bull Use topic pages to send traffic to interest pages and
multiple interest pages to prop up primary FB page
bull Test 70k+ likes in 30 days on $5k ad spend
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Retargeting
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
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35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
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37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
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38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
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40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
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42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
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tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
3 Swap Real Images In Place Of Stock Photos
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Real Images Outperform Stock Photoshellip
tcs2017 facebookcomRolandFrasierPage
4545 Lift 4505 Lift
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
4 Increase Signups By Hiding The Signup Form
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Eliminating The Form Created A 60 Increase In Conversions
Source VWOcom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
5 Friendlify Forms To Bump Conversions
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Changing Form Fills To Narratives Drove Conversion Bumps Of 25 - 40
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
6 Test Minimalist Landers + Home Pages
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Try Minimalist Messaging On Your Lander + Home Page
This page asked for and delivered too much informationhellip
tcs2017 facebookcomRolandFrasierPage
This Page Was Focused With A Clear Benefit + CTAhellip
And got a 945 higher conversion rate (1313 vs 139)
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
7 Reduce Form Fields
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Short Forms Generally Outperform Longer Ones
Source marketocom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
8 9X Abandon Cart Recovery Increase With Web Push
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource httpsdevelopersgooglecomwebshowcase2016pdfsjumiapdf
Tool Used accengagecom
Web Push Notifications Increase Mobile Conversions 9X
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
9 Tell Stories To Convert Better
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource bufferappcom
296 Conversion Increase + 520 Longer Time On Page
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
10 Use In-Line Form Validation
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource conversionxlcom
22 Increase In Form Completions
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
11 Remove Navigation Links From Landing Pages
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource httpwwwslidesharenetmattangriffel
hellipDramatically Out-Converts Landing Page With Nav Links
Multiple Tests Reveal Same Landing Page With No Nav Linkshellip
+ 100
+ 91
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
12 Include Click-To-Call Phone Number On Your Website
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Try Adding Click To Call To Your Site
Source convirzacom
Calls convert 10X better than web leads
Calls are lower in the funnel than web leads and eliminate online conversion funnel friction
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
13 UGC Photos On Ecommerce Bump Conversions
TNC2017 LinkedIncominRolandFrasier
Try Adding User Photos To Ecommerce Pages
Vanity Planet Got A 24 Bump
After
Before
tcs2017 facebookcomRolandFrasierPageSource yotpocom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
14 Let Ecommerce Site Visitors Text You
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Try Adding Ecommerce Site Text Widgets
Source blogsendsonarcom
Bohemian Guitars Increased Revenue by 98 By Allowing Ecommerce Site Visitors To Text Them Directly
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
15 Test Different Offer Prices
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
We Tested 4 Different Free-Plus Shipping Offers $195 gt $295 gt $395 gt $495
Our standard price is $495
New product split test $295 amp $395
Both prices performed +- 3x better
$495 barely registered
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
16 Test Background Color
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3333 Higher Conversions Won (Even With COGS)
Blue generated more clicks leads and salesButhellip Blue cost the most per click (59 more than pink)Ultimately blue was the winner for us overall
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Content
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
CONTENT
TNC2017 LinkedIncominRolandFrasier
MEDIA PROPERTY
CONTESTSON-SITE PROMOS
CONTENT
ON-SITE 3rd PARTY ADSON-SITE RETARGETING
SOCIAL
TRAFFIC
ORGANIC SEARCH
RENTED LISTS
PAID MEDIA
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
17 Drive Leads With Content Upgrades
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
How Content Upgrades Workhellip
Put A Box Like This In Your Post
Pop This When They Click
Source Brian Dean Banklinkocom
LeadLinks (LeadPages) or ClickPops(ClickFunnels) Make It Easy To Do This
tcs2017 facebookcomRolandFrasierPage
Before Content Upgrade
After Content Upgrade
Source Brian Dean Banklinkocom
tcs2017 facebookcomRolandFrasierPage
How To Do A Contnent Upgrade In 3 Stepshellip
Step 1 Find high-traffic pages on your site
Step 2 Identify a resource that would make the content better and create it
Step 3 Add the LeadBoxClickPops teaser box to your page and start gathering e-mail addresses
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
18 Refresh And Re-CRORe-SEO Blog Content
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use Google Analytics To Identify Candidates For A Refreshhellip
Ideally look for posts that are
more than three months old but
that are performing well
Find the content that gets the most traffic
tcs2017 facebookcomRolandFrasierPage
Just enter the post URL and sort by volume
You may also want to focus initially on posts that rank in spots 3 through 10
Use SEMRush To Identify High Traffic Search Queries
tcs2017 facebookcomRolandFrasierPage
Optimize Your CTAs Based On Highest Traffic Search Queries
Matching search intent to CTA brings big gains
Match Your CTA To The Search Query
tcs2017 facebookcomRolandFrasierPage
Optimize Beginning Of Post End Of Post + Slider CTAs
Old End Of Post CTA Optimized EOP CTA
Source hubspotcom
tcs2017 facebookcomRolandFrasierPage
Optimize Beginning Of Post End Of Post + Slider CTAs
Source hubspotcom
Old Slide-In CTA Optimized Slide-In CTA
tcs2017 facebookcomRolandFrasierPage
You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Postshellip
HubSpot Saw A 240 Increase In Conversions Post Update
Source hubspotcom
tcs2017 facebookcomRolandFrasierPage
Bonus You Should Also See Increases In Search Traffichellip
Source hubspotcom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
19 Sniply Drives Leads + Sales
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Share Other Peoplersquos Content Through Sniply
tcs2017 facebookcomRolandFrasierPage
Your Link + Message At The Bottom Takes Them To Your Sales Page
tcs2017 facebookcomRolandFrasierPage
17020 Clicks
17020 Pixels For People Interested (Retarget Later)
1623 Immediate Conversions
$7235 Sales From 1 Email
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Personalizationtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
20 Use Dynamic Text Replacement On Your Landing Pages
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source omnicovertcom
Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source optinmonstercom | unbouncecom
TNC2017 LinkedIncominRolandFrasierSource Unbouncecom
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip
This converted 29 better than the normal location generic landing page
It also reduced Cost Per Lead By 31 And Cost Per Click by 5
Source Unbouncecom
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
21 Facebook Bots For Messenger Can Save 40 Of Social Sales
TNC2017 LinkedIncominRolandFrasier
Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833
TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Videotcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate
Source backlinkocom
In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
23 Use Fall-Off Point Video Annotations To Increase Watch Time
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate
Source mozcom
Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
24 Tweak Video CTAs To Bump Conversions By Over 300
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Mid-Roll Video CTAs Bump Conversions 5447
Source wistiacom
959 Of Video CTAs Are Post-Roll Buthellip
Mid-Roll CTAs generate the highest conversion rate 1695
Then post-roll 1098
Then pre-roll 315
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
tcs2017 facebookcomRolandFrasierPage
Image CTAs In Videos Bump Conversions 228
735 of videos use Text CTAs Buthellip
Image CTAs generate the highest conversion rates 1308
Text CTAs in videos convert on average at 1065
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Power Word CTAs In Videos Convert At Up To 1222
676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip
CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Video CRO Checklisthellip1 Mid-Roll CTA
2 Image CTA
3 Power Words
4 Action WordsYou | Now | New | Free
Sign Up | Register | Download | Click
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Social Traffic To Your Site
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
25 Try Short Top-Down Vertical Videos With Text Overlays
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use Top-Down Vertical Video For Facebook Instagram + YouTube
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
26 International Video Launch Strategy
tcs2017 LinkedIncominRolandFrasier
38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip
Step 2Re-boost With Social Proof To Your Target Countrieshellip
Step 3hellipMassive Views Likes Shares + Comments
tcs2017 LinkedIncominRolandFrasier
285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR
Source upwordsemcom tcs2017 LinkedIncominRolandFrasier
With Social Proof
Without Social Proof
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Traffic With List Builders To Reach Critical Mass
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site
bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)
Giveaways (Enter To Win)
Contests (Compete To Win)
bull Ask Them Their Opinion
Polls (Ask 1 Simple Question)
Surveys (Ask A Series Of Questions)
bull Let Them Find Out More About Themselves
Quizzes
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
27 Increase Contest Signups
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites
tcs2017 LinkedIncominRolandFrasier
Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page
Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)
147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar
tcs2017 LinkedIncominRolandFrasier
In-Post Specific
In-Post Site Wide
Side Bar
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Socialtcs2017 facebookcomRolandFrasierPage
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28 Double Your Traffic By Automating Re-Usable Social Conent
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Generates 500-700 Leads Per Week For DigitalMarketercom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
29 Sell Directly With Facebook Messenger
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer
$800 Ad Spend
300 Chats
$4200+ In Product Sales
Source molly pittman | digitalmarketercom
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer500+ ROI On Ticket Sales
Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage
Messenger Broadcast Using ManyChat App
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
30 Build Your List + Increase Engagement With Messenger Chat
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Replace On-Site Chat With FB Messenger
tcs2017 facebookcomRolandFrasierPage
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31 Message People Who Have Not Yet Messaged Your Page
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom
Unlesshellip They Have Left A Comment To Your Ad Or Page
You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
32 Facebook Page Traffic Strategy
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
New Facebook Traffic Strategy
bull Topic Feeder Pages gt Interest Pages gt Main FB Page
bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes
bull Use topic pages to send traffic to interest pages and
multiple interest pages to prop up primary FB page
bull Test 70k+ likes in 30 days on $5k ad spend
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Retargeting
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Real Images Outperform Stock Photoshellip
tcs2017 facebookcomRolandFrasierPage
4545 Lift 4505 Lift
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
4 Increase Signups By Hiding The Signup Form
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Eliminating The Form Created A 60 Increase In Conversions
Source VWOcom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
5 Friendlify Forms To Bump Conversions
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Changing Form Fills To Narratives Drove Conversion Bumps Of 25 - 40
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
6 Test Minimalist Landers + Home Pages
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Try Minimalist Messaging On Your Lander + Home Page
This page asked for and delivered too much informationhellip
tcs2017 facebookcomRolandFrasierPage
This Page Was Focused With A Clear Benefit + CTAhellip
And got a 945 higher conversion rate (1313 vs 139)
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
7 Reduce Form Fields
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Short Forms Generally Outperform Longer Ones
Source marketocom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
8 9X Abandon Cart Recovery Increase With Web Push
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource httpsdevelopersgooglecomwebshowcase2016pdfsjumiapdf
Tool Used accengagecom
Web Push Notifications Increase Mobile Conversions 9X
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
9 Tell Stories To Convert Better
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource bufferappcom
296 Conversion Increase + 520 Longer Time On Page
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
10 Use In-Line Form Validation
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource conversionxlcom
22 Increase In Form Completions
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
11 Remove Navigation Links From Landing Pages
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource httpwwwslidesharenetmattangriffel
hellipDramatically Out-Converts Landing Page With Nav Links
Multiple Tests Reveal Same Landing Page With No Nav Linkshellip
+ 100
+ 91
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
12 Include Click-To-Call Phone Number On Your Website
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Try Adding Click To Call To Your Site
Source convirzacom
Calls convert 10X better than web leads
Calls are lower in the funnel than web leads and eliminate online conversion funnel friction
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
13 UGC Photos On Ecommerce Bump Conversions
TNC2017 LinkedIncominRolandFrasier
Try Adding User Photos To Ecommerce Pages
Vanity Planet Got A 24 Bump
After
Before
tcs2017 facebookcomRolandFrasierPageSource yotpocom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
14 Let Ecommerce Site Visitors Text You
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Try Adding Ecommerce Site Text Widgets
Source blogsendsonarcom
Bohemian Guitars Increased Revenue by 98 By Allowing Ecommerce Site Visitors To Text Them Directly
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
15 Test Different Offer Prices
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
We Tested 4 Different Free-Plus Shipping Offers $195 gt $295 gt $395 gt $495
Our standard price is $495
New product split test $295 amp $395
Both prices performed +- 3x better
$495 barely registered
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
16 Test Background Color
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3333 Higher Conversions Won (Even With COGS)
Blue generated more clicks leads and salesButhellip Blue cost the most per click (59 more than pink)Ultimately blue was the winner for us overall
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Content
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
CONTENT
TNC2017 LinkedIncominRolandFrasier
MEDIA PROPERTY
CONTESTSON-SITE PROMOS
CONTENT
ON-SITE 3rd PARTY ADSON-SITE RETARGETING
SOCIAL
TRAFFIC
ORGANIC SEARCH
RENTED LISTS
PAID MEDIA
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
17 Drive Leads With Content Upgrades
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
How Content Upgrades Workhellip
Put A Box Like This In Your Post
Pop This When They Click
Source Brian Dean Banklinkocom
LeadLinks (LeadPages) or ClickPops(ClickFunnels) Make It Easy To Do This
tcs2017 facebookcomRolandFrasierPage
Before Content Upgrade
After Content Upgrade
Source Brian Dean Banklinkocom
tcs2017 facebookcomRolandFrasierPage
How To Do A Contnent Upgrade In 3 Stepshellip
Step 1 Find high-traffic pages on your site
Step 2 Identify a resource that would make the content better and create it
Step 3 Add the LeadBoxClickPops teaser box to your page and start gathering e-mail addresses
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
18 Refresh And Re-CRORe-SEO Blog Content
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use Google Analytics To Identify Candidates For A Refreshhellip
Ideally look for posts that are
more than three months old but
that are performing well
Find the content that gets the most traffic
tcs2017 facebookcomRolandFrasierPage
Just enter the post URL and sort by volume
You may also want to focus initially on posts that rank in spots 3 through 10
Use SEMRush To Identify High Traffic Search Queries
tcs2017 facebookcomRolandFrasierPage
Optimize Your CTAs Based On Highest Traffic Search Queries
Matching search intent to CTA brings big gains
Match Your CTA To The Search Query
tcs2017 facebookcomRolandFrasierPage
Optimize Beginning Of Post End Of Post + Slider CTAs
Old End Of Post CTA Optimized EOP CTA
Source hubspotcom
tcs2017 facebookcomRolandFrasierPage
Optimize Beginning Of Post End Of Post + Slider CTAs
Source hubspotcom
Old Slide-In CTA Optimized Slide-In CTA
tcs2017 facebookcomRolandFrasierPage
You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Postshellip
HubSpot Saw A 240 Increase In Conversions Post Update
Source hubspotcom
tcs2017 facebookcomRolandFrasierPage
Bonus You Should Also See Increases In Search Traffichellip
Source hubspotcom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
19 Sniply Drives Leads + Sales
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Share Other Peoplersquos Content Through Sniply
tcs2017 facebookcomRolandFrasierPage
Your Link + Message At The Bottom Takes Them To Your Sales Page
tcs2017 facebookcomRolandFrasierPage
17020 Clicks
17020 Pixels For People Interested (Retarget Later)
1623 Immediate Conversions
$7235 Sales From 1 Email
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Personalizationtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
20 Use Dynamic Text Replacement On Your Landing Pages
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source omnicovertcom
Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source optinmonstercom | unbouncecom
TNC2017 LinkedIncominRolandFrasierSource Unbouncecom
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip
This converted 29 better than the normal location generic landing page
It also reduced Cost Per Lead By 31 And Cost Per Click by 5
Source Unbouncecom
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
21 Facebook Bots For Messenger Can Save 40 Of Social Sales
TNC2017 LinkedIncominRolandFrasier
Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833
TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Videotcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate
Source backlinkocom
In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
23 Use Fall-Off Point Video Annotations To Increase Watch Time
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate
Source mozcom
Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
24 Tweak Video CTAs To Bump Conversions By Over 300
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Mid-Roll Video CTAs Bump Conversions 5447
Source wistiacom
959 Of Video CTAs Are Post-Roll Buthellip
Mid-Roll CTAs generate the highest conversion rate 1695
Then post-roll 1098
Then pre-roll 315
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
tcs2017 facebookcomRolandFrasierPage
Image CTAs In Videos Bump Conversions 228
735 of videos use Text CTAs Buthellip
Image CTAs generate the highest conversion rates 1308
Text CTAs in videos convert on average at 1065
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Power Word CTAs In Videos Convert At Up To 1222
676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip
CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Video CRO Checklisthellip1 Mid-Roll CTA
2 Image CTA
3 Power Words
4 Action WordsYou | Now | New | Free
Sign Up | Register | Download | Click
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Social Traffic To Your Site
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
25 Try Short Top-Down Vertical Videos With Text Overlays
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use Top-Down Vertical Video For Facebook Instagram + YouTube
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
26 International Video Launch Strategy
tcs2017 LinkedIncominRolandFrasier
38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip
Step 2Re-boost With Social Proof To Your Target Countrieshellip
Step 3hellipMassive Views Likes Shares + Comments
tcs2017 LinkedIncominRolandFrasier
285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR
Source upwordsemcom tcs2017 LinkedIncominRolandFrasier
With Social Proof
Without Social Proof
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Traffic With List Builders To Reach Critical Mass
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site
bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)
Giveaways (Enter To Win)
Contests (Compete To Win)
bull Ask Them Their Opinion
Polls (Ask 1 Simple Question)
Surveys (Ask A Series Of Questions)
bull Let Them Find Out More About Themselves
Quizzes
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
27 Increase Contest Signups
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites
tcs2017 LinkedIncominRolandFrasier
Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page
Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)
147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar
tcs2017 LinkedIncominRolandFrasier
In-Post Specific
In-Post Site Wide
Side Bar
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Socialtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
28 Double Your Traffic By Automating Re-Usable Social Conent
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Generates 500-700 Leads Per Week For DigitalMarketercom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
29 Sell Directly With Facebook Messenger
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer
$800 Ad Spend
300 Chats
$4200+ In Product Sales
Source molly pittman | digitalmarketercom
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer500+ ROI On Ticket Sales
Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage
Messenger Broadcast Using ManyChat App
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
30 Build Your List + Increase Engagement With Messenger Chat
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Replace On-Site Chat With FB Messenger
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
31 Message People Who Have Not Yet Messaged Your Page
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom
Unlesshellip They Have Left A Comment To Your Ad Or Page
You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
32 Facebook Page Traffic Strategy
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
New Facebook Traffic Strategy
bull Topic Feeder Pages gt Interest Pages gt Main FB Page
bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes
bull Use topic pages to send traffic to interest pages and
multiple interest pages to prop up primary FB page
bull Test 70k+ likes in 30 days on $5k ad spend
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Retargeting
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
tcs2017 facebookcomRolandFrasierPage
4545 Lift 4505 Lift
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
4 Increase Signups By Hiding The Signup Form
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Eliminating The Form Created A 60 Increase In Conversions
Source VWOcom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
5 Friendlify Forms To Bump Conversions
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Changing Form Fills To Narratives Drove Conversion Bumps Of 25 - 40
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
6 Test Minimalist Landers + Home Pages
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Try Minimalist Messaging On Your Lander + Home Page
This page asked for and delivered too much informationhellip
tcs2017 facebookcomRolandFrasierPage
This Page Was Focused With A Clear Benefit + CTAhellip
And got a 945 higher conversion rate (1313 vs 139)
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
7 Reduce Form Fields
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Short Forms Generally Outperform Longer Ones
Source marketocom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
8 9X Abandon Cart Recovery Increase With Web Push
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource httpsdevelopersgooglecomwebshowcase2016pdfsjumiapdf
Tool Used accengagecom
Web Push Notifications Increase Mobile Conversions 9X
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
9 Tell Stories To Convert Better
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource bufferappcom
296 Conversion Increase + 520 Longer Time On Page
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
10 Use In-Line Form Validation
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource conversionxlcom
22 Increase In Form Completions
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
11 Remove Navigation Links From Landing Pages
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource httpwwwslidesharenetmattangriffel
hellipDramatically Out-Converts Landing Page With Nav Links
Multiple Tests Reveal Same Landing Page With No Nav Linkshellip
+ 100
+ 91
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
12 Include Click-To-Call Phone Number On Your Website
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Try Adding Click To Call To Your Site
Source convirzacom
Calls convert 10X better than web leads
Calls are lower in the funnel than web leads and eliminate online conversion funnel friction
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
13 UGC Photos On Ecommerce Bump Conversions
TNC2017 LinkedIncominRolandFrasier
Try Adding User Photos To Ecommerce Pages
Vanity Planet Got A 24 Bump
After
Before
tcs2017 facebookcomRolandFrasierPageSource yotpocom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
14 Let Ecommerce Site Visitors Text You
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Try Adding Ecommerce Site Text Widgets
Source blogsendsonarcom
Bohemian Guitars Increased Revenue by 98 By Allowing Ecommerce Site Visitors To Text Them Directly
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
15 Test Different Offer Prices
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
We Tested 4 Different Free-Plus Shipping Offers $195 gt $295 gt $395 gt $495
Our standard price is $495
New product split test $295 amp $395
Both prices performed +- 3x better
$495 barely registered
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
16 Test Background Color
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3333 Higher Conversions Won (Even With COGS)
Blue generated more clicks leads and salesButhellip Blue cost the most per click (59 more than pink)Ultimately blue was the winner for us overall
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Content
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
CONTENT
TNC2017 LinkedIncominRolandFrasier
MEDIA PROPERTY
CONTESTSON-SITE PROMOS
CONTENT
ON-SITE 3rd PARTY ADSON-SITE RETARGETING
SOCIAL
TRAFFIC
ORGANIC SEARCH
RENTED LISTS
PAID MEDIA
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
17 Drive Leads With Content Upgrades
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
How Content Upgrades Workhellip
Put A Box Like This In Your Post
Pop This When They Click
Source Brian Dean Banklinkocom
LeadLinks (LeadPages) or ClickPops(ClickFunnels) Make It Easy To Do This
tcs2017 facebookcomRolandFrasierPage
Before Content Upgrade
After Content Upgrade
Source Brian Dean Banklinkocom
tcs2017 facebookcomRolandFrasierPage
How To Do A Contnent Upgrade In 3 Stepshellip
Step 1 Find high-traffic pages on your site
Step 2 Identify a resource that would make the content better and create it
Step 3 Add the LeadBoxClickPops teaser box to your page and start gathering e-mail addresses
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
18 Refresh And Re-CRORe-SEO Blog Content
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use Google Analytics To Identify Candidates For A Refreshhellip
Ideally look for posts that are
more than three months old but
that are performing well
Find the content that gets the most traffic
tcs2017 facebookcomRolandFrasierPage
Just enter the post URL and sort by volume
You may also want to focus initially on posts that rank in spots 3 through 10
Use SEMRush To Identify High Traffic Search Queries
tcs2017 facebookcomRolandFrasierPage
Optimize Your CTAs Based On Highest Traffic Search Queries
Matching search intent to CTA brings big gains
Match Your CTA To The Search Query
tcs2017 facebookcomRolandFrasierPage
Optimize Beginning Of Post End Of Post + Slider CTAs
Old End Of Post CTA Optimized EOP CTA
Source hubspotcom
tcs2017 facebookcomRolandFrasierPage
Optimize Beginning Of Post End Of Post + Slider CTAs
Source hubspotcom
Old Slide-In CTA Optimized Slide-In CTA
tcs2017 facebookcomRolandFrasierPage
You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Postshellip
HubSpot Saw A 240 Increase In Conversions Post Update
Source hubspotcom
tcs2017 facebookcomRolandFrasierPage
Bonus You Should Also See Increases In Search Traffichellip
Source hubspotcom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
19 Sniply Drives Leads + Sales
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Share Other Peoplersquos Content Through Sniply
tcs2017 facebookcomRolandFrasierPage
Your Link + Message At The Bottom Takes Them To Your Sales Page
tcs2017 facebookcomRolandFrasierPage
17020 Clicks
17020 Pixels For People Interested (Retarget Later)
1623 Immediate Conversions
$7235 Sales From 1 Email
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Personalizationtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
20 Use Dynamic Text Replacement On Your Landing Pages
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source omnicovertcom
Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source optinmonstercom | unbouncecom
TNC2017 LinkedIncominRolandFrasierSource Unbouncecom
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip
This converted 29 better than the normal location generic landing page
It also reduced Cost Per Lead By 31 And Cost Per Click by 5
Source Unbouncecom
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
21 Facebook Bots For Messenger Can Save 40 Of Social Sales
TNC2017 LinkedIncominRolandFrasier
Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833
TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Videotcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate
Source backlinkocom
In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
23 Use Fall-Off Point Video Annotations To Increase Watch Time
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate
Source mozcom
Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
24 Tweak Video CTAs To Bump Conversions By Over 300
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Mid-Roll Video CTAs Bump Conversions 5447
Source wistiacom
959 Of Video CTAs Are Post-Roll Buthellip
Mid-Roll CTAs generate the highest conversion rate 1695
Then post-roll 1098
Then pre-roll 315
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
tcs2017 facebookcomRolandFrasierPage
Image CTAs In Videos Bump Conversions 228
735 of videos use Text CTAs Buthellip
Image CTAs generate the highest conversion rates 1308
Text CTAs in videos convert on average at 1065
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Power Word CTAs In Videos Convert At Up To 1222
676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip
CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Video CRO Checklisthellip1 Mid-Roll CTA
2 Image CTA
3 Power Words
4 Action WordsYou | Now | New | Free
Sign Up | Register | Download | Click
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Social Traffic To Your Site
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
25 Try Short Top-Down Vertical Videos With Text Overlays
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use Top-Down Vertical Video For Facebook Instagram + YouTube
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
26 International Video Launch Strategy
tcs2017 LinkedIncominRolandFrasier
38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip
Step 2Re-boost With Social Proof To Your Target Countrieshellip
Step 3hellipMassive Views Likes Shares + Comments
tcs2017 LinkedIncominRolandFrasier
285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR
Source upwordsemcom tcs2017 LinkedIncominRolandFrasier
With Social Proof
Without Social Proof
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Traffic With List Builders To Reach Critical Mass
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site
bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)
Giveaways (Enter To Win)
Contests (Compete To Win)
bull Ask Them Their Opinion
Polls (Ask 1 Simple Question)
Surveys (Ask A Series Of Questions)
bull Let Them Find Out More About Themselves
Quizzes
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
27 Increase Contest Signups
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites
tcs2017 LinkedIncominRolandFrasier
Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page
Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)
147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar
tcs2017 LinkedIncominRolandFrasier
In-Post Specific
In-Post Site Wide
Side Bar
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Socialtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
28 Double Your Traffic By Automating Re-Usable Social Conent
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Generates 500-700 Leads Per Week For DigitalMarketercom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
29 Sell Directly With Facebook Messenger
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer
$800 Ad Spend
300 Chats
$4200+ In Product Sales
Source molly pittman | digitalmarketercom
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer500+ ROI On Ticket Sales
Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage
Messenger Broadcast Using ManyChat App
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
30 Build Your List + Increase Engagement With Messenger Chat
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Replace On-Site Chat With FB Messenger
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
31 Message People Who Have Not Yet Messaged Your Page
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom
Unlesshellip They Have Left A Comment To Your Ad Or Page
You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
32 Facebook Page Traffic Strategy
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
New Facebook Traffic Strategy
bull Topic Feeder Pages gt Interest Pages gt Main FB Page
bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes
bull Use topic pages to send traffic to interest pages and
multiple interest pages to prop up primary FB page
bull Test 70k+ likes in 30 days on $5k ad spend
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Retargeting
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
4 Increase Signups By Hiding The Signup Form
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Eliminating The Form Created A 60 Increase In Conversions
Source VWOcom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
5 Friendlify Forms To Bump Conversions
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Changing Form Fills To Narratives Drove Conversion Bumps Of 25 - 40
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
6 Test Minimalist Landers + Home Pages
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Try Minimalist Messaging On Your Lander + Home Page
This page asked for and delivered too much informationhellip
tcs2017 facebookcomRolandFrasierPage
This Page Was Focused With A Clear Benefit + CTAhellip
And got a 945 higher conversion rate (1313 vs 139)
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
7 Reduce Form Fields
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Short Forms Generally Outperform Longer Ones
Source marketocom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
8 9X Abandon Cart Recovery Increase With Web Push
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource httpsdevelopersgooglecomwebshowcase2016pdfsjumiapdf
Tool Used accengagecom
Web Push Notifications Increase Mobile Conversions 9X
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
9 Tell Stories To Convert Better
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource bufferappcom
296 Conversion Increase + 520 Longer Time On Page
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
10 Use In-Line Form Validation
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource conversionxlcom
22 Increase In Form Completions
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
11 Remove Navigation Links From Landing Pages
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource httpwwwslidesharenetmattangriffel
hellipDramatically Out-Converts Landing Page With Nav Links
Multiple Tests Reveal Same Landing Page With No Nav Linkshellip
+ 100
+ 91
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
12 Include Click-To-Call Phone Number On Your Website
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Try Adding Click To Call To Your Site
Source convirzacom
Calls convert 10X better than web leads
Calls are lower in the funnel than web leads and eliminate online conversion funnel friction
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
13 UGC Photos On Ecommerce Bump Conversions
TNC2017 LinkedIncominRolandFrasier
Try Adding User Photos To Ecommerce Pages
Vanity Planet Got A 24 Bump
After
Before
tcs2017 facebookcomRolandFrasierPageSource yotpocom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
14 Let Ecommerce Site Visitors Text You
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Try Adding Ecommerce Site Text Widgets
Source blogsendsonarcom
Bohemian Guitars Increased Revenue by 98 By Allowing Ecommerce Site Visitors To Text Them Directly
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
15 Test Different Offer Prices
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
We Tested 4 Different Free-Plus Shipping Offers $195 gt $295 gt $395 gt $495
Our standard price is $495
New product split test $295 amp $395
Both prices performed +- 3x better
$495 barely registered
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
16 Test Background Color
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3333 Higher Conversions Won (Even With COGS)
Blue generated more clicks leads and salesButhellip Blue cost the most per click (59 more than pink)Ultimately blue was the winner for us overall
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Content
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
CONTENT
TNC2017 LinkedIncominRolandFrasier
MEDIA PROPERTY
CONTESTSON-SITE PROMOS
CONTENT
ON-SITE 3rd PARTY ADSON-SITE RETARGETING
SOCIAL
TRAFFIC
ORGANIC SEARCH
RENTED LISTS
PAID MEDIA
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
17 Drive Leads With Content Upgrades
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
How Content Upgrades Workhellip
Put A Box Like This In Your Post
Pop This When They Click
Source Brian Dean Banklinkocom
LeadLinks (LeadPages) or ClickPops(ClickFunnels) Make It Easy To Do This
tcs2017 facebookcomRolandFrasierPage
Before Content Upgrade
After Content Upgrade
Source Brian Dean Banklinkocom
tcs2017 facebookcomRolandFrasierPage
How To Do A Contnent Upgrade In 3 Stepshellip
Step 1 Find high-traffic pages on your site
Step 2 Identify a resource that would make the content better and create it
Step 3 Add the LeadBoxClickPops teaser box to your page and start gathering e-mail addresses
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
18 Refresh And Re-CRORe-SEO Blog Content
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use Google Analytics To Identify Candidates For A Refreshhellip
Ideally look for posts that are
more than three months old but
that are performing well
Find the content that gets the most traffic
tcs2017 facebookcomRolandFrasierPage
Just enter the post URL and sort by volume
You may also want to focus initially on posts that rank in spots 3 through 10
Use SEMRush To Identify High Traffic Search Queries
tcs2017 facebookcomRolandFrasierPage
Optimize Your CTAs Based On Highest Traffic Search Queries
Matching search intent to CTA brings big gains
Match Your CTA To The Search Query
tcs2017 facebookcomRolandFrasierPage
Optimize Beginning Of Post End Of Post + Slider CTAs
Old End Of Post CTA Optimized EOP CTA
Source hubspotcom
tcs2017 facebookcomRolandFrasierPage
Optimize Beginning Of Post End Of Post + Slider CTAs
Source hubspotcom
Old Slide-In CTA Optimized Slide-In CTA
tcs2017 facebookcomRolandFrasierPage
You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Postshellip
HubSpot Saw A 240 Increase In Conversions Post Update
Source hubspotcom
tcs2017 facebookcomRolandFrasierPage
Bonus You Should Also See Increases In Search Traffichellip
Source hubspotcom
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19 Sniply Drives Leads + Sales
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Share Other Peoplersquos Content Through Sniply
tcs2017 facebookcomRolandFrasierPage
Your Link + Message At The Bottom Takes Them To Your Sales Page
tcs2017 facebookcomRolandFrasierPage
17020 Clicks
17020 Pixels For People Interested (Retarget Later)
1623 Immediate Conversions
$7235 Sales From 1 Email
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Personalizationtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
20 Use Dynamic Text Replacement On Your Landing Pages
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source omnicovertcom
Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source optinmonstercom | unbouncecom
TNC2017 LinkedIncominRolandFrasierSource Unbouncecom
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip
This converted 29 better than the normal location generic landing page
It also reduced Cost Per Lead By 31 And Cost Per Click by 5
Source Unbouncecom
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
21 Facebook Bots For Messenger Can Save 40 Of Social Sales
TNC2017 LinkedIncominRolandFrasier
Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833
TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Videotcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate
Source backlinkocom
In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
23 Use Fall-Off Point Video Annotations To Increase Watch Time
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate
Source mozcom
Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
24 Tweak Video CTAs To Bump Conversions By Over 300
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Mid-Roll Video CTAs Bump Conversions 5447
Source wistiacom
959 Of Video CTAs Are Post-Roll Buthellip
Mid-Roll CTAs generate the highest conversion rate 1695
Then post-roll 1098
Then pre-roll 315
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
tcs2017 facebookcomRolandFrasierPage
Image CTAs In Videos Bump Conversions 228
735 of videos use Text CTAs Buthellip
Image CTAs generate the highest conversion rates 1308
Text CTAs in videos convert on average at 1065
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Power Word CTAs In Videos Convert At Up To 1222
676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip
CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Video CRO Checklisthellip1 Mid-Roll CTA
2 Image CTA
3 Power Words
4 Action WordsYou | Now | New | Free
Sign Up | Register | Download | Click
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Social Traffic To Your Site
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
25 Try Short Top-Down Vertical Videos With Text Overlays
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use Top-Down Vertical Video For Facebook Instagram + YouTube
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
26 International Video Launch Strategy
tcs2017 LinkedIncominRolandFrasier
38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip
Step 2Re-boost With Social Proof To Your Target Countrieshellip
Step 3hellipMassive Views Likes Shares + Comments
tcs2017 LinkedIncominRolandFrasier
285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR
Source upwordsemcom tcs2017 LinkedIncominRolandFrasier
With Social Proof
Without Social Proof
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Traffic With List Builders To Reach Critical Mass
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site
bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)
Giveaways (Enter To Win)
Contests (Compete To Win)
bull Ask Them Their Opinion
Polls (Ask 1 Simple Question)
Surveys (Ask A Series Of Questions)
bull Let Them Find Out More About Themselves
Quizzes
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
27 Increase Contest Signups
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites
tcs2017 LinkedIncominRolandFrasier
Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page
Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)
147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar
tcs2017 LinkedIncominRolandFrasier
In-Post Specific
In-Post Site Wide
Side Bar
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Socialtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
28 Double Your Traffic By Automating Re-Usable Social Conent
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Generates 500-700 Leads Per Week For DigitalMarketercom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
29 Sell Directly With Facebook Messenger
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer
$800 Ad Spend
300 Chats
$4200+ In Product Sales
Source molly pittman | digitalmarketercom
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer500+ ROI On Ticket Sales
Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage
Messenger Broadcast Using ManyChat App
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
30 Build Your List + Increase Engagement With Messenger Chat
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Replace On-Site Chat With FB Messenger
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
31 Message People Who Have Not Yet Messaged Your Page
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom
Unlesshellip They Have Left A Comment To Your Ad Or Page
You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
32 Facebook Page Traffic Strategy
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
New Facebook Traffic Strategy
bull Topic Feeder Pages gt Interest Pages gt Main FB Page
bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes
bull Use topic pages to send traffic to interest pages and
multiple interest pages to prop up primary FB page
bull Test 70k+ likes in 30 days on $5k ad spend
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Retargeting
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Eliminating The Form Created A 60 Increase In Conversions
Source VWOcom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
5 Friendlify Forms To Bump Conversions
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Changing Form Fills To Narratives Drove Conversion Bumps Of 25 - 40
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
6 Test Minimalist Landers + Home Pages
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Try Minimalist Messaging On Your Lander + Home Page
This page asked for and delivered too much informationhellip
tcs2017 facebookcomRolandFrasierPage
This Page Was Focused With A Clear Benefit + CTAhellip
And got a 945 higher conversion rate (1313 vs 139)
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
7 Reduce Form Fields
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Short Forms Generally Outperform Longer Ones
Source marketocom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
8 9X Abandon Cart Recovery Increase With Web Push
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource httpsdevelopersgooglecomwebshowcase2016pdfsjumiapdf
Tool Used accengagecom
Web Push Notifications Increase Mobile Conversions 9X
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
9 Tell Stories To Convert Better
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource bufferappcom
296 Conversion Increase + 520 Longer Time On Page
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
10 Use In-Line Form Validation
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource conversionxlcom
22 Increase In Form Completions
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
11 Remove Navigation Links From Landing Pages
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource httpwwwslidesharenetmattangriffel
hellipDramatically Out-Converts Landing Page With Nav Links
Multiple Tests Reveal Same Landing Page With No Nav Linkshellip
+ 100
+ 91
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
12 Include Click-To-Call Phone Number On Your Website
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Try Adding Click To Call To Your Site
Source convirzacom
Calls convert 10X better than web leads
Calls are lower in the funnel than web leads and eliminate online conversion funnel friction
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
13 UGC Photos On Ecommerce Bump Conversions
TNC2017 LinkedIncominRolandFrasier
Try Adding User Photos To Ecommerce Pages
Vanity Planet Got A 24 Bump
After
Before
tcs2017 facebookcomRolandFrasierPageSource yotpocom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
14 Let Ecommerce Site Visitors Text You
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Try Adding Ecommerce Site Text Widgets
Source blogsendsonarcom
Bohemian Guitars Increased Revenue by 98 By Allowing Ecommerce Site Visitors To Text Them Directly
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
15 Test Different Offer Prices
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
We Tested 4 Different Free-Plus Shipping Offers $195 gt $295 gt $395 gt $495
Our standard price is $495
New product split test $295 amp $395
Both prices performed +- 3x better
$495 barely registered
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
16 Test Background Color
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3333 Higher Conversions Won (Even With COGS)
Blue generated more clicks leads and salesButhellip Blue cost the most per click (59 more than pink)Ultimately blue was the winner for us overall
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Content
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
CONTENT
TNC2017 LinkedIncominRolandFrasier
MEDIA PROPERTY
CONTESTSON-SITE PROMOS
CONTENT
ON-SITE 3rd PARTY ADSON-SITE RETARGETING
SOCIAL
TRAFFIC
ORGANIC SEARCH
RENTED LISTS
PAID MEDIA
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
17 Drive Leads With Content Upgrades
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
How Content Upgrades Workhellip
Put A Box Like This In Your Post
Pop This When They Click
Source Brian Dean Banklinkocom
LeadLinks (LeadPages) or ClickPops(ClickFunnels) Make It Easy To Do This
tcs2017 facebookcomRolandFrasierPage
Before Content Upgrade
After Content Upgrade
Source Brian Dean Banklinkocom
tcs2017 facebookcomRolandFrasierPage
How To Do A Contnent Upgrade In 3 Stepshellip
Step 1 Find high-traffic pages on your site
Step 2 Identify a resource that would make the content better and create it
Step 3 Add the LeadBoxClickPops teaser box to your page and start gathering e-mail addresses
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
18 Refresh And Re-CRORe-SEO Blog Content
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use Google Analytics To Identify Candidates For A Refreshhellip
Ideally look for posts that are
more than three months old but
that are performing well
Find the content that gets the most traffic
tcs2017 facebookcomRolandFrasierPage
Just enter the post URL and sort by volume
You may also want to focus initially on posts that rank in spots 3 through 10
Use SEMRush To Identify High Traffic Search Queries
tcs2017 facebookcomRolandFrasierPage
Optimize Your CTAs Based On Highest Traffic Search Queries
Matching search intent to CTA brings big gains
Match Your CTA To The Search Query
tcs2017 facebookcomRolandFrasierPage
Optimize Beginning Of Post End Of Post + Slider CTAs
Old End Of Post CTA Optimized EOP CTA
Source hubspotcom
tcs2017 facebookcomRolandFrasierPage
Optimize Beginning Of Post End Of Post + Slider CTAs
Source hubspotcom
Old Slide-In CTA Optimized Slide-In CTA
tcs2017 facebookcomRolandFrasierPage
You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Postshellip
HubSpot Saw A 240 Increase In Conversions Post Update
Source hubspotcom
tcs2017 facebookcomRolandFrasierPage
Bonus You Should Also See Increases In Search Traffichellip
Source hubspotcom
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19 Sniply Drives Leads + Sales
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Share Other Peoplersquos Content Through Sniply
tcs2017 facebookcomRolandFrasierPage
Your Link + Message At The Bottom Takes Them To Your Sales Page
tcs2017 facebookcomRolandFrasierPage
17020 Clicks
17020 Pixels For People Interested (Retarget Later)
1623 Immediate Conversions
$7235 Sales From 1 Email
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Personalizationtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
20 Use Dynamic Text Replacement On Your Landing Pages
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source omnicovertcom
Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source optinmonstercom | unbouncecom
TNC2017 LinkedIncominRolandFrasierSource Unbouncecom
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip
This converted 29 better than the normal location generic landing page
It also reduced Cost Per Lead By 31 And Cost Per Click by 5
Source Unbouncecom
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
21 Facebook Bots For Messenger Can Save 40 Of Social Sales
TNC2017 LinkedIncominRolandFrasier
Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833
TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Videotcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate
Source backlinkocom
In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
23 Use Fall-Off Point Video Annotations To Increase Watch Time
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate
Source mozcom
Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
24 Tweak Video CTAs To Bump Conversions By Over 300
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Mid-Roll Video CTAs Bump Conversions 5447
Source wistiacom
959 Of Video CTAs Are Post-Roll Buthellip
Mid-Roll CTAs generate the highest conversion rate 1695
Then post-roll 1098
Then pre-roll 315
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
tcs2017 facebookcomRolandFrasierPage
Image CTAs In Videos Bump Conversions 228
735 of videos use Text CTAs Buthellip
Image CTAs generate the highest conversion rates 1308
Text CTAs in videos convert on average at 1065
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Power Word CTAs In Videos Convert At Up To 1222
676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip
CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Video CRO Checklisthellip1 Mid-Roll CTA
2 Image CTA
3 Power Words
4 Action WordsYou | Now | New | Free
Sign Up | Register | Download | Click
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Social Traffic To Your Site
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
25 Try Short Top-Down Vertical Videos With Text Overlays
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use Top-Down Vertical Video For Facebook Instagram + YouTube
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
26 International Video Launch Strategy
tcs2017 LinkedIncominRolandFrasier
38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip
Step 2Re-boost With Social Proof To Your Target Countrieshellip
Step 3hellipMassive Views Likes Shares + Comments
tcs2017 LinkedIncominRolandFrasier
285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR
Source upwordsemcom tcs2017 LinkedIncominRolandFrasier
With Social Proof
Without Social Proof
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Traffic With List Builders To Reach Critical Mass
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site
bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)
Giveaways (Enter To Win)
Contests (Compete To Win)
bull Ask Them Their Opinion
Polls (Ask 1 Simple Question)
Surveys (Ask A Series Of Questions)
bull Let Them Find Out More About Themselves
Quizzes
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
27 Increase Contest Signups
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites
tcs2017 LinkedIncominRolandFrasier
Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page
Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)
147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar
tcs2017 LinkedIncominRolandFrasier
In-Post Specific
In-Post Site Wide
Side Bar
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Socialtcs2017 facebookcomRolandFrasierPage
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28 Double Your Traffic By Automating Re-Usable Social Conent
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Generates 500-700 Leads Per Week For DigitalMarketercom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
29 Sell Directly With Facebook Messenger
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer
$800 Ad Spend
300 Chats
$4200+ In Product Sales
Source molly pittman | digitalmarketercom
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer500+ ROI On Ticket Sales
Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage
Messenger Broadcast Using ManyChat App
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30 Build Your List + Increase Engagement With Messenger Chat
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Replace On-Site Chat With FB Messenger
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
31 Message People Who Have Not Yet Messaged Your Page
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom
Unlesshellip They Have Left A Comment To Your Ad Or Page
You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
32 Facebook Page Traffic Strategy
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
New Facebook Traffic Strategy
bull Topic Feeder Pages gt Interest Pages gt Main FB Page
bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes
bull Use topic pages to send traffic to interest pages and
multiple interest pages to prop up primary FB page
bull Test 70k+ likes in 30 days on $5k ad spend
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Retargeting
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
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35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
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42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
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tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
5 Friendlify Forms To Bump Conversions
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Changing Form Fills To Narratives Drove Conversion Bumps Of 25 - 40
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
6 Test Minimalist Landers + Home Pages
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Try Minimalist Messaging On Your Lander + Home Page
This page asked for and delivered too much informationhellip
tcs2017 facebookcomRolandFrasierPage
This Page Was Focused With A Clear Benefit + CTAhellip
And got a 945 higher conversion rate (1313 vs 139)
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
7 Reduce Form Fields
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Short Forms Generally Outperform Longer Ones
Source marketocom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
8 9X Abandon Cart Recovery Increase With Web Push
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource httpsdevelopersgooglecomwebshowcase2016pdfsjumiapdf
Tool Used accengagecom
Web Push Notifications Increase Mobile Conversions 9X
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
9 Tell Stories To Convert Better
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource bufferappcom
296 Conversion Increase + 520 Longer Time On Page
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
10 Use In-Line Form Validation
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource conversionxlcom
22 Increase In Form Completions
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
11 Remove Navigation Links From Landing Pages
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource httpwwwslidesharenetmattangriffel
hellipDramatically Out-Converts Landing Page With Nav Links
Multiple Tests Reveal Same Landing Page With No Nav Linkshellip
+ 100
+ 91
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
12 Include Click-To-Call Phone Number On Your Website
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Try Adding Click To Call To Your Site
Source convirzacom
Calls convert 10X better than web leads
Calls are lower in the funnel than web leads and eliminate online conversion funnel friction
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
13 UGC Photos On Ecommerce Bump Conversions
TNC2017 LinkedIncominRolandFrasier
Try Adding User Photos To Ecommerce Pages
Vanity Planet Got A 24 Bump
After
Before
tcs2017 facebookcomRolandFrasierPageSource yotpocom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
14 Let Ecommerce Site Visitors Text You
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Try Adding Ecommerce Site Text Widgets
Source blogsendsonarcom
Bohemian Guitars Increased Revenue by 98 By Allowing Ecommerce Site Visitors To Text Them Directly
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
15 Test Different Offer Prices
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
We Tested 4 Different Free-Plus Shipping Offers $195 gt $295 gt $395 gt $495
Our standard price is $495
New product split test $295 amp $395
Both prices performed +- 3x better
$495 barely registered
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
16 Test Background Color
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3333 Higher Conversions Won (Even With COGS)
Blue generated more clicks leads and salesButhellip Blue cost the most per click (59 more than pink)Ultimately blue was the winner for us overall
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Content
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
CONTENT
TNC2017 LinkedIncominRolandFrasier
MEDIA PROPERTY
CONTESTSON-SITE PROMOS
CONTENT
ON-SITE 3rd PARTY ADSON-SITE RETARGETING
SOCIAL
TRAFFIC
ORGANIC SEARCH
RENTED LISTS
PAID MEDIA
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
17 Drive Leads With Content Upgrades
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
How Content Upgrades Workhellip
Put A Box Like This In Your Post
Pop This When They Click
Source Brian Dean Banklinkocom
LeadLinks (LeadPages) or ClickPops(ClickFunnels) Make It Easy To Do This
tcs2017 facebookcomRolandFrasierPage
Before Content Upgrade
After Content Upgrade
Source Brian Dean Banklinkocom
tcs2017 facebookcomRolandFrasierPage
How To Do A Contnent Upgrade In 3 Stepshellip
Step 1 Find high-traffic pages on your site
Step 2 Identify a resource that would make the content better and create it
Step 3 Add the LeadBoxClickPops teaser box to your page and start gathering e-mail addresses
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
18 Refresh And Re-CRORe-SEO Blog Content
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use Google Analytics To Identify Candidates For A Refreshhellip
Ideally look for posts that are
more than three months old but
that are performing well
Find the content that gets the most traffic
tcs2017 facebookcomRolandFrasierPage
Just enter the post URL and sort by volume
You may also want to focus initially on posts that rank in spots 3 through 10
Use SEMRush To Identify High Traffic Search Queries
tcs2017 facebookcomRolandFrasierPage
Optimize Your CTAs Based On Highest Traffic Search Queries
Matching search intent to CTA brings big gains
Match Your CTA To The Search Query
tcs2017 facebookcomRolandFrasierPage
Optimize Beginning Of Post End Of Post + Slider CTAs
Old End Of Post CTA Optimized EOP CTA
Source hubspotcom
tcs2017 facebookcomRolandFrasierPage
Optimize Beginning Of Post End Of Post + Slider CTAs
Source hubspotcom
Old Slide-In CTA Optimized Slide-In CTA
tcs2017 facebookcomRolandFrasierPage
You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Postshellip
HubSpot Saw A 240 Increase In Conversions Post Update
Source hubspotcom
tcs2017 facebookcomRolandFrasierPage
Bonus You Should Also See Increases In Search Traffichellip
Source hubspotcom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
19 Sniply Drives Leads + Sales
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Share Other Peoplersquos Content Through Sniply
tcs2017 facebookcomRolandFrasierPage
Your Link + Message At The Bottom Takes Them To Your Sales Page
tcs2017 facebookcomRolandFrasierPage
17020 Clicks
17020 Pixels For People Interested (Retarget Later)
1623 Immediate Conversions
$7235 Sales From 1 Email
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Personalizationtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
20 Use Dynamic Text Replacement On Your Landing Pages
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source omnicovertcom
Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source optinmonstercom | unbouncecom
TNC2017 LinkedIncominRolandFrasierSource Unbouncecom
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip
This converted 29 better than the normal location generic landing page
It also reduced Cost Per Lead By 31 And Cost Per Click by 5
Source Unbouncecom
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
21 Facebook Bots For Messenger Can Save 40 Of Social Sales
TNC2017 LinkedIncominRolandFrasier
Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833
TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Videotcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate
Source backlinkocom
In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
23 Use Fall-Off Point Video Annotations To Increase Watch Time
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate
Source mozcom
Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
24 Tweak Video CTAs To Bump Conversions By Over 300
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Mid-Roll Video CTAs Bump Conversions 5447
Source wistiacom
959 Of Video CTAs Are Post-Roll Buthellip
Mid-Roll CTAs generate the highest conversion rate 1695
Then post-roll 1098
Then pre-roll 315
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
tcs2017 facebookcomRolandFrasierPage
Image CTAs In Videos Bump Conversions 228
735 of videos use Text CTAs Buthellip
Image CTAs generate the highest conversion rates 1308
Text CTAs in videos convert on average at 1065
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Power Word CTAs In Videos Convert At Up To 1222
676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip
CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Video CRO Checklisthellip1 Mid-Roll CTA
2 Image CTA
3 Power Words
4 Action WordsYou | Now | New | Free
Sign Up | Register | Download | Click
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Social Traffic To Your Site
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
25 Try Short Top-Down Vertical Videos With Text Overlays
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use Top-Down Vertical Video For Facebook Instagram + YouTube
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
26 International Video Launch Strategy
tcs2017 LinkedIncominRolandFrasier
38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip
Step 2Re-boost With Social Proof To Your Target Countrieshellip
Step 3hellipMassive Views Likes Shares + Comments
tcs2017 LinkedIncominRolandFrasier
285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR
Source upwordsemcom tcs2017 LinkedIncominRolandFrasier
With Social Proof
Without Social Proof
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Traffic With List Builders To Reach Critical Mass
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site
bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)
Giveaways (Enter To Win)
Contests (Compete To Win)
bull Ask Them Their Opinion
Polls (Ask 1 Simple Question)
Surveys (Ask A Series Of Questions)
bull Let Them Find Out More About Themselves
Quizzes
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
27 Increase Contest Signups
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites
tcs2017 LinkedIncominRolandFrasier
Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page
Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)
147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar
tcs2017 LinkedIncominRolandFrasier
In-Post Specific
In-Post Site Wide
Side Bar
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Socialtcs2017 facebookcomRolandFrasierPage
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28 Double Your Traffic By Automating Re-Usable Social Conent
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Generates 500-700 Leads Per Week For DigitalMarketercom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
29 Sell Directly With Facebook Messenger
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer
$800 Ad Spend
300 Chats
$4200+ In Product Sales
Source molly pittman | digitalmarketercom
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer500+ ROI On Ticket Sales
Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage
Messenger Broadcast Using ManyChat App
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
30 Build Your List + Increase Engagement With Messenger Chat
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Replace On-Site Chat With FB Messenger
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
31 Message People Who Have Not Yet Messaged Your Page
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom
Unlesshellip They Have Left A Comment To Your Ad Or Page
You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
32 Facebook Page Traffic Strategy
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
New Facebook Traffic Strategy
bull Topic Feeder Pages gt Interest Pages gt Main FB Page
bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes
bull Use topic pages to send traffic to interest pages and
multiple interest pages to prop up primary FB page
bull Test 70k+ likes in 30 days on $5k ad spend
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Retargeting
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
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42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Changing Form Fills To Narratives Drove Conversion Bumps Of 25 - 40
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
6 Test Minimalist Landers + Home Pages
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Try Minimalist Messaging On Your Lander + Home Page
This page asked for and delivered too much informationhellip
tcs2017 facebookcomRolandFrasierPage
This Page Was Focused With A Clear Benefit + CTAhellip
And got a 945 higher conversion rate (1313 vs 139)
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
7 Reduce Form Fields
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Short Forms Generally Outperform Longer Ones
Source marketocom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
8 9X Abandon Cart Recovery Increase With Web Push
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource httpsdevelopersgooglecomwebshowcase2016pdfsjumiapdf
Tool Used accengagecom
Web Push Notifications Increase Mobile Conversions 9X
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
9 Tell Stories To Convert Better
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource bufferappcom
296 Conversion Increase + 520 Longer Time On Page
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
10 Use In-Line Form Validation
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource conversionxlcom
22 Increase In Form Completions
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
11 Remove Navigation Links From Landing Pages
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource httpwwwslidesharenetmattangriffel
hellipDramatically Out-Converts Landing Page With Nav Links
Multiple Tests Reveal Same Landing Page With No Nav Linkshellip
+ 100
+ 91
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
12 Include Click-To-Call Phone Number On Your Website
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Try Adding Click To Call To Your Site
Source convirzacom
Calls convert 10X better than web leads
Calls are lower in the funnel than web leads and eliminate online conversion funnel friction
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
13 UGC Photos On Ecommerce Bump Conversions
TNC2017 LinkedIncominRolandFrasier
Try Adding User Photos To Ecommerce Pages
Vanity Planet Got A 24 Bump
After
Before
tcs2017 facebookcomRolandFrasierPageSource yotpocom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
14 Let Ecommerce Site Visitors Text You
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Try Adding Ecommerce Site Text Widgets
Source blogsendsonarcom
Bohemian Guitars Increased Revenue by 98 By Allowing Ecommerce Site Visitors To Text Them Directly
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
15 Test Different Offer Prices
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
We Tested 4 Different Free-Plus Shipping Offers $195 gt $295 gt $395 gt $495
Our standard price is $495
New product split test $295 amp $395
Both prices performed +- 3x better
$495 barely registered
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
16 Test Background Color
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3333 Higher Conversions Won (Even With COGS)
Blue generated more clicks leads and salesButhellip Blue cost the most per click (59 more than pink)Ultimately blue was the winner for us overall
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Content
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
CONTENT
TNC2017 LinkedIncominRolandFrasier
MEDIA PROPERTY
CONTESTSON-SITE PROMOS
CONTENT
ON-SITE 3rd PARTY ADSON-SITE RETARGETING
SOCIAL
TRAFFIC
ORGANIC SEARCH
RENTED LISTS
PAID MEDIA
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
17 Drive Leads With Content Upgrades
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
How Content Upgrades Workhellip
Put A Box Like This In Your Post
Pop This When They Click
Source Brian Dean Banklinkocom
LeadLinks (LeadPages) or ClickPops(ClickFunnels) Make It Easy To Do This
tcs2017 facebookcomRolandFrasierPage
Before Content Upgrade
After Content Upgrade
Source Brian Dean Banklinkocom
tcs2017 facebookcomRolandFrasierPage
How To Do A Contnent Upgrade In 3 Stepshellip
Step 1 Find high-traffic pages on your site
Step 2 Identify a resource that would make the content better and create it
Step 3 Add the LeadBoxClickPops teaser box to your page and start gathering e-mail addresses
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
18 Refresh And Re-CRORe-SEO Blog Content
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use Google Analytics To Identify Candidates For A Refreshhellip
Ideally look for posts that are
more than three months old but
that are performing well
Find the content that gets the most traffic
tcs2017 facebookcomRolandFrasierPage
Just enter the post URL and sort by volume
You may also want to focus initially on posts that rank in spots 3 through 10
Use SEMRush To Identify High Traffic Search Queries
tcs2017 facebookcomRolandFrasierPage
Optimize Your CTAs Based On Highest Traffic Search Queries
Matching search intent to CTA brings big gains
Match Your CTA To The Search Query
tcs2017 facebookcomRolandFrasierPage
Optimize Beginning Of Post End Of Post + Slider CTAs
Old End Of Post CTA Optimized EOP CTA
Source hubspotcom
tcs2017 facebookcomRolandFrasierPage
Optimize Beginning Of Post End Of Post + Slider CTAs
Source hubspotcom
Old Slide-In CTA Optimized Slide-In CTA
tcs2017 facebookcomRolandFrasierPage
You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Postshellip
HubSpot Saw A 240 Increase In Conversions Post Update
Source hubspotcom
tcs2017 facebookcomRolandFrasierPage
Bonus You Should Also See Increases In Search Traffichellip
Source hubspotcom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
19 Sniply Drives Leads + Sales
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Share Other Peoplersquos Content Through Sniply
tcs2017 facebookcomRolandFrasierPage
Your Link + Message At The Bottom Takes Them To Your Sales Page
tcs2017 facebookcomRolandFrasierPage
17020 Clicks
17020 Pixels For People Interested (Retarget Later)
1623 Immediate Conversions
$7235 Sales From 1 Email
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Personalizationtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
20 Use Dynamic Text Replacement On Your Landing Pages
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source omnicovertcom
Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source optinmonstercom | unbouncecom
TNC2017 LinkedIncominRolandFrasierSource Unbouncecom
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip
This converted 29 better than the normal location generic landing page
It also reduced Cost Per Lead By 31 And Cost Per Click by 5
Source Unbouncecom
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
21 Facebook Bots For Messenger Can Save 40 Of Social Sales
TNC2017 LinkedIncominRolandFrasier
Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833
TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Videotcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate
Source backlinkocom
In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
23 Use Fall-Off Point Video Annotations To Increase Watch Time
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate
Source mozcom
Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
24 Tweak Video CTAs To Bump Conversions By Over 300
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Mid-Roll Video CTAs Bump Conversions 5447
Source wistiacom
959 Of Video CTAs Are Post-Roll Buthellip
Mid-Roll CTAs generate the highest conversion rate 1695
Then post-roll 1098
Then pre-roll 315
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
tcs2017 facebookcomRolandFrasierPage
Image CTAs In Videos Bump Conversions 228
735 of videos use Text CTAs Buthellip
Image CTAs generate the highest conversion rates 1308
Text CTAs in videos convert on average at 1065
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Power Word CTAs In Videos Convert At Up To 1222
676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip
CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Video CRO Checklisthellip1 Mid-Roll CTA
2 Image CTA
3 Power Words
4 Action WordsYou | Now | New | Free
Sign Up | Register | Download | Click
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Social Traffic To Your Site
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
25 Try Short Top-Down Vertical Videos With Text Overlays
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use Top-Down Vertical Video For Facebook Instagram + YouTube
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
26 International Video Launch Strategy
tcs2017 LinkedIncominRolandFrasier
38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip
Step 2Re-boost With Social Proof To Your Target Countrieshellip
Step 3hellipMassive Views Likes Shares + Comments
tcs2017 LinkedIncominRolandFrasier
285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR
Source upwordsemcom tcs2017 LinkedIncominRolandFrasier
With Social Proof
Without Social Proof
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Traffic With List Builders To Reach Critical Mass
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site
bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)
Giveaways (Enter To Win)
Contests (Compete To Win)
bull Ask Them Their Opinion
Polls (Ask 1 Simple Question)
Surveys (Ask A Series Of Questions)
bull Let Them Find Out More About Themselves
Quizzes
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
27 Increase Contest Signups
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites
tcs2017 LinkedIncominRolandFrasier
Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page
Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)
147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar
tcs2017 LinkedIncominRolandFrasier
In-Post Specific
In-Post Site Wide
Side Bar
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Socialtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
28 Double Your Traffic By Automating Re-Usable Social Conent
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Generates 500-700 Leads Per Week For DigitalMarketercom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
29 Sell Directly With Facebook Messenger
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer
$800 Ad Spend
300 Chats
$4200+ In Product Sales
Source molly pittman | digitalmarketercom
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer500+ ROI On Ticket Sales
Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage
Messenger Broadcast Using ManyChat App
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
30 Build Your List + Increase Engagement With Messenger Chat
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Replace On-Site Chat With FB Messenger
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
31 Message People Who Have Not Yet Messaged Your Page
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom
Unlesshellip They Have Left A Comment To Your Ad Or Page
You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
32 Facebook Page Traffic Strategy
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
New Facebook Traffic Strategy
bull Topic Feeder Pages gt Interest Pages gt Main FB Page
bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes
bull Use topic pages to send traffic to interest pages and
multiple interest pages to prop up primary FB page
bull Test 70k+ likes in 30 days on $5k ad spend
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Retargeting
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
6 Test Minimalist Landers + Home Pages
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Try Minimalist Messaging On Your Lander + Home Page
This page asked for and delivered too much informationhellip
tcs2017 facebookcomRolandFrasierPage
This Page Was Focused With A Clear Benefit + CTAhellip
And got a 945 higher conversion rate (1313 vs 139)
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
7 Reduce Form Fields
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Short Forms Generally Outperform Longer Ones
Source marketocom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
8 9X Abandon Cart Recovery Increase With Web Push
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource httpsdevelopersgooglecomwebshowcase2016pdfsjumiapdf
Tool Used accengagecom
Web Push Notifications Increase Mobile Conversions 9X
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
9 Tell Stories To Convert Better
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource bufferappcom
296 Conversion Increase + 520 Longer Time On Page
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
10 Use In-Line Form Validation
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource conversionxlcom
22 Increase In Form Completions
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
11 Remove Navigation Links From Landing Pages
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource httpwwwslidesharenetmattangriffel
hellipDramatically Out-Converts Landing Page With Nav Links
Multiple Tests Reveal Same Landing Page With No Nav Linkshellip
+ 100
+ 91
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
12 Include Click-To-Call Phone Number On Your Website
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Try Adding Click To Call To Your Site
Source convirzacom
Calls convert 10X better than web leads
Calls are lower in the funnel than web leads and eliminate online conversion funnel friction
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
13 UGC Photos On Ecommerce Bump Conversions
TNC2017 LinkedIncominRolandFrasier
Try Adding User Photos To Ecommerce Pages
Vanity Planet Got A 24 Bump
After
Before
tcs2017 facebookcomRolandFrasierPageSource yotpocom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
14 Let Ecommerce Site Visitors Text You
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Try Adding Ecommerce Site Text Widgets
Source blogsendsonarcom
Bohemian Guitars Increased Revenue by 98 By Allowing Ecommerce Site Visitors To Text Them Directly
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
15 Test Different Offer Prices
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
We Tested 4 Different Free-Plus Shipping Offers $195 gt $295 gt $395 gt $495
Our standard price is $495
New product split test $295 amp $395
Both prices performed +- 3x better
$495 barely registered
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
16 Test Background Color
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3333 Higher Conversions Won (Even With COGS)
Blue generated more clicks leads and salesButhellip Blue cost the most per click (59 more than pink)Ultimately blue was the winner for us overall
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Content
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
CONTENT
TNC2017 LinkedIncominRolandFrasier
MEDIA PROPERTY
CONTESTSON-SITE PROMOS
CONTENT
ON-SITE 3rd PARTY ADSON-SITE RETARGETING
SOCIAL
TRAFFIC
ORGANIC SEARCH
RENTED LISTS
PAID MEDIA
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
17 Drive Leads With Content Upgrades
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
How Content Upgrades Workhellip
Put A Box Like This In Your Post
Pop This When They Click
Source Brian Dean Banklinkocom
LeadLinks (LeadPages) or ClickPops(ClickFunnels) Make It Easy To Do This
tcs2017 facebookcomRolandFrasierPage
Before Content Upgrade
After Content Upgrade
Source Brian Dean Banklinkocom
tcs2017 facebookcomRolandFrasierPage
How To Do A Contnent Upgrade In 3 Stepshellip
Step 1 Find high-traffic pages on your site
Step 2 Identify a resource that would make the content better and create it
Step 3 Add the LeadBoxClickPops teaser box to your page and start gathering e-mail addresses
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
18 Refresh And Re-CRORe-SEO Blog Content
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use Google Analytics To Identify Candidates For A Refreshhellip
Ideally look for posts that are
more than three months old but
that are performing well
Find the content that gets the most traffic
tcs2017 facebookcomRolandFrasierPage
Just enter the post URL and sort by volume
You may also want to focus initially on posts that rank in spots 3 through 10
Use SEMRush To Identify High Traffic Search Queries
tcs2017 facebookcomRolandFrasierPage
Optimize Your CTAs Based On Highest Traffic Search Queries
Matching search intent to CTA brings big gains
Match Your CTA To The Search Query
tcs2017 facebookcomRolandFrasierPage
Optimize Beginning Of Post End Of Post + Slider CTAs
Old End Of Post CTA Optimized EOP CTA
Source hubspotcom
tcs2017 facebookcomRolandFrasierPage
Optimize Beginning Of Post End Of Post + Slider CTAs
Source hubspotcom
Old Slide-In CTA Optimized Slide-In CTA
tcs2017 facebookcomRolandFrasierPage
You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Postshellip
HubSpot Saw A 240 Increase In Conversions Post Update
Source hubspotcom
tcs2017 facebookcomRolandFrasierPage
Bonus You Should Also See Increases In Search Traffichellip
Source hubspotcom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
19 Sniply Drives Leads + Sales
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Share Other Peoplersquos Content Through Sniply
tcs2017 facebookcomRolandFrasierPage
Your Link + Message At The Bottom Takes Them To Your Sales Page
tcs2017 facebookcomRolandFrasierPage
17020 Clicks
17020 Pixels For People Interested (Retarget Later)
1623 Immediate Conversions
$7235 Sales From 1 Email
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Personalizationtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
20 Use Dynamic Text Replacement On Your Landing Pages
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source omnicovertcom
Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source optinmonstercom | unbouncecom
TNC2017 LinkedIncominRolandFrasierSource Unbouncecom
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip
This converted 29 better than the normal location generic landing page
It also reduced Cost Per Lead By 31 And Cost Per Click by 5
Source Unbouncecom
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
21 Facebook Bots For Messenger Can Save 40 Of Social Sales
TNC2017 LinkedIncominRolandFrasier
Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833
TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Videotcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate
Source backlinkocom
In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
23 Use Fall-Off Point Video Annotations To Increase Watch Time
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate
Source mozcom
Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
24 Tweak Video CTAs To Bump Conversions By Over 300
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Mid-Roll Video CTAs Bump Conversions 5447
Source wistiacom
959 Of Video CTAs Are Post-Roll Buthellip
Mid-Roll CTAs generate the highest conversion rate 1695
Then post-roll 1098
Then pre-roll 315
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
tcs2017 facebookcomRolandFrasierPage
Image CTAs In Videos Bump Conversions 228
735 of videos use Text CTAs Buthellip
Image CTAs generate the highest conversion rates 1308
Text CTAs in videos convert on average at 1065
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Power Word CTAs In Videos Convert At Up To 1222
676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip
CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Video CRO Checklisthellip1 Mid-Roll CTA
2 Image CTA
3 Power Words
4 Action WordsYou | Now | New | Free
Sign Up | Register | Download | Click
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Social Traffic To Your Site
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
25 Try Short Top-Down Vertical Videos With Text Overlays
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use Top-Down Vertical Video For Facebook Instagram + YouTube
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
26 International Video Launch Strategy
tcs2017 LinkedIncominRolandFrasier
38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip
Step 2Re-boost With Social Proof To Your Target Countrieshellip
Step 3hellipMassive Views Likes Shares + Comments
tcs2017 LinkedIncominRolandFrasier
285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR
Source upwordsemcom tcs2017 LinkedIncominRolandFrasier
With Social Proof
Without Social Proof
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Traffic With List Builders To Reach Critical Mass
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site
bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)
Giveaways (Enter To Win)
Contests (Compete To Win)
bull Ask Them Their Opinion
Polls (Ask 1 Simple Question)
Surveys (Ask A Series Of Questions)
bull Let Them Find Out More About Themselves
Quizzes
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
27 Increase Contest Signups
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites
tcs2017 LinkedIncominRolandFrasier
Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page
Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)
147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar
tcs2017 LinkedIncominRolandFrasier
In-Post Specific
In-Post Site Wide
Side Bar
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Socialtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
28 Double Your Traffic By Automating Re-Usable Social Conent
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Generates 500-700 Leads Per Week For DigitalMarketercom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
29 Sell Directly With Facebook Messenger
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer
$800 Ad Spend
300 Chats
$4200+ In Product Sales
Source molly pittman | digitalmarketercom
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer500+ ROI On Ticket Sales
Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage
Messenger Broadcast Using ManyChat App
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
30 Build Your List + Increase Engagement With Messenger Chat
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Replace On-Site Chat With FB Messenger
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
31 Message People Who Have Not Yet Messaged Your Page
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom
Unlesshellip They Have Left A Comment To Your Ad Or Page
You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
32 Facebook Page Traffic Strategy
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
New Facebook Traffic Strategy
bull Topic Feeder Pages gt Interest Pages gt Main FB Page
bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes
bull Use topic pages to send traffic to interest pages and
multiple interest pages to prop up primary FB page
bull Test 70k+ likes in 30 days on $5k ad spend
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Retargeting
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Try Minimalist Messaging On Your Lander + Home Page
This page asked for and delivered too much informationhellip
tcs2017 facebookcomRolandFrasierPage
This Page Was Focused With A Clear Benefit + CTAhellip
And got a 945 higher conversion rate (1313 vs 139)
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
7 Reduce Form Fields
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Short Forms Generally Outperform Longer Ones
Source marketocom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
8 9X Abandon Cart Recovery Increase With Web Push
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource httpsdevelopersgooglecomwebshowcase2016pdfsjumiapdf
Tool Used accengagecom
Web Push Notifications Increase Mobile Conversions 9X
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
9 Tell Stories To Convert Better
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource bufferappcom
296 Conversion Increase + 520 Longer Time On Page
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
10 Use In-Line Form Validation
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource conversionxlcom
22 Increase In Form Completions
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
11 Remove Navigation Links From Landing Pages
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource httpwwwslidesharenetmattangriffel
hellipDramatically Out-Converts Landing Page With Nav Links
Multiple Tests Reveal Same Landing Page With No Nav Linkshellip
+ 100
+ 91
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
12 Include Click-To-Call Phone Number On Your Website
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Try Adding Click To Call To Your Site
Source convirzacom
Calls convert 10X better than web leads
Calls are lower in the funnel than web leads and eliminate online conversion funnel friction
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
13 UGC Photos On Ecommerce Bump Conversions
TNC2017 LinkedIncominRolandFrasier
Try Adding User Photos To Ecommerce Pages
Vanity Planet Got A 24 Bump
After
Before
tcs2017 facebookcomRolandFrasierPageSource yotpocom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
14 Let Ecommerce Site Visitors Text You
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Try Adding Ecommerce Site Text Widgets
Source blogsendsonarcom
Bohemian Guitars Increased Revenue by 98 By Allowing Ecommerce Site Visitors To Text Them Directly
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
15 Test Different Offer Prices
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
We Tested 4 Different Free-Plus Shipping Offers $195 gt $295 gt $395 gt $495
Our standard price is $495
New product split test $295 amp $395
Both prices performed +- 3x better
$495 barely registered
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
16 Test Background Color
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3333 Higher Conversions Won (Even With COGS)
Blue generated more clicks leads and salesButhellip Blue cost the most per click (59 more than pink)Ultimately blue was the winner for us overall
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Content
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
CONTENT
TNC2017 LinkedIncominRolandFrasier
MEDIA PROPERTY
CONTESTSON-SITE PROMOS
CONTENT
ON-SITE 3rd PARTY ADSON-SITE RETARGETING
SOCIAL
TRAFFIC
ORGANIC SEARCH
RENTED LISTS
PAID MEDIA
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
17 Drive Leads With Content Upgrades
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
How Content Upgrades Workhellip
Put A Box Like This In Your Post
Pop This When They Click
Source Brian Dean Banklinkocom
LeadLinks (LeadPages) or ClickPops(ClickFunnels) Make It Easy To Do This
tcs2017 facebookcomRolandFrasierPage
Before Content Upgrade
After Content Upgrade
Source Brian Dean Banklinkocom
tcs2017 facebookcomRolandFrasierPage
How To Do A Contnent Upgrade In 3 Stepshellip
Step 1 Find high-traffic pages on your site
Step 2 Identify a resource that would make the content better and create it
Step 3 Add the LeadBoxClickPops teaser box to your page and start gathering e-mail addresses
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
18 Refresh And Re-CRORe-SEO Blog Content
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use Google Analytics To Identify Candidates For A Refreshhellip
Ideally look for posts that are
more than three months old but
that are performing well
Find the content that gets the most traffic
tcs2017 facebookcomRolandFrasierPage
Just enter the post URL and sort by volume
You may also want to focus initially on posts that rank in spots 3 through 10
Use SEMRush To Identify High Traffic Search Queries
tcs2017 facebookcomRolandFrasierPage
Optimize Your CTAs Based On Highest Traffic Search Queries
Matching search intent to CTA brings big gains
Match Your CTA To The Search Query
tcs2017 facebookcomRolandFrasierPage
Optimize Beginning Of Post End Of Post + Slider CTAs
Old End Of Post CTA Optimized EOP CTA
Source hubspotcom
tcs2017 facebookcomRolandFrasierPage
Optimize Beginning Of Post End Of Post + Slider CTAs
Source hubspotcom
Old Slide-In CTA Optimized Slide-In CTA
tcs2017 facebookcomRolandFrasierPage
You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Postshellip
HubSpot Saw A 240 Increase In Conversions Post Update
Source hubspotcom
tcs2017 facebookcomRolandFrasierPage
Bonus You Should Also See Increases In Search Traffichellip
Source hubspotcom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
19 Sniply Drives Leads + Sales
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Share Other Peoplersquos Content Through Sniply
tcs2017 facebookcomRolandFrasierPage
Your Link + Message At The Bottom Takes Them To Your Sales Page
tcs2017 facebookcomRolandFrasierPage
17020 Clicks
17020 Pixels For People Interested (Retarget Later)
1623 Immediate Conversions
$7235 Sales From 1 Email
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Personalizationtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
20 Use Dynamic Text Replacement On Your Landing Pages
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source omnicovertcom
Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source optinmonstercom | unbouncecom
TNC2017 LinkedIncominRolandFrasierSource Unbouncecom
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip
This converted 29 better than the normal location generic landing page
It also reduced Cost Per Lead By 31 And Cost Per Click by 5
Source Unbouncecom
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
21 Facebook Bots For Messenger Can Save 40 Of Social Sales
TNC2017 LinkedIncominRolandFrasier
Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833
TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Videotcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate
Source backlinkocom
In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
23 Use Fall-Off Point Video Annotations To Increase Watch Time
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate
Source mozcom
Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
24 Tweak Video CTAs To Bump Conversions By Over 300
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Mid-Roll Video CTAs Bump Conversions 5447
Source wistiacom
959 Of Video CTAs Are Post-Roll Buthellip
Mid-Roll CTAs generate the highest conversion rate 1695
Then post-roll 1098
Then pre-roll 315
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
tcs2017 facebookcomRolandFrasierPage
Image CTAs In Videos Bump Conversions 228
735 of videos use Text CTAs Buthellip
Image CTAs generate the highest conversion rates 1308
Text CTAs in videos convert on average at 1065
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Power Word CTAs In Videos Convert At Up To 1222
676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip
CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Video CRO Checklisthellip1 Mid-Roll CTA
2 Image CTA
3 Power Words
4 Action WordsYou | Now | New | Free
Sign Up | Register | Download | Click
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Social Traffic To Your Site
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
25 Try Short Top-Down Vertical Videos With Text Overlays
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use Top-Down Vertical Video For Facebook Instagram + YouTube
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
26 International Video Launch Strategy
tcs2017 LinkedIncominRolandFrasier
38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip
Step 2Re-boost With Social Proof To Your Target Countrieshellip
Step 3hellipMassive Views Likes Shares + Comments
tcs2017 LinkedIncominRolandFrasier
285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR
Source upwordsemcom tcs2017 LinkedIncominRolandFrasier
With Social Proof
Without Social Proof
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Traffic With List Builders To Reach Critical Mass
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site
bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)
Giveaways (Enter To Win)
Contests (Compete To Win)
bull Ask Them Their Opinion
Polls (Ask 1 Simple Question)
Surveys (Ask A Series Of Questions)
bull Let Them Find Out More About Themselves
Quizzes
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
27 Increase Contest Signups
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites
tcs2017 LinkedIncominRolandFrasier
Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page
Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)
147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar
tcs2017 LinkedIncominRolandFrasier
In-Post Specific
In-Post Site Wide
Side Bar
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Socialtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
28 Double Your Traffic By Automating Re-Usable Social Conent
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Generates 500-700 Leads Per Week For DigitalMarketercom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
29 Sell Directly With Facebook Messenger
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer
$800 Ad Spend
300 Chats
$4200+ In Product Sales
Source molly pittman | digitalmarketercom
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer500+ ROI On Ticket Sales
Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage
Messenger Broadcast Using ManyChat App
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
30 Build Your List + Increase Engagement With Messenger Chat
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Replace On-Site Chat With FB Messenger
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
31 Message People Who Have Not Yet Messaged Your Page
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom
Unlesshellip They Have Left A Comment To Your Ad Or Page
You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
32 Facebook Page Traffic Strategy
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
New Facebook Traffic Strategy
bull Topic Feeder Pages gt Interest Pages gt Main FB Page
bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes
bull Use topic pages to send traffic to interest pages and
multiple interest pages to prop up primary FB page
bull Test 70k+ likes in 30 days on $5k ad spend
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Retargeting
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
tcs2017 facebookcomRolandFrasierPage
This Page Was Focused With A Clear Benefit + CTAhellip
And got a 945 higher conversion rate (1313 vs 139)
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
7 Reduce Form Fields
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Short Forms Generally Outperform Longer Ones
Source marketocom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
8 9X Abandon Cart Recovery Increase With Web Push
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource httpsdevelopersgooglecomwebshowcase2016pdfsjumiapdf
Tool Used accengagecom
Web Push Notifications Increase Mobile Conversions 9X
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
9 Tell Stories To Convert Better
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource bufferappcom
296 Conversion Increase + 520 Longer Time On Page
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
10 Use In-Line Form Validation
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource conversionxlcom
22 Increase In Form Completions
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
11 Remove Navigation Links From Landing Pages
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource httpwwwslidesharenetmattangriffel
hellipDramatically Out-Converts Landing Page With Nav Links
Multiple Tests Reveal Same Landing Page With No Nav Linkshellip
+ 100
+ 91
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
12 Include Click-To-Call Phone Number On Your Website
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Try Adding Click To Call To Your Site
Source convirzacom
Calls convert 10X better than web leads
Calls are lower in the funnel than web leads and eliminate online conversion funnel friction
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
13 UGC Photos On Ecommerce Bump Conversions
TNC2017 LinkedIncominRolandFrasier
Try Adding User Photos To Ecommerce Pages
Vanity Planet Got A 24 Bump
After
Before
tcs2017 facebookcomRolandFrasierPageSource yotpocom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
14 Let Ecommerce Site Visitors Text You
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Try Adding Ecommerce Site Text Widgets
Source blogsendsonarcom
Bohemian Guitars Increased Revenue by 98 By Allowing Ecommerce Site Visitors To Text Them Directly
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
15 Test Different Offer Prices
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
We Tested 4 Different Free-Plus Shipping Offers $195 gt $295 gt $395 gt $495
Our standard price is $495
New product split test $295 amp $395
Both prices performed +- 3x better
$495 barely registered
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
16 Test Background Color
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3333 Higher Conversions Won (Even With COGS)
Blue generated more clicks leads and salesButhellip Blue cost the most per click (59 more than pink)Ultimately blue was the winner for us overall
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Content
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
CONTENT
TNC2017 LinkedIncominRolandFrasier
MEDIA PROPERTY
CONTESTSON-SITE PROMOS
CONTENT
ON-SITE 3rd PARTY ADSON-SITE RETARGETING
SOCIAL
TRAFFIC
ORGANIC SEARCH
RENTED LISTS
PAID MEDIA
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
17 Drive Leads With Content Upgrades
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
How Content Upgrades Workhellip
Put A Box Like This In Your Post
Pop This When They Click
Source Brian Dean Banklinkocom
LeadLinks (LeadPages) or ClickPops(ClickFunnels) Make It Easy To Do This
tcs2017 facebookcomRolandFrasierPage
Before Content Upgrade
After Content Upgrade
Source Brian Dean Banklinkocom
tcs2017 facebookcomRolandFrasierPage
How To Do A Contnent Upgrade In 3 Stepshellip
Step 1 Find high-traffic pages on your site
Step 2 Identify a resource that would make the content better and create it
Step 3 Add the LeadBoxClickPops teaser box to your page and start gathering e-mail addresses
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
18 Refresh And Re-CRORe-SEO Blog Content
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use Google Analytics To Identify Candidates For A Refreshhellip
Ideally look for posts that are
more than three months old but
that are performing well
Find the content that gets the most traffic
tcs2017 facebookcomRolandFrasierPage
Just enter the post URL and sort by volume
You may also want to focus initially on posts that rank in spots 3 through 10
Use SEMRush To Identify High Traffic Search Queries
tcs2017 facebookcomRolandFrasierPage
Optimize Your CTAs Based On Highest Traffic Search Queries
Matching search intent to CTA brings big gains
Match Your CTA To The Search Query
tcs2017 facebookcomRolandFrasierPage
Optimize Beginning Of Post End Of Post + Slider CTAs
Old End Of Post CTA Optimized EOP CTA
Source hubspotcom
tcs2017 facebookcomRolandFrasierPage
Optimize Beginning Of Post End Of Post + Slider CTAs
Source hubspotcom
Old Slide-In CTA Optimized Slide-In CTA
tcs2017 facebookcomRolandFrasierPage
You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Postshellip
HubSpot Saw A 240 Increase In Conversions Post Update
Source hubspotcom
tcs2017 facebookcomRolandFrasierPage
Bonus You Should Also See Increases In Search Traffichellip
Source hubspotcom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
19 Sniply Drives Leads + Sales
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Share Other Peoplersquos Content Through Sniply
tcs2017 facebookcomRolandFrasierPage
Your Link + Message At The Bottom Takes Them To Your Sales Page
tcs2017 facebookcomRolandFrasierPage
17020 Clicks
17020 Pixels For People Interested (Retarget Later)
1623 Immediate Conversions
$7235 Sales From 1 Email
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Personalizationtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
20 Use Dynamic Text Replacement On Your Landing Pages
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source omnicovertcom
Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source optinmonstercom | unbouncecom
TNC2017 LinkedIncominRolandFrasierSource Unbouncecom
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip
This converted 29 better than the normal location generic landing page
It also reduced Cost Per Lead By 31 And Cost Per Click by 5
Source Unbouncecom
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
21 Facebook Bots For Messenger Can Save 40 Of Social Sales
TNC2017 LinkedIncominRolandFrasier
Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833
TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Videotcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate
Source backlinkocom
In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
23 Use Fall-Off Point Video Annotations To Increase Watch Time
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate
Source mozcom
Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
24 Tweak Video CTAs To Bump Conversions By Over 300
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Mid-Roll Video CTAs Bump Conversions 5447
Source wistiacom
959 Of Video CTAs Are Post-Roll Buthellip
Mid-Roll CTAs generate the highest conversion rate 1695
Then post-roll 1098
Then pre-roll 315
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
tcs2017 facebookcomRolandFrasierPage
Image CTAs In Videos Bump Conversions 228
735 of videos use Text CTAs Buthellip
Image CTAs generate the highest conversion rates 1308
Text CTAs in videos convert on average at 1065
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Power Word CTAs In Videos Convert At Up To 1222
676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip
CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Video CRO Checklisthellip1 Mid-Roll CTA
2 Image CTA
3 Power Words
4 Action WordsYou | Now | New | Free
Sign Up | Register | Download | Click
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Social Traffic To Your Site
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
25 Try Short Top-Down Vertical Videos With Text Overlays
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use Top-Down Vertical Video For Facebook Instagram + YouTube
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
26 International Video Launch Strategy
tcs2017 LinkedIncominRolandFrasier
38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip
Step 2Re-boost With Social Proof To Your Target Countrieshellip
Step 3hellipMassive Views Likes Shares + Comments
tcs2017 LinkedIncominRolandFrasier
285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR
Source upwordsemcom tcs2017 LinkedIncominRolandFrasier
With Social Proof
Without Social Proof
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Traffic With List Builders To Reach Critical Mass
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site
bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)
Giveaways (Enter To Win)
Contests (Compete To Win)
bull Ask Them Their Opinion
Polls (Ask 1 Simple Question)
Surveys (Ask A Series Of Questions)
bull Let Them Find Out More About Themselves
Quizzes
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
27 Increase Contest Signups
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites
tcs2017 LinkedIncominRolandFrasier
Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page
Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)
147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar
tcs2017 LinkedIncominRolandFrasier
In-Post Specific
In-Post Site Wide
Side Bar
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Socialtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
28 Double Your Traffic By Automating Re-Usable Social Conent
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Generates 500-700 Leads Per Week For DigitalMarketercom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
29 Sell Directly With Facebook Messenger
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer
$800 Ad Spend
300 Chats
$4200+ In Product Sales
Source molly pittman | digitalmarketercom
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer500+ ROI On Ticket Sales
Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage
Messenger Broadcast Using ManyChat App
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
30 Build Your List + Increase Engagement With Messenger Chat
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Replace On-Site Chat With FB Messenger
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
31 Message People Who Have Not Yet Messaged Your Page
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom
Unlesshellip They Have Left A Comment To Your Ad Or Page
You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
32 Facebook Page Traffic Strategy
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
New Facebook Traffic Strategy
bull Topic Feeder Pages gt Interest Pages gt Main FB Page
bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes
bull Use topic pages to send traffic to interest pages and
multiple interest pages to prop up primary FB page
bull Test 70k+ likes in 30 days on $5k ad spend
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Retargeting
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
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42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
7 Reduce Form Fields
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Short Forms Generally Outperform Longer Ones
Source marketocom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
8 9X Abandon Cart Recovery Increase With Web Push
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource httpsdevelopersgooglecomwebshowcase2016pdfsjumiapdf
Tool Used accengagecom
Web Push Notifications Increase Mobile Conversions 9X
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
9 Tell Stories To Convert Better
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource bufferappcom
296 Conversion Increase + 520 Longer Time On Page
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
10 Use In-Line Form Validation
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource conversionxlcom
22 Increase In Form Completions
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
11 Remove Navigation Links From Landing Pages
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource httpwwwslidesharenetmattangriffel
hellipDramatically Out-Converts Landing Page With Nav Links
Multiple Tests Reveal Same Landing Page With No Nav Linkshellip
+ 100
+ 91
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
12 Include Click-To-Call Phone Number On Your Website
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Try Adding Click To Call To Your Site
Source convirzacom
Calls convert 10X better than web leads
Calls are lower in the funnel than web leads and eliminate online conversion funnel friction
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
13 UGC Photos On Ecommerce Bump Conversions
TNC2017 LinkedIncominRolandFrasier
Try Adding User Photos To Ecommerce Pages
Vanity Planet Got A 24 Bump
After
Before
tcs2017 facebookcomRolandFrasierPageSource yotpocom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
14 Let Ecommerce Site Visitors Text You
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Try Adding Ecommerce Site Text Widgets
Source blogsendsonarcom
Bohemian Guitars Increased Revenue by 98 By Allowing Ecommerce Site Visitors To Text Them Directly
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
15 Test Different Offer Prices
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
We Tested 4 Different Free-Plus Shipping Offers $195 gt $295 gt $395 gt $495
Our standard price is $495
New product split test $295 amp $395
Both prices performed +- 3x better
$495 barely registered
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
16 Test Background Color
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3333 Higher Conversions Won (Even With COGS)
Blue generated more clicks leads and salesButhellip Blue cost the most per click (59 more than pink)Ultimately blue was the winner for us overall
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Content
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
CONTENT
TNC2017 LinkedIncominRolandFrasier
MEDIA PROPERTY
CONTESTSON-SITE PROMOS
CONTENT
ON-SITE 3rd PARTY ADSON-SITE RETARGETING
SOCIAL
TRAFFIC
ORGANIC SEARCH
RENTED LISTS
PAID MEDIA
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
17 Drive Leads With Content Upgrades
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
How Content Upgrades Workhellip
Put A Box Like This In Your Post
Pop This When They Click
Source Brian Dean Banklinkocom
LeadLinks (LeadPages) or ClickPops(ClickFunnels) Make It Easy To Do This
tcs2017 facebookcomRolandFrasierPage
Before Content Upgrade
After Content Upgrade
Source Brian Dean Banklinkocom
tcs2017 facebookcomRolandFrasierPage
How To Do A Contnent Upgrade In 3 Stepshellip
Step 1 Find high-traffic pages on your site
Step 2 Identify a resource that would make the content better and create it
Step 3 Add the LeadBoxClickPops teaser box to your page and start gathering e-mail addresses
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
18 Refresh And Re-CRORe-SEO Blog Content
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use Google Analytics To Identify Candidates For A Refreshhellip
Ideally look for posts that are
more than three months old but
that are performing well
Find the content that gets the most traffic
tcs2017 facebookcomRolandFrasierPage
Just enter the post URL and sort by volume
You may also want to focus initially on posts that rank in spots 3 through 10
Use SEMRush To Identify High Traffic Search Queries
tcs2017 facebookcomRolandFrasierPage
Optimize Your CTAs Based On Highest Traffic Search Queries
Matching search intent to CTA brings big gains
Match Your CTA To The Search Query
tcs2017 facebookcomRolandFrasierPage
Optimize Beginning Of Post End Of Post + Slider CTAs
Old End Of Post CTA Optimized EOP CTA
Source hubspotcom
tcs2017 facebookcomRolandFrasierPage
Optimize Beginning Of Post End Of Post + Slider CTAs
Source hubspotcom
Old Slide-In CTA Optimized Slide-In CTA
tcs2017 facebookcomRolandFrasierPage
You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Postshellip
HubSpot Saw A 240 Increase In Conversions Post Update
Source hubspotcom
tcs2017 facebookcomRolandFrasierPage
Bonus You Should Also See Increases In Search Traffichellip
Source hubspotcom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
19 Sniply Drives Leads + Sales
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Share Other Peoplersquos Content Through Sniply
tcs2017 facebookcomRolandFrasierPage
Your Link + Message At The Bottom Takes Them To Your Sales Page
tcs2017 facebookcomRolandFrasierPage
17020 Clicks
17020 Pixels For People Interested (Retarget Later)
1623 Immediate Conversions
$7235 Sales From 1 Email
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Personalizationtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
20 Use Dynamic Text Replacement On Your Landing Pages
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source omnicovertcom
Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source optinmonstercom | unbouncecom
TNC2017 LinkedIncominRolandFrasierSource Unbouncecom
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip
This converted 29 better than the normal location generic landing page
It also reduced Cost Per Lead By 31 And Cost Per Click by 5
Source Unbouncecom
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
21 Facebook Bots For Messenger Can Save 40 Of Social Sales
TNC2017 LinkedIncominRolandFrasier
Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833
TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Videotcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate
Source backlinkocom
In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
23 Use Fall-Off Point Video Annotations To Increase Watch Time
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate
Source mozcom
Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
24 Tweak Video CTAs To Bump Conversions By Over 300
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Mid-Roll Video CTAs Bump Conversions 5447
Source wistiacom
959 Of Video CTAs Are Post-Roll Buthellip
Mid-Roll CTAs generate the highest conversion rate 1695
Then post-roll 1098
Then pre-roll 315
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
tcs2017 facebookcomRolandFrasierPage
Image CTAs In Videos Bump Conversions 228
735 of videos use Text CTAs Buthellip
Image CTAs generate the highest conversion rates 1308
Text CTAs in videos convert on average at 1065
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Power Word CTAs In Videos Convert At Up To 1222
676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip
CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Video CRO Checklisthellip1 Mid-Roll CTA
2 Image CTA
3 Power Words
4 Action WordsYou | Now | New | Free
Sign Up | Register | Download | Click
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Social Traffic To Your Site
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
25 Try Short Top-Down Vertical Videos With Text Overlays
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use Top-Down Vertical Video For Facebook Instagram + YouTube
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
26 International Video Launch Strategy
tcs2017 LinkedIncominRolandFrasier
38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip
Step 2Re-boost With Social Proof To Your Target Countrieshellip
Step 3hellipMassive Views Likes Shares + Comments
tcs2017 LinkedIncominRolandFrasier
285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR
Source upwordsemcom tcs2017 LinkedIncominRolandFrasier
With Social Proof
Without Social Proof
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Traffic With List Builders To Reach Critical Mass
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site
bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)
Giveaways (Enter To Win)
Contests (Compete To Win)
bull Ask Them Their Opinion
Polls (Ask 1 Simple Question)
Surveys (Ask A Series Of Questions)
bull Let Them Find Out More About Themselves
Quizzes
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
27 Increase Contest Signups
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites
tcs2017 LinkedIncominRolandFrasier
Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page
Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)
147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar
tcs2017 LinkedIncominRolandFrasier
In-Post Specific
In-Post Site Wide
Side Bar
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Socialtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
28 Double Your Traffic By Automating Re-Usable Social Conent
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Generates 500-700 Leads Per Week For DigitalMarketercom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
29 Sell Directly With Facebook Messenger
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer
$800 Ad Spend
300 Chats
$4200+ In Product Sales
Source molly pittman | digitalmarketercom
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer500+ ROI On Ticket Sales
Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage
Messenger Broadcast Using ManyChat App
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
30 Build Your List + Increase Engagement With Messenger Chat
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Replace On-Site Chat With FB Messenger
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
31 Message People Who Have Not Yet Messaged Your Page
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom
Unlesshellip They Have Left A Comment To Your Ad Or Page
You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
32 Facebook Page Traffic Strategy
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
New Facebook Traffic Strategy
bull Topic Feeder Pages gt Interest Pages gt Main FB Page
bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes
bull Use topic pages to send traffic to interest pages and
multiple interest pages to prop up primary FB page
bull Test 70k+ likes in 30 days on $5k ad spend
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Retargeting
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Short Forms Generally Outperform Longer Ones
Source marketocom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
8 9X Abandon Cart Recovery Increase With Web Push
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource httpsdevelopersgooglecomwebshowcase2016pdfsjumiapdf
Tool Used accengagecom
Web Push Notifications Increase Mobile Conversions 9X
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
9 Tell Stories To Convert Better
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource bufferappcom
296 Conversion Increase + 520 Longer Time On Page
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
10 Use In-Line Form Validation
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource conversionxlcom
22 Increase In Form Completions
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
11 Remove Navigation Links From Landing Pages
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource httpwwwslidesharenetmattangriffel
hellipDramatically Out-Converts Landing Page With Nav Links
Multiple Tests Reveal Same Landing Page With No Nav Linkshellip
+ 100
+ 91
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
12 Include Click-To-Call Phone Number On Your Website
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Try Adding Click To Call To Your Site
Source convirzacom
Calls convert 10X better than web leads
Calls are lower in the funnel than web leads and eliminate online conversion funnel friction
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
13 UGC Photos On Ecommerce Bump Conversions
TNC2017 LinkedIncominRolandFrasier
Try Adding User Photos To Ecommerce Pages
Vanity Planet Got A 24 Bump
After
Before
tcs2017 facebookcomRolandFrasierPageSource yotpocom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
14 Let Ecommerce Site Visitors Text You
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Try Adding Ecommerce Site Text Widgets
Source blogsendsonarcom
Bohemian Guitars Increased Revenue by 98 By Allowing Ecommerce Site Visitors To Text Them Directly
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
15 Test Different Offer Prices
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
We Tested 4 Different Free-Plus Shipping Offers $195 gt $295 gt $395 gt $495
Our standard price is $495
New product split test $295 amp $395
Both prices performed +- 3x better
$495 barely registered
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
16 Test Background Color
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3333 Higher Conversions Won (Even With COGS)
Blue generated more clicks leads and salesButhellip Blue cost the most per click (59 more than pink)Ultimately blue was the winner for us overall
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Content
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
CONTENT
TNC2017 LinkedIncominRolandFrasier
MEDIA PROPERTY
CONTESTSON-SITE PROMOS
CONTENT
ON-SITE 3rd PARTY ADSON-SITE RETARGETING
SOCIAL
TRAFFIC
ORGANIC SEARCH
RENTED LISTS
PAID MEDIA
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
17 Drive Leads With Content Upgrades
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
How Content Upgrades Workhellip
Put A Box Like This In Your Post
Pop This When They Click
Source Brian Dean Banklinkocom
LeadLinks (LeadPages) or ClickPops(ClickFunnels) Make It Easy To Do This
tcs2017 facebookcomRolandFrasierPage
Before Content Upgrade
After Content Upgrade
Source Brian Dean Banklinkocom
tcs2017 facebookcomRolandFrasierPage
How To Do A Contnent Upgrade In 3 Stepshellip
Step 1 Find high-traffic pages on your site
Step 2 Identify a resource that would make the content better and create it
Step 3 Add the LeadBoxClickPops teaser box to your page and start gathering e-mail addresses
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
18 Refresh And Re-CRORe-SEO Blog Content
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use Google Analytics To Identify Candidates For A Refreshhellip
Ideally look for posts that are
more than three months old but
that are performing well
Find the content that gets the most traffic
tcs2017 facebookcomRolandFrasierPage
Just enter the post URL and sort by volume
You may also want to focus initially on posts that rank in spots 3 through 10
Use SEMRush To Identify High Traffic Search Queries
tcs2017 facebookcomRolandFrasierPage
Optimize Your CTAs Based On Highest Traffic Search Queries
Matching search intent to CTA brings big gains
Match Your CTA To The Search Query
tcs2017 facebookcomRolandFrasierPage
Optimize Beginning Of Post End Of Post + Slider CTAs
Old End Of Post CTA Optimized EOP CTA
Source hubspotcom
tcs2017 facebookcomRolandFrasierPage
Optimize Beginning Of Post End Of Post + Slider CTAs
Source hubspotcom
Old Slide-In CTA Optimized Slide-In CTA
tcs2017 facebookcomRolandFrasierPage
You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Postshellip
HubSpot Saw A 240 Increase In Conversions Post Update
Source hubspotcom
tcs2017 facebookcomRolandFrasierPage
Bonus You Should Also See Increases In Search Traffichellip
Source hubspotcom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
19 Sniply Drives Leads + Sales
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Share Other Peoplersquos Content Through Sniply
tcs2017 facebookcomRolandFrasierPage
Your Link + Message At The Bottom Takes Them To Your Sales Page
tcs2017 facebookcomRolandFrasierPage
17020 Clicks
17020 Pixels For People Interested (Retarget Later)
1623 Immediate Conversions
$7235 Sales From 1 Email
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Personalizationtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
20 Use Dynamic Text Replacement On Your Landing Pages
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source omnicovertcom
Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source optinmonstercom | unbouncecom
TNC2017 LinkedIncominRolandFrasierSource Unbouncecom
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip
This converted 29 better than the normal location generic landing page
It also reduced Cost Per Lead By 31 And Cost Per Click by 5
Source Unbouncecom
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
21 Facebook Bots For Messenger Can Save 40 Of Social Sales
TNC2017 LinkedIncominRolandFrasier
Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833
TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Videotcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate
Source backlinkocom
In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
23 Use Fall-Off Point Video Annotations To Increase Watch Time
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate
Source mozcom
Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
24 Tweak Video CTAs To Bump Conversions By Over 300
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Mid-Roll Video CTAs Bump Conversions 5447
Source wistiacom
959 Of Video CTAs Are Post-Roll Buthellip
Mid-Roll CTAs generate the highest conversion rate 1695
Then post-roll 1098
Then pre-roll 315
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
tcs2017 facebookcomRolandFrasierPage
Image CTAs In Videos Bump Conversions 228
735 of videos use Text CTAs Buthellip
Image CTAs generate the highest conversion rates 1308
Text CTAs in videos convert on average at 1065
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Power Word CTAs In Videos Convert At Up To 1222
676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip
CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Video CRO Checklisthellip1 Mid-Roll CTA
2 Image CTA
3 Power Words
4 Action WordsYou | Now | New | Free
Sign Up | Register | Download | Click
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Social Traffic To Your Site
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
25 Try Short Top-Down Vertical Videos With Text Overlays
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use Top-Down Vertical Video For Facebook Instagram + YouTube
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
26 International Video Launch Strategy
tcs2017 LinkedIncominRolandFrasier
38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip
Step 2Re-boost With Social Proof To Your Target Countrieshellip
Step 3hellipMassive Views Likes Shares + Comments
tcs2017 LinkedIncominRolandFrasier
285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR
Source upwordsemcom tcs2017 LinkedIncominRolandFrasier
With Social Proof
Without Social Proof
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Traffic With List Builders To Reach Critical Mass
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site
bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)
Giveaways (Enter To Win)
Contests (Compete To Win)
bull Ask Them Their Opinion
Polls (Ask 1 Simple Question)
Surveys (Ask A Series Of Questions)
bull Let Them Find Out More About Themselves
Quizzes
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
27 Increase Contest Signups
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites
tcs2017 LinkedIncominRolandFrasier
Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page
Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)
147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar
tcs2017 LinkedIncominRolandFrasier
In-Post Specific
In-Post Site Wide
Side Bar
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Socialtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
28 Double Your Traffic By Automating Re-Usable Social Conent
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Generates 500-700 Leads Per Week For DigitalMarketercom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
29 Sell Directly With Facebook Messenger
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer
$800 Ad Spend
300 Chats
$4200+ In Product Sales
Source molly pittman | digitalmarketercom
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer500+ ROI On Ticket Sales
Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage
Messenger Broadcast Using ManyChat App
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
30 Build Your List + Increase Engagement With Messenger Chat
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Replace On-Site Chat With FB Messenger
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
31 Message People Who Have Not Yet Messaged Your Page
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom
Unlesshellip They Have Left A Comment To Your Ad Or Page
You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
32 Facebook Page Traffic Strategy
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
New Facebook Traffic Strategy
bull Topic Feeder Pages gt Interest Pages gt Main FB Page
bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes
bull Use topic pages to send traffic to interest pages and
multiple interest pages to prop up primary FB page
bull Test 70k+ likes in 30 days on $5k ad spend
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Retargeting
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
8 9X Abandon Cart Recovery Increase With Web Push
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource httpsdevelopersgooglecomwebshowcase2016pdfsjumiapdf
Tool Used accengagecom
Web Push Notifications Increase Mobile Conversions 9X
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
9 Tell Stories To Convert Better
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource bufferappcom
296 Conversion Increase + 520 Longer Time On Page
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
10 Use In-Line Form Validation
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource conversionxlcom
22 Increase In Form Completions
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
11 Remove Navigation Links From Landing Pages
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource httpwwwslidesharenetmattangriffel
hellipDramatically Out-Converts Landing Page With Nav Links
Multiple Tests Reveal Same Landing Page With No Nav Linkshellip
+ 100
+ 91
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
12 Include Click-To-Call Phone Number On Your Website
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Try Adding Click To Call To Your Site
Source convirzacom
Calls convert 10X better than web leads
Calls are lower in the funnel than web leads and eliminate online conversion funnel friction
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
13 UGC Photos On Ecommerce Bump Conversions
TNC2017 LinkedIncominRolandFrasier
Try Adding User Photos To Ecommerce Pages
Vanity Planet Got A 24 Bump
After
Before
tcs2017 facebookcomRolandFrasierPageSource yotpocom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
14 Let Ecommerce Site Visitors Text You
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Try Adding Ecommerce Site Text Widgets
Source blogsendsonarcom
Bohemian Guitars Increased Revenue by 98 By Allowing Ecommerce Site Visitors To Text Them Directly
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
15 Test Different Offer Prices
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
We Tested 4 Different Free-Plus Shipping Offers $195 gt $295 gt $395 gt $495
Our standard price is $495
New product split test $295 amp $395
Both prices performed +- 3x better
$495 barely registered
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
16 Test Background Color
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3333 Higher Conversions Won (Even With COGS)
Blue generated more clicks leads and salesButhellip Blue cost the most per click (59 more than pink)Ultimately blue was the winner for us overall
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Content
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
CONTENT
TNC2017 LinkedIncominRolandFrasier
MEDIA PROPERTY
CONTESTSON-SITE PROMOS
CONTENT
ON-SITE 3rd PARTY ADSON-SITE RETARGETING
SOCIAL
TRAFFIC
ORGANIC SEARCH
RENTED LISTS
PAID MEDIA
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
17 Drive Leads With Content Upgrades
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
How Content Upgrades Workhellip
Put A Box Like This In Your Post
Pop This When They Click
Source Brian Dean Banklinkocom
LeadLinks (LeadPages) or ClickPops(ClickFunnels) Make It Easy To Do This
tcs2017 facebookcomRolandFrasierPage
Before Content Upgrade
After Content Upgrade
Source Brian Dean Banklinkocom
tcs2017 facebookcomRolandFrasierPage
How To Do A Contnent Upgrade In 3 Stepshellip
Step 1 Find high-traffic pages on your site
Step 2 Identify a resource that would make the content better and create it
Step 3 Add the LeadBoxClickPops teaser box to your page and start gathering e-mail addresses
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
18 Refresh And Re-CRORe-SEO Blog Content
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use Google Analytics To Identify Candidates For A Refreshhellip
Ideally look for posts that are
more than three months old but
that are performing well
Find the content that gets the most traffic
tcs2017 facebookcomRolandFrasierPage
Just enter the post URL and sort by volume
You may also want to focus initially on posts that rank in spots 3 through 10
Use SEMRush To Identify High Traffic Search Queries
tcs2017 facebookcomRolandFrasierPage
Optimize Your CTAs Based On Highest Traffic Search Queries
Matching search intent to CTA brings big gains
Match Your CTA To The Search Query
tcs2017 facebookcomRolandFrasierPage
Optimize Beginning Of Post End Of Post + Slider CTAs
Old End Of Post CTA Optimized EOP CTA
Source hubspotcom
tcs2017 facebookcomRolandFrasierPage
Optimize Beginning Of Post End Of Post + Slider CTAs
Source hubspotcom
Old Slide-In CTA Optimized Slide-In CTA
tcs2017 facebookcomRolandFrasierPage
You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Postshellip
HubSpot Saw A 240 Increase In Conversions Post Update
Source hubspotcom
tcs2017 facebookcomRolandFrasierPage
Bonus You Should Also See Increases In Search Traffichellip
Source hubspotcom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
19 Sniply Drives Leads + Sales
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Share Other Peoplersquos Content Through Sniply
tcs2017 facebookcomRolandFrasierPage
Your Link + Message At The Bottom Takes Them To Your Sales Page
tcs2017 facebookcomRolandFrasierPage
17020 Clicks
17020 Pixels For People Interested (Retarget Later)
1623 Immediate Conversions
$7235 Sales From 1 Email
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Personalizationtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
20 Use Dynamic Text Replacement On Your Landing Pages
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source omnicovertcom
Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source optinmonstercom | unbouncecom
TNC2017 LinkedIncominRolandFrasierSource Unbouncecom
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip
This converted 29 better than the normal location generic landing page
It also reduced Cost Per Lead By 31 And Cost Per Click by 5
Source Unbouncecom
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
21 Facebook Bots For Messenger Can Save 40 Of Social Sales
TNC2017 LinkedIncominRolandFrasier
Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833
TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Videotcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate
Source backlinkocom
In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
23 Use Fall-Off Point Video Annotations To Increase Watch Time
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate
Source mozcom
Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
24 Tweak Video CTAs To Bump Conversions By Over 300
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Mid-Roll Video CTAs Bump Conversions 5447
Source wistiacom
959 Of Video CTAs Are Post-Roll Buthellip
Mid-Roll CTAs generate the highest conversion rate 1695
Then post-roll 1098
Then pre-roll 315
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
tcs2017 facebookcomRolandFrasierPage
Image CTAs In Videos Bump Conversions 228
735 of videos use Text CTAs Buthellip
Image CTAs generate the highest conversion rates 1308
Text CTAs in videos convert on average at 1065
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Power Word CTAs In Videos Convert At Up To 1222
676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip
CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Video CRO Checklisthellip1 Mid-Roll CTA
2 Image CTA
3 Power Words
4 Action WordsYou | Now | New | Free
Sign Up | Register | Download | Click
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Social Traffic To Your Site
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
25 Try Short Top-Down Vertical Videos With Text Overlays
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use Top-Down Vertical Video For Facebook Instagram + YouTube
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
26 International Video Launch Strategy
tcs2017 LinkedIncominRolandFrasier
38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip
Step 2Re-boost With Social Proof To Your Target Countrieshellip
Step 3hellipMassive Views Likes Shares + Comments
tcs2017 LinkedIncominRolandFrasier
285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR
Source upwordsemcom tcs2017 LinkedIncominRolandFrasier
With Social Proof
Without Social Proof
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Traffic With List Builders To Reach Critical Mass
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site
bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)
Giveaways (Enter To Win)
Contests (Compete To Win)
bull Ask Them Their Opinion
Polls (Ask 1 Simple Question)
Surveys (Ask A Series Of Questions)
bull Let Them Find Out More About Themselves
Quizzes
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
27 Increase Contest Signups
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites
tcs2017 LinkedIncominRolandFrasier
Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page
Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)
147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar
tcs2017 LinkedIncominRolandFrasier
In-Post Specific
In-Post Site Wide
Side Bar
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Socialtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
28 Double Your Traffic By Automating Re-Usable Social Conent
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Generates 500-700 Leads Per Week For DigitalMarketercom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
29 Sell Directly With Facebook Messenger
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer
$800 Ad Spend
300 Chats
$4200+ In Product Sales
Source molly pittman | digitalmarketercom
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer500+ ROI On Ticket Sales
Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage
Messenger Broadcast Using ManyChat App
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
30 Build Your List + Increase Engagement With Messenger Chat
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Replace On-Site Chat With FB Messenger
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
31 Message People Who Have Not Yet Messaged Your Page
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom
Unlesshellip They Have Left A Comment To Your Ad Or Page
You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
32 Facebook Page Traffic Strategy
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
New Facebook Traffic Strategy
bull Topic Feeder Pages gt Interest Pages gt Main FB Page
bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes
bull Use topic pages to send traffic to interest pages and
multiple interest pages to prop up primary FB page
bull Test 70k+ likes in 30 days on $5k ad spend
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Retargeting
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource httpsdevelopersgooglecomwebshowcase2016pdfsjumiapdf
Tool Used accengagecom
Web Push Notifications Increase Mobile Conversions 9X
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
9 Tell Stories To Convert Better
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource bufferappcom
296 Conversion Increase + 520 Longer Time On Page
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
10 Use In-Line Form Validation
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource conversionxlcom
22 Increase In Form Completions
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
11 Remove Navigation Links From Landing Pages
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource httpwwwslidesharenetmattangriffel
hellipDramatically Out-Converts Landing Page With Nav Links
Multiple Tests Reveal Same Landing Page With No Nav Linkshellip
+ 100
+ 91
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
12 Include Click-To-Call Phone Number On Your Website
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Try Adding Click To Call To Your Site
Source convirzacom
Calls convert 10X better than web leads
Calls are lower in the funnel than web leads and eliminate online conversion funnel friction
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
13 UGC Photos On Ecommerce Bump Conversions
TNC2017 LinkedIncominRolandFrasier
Try Adding User Photos To Ecommerce Pages
Vanity Planet Got A 24 Bump
After
Before
tcs2017 facebookcomRolandFrasierPageSource yotpocom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
14 Let Ecommerce Site Visitors Text You
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Try Adding Ecommerce Site Text Widgets
Source blogsendsonarcom
Bohemian Guitars Increased Revenue by 98 By Allowing Ecommerce Site Visitors To Text Them Directly
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
15 Test Different Offer Prices
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
We Tested 4 Different Free-Plus Shipping Offers $195 gt $295 gt $395 gt $495
Our standard price is $495
New product split test $295 amp $395
Both prices performed +- 3x better
$495 barely registered
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
16 Test Background Color
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3333 Higher Conversions Won (Even With COGS)
Blue generated more clicks leads and salesButhellip Blue cost the most per click (59 more than pink)Ultimately blue was the winner for us overall
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Content
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
CONTENT
TNC2017 LinkedIncominRolandFrasier
MEDIA PROPERTY
CONTESTSON-SITE PROMOS
CONTENT
ON-SITE 3rd PARTY ADSON-SITE RETARGETING
SOCIAL
TRAFFIC
ORGANIC SEARCH
RENTED LISTS
PAID MEDIA
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
17 Drive Leads With Content Upgrades
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
How Content Upgrades Workhellip
Put A Box Like This In Your Post
Pop This When They Click
Source Brian Dean Banklinkocom
LeadLinks (LeadPages) or ClickPops(ClickFunnels) Make It Easy To Do This
tcs2017 facebookcomRolandFrasierPage
Before Content Upgrade
After Content Upgrade
Source Brian Dean Banklinkocom
tcs2017 facebookcomRolandFrasierPage
How To Do A Contnent Upgrade In 3 Stepshellip
Step 1 Find high-traffic pages on your site
Step 2 Identify a resource that would make the content better and create it
Step 3 Add the LeadBoxClickPops teaser box to your page and start gathering e-mail addresses
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
18 Refresh And Re-CRORe-SEO Blog Content
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use Google Analytics To Identify Candidates For A Refreshhellip
Ideally look for posts that are
more than three months old but
that are performing well
Find the content that gets the most traffic
tcs2017 facebookcomRolandFrasierPage
Just enter the post URL and sort by volume
You may also want to focus initially on posts that rank in spots 3 through 10
Use SEMRush To Identify High Traffic Search Queries
tcs2017 facebookcomRolandFrasierPage
Optimize Your CTAs Based On Highest Traffic Search Queries
Matching search intent to CTA brings big gains
Match Your CTA To The Search Query
tcs2017 facebookcomRolandFrasierPage
Optimize Beginning Of Post End Of Post + Slider CTAs
Old End Of Post CTA Optimized EOP CTA
Source hubspotcom
tcs2017 facebookcomRolandFrasierPage
Optimize Beginning Of Post End Of Post + Slider CTAs
Source hubspotcom
Old Slide-In CTA Optimized Slide-In CTA
tcs2017 facebookcomRolandFrasierPage
You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Postshellip
HubSpot Saw A 240 Increase In Conversions Post Update
Source hubspotcom
tcs2017 facebookcomRolandFrasierPage
Bonus You Should Also See Increases In Search Traffichellip
Source hubspotcom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
19 Sniply Drives Leads + Sales
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Share Other Peoplersquos Content Through Sniply
tcs2017 facebookcomRolandFrasierPage
Your Link + Message At The Bottom Takes Them To Your Sales Page
tcs2017 facebookcomRolandFrasierPage
17020 Clicks
17020 Pixels For People Interested (Retarget Later)
1623 Immediate Conversions
$7235 Sales From 1 Email
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Personalizationtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
20 Use Dynamic Text Replacement On Your Landing Pages
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source omnicovertcom
Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source optinmonstercom | unbouncecom
TNC2017 LinkedIncominRolandFrasierSource Unbouncecom
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip
This converted 29 better than the normal location generic landing page
It also reduced Cost Per Lead By 31 And Cost Per Click by 5
Source Unbouncecom
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
21 Facebook Bots For Messenger Can Save 40 Of Social Sales
TNC2017 LinkedIncominRolandFrasier
Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833
TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Videotcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate
Source backlinkocom
In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
23 Use Fall-Off Point Video Annotations To Increase Watch Time
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate
Source mozcom
Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
24 Tweak Video CTAs To Bump Conversions By Over 300
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Mid-Roll Video CTAs Bump Conversions 5447
Source wistiacom
959 Of Video CTAs Are Post-Roll Buthellip
Mid-Roll CTAs generate the highest conversion rate 1695
Then post-roll 1098
Then pre-roll 315
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
tcs2017 facebookcomRolandFrasierPage
Image CTAs In Videos Bump Conversions 228
735 of videos use Text CTAs Buthellip
Image CTAs generate the highest conversion rates 1308
Text CTAs in videos convert on average at 1065
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Power Word CTAs In Videos Convert At Up To 1222
676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip
CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Video CRO Checklisthellip1 Mid-Roll CTA
2 Image CTA
3 Power Words
4 Action WordsYou | Now | New | Free
Sign Up | Register | Download | Click
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Social Traffic To Your Site
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
25 Try Short Top-Down Vertical Videos With Text Overlays
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use Top-Down Vertical Video For Facebook Instagram + YouTube
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
26 International Video Launch Strategy
tcs2017 LinkedIncominRolandFrasier
38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip
Step 2Re-boost With Social Proof To Your Target Countrieshellip
Step 3hellipMassive Views Likes Shares + Comments
tcs2017 LinkedIncominRolandFrasier
285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR
Source upwordsemcom tcs2017 LinkedIncominRolandFrasier
With Social Proof
Without Social Proof
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Traffic With List Builders To Reach Critical Mass
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site
bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)
Giveaways (Enter To Win)
Contests (Compete To Win)
bull Ask Them Their Opinion
Polls (Ask 1 Simple Question)
Surveys (Ask A Series Of Questions)
bull Let Them Find Out More About Themselves
Quizzes
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
27 Increase Contest Signups
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites
tcs2017 LinkedIncominRolandFrasier
Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page
Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)
147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar
tcs2017 LinkedIncominRolandFrasier
In-Post Specific
In-Post Site Wide
Side Bar
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Socialtcs2017 facebookcomRolandFrasierPage
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28 Double Your Traffic By Automating Re-Usable Social Conent
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Generates 500-700 Leads Per Week For DigitalMarketercom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
29 Sell Directly With Facebook Messenger
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer
$800 Ad Spend
300 Chats
$4200+ In Product Sales
Source molly pittman | digitalmarketercom
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer500+ ROI On Ticket Sales
Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage
Messenger Broadcast Using ManyChat App
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
30 Build Your List + Increase Engagement With Messenger Chat
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Replace On-Site Chat With FB Messenger
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
31 Message People Who Have Not Yet Messaged Your Page
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom
Unlesshellip They Have Left A Comment To Your Ad Or Page
You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
32 Facebook Page Traffic Strategy
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
New Facebook Traffic Strategy
bull Topic Feeder Pages gt Interest Pages gt Main FB Page
bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes
bull Use topic pages to send traffic to interest pages and
multiple interest pages to prop up primary FB page
bull Test 70k+ likes in 30 days on $5k ad spend
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Retargeting
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
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35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
9 Tell Stories To Convert Better
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource bufferappcom
296 Conversion Increase + 520 Longer Time On Page
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
10 Use In-Line Form Validation
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource conversionxlcom
22 Increase In Form Completions
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
11 Remove Navigation Links From Landing Pages
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource httpwwwslidesharenetmattangriffel
hellipDramatically Out-Converts Landing Page With Nav Links
Multiple Tests Reveal Same Landing Page With No Nav Linkshellip
+ 100
+ 91
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
12 Include Click-To-Call Phone Number On Your Website
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Try Adding Click To Call To Your Site
Source convirzacom
Calls convert 10X better than web leads
Calls are lower in the funnel than web leads and eliminate online conversion funnel friction
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
13 UGC Photos On Ecommerce Bump Conversions
TNC2017 LinkedIncominRolandFrasier
Try Adding User Photos To Ecommerce Pages
Vanity Planet Got A 24 Bump
After
Before
tcs2017 facebookcomRolandFrasierPageSource yotpocom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
14 Let Ecommerce Site Visitors Text You
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Try Adding Ecommerce Site Text Widgets
Source blogsendsonarcom
Bohemian Guitars Increased Revenue by 98 By Allowing Ecommerce Site Visitors To Text Them Directly
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
15 Test Different Offer Prices
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
We Tested 4 Different Free-Plus Shipping Offers $195 gt $295 gt $395 gt $495
Our standard price is $495
New product split test $295 amp $395
Both prices performed +- 3x better
$495 barely registered
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
16 Test Background Color
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3333 Higher Conversions Won (Even With COGS)
Blue generated more clicks leads and salesButhellip Blue cost the most per click (59 more than pink)Ultimately blue was the winner for us overall
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Content
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
CONTENT
TNC2017 LinkedIncominRolandFrasier
MEDIA PROPERTY
CONTESTSON-SITE PROMOS
CONTENT
ON-SITE 3rd PARTY ADSON-SITE RETARGETING
SOCIAL
TRAFFIC
ORGANIC SEARCH
RENTED LISTS
PAID MEDIA
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
17 Drive Leads With Content Upgrades
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
How Content Upgrades Workhellip
Put A Box Like This In Your Post
Pop This When They Click
Source Brian Dean Banklinkocom
LeadLinks (LeadPages) or ClickPops(ClickFunnels) Make It Easy To Do This
tcs2017 facebookcomRolandFrasierPage
Before Content Upgrade
After Content Upgrade
Source Brian Dean Banklinkocom
tcs2017 facebookcomRolandFrasierPage
How To Do A Contnent Upgrade In 3 Stepshellip
Step 1 Find high-traffic pages on your site
Step 2 Identify a resource that would make the content better and create it
Step 3 Add the LeadBoxClickPops teaser box to your page and start gathering e-mail addresses
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
18 Refresh And Re-CRORe-SEO Blog Content
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use Google Analytics To Identify Candidates For A Refreshhellip
Ideally look for posts that are
more than three months old but
that are performing well
Find the content that gets the most traffic
tcs2017 facebookcomRolandFrasierPage
Just enter the post URL and sort by volume
You may also want to focus initially on posts that rank in spots 3 through 10
Use SEMRush To Identify High Traffic Search Queries
tcs2017 facebookcomRolandFrasierPage
Optimize Your CTAs Based On Highest Traffic Search Queries
Matching search intent to CTA brings big gains
Match Your CTA To The Search Query
tcs2017 facebookcomRolandFrasierPage
Optimize Beginning Of Post End Of Post + Slider CTAs
Old End Of Post CTA Optimized EOP CTA
Source hubspotcom
tcs2017 facebookcomRolandFrasierPage
Optimize Beginning Of Post End Of Post + Slider CTAs
Source hubspotcom
Old Slide-In CTA Optimized Slide-In CTA
tcs2017 facebookcomRolandFrasierPage
You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Postshellip
HubSpot Saw A 240 Increase In Conversions Post Update
Source hubspotcom
tcs2017 facebookcomRolandFrasierPage
Bonus You Should Also See Increases In Search Traffichellip
Source hubspotcom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
19 Sniply Drives Leads + Sales
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Share Other Peoplersquos Content Through Sniply
tcs2017 facebookcomRolandFrasierPage
Your Link + Message At The Bottom Takes Them To Your Sales Page
tcs2017 facebookcomRolandFrasierPage
17020 Clicks
17020 Pixels For People Interested (Retarget Later)
1623 Immediate Conversions
$7235 Sales From 1 Email
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Personalizationtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
20 Use Dynamic Text Replacement On Your Landing Pages
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source omnicovertcom
Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source optinmonstercom | unbouncecom
TNC2017 LinkedIncominRolandFrasierSource Unbouncecom
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip
This converted 29 better than the normal location generic landing page
It also reduced Cost Per Lead By 31 And Cost Per Click by 5
Source Unbouncecom
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
21 Facebook Bots For Messenger Can Save 40 Of Social Sales
TNC2017 LinkedIncominRolandFrasier
Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833
TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Videotcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate
Source backlinkocom
In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
23 Use Fall-Off Point Video Annotations To Increase Watch Time
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate
Source mozcom
Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
24 Tweak Video CTAs To Bump Conversions By Over 300
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Mid-Roll Video CTAs Bump Conversions 5447
Source wistiacom
959 Of Video CTAs Are Post-Roll Buthellip
Mid-Roll CTAs generate the highest conversion rate 1695
Then post-roll 1098
Then pre-roll 315
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
tcs2017 facebookcomRolandFrasierPage
Image CTAs In Videos Bump Conversions 228
735 of videos use Text CTAs Buthellip
Image CTAs generate the highest conversion rates 1308
Text CTAs in videos convert on average at 1065
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Power Word CTAs In Videos Convert At Up To 1222
676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip
CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Video CRO Checklisthellip1 Mid-Roll CTA
2 Image CTA
3 Power Words
4 Action WordsYou | Now | New | Free
Sign Up | Register | Download | Click
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Social Traffic To Your Site
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
25 Try Short Top-Down Vertical Videos With Text Overlays
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use Top-Down Vertical Video For Facebook Instagram + YouTube
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
26 International Video Launch Strategy
tcs2017 LinkedIncominRolandFrasier
38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip
Step 2Re-boost With Social Proof To Your Target Countrieshellip
Step 3hellipMassive Views Likes Shares + Comments
tcs2017 LinkedIncominRolandFrasier
285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR
Source upwordsemcom tcs2017 LinkedIncominRolandFrasier
With Social Proof
Without Social Proof
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Traffic With List Builders To Reach Critical Mass
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site
bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)
Giveaways (Enter To Win)
Contests (Compete To Win)
bull Ask Them Their Opinion
Polls (Ask 1 Simple Question)
Surveys (Ask A Series Of Questions)
bull Let Them Find Out More About Themselves
Quizzes
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
27 Increase Contest Signups
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites
tcs2017 LinkedIncominRolandFrasier
Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page
Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)
147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar
tcs2017 LinkedIncominRolandFrasier
In-Post Specific
In-Post Site Wide
Side Bar
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Socialtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
28 Double Your Traffic By Automating Re-Usable Social Conent
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Generates 500-700 Leads Per Week For DigitalMarketercom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
29 Sell Directly With Facebook Messenger
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer
$800 Ad Spend
300 Chats
$4200+ In Product Sales
Source molly pittman | digitalmarketercom
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer500+ ROI On Ticket Sales
Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage
Messenger Broadcast Using ManyChat App
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
30 Build Your List + Increase Engagement With Messenger Chat
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Replace On-Site Chat With FB Messenger
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
31 Message People Who Have Not Yet Messaged Your Page
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom
Unlesshellip They Have Left A Comment To Your Ad Or Page
You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
32 Facebook Page Traffic Strategy
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
New Facebook Traffic Strategy
bull Topic Feeder Pages gt Interest Pages gt Main FB Page
bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes
bull Use topic pages to send traffic to interest pages and
multiple interest pages to prop up primary FB page
bull Test 70k+ likes in 30 days on $5k ad spend
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Retargeting
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource bufferappcom
296 Conversion Increase + 520 Longer Time On Page
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
10 Use In-Line Form Validation
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource conversionxlcom
22 Increase In Form Completions
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
11 Remove Navigation Links From Landing Pages
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource httpwwwslidesharenetmattangriffel
hellipDramatically Out-Converts Landing Page With Nav Links
Multiple Tests Reveal Same Landing Page With No Nav Linkshellip
+ 100
+ 91
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
12 Include Click-To-Call Phone Number On Your Website
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Try Adding Click To Call To Your Site
Source convirzacom
Calls convert 10X better than web leads
Calls are lower in the funnel than web leads and eliminate online conversion funnel friction
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
13 UGC Photos On Ecommerce Bump Conversions
TNC2017 LinkedIncominRolandFrasier
Try Adding User Photos To Ecommerce Pages
Vanity Planet Got A 24 Bump
After
Before
tcs2017 facebookcomRolandFrasierPageSource yotpocom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
14 Let Ecommerce Site Visitors Text You
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Try Adding Ecommerce Site Text Widgets
Source blogsendsonarcom
Bohemian Guitars Increased Revenue by 98 By Allowing Ecommerce Site Visitors To Text Them Directly
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
15 Test Different Offer Prices
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
We Tested 4 Different Free-Plus Shipping Offers $195 gt $295 gt $395 gt $495
Our standard price is $495
New product split test $295 amp $395
Both prices performed +- 3x better
$495 barely registered
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
16 Test Background Color
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3333 Higher Conversions Won (Even With COGS)
Blue generated more clicks leads and salesButhellip Blue cost the most per click (59 more than pink)Ultimately blue was the winner for us overall
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Content
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
CONTENT
TNC2017 LinkedIncominRolandFrasier
MEDIA PROPERTY
CONTESTSON-SITE PROMOS
CONTENT
ON-SITE 3rd PARTY ADSON-SITE RETARGETING
SOCIAL
TRAFFIC
ORGANIC SEARCH
RENTED LISTS
PAID MEDIA
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
17 Drive Leads With Content Upgrades
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
How Content Upgrades Workhellip
Put A Box Like This In Your Post
Pop This When They Click
Source Brian Dean Banklinkocom
LeadLinks (LeadPages) or ClickPops(ClickFunnels) Make It Easy To Do This
tcs2017 facebookcomRolandFrasierPage
Before Content Upgrade
After Content Upgrade
Source Brian Dean Banklinkocom
tcs2017 facebookcomRolandFrasierPage
How To Do A Contnent Upgrade In 3 Stepshellip
Step 1 Find high-traffic pages on your site
Step 2 Identify a resource that would make the content better and create it
Step 3 Add the LeadBoxClickPops teaser box to your page and start gathering e-mail addresses
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
18 Refresh And Re-CRORe-SEO Blog Content
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use Google Analytics To Identify Candidates For A Refreshhellip
Ideally look for posts that are
more than three months old but
that are performing well
Find the content that gets the most traffic
tcs2017 facebookcomRolandFrasierPage
Just enter the post URL and sort by volume
You may also want to focus initially on posts that rank in spots 3 through 10
Use SEMRush To Identify High Traffic Search Queries
tcs2017 facebookcomRolandFrasierPage
Optimize Your CTAs Based On Highest Traffic Search Queries
Matching search intent to CTA brings big gains
Match Your CTA To The Search Query
tcs2017 facebookcomRolandFrasierPage
Optimize Beginning Of Post End Of Post + Slider CTAs
Old End Of Post CTA Optimized EOP CTA
Source hubspotcom
tcs2017 facebookcomRolandFrasierPage
Optimize Beginning Of Post End Of Post + Slider CTAs
Source hubspotcom
Old Slide-In CTA Optimized Slide-In CTA
tcs2017 facebookcomRolandFrasierPage
You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Postshellip
HubSpot Saw A 240 Increase In Conversions Post Update
Source hubspotcom
tcs2017 facebookcomRolandFrasierPage
Bonus You Should Also See Increases In Search Traffichellip
Source hubspotcom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
19 Sniply Drives Leads + Sales
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Share Other Peoplersquos Content Through Sniply
tcs2017 facebookcomRolandFrasierPage
Your Link + Message At The Bottom Takes Them To Your Sales Page
tcs2017 facebookcomRolandFrasierPage
17020 Clicks
17020 Pixels For People Interested (Retarget Later)
1623 Immediate Conversions
$7235 Sales From 1 Email
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Personalizationtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
20 Use Dynamic Text Replacement On Your Landing Pages
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source omnicovertcom
Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source optinmonstercom | unbouncecom
TNC2017 LinkedIncominRolandFrasierSource Unbouncecom
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip
This converted 29 better than the normal location generic landing page
It also reduced Cost Per Lead By 31 And Cost Per Click by 5
Source Unbouncecom
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
21 Facebook Bots For Messenger Can Save 40 Of Social Sales
TNC2017 LinkedIncominRolandFrasier
Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833
TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Videotcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate
Source backlinkocom
In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
23 Use Fall-Off Point Video Annotations To Increase Watch Time
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate
Source mozcom
Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
24 Tweak Video CTAs To Bump Conversions By Over 300
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Mid-Roll Video CTAs Bump Conversions 5447
Source wistiacom
959 Of Video CTAs Are Post-Roll Buthellip
Mid-Roll CTAs generate the highest conversion rate 1695
Then post-roll 1098
Then pre-roll 315
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
tcs2017 facebookcomRolandFrasierPage
Image CTAs In Videos Bump Conversions 228
735 of videos use Text CTAs Buthellip
Image CTAs generate the highest conversion rates 1308
Text CTAs in videos convert on average at 1065
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Power Word CTAs In Videos Convert At Up To 1222
676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip
CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Video CRO Checklisthellip1 Mid-Roll CTA
2 Image CTA
3 Power Words
4 Action WordsYou | Now | New | Free
Sign Up | Register | Download | Click
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Social Traffic To Your Site
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
25 Try Short Top-Down Vertical Videos With Text Overlays
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use Top-Down Vertical Video For Facebook Instagram + YouTube
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
26 International Video Launch Strategy
tcs2017 LinkedIncominRolandFrasier
38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip
Step 2Re-boost With Social Proof To Your Target Countrieshellip
Step 3hellipMassive Views Likes Shares + Comments
tcs2017 LinkedIncominRolandFrasier
285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR
Source upwordsemcom tcs2017 LinkedIncominRolandFrasier
With Social Proof
Without Social Proof
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Traffic With List Builders To Reach Critical Mass
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site
bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)
Giveaways (Enter To Win)
Contests (Compete To Win)
bull Ask Them Their Opinion
Polls (Ask 1 Simple Question)
Surveys (Ask A Series Of Questions)
bull Let Them Find Out More About Themselves
Quizzes
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
27 Increase Contest Signups
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites
tcs2017 LinkedIncominRolandFrasier
Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page
Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)
147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar
tcs2017 LinkedIncominRolandFrasier
In-Post Specific
In-Post Site Wide
Side Bar
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Socialtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
28 Double Your Traffic By Automating Re-Usable Social Conent
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Generates 500-700 Leads Per Week For DigitalMarketercom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
29 Sell Directly With Facebook Messenger
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer
$800 Ad Spend
300 Chats
$4200+ In Product Sales
Source molly pittman | digitalmarketercom
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer500+ ROI On Ticket Sales
Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage
Messenger Broadcast Using ManyChat App
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
30 Build Your List + Increase Engagement With Messenger Chat
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Replace On-Site Chat With FB Messenger
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
31 Message People Who Have Not Yet Messaged Your Page
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom
Unlesshellip They Have Left A Comment To Your Ad Or Page
You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
32 Facebook Page Traffic Strategy
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
New Facebook Traffic Strategy
bull Topic Feeder Pages gt Interest Pages gt Main FB Page
bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes
bull Use topic pages to send traffic to interest pages and
multiple interest pages to prop up primary FB page
bull Test 70k+ likes in 30 days on $5k ad spend
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Retargeting
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
10 Use In-Line Form Validation
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource conversionxlcom
22 Increase In Form Completions
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
11 Remove Navigation Links From Landing Pages
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource httpwwwslidesharenetmattangriffel
hellipDramatically Out-Converts Landing Page With Nav Links
Multiple Tests Reveal Same Landing Page With No Nav Linkshellip
+ 100
+ 91
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
12 Include Click-To-Call Phone Number On Your Website
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Try Adding Click To Call To Your Site
Source convirzacom
Calls convert 10X better than web leads
Calls are lower in the funnel than web leads and eliminate online conversion funnel friction
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
13 UGC Photos On Ecommerce Bump Conversions
TNC2017 LinkedIncominRolandFrasier
Try Adding User Photos To Ecommerce Pages
Vanity Planet Got A 24 Bump
After
Before
tcs2017 facebookcomRolandFrasierPageSource yotpocom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
14 Let Ecommerce Site Visitors Text You
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Try Adding Ecommerce Site Text Widgets
Source blogsendsonarcom
Bohemian Guitars Increased Revenue by 98 By Allowing Ecommerce Site Visitors To Text Them Directly
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
15 Test Different Offer Prices
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
We Tested 4 Different Free-Plus Shipping Offers $195 gt $295 gt $395 gt $495
Our standard price is $495
New product split test $295 amp $395
Both prices performed +- 3x better
$495 barely registered
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
16 Test Background Color
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3333 Higher Conversions Won (Even With COGS)
Blue generated more clicks leads and salesButhellip Blue cost the most per click (59 more than pink)Ultimately blue was the winner for us overall
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Content
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
CONTENT
TNC2017 LinkedIncominRolandFrasier
MEDIA PROPERTY
CONTESTSON-SITE PROMOS
CONTENT
ON-SITE 3rd PARTY ADSON-SITE RETARGETING
SOCIAL
TRAFFIC
ORGANIC SEARCH
RENTED LISTS
PAID MEDIA
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
17 Drive Leads With Content Upgrades
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
How Content Upgrades Workhellip
Put A Box Like This In Your Post
Pop This When They Click
Source Brian Dean Banklinkocom
LeadLinks (LeadPages) or ClickPops(ClickFunnels) Make It Easy To Do This
tcs2017 facebookcomRolandFrasierPage
Before Content Upgrade
After Content Upgrade
Source Brian Dean Banklinkocom
tcs2017 facebookcomRolandFrasierPage
How To Do A Contnent Upgrade In 3 Stepshellip
Step 1 Find high-traffic pages on your site
Step 2 Identify a resource that would make the content better and create it
Step 3 Add the LeadBoxClickPops teaser box to your page and start gathering e-mail addresses
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
18 Refresh And Re-CRORe-SEO Blog Content
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use Google Analytics To Identify Candidates For A Refreshhellip
Ideally look for posts that are
more than three months old but
that are performing well
Find the content that gets the most traffic
tcs2017 facebookcomRolandFrasierPage
Just enter the post URL and sort by volume
You may also want to focus initially on posts that rank in spots 3 through 10
Use SEMRush To Identify High Traffic Search Queries
tcs2017 facebookcomRolandFrasierPage
Optimize Your CTAs Based On Highest Traffic Search Queries
Matching search intent to CTA brings big gains
Match Your CTA To The Search Query
tcs2017 facebookcomRolandFrasierPage
Optimize Beginning Of Post End Of Post + Slider CTAs
Old End Of Post CTA Optimized EOP CTA
Source hubspotcom
tcs2017 facebookcomRolandFrasierPage
Optimize Beginning Of Post End Of Post + Slider CTAs
Source hubspotcom
Old Slide-In CTA Optimized Slide-In CTA
tcs2017 facebookcomRolandFrasierPage
You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Postshellip
HubSpot Saw A 240 Increase In Conversions Post Update
Source hubspotcom
tcs2017 facebookcomRolandFrasierPage
Bonus You Should Also See Increases In Search Traffichellip
Source hubspotcom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
19 Sniply Drives Leads + Sales
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Share Other Peoplersquos Content Through Sniply
tcs2017 facebookcomRolandFrasierPage
Your Link + Message At The Bottom Takes Them To Your Sales Page
tcs2017 facebookcomRolandFrasierPage
17020 Clicks
17020 Pixels For People Interested (Retarget Later)
1623 Immediate Conversions
$7235 Sales From 1 Email
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Personalizationtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
20 Use Dynamic Text Replacement On Your Landing Pages
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source omnicovertcom
Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source optinmonstercom | unbouncecom
TNC2017 LinkedIncominRolandFrasierSource Unbouncecom
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip
This converted 29 better than the normal location generic landing page
It also reduced Cost Per Lead By 31 And Cost Per Click by 5
Source Unbouncecom
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
21 Facebook Bots For Messenger Can Save 40 Of Social Sales
TNC2017 LinkedIncominRolandFrasier
Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833
TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Videotcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate
Source backlinkocom
In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
23 Use Fall-Off Point Video Annotations To Increase Watch Time
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate
Source mozcom
Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
24 Tweak Video CTAs To Bump Conversions By Over 300
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Mid-Roll Video CTAs Bump Conversions 5447
Source wistiacom
959 Of Video CTAs Are Post-Roll Buthellip
Mid-Roll CTAs generate the highest conversion rate 1695
Then post-roll 1098
Then pre-roll 315
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
tcs2017 facebookcomRolandFrasierPage
Image CTAs In Videos Bump Conversions 228
735 of videos use Text CTAs Buthellip
Image CTAs generate the highest conversion rates 1308
Text CTAs in videos convert on average at 1065
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Power Word CTAs In Videos Convert At Up To 1222
676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip
CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Video CRO Checklisthellip1 Mid-Roll CTA
2 Image CTA
3 Power Words
4 Action WordsYou | Now | New | Free
Sign Up | Register | Download | Click
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Social Traffic To Your Site
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
25 Try Short Top-Down Vertical Videos With Text Overlays
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use Top-Down Vertical Video For Facebook Instagram + YouTube
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
26 International Video Launch Strategy
tcs2017 LinkedIncominRolandFrasier
38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip
Step 2Re-boost With Social Proof To Your Target Countrieshellip
Step 3hellipMassive Views Likes Shares + Comments
tcs2017 LinkedIncominRolandFrasier
285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR
Source upwordsemcom tcs2017 LinkedIncominRolandFrasier
With Social Proof
Without Social Proof
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Traffic With List Builders To Reach Critical Mass
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site
bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)
Giveaways (Enter To Win)
Contests (Compete To Win)
bull Ask Them Their Opinion
Polls (Ask 1 Simple Question)
Surveys (Ask A Series Of Questions)
bull Let Them Find Out More About Themselves
Quizzes
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
27 Increase Contest Signups
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites
tcs2017 LinkedIncominRolandFrasier
Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page
Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)
147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar
tcs2017 LinkedIncominRolandFrasier
In-Post Specific
In-Post Site Wide
Side Bar
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Socialtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
28 Double Your Traffic By Automating Re-Usable Social Conent
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Generates 500-700 Leads Per Week For DigitalMarketercom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
29 Sell Directly With Facebook Messenger
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer
$800 Ad Spend
300 Chats
$4200+ In Product Sales
Source molly pittman | digitalmarketercom
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer500+ ROI On Ticket Sales
Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage
Messenger Broadcast Using ManyChat App
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
30 Build Your List + Increase Engagement With Messenger Chat
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Replace On-Site Chat With FB Messenger
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
31 Message People Who Have Not Yet Messaged Your Page
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom
Unlesshellip They Have Left A Comment To Your Ad Or Page
You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
32 Facebook Page Traffic Strategy
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
New Facebook Traffic Strategy
bull Topic Feeder Pages gt Interest Pages gt Main FB Page
bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes
bull Use topic pages to send traffic to interest pages and
multiple interest pages to prop up primary FB page
bull Test 70k+ likes in 30 days on $5k ad spend
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Retargeting
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource conversionxlcom
22 Increase In Form Completions
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
11 Remove Navigation Links From Landing Pages
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource httpwwwslidesharenetmattangriffel
hellipDramatically Out-Converts Landing Page With Nav Links
Multiple Tests Reveal Same Landing Page With No Nav Linkshellip
+ 100
+ 91
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
12 Include Click-To-Call Phone Number On Your Website
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Try Adding Click To Call To Your Site
Source convirzacom
Calls convert 10X better than web leads
Calls are lower in the funnel than web leads and eliminate online conversion funnel friction
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
13 UGC Photos On Ecommerce Bump Conversions
TNC2017 LinkedIncominRolandFrasier
Try Adding User Photos To Ecommerce Pages
Vanity Planet Got A 24 Bump
After
Before
tcs2017 facebookcomRolandFrasierPageSource yotpocom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
14 Let Ecommerce Site Visitors Text You
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Try Adding Ecommerce Site Text Widgets
Source blogsendsonarcom
Bohemian Guitars Increased Revenue by 98 By Allowing Ecommerce Site Visitors To Text Them Directly
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
15 Test Different Offer Prices
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
We Tested 4 Different Free-Plus Shipping Offers $195 gt $295 gt $395 gt $495
Our standard price is $495
New product split test $295 amp $395
Both prices performed +- 3x better
$495 barely registered
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
16 Test Background Color
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3333 Higher Conversions Won (Even With COGS)
Blue generated more clicks leads and salesButhellip Blue cost the most per click (59 more than pink)Ultimately blue was the winner for us overall
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Content
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
CONTENT
TNC2017 LinkedIncominRolandFrasier
MEDIA PROPERTY
CONTESTSON-SITE PROMOS
CONTENT
ON-SITE 3rd PARTY ADSON-SITE RETARGETING
SOCIAL
TRAFFIC
ORGANIC SEARCH
RENTED LISTS
PAID MEDIA
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
17 Drive Leads With Content Upgrades
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
How Content Upgrades Workhellip
Put A Box Like This In Your Post
Pop This When They Click
Source Brian Dean Banklinkocom
LeadLinks (LeadPages) or ClickPops(ClickFunnels) Make It Easy To Do This
tcs2017 facebookcomRolandFrasierPage
Before Content Upgrade
After Content Upgrade
Source Brian Dean Banklinkocom
tcs2017 facebookcomRolandFrasierPage
How To Do A Contnent Upgrade In 3 Stepshellip
Step 1 Find high-traffic pages on your site
Step 2 Identify a resource that would make the content better and create it
Step 3 Add the LeadBoxClickPops teaser box to your page and start gathering e-mail addresses
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
18 Refresh And Re-CRORe-SEO Blog Content
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use Google Analytics To Identify Candidates For A Refreshhellip
Ideally look for posts that are
more than three months old but
that are performing well
Find the content that gets the most traffic
tcs2017 facebookcomRolandFrasierPage
Just enter the post URL and sort by volume
You may also want to focus initially on posts that rank in spots 3 through 10
Use SEMRush To Identify High Traffic Search Queries
tcs2017 facebookcomRolandFrasierPage
Optimize Your CTAs Based On Highest Traffic Search Queries
Matching search intent to CTA brings big gains
Match Your CTA To The Search Query
tcs2017 facebookcomRolandFrasierPage
Optimize Beginning Of Post End Of Post + Slider CTAs
Old End Of Post CTA Optimized EOP CTA
Source hubspotcom
tcs2017 facebookcomRolandFrasierPage
Optimize Beginning Of Post End Of Post + Slider CTAs
Source hubspotcom
Old Slide-In CTA Optimized Slide-In CTA
tcs2017 facebookcomRolandFrasierPage
You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Postshellip
HubSpot Saw A 240 Increase In Conversions Post Update
Source hubspotcom
tcs2017 facebookcomRolandFrasierPage
Bonus You Should Also See Increases In Search Traffichellip
Source hubspotcom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
19 Sniply Drives Leads + Sales
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Share Other Peoplersquos Content Through Sniply
tcs2017 facebookcomRolandFrasierPage
Your Link + Message At The Bottom Takes Them To Your Sales Page
tcs2017 facebookcomRolandFrasierPage
17020 Clicks
17020 Pixels For People Interested (Retarget Later)
1623 Immediate Conversions
$7235 Sales From 1 Email
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Personalizationtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
20 Use Dynamic Text Replacement On Your Landing Pages
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source omnicovertcom
Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source optinmonstercom | unbouncecom
TNC2017 LinkedIncominRolandFrasierSource Unbouncecom
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip
This converted 29 better than the normal location generic landing page
It also reduced Cost Per Lead By 31 And Cost Per Click by 5
Source Unbouncecom
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
21 Facebook Bots For Messenger Can Save 40 Of Social Sales
TNC2017 LinkedIncominRolandFrasier
Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833
TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Videotcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate
Source backlinkocom
In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
23 Use Fall-Off Point Video Annotations To Increase Watch Time
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate
Source mozcom
Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
24 Tweak Video CTAs To Bump Conversions By Over 300
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Mid-Roll Video CTAs Bump Conversions 5447
Source wistiacom
959 Of Video CTAs Are Post-Roll Buthellip
Mid-Roll CTAs generate the highest conversion rate 1695
Then post-roll 1098
Then pre-roll 315
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
tcs2017 facebookcomRolandFrasierPage
Image CTAs In Videos Bump Conversions 228
735 of videos use Text CTAs Buthellip
Image CTAs generate the highest conversion rates 1308
Text CTAs in videos convert on average at 1065
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Power Word CTAs In Videos Convert At Up To 1222
676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip
CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Video CRO Checklisthellip1 Mid-Roll CTA
2 Image CTA
3 Power Words
4 Action WordsYou | Now | New | Free
Sign Up | Register | Download | Click
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Social Traffic To Your Site
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
25 Try Short Top-Down Vertical Videos With Text Overlays
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use Top-Down Vertical Video For Facebook Instagram + YouTube
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
26 International Video Launch Strategy
tcs2017 LinkedIncominRolandFrasier
38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip
Step 2Re-boost With Social Proof To Your Target Countrieshellip
Step 3hellipMassive Views Likes Shares + Comments
tcs2017 LinkedIncominRolandFrasier
285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR
Source upwordsemcom tcs2017 LinkedIncominRolandFrasier
With Social Proof
Without Social Proof
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Traffic With List Builders To Reach Critical Mass
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site
bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)
Giveaways (Enter To Win)
Contests (Compete To Win)
bull Ask Them Their Opinion
Polls (Ask 1 Simple Question)
Surveys (Ask A Series Of Questions)
bull Let Them Find Out More About Themselves
Quizzes
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
27 Increase Contest Signups
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites
tcs2017 LinkedIncominRolandFrasier
Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page
Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)
147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar
tcs2017 LinkedIncominRolandFrasier
In-Post Specific
In-Post Site Wide
Side Bar
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Socialtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
28 Double Your Traffic By Automating Re-Usable Social Conent
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Generates 500-700 Leads Per Week For DigitalMarketercom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
29 Sell Directly With Facebook Messenger
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer
$800 Ad Spend
300 Chats
$4200+ In Product Sales
Source molly pittman | digitalmarketercom
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer500+ ROI On Ticket Sales
Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage
Messenger Broadcast Using ManyChat App
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
30 Build Your List + Increase Engagement With Messenger Chat
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Replace On-Site Chat With FB Messenger
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
31 Message People Who Have Not Yet Messaged Your Page
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom
Unlesshellip They Have Left A Comment To Your Ad Or Page
You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
32 Facebook Page Traffic Strategy
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
New Facebook Traffic Strategy
bull Topic Feeder Pages gt Interest Pages gt Main FB Page
bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes
bull Use topic pages to send traffic to interest pages and
multiple interest pages to prop up primary FB page
bull Test 70k+ likes in 30 days on $5k ad spend
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Retargeting
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
11 Remove Navigation Links From Landing Pages
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource httpwwwslidesharenetmattangriffel
hellipDramatically Out-Converts Landing Page With Nav Links
Multiple Tests Reveal Same Landing Page With No Nav Linkshellip
+ 100
+ 91
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
12 Include Click-To-Call Phone Number On Your Website
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Try Adding Click To Call To Your Site
Source convirzacom
Calls convert 10X better than web leads
Calls are lower in the funnel than web leads and eliminate online conversion funnel friction
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
13 UGC Photos On Ecommerce Bump Conversions
TNC2017 LinkedIncominRolandFrasier
Try Adding User Photos To Ecommerce Pages
Vanity Planet Got A 24 Bump
After
Before
tcs2017 facebookcomRolandFrasierPageSource yotpocom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
14 Let Ecommerce Site Visitors Text You
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Try Adding Ecommerce Site Text Widgets
Source blogsendsonarcom
Bohemian Guitars Increased Revenue by 98 By Allowing Ecommerce Site Visitors To Text Them Directly
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
15 Test Different Offer Prices
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
We Tested 4 Different Free-Plus Shipping Offers $195 gt $295 gt $395 gt $495
Our standard price is $495
New product split test $295 amp $395
Both prices performed +- 3x better
$495 barely registered
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
16 Test Background Color
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3333 Higher Conversions Won (Even With COGS)
Blue generated more clicks leads and salesButhellip Blue cost the most per click (59 more than pink)Ultimately blue was the winner for us overall
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Content
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
CONTENT
TNC2017 LinkedIncominRolandFrasier
MEDIA PROPERTY
CONTESTSON-SITE PROMOS
CONTENT
ON-SITE 3rd PARTY ADSON-SITE RETARGETING
SOCIAL
TRAFFIC
ORGANIC SEARCH
RENTED LISTS
PAID MEDIA
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
17 Drive Leads With Content Upgrades
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
How Content Upgrades Workhellip
Put A Box Like This In Your Post
Pop This When They Click
Source Brian Dean Banklinkocom
LeadLinks (LeadPages) or ClickPops(ClickFunnels) Make It Easy To Do This
tcs2017 facebookcomRolandFrasierPage
Before Content Upgrade
After Content Upgrade
Source Brian Dean Banklinkocom
tcs2017 facebookcomRolandFrasierPage
How To Do A Contnent Upgrade In 3 Stepshellip
Step 1 Find high-traffic pages on your site
Step 2 Identify a resource that would make the content better and create it
Step 3 Add the LeadBoxClickPops teaser box to your page and start gathering e-mail addresses
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
18 Refresh And Re-CRORe-SEO Blog Content
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use Google Analytics To Identify Candidates For A Refreshhellip
Ideally look for posts that are
more than three months old but
that are performing well
Find the content that gets the most traffic
tcs2017 facebookcomRolandFrasierPage
Just enter the post URL and sort by volume
You may also want to focus initially on posts that rank in spots 3 through 10
Use SEMRush To Identify High Traffic Search Queries
tcs2017 facebookcomRolandFrasierPage
Optimize Your CTAs Based On Highest Traffic Search Queries
Matching search intent to CTA brings big gains
Match Your CTA To The Search Query
tcs2017 facebookcomRolandFrasierPage
Optimize Beginning Of Post End Of Post + Slider CTAs
Old End Of Post CTA Optimized EOP CTA
Source hubspotcom
tcs2017 facebookcomRolandFrasierPage
Optimize Beginning Of Post End Of Post + Slider CTAs
Source hubspotcom
Old Slide-In CTA Optimized Slide-In CTA
tcs2017 facebookcomRolandFrasierPage
You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Postshellip
HubSpot Saw A 240 Increase In Conversions Post Update
Source hubspotcom
tcs2017 facebookcomRolandFrasierPage
Bonus You Should Also See Increases In Search Traffichellip
Source hubspotcom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
19 Sniply Drives Leads + Sales
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Share Other Peoplersquos Content Through Sniply
tcs2017 facebookcomRolandFrasierPage
Your Link + Message At The Bottom Takes Them To Your Sales Page
tcs2017 facebookcomRolandFrasierPage
17020 Clicks
17020 Pixels For People Interested (Retarget Later)
1623 Immediate Conversions
$7235 Sales From 1 Email
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Personalizationtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
20 Use Dynamic Text Replacement On Your Landing Pages
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source omnicovertcom
Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source optinmonstercom | unbouncecom
TNC2017 LinkedIncominRolandFrasierSource Unbouncecom
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip
This converted 29 better than the normal location generic landing page
It also reduced Cost Per Lead By 31 And Cost Per Click by 5
Source Unbouncecom
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
21 Facebook Bots For Messenger Can Save 40 Of Social Sales
TNC2017 LinkedIncominRolandFrasier
Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833
TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Videotcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate
Source backlinkocom
In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
23 Use Fall-Off Point Video Annotations To Increase Watch Time
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate
Source mozcom
Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
24 Tweak Video CTAs To Bump Conversions By Over 300
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Mid-Roll Video CTAs Bump Conversions 5447
Source wistiacom
959 Of Video CTAs Are Post-Roll Buthellip
Mid-Roll CTAs generate the highest conversion rate 1695
Then post-roll 1098
Then pre-roll 315
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
tcs2017 facebookcomRolandFrasierPage
Image CTAs In Videos Bump Conversions 228
735 of videos use Text CTAs Buthellip
Image CTAs generate the highest conversion rates 1308
Text CTAs in videos convert on average at 1065
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Power Word CTAs In Videos Convert At Up To 1222
676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip
CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Video CRO Checklisthellip1 Mid-Roll CTA
2 Image CTA
3 Power Words
4 Action WordsYou | Now | New | Free
Sign Up | Register | Download | Click
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Social Traffic To Your Site
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
25 Try Short Top-Down Vertical Videos With Text Overlays
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use Top-Down Vertical Video For Facebook Instagram + YouTube
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
26 International Video Launch Strategy
tcs2017 LinkedIncominRolandFrasier
38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip
Step 2Re-boost With Social Proof To Your Target Countrieshellip
Step 3hellipMassive Views Likes Shares + Comments
tcs2017 LinkedIncominRolandFrasier
285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR
Source upwordsemcom tcs2017 LinkedIncominRolandFrasier
With Social Proof
Without Social Proof
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Traffic With List Builders To Reach Critical Mass
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site
bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)
Giveaways (Enter To Win)
Contests (Compete To Win)
bull Ask Them Their Opinion
Polls (Ask 1 Simple Question)
Surveys (Ask A Series Of Questions)
bull Let Them Find Out More About Themselves
Quizzes
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
27 Increase Contest Signups
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites
tcs2017 LinkedIncominRolandFrasier
Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page
Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)
147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar
tcs2017 LinkedIncominRolandFrasier
In-Post Specific
In-Post Site Wide
Side Bar
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Socialtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
28 Double Your Traffic By Automating Re-Usable Social Conent
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Generates 500-700 Leads Per Week For DigitalMarketercom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
29 Sell Directly With Facebook Messenger
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer
$800 Ad Spend
300 Chats
$4200+ In Product Sales
Source molly pittman | digitalmarketercom
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer500+ ROI On Ticket Sales
Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage
Messenger Broadcast Using ManyChat App
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
30 Build Your List + Increase Engagement With Messenger Chat
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Replace On-Site Chat With FB Messenger
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
31 Message People Who Have Not Yet Messaged Your Page
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom
Unlesshellip They Have Left A Comment To Your Ad Or Page
You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
32 Facebook Page Traffic Strategy
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
New Facebook Traffic Strategy
bull Topic Feeder Pages gt Interest Pages gt Main FB Page
bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes
bull Use topic pages to send traffic to interest pages and
multiple interest pages to prop up primary FB page
bull Test 70k+ likes in 30 days on $5k ad spend
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Retargeting
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource httpwwwslidesharenetmattangriffel
hellipDramatically Out-Converts Landing Page With Nav Links
Multiple Tests Reveal Same Landing Page With No Nav Linkshellip
+ 100
+ 91
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
12 Include Click-To-Call Phone Number On Your Website
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Try Adding Click To Call To Your Site
Source convirzacom
Calls convert 10X better than web leads
Calls are lower in the funnel than web leads and eliminate online conversion funnel friction
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
13 UGC Photos On Ecommerce Bump Conversions
TNC2017 LinkedIncominRolandFrasier
Try Adding User Photos To Ecommerce Pages
Vanity Planet Got A 24 Bump
After
Before
tcs2017 facebookcomRolandFrasierPageSource yotpocom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
14 Let Ecommerce Site Visitors Text You
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Try Adding Ecommerce Site Text Widgets
Source blogsendsonarcom
Bohemian Guitars Increased Revenue by 98 By Allowing Ecommerce Site Visitors To Text Them Directly
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
15 Test Different Offer Prices
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
We Tested 4 Different Free-Plus Shipping Offers $195 gt $295 gt $395 gt $495
Our standard price is $495
New product split test $295 amp $395
Both prices performed +- 3x better
$495 barely registered
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
16 Test Background Color
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3333 Higher Conversions Won (Even With COGS)
Blue generated more clicks leads and salesButhellip Blue cost the most per click (59 more than pink)Ultimately blue was the winner for us overall
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Content
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
CONTENT
TNC2017 LinkedIncominRolandFrasier
MEDIA PROPERTY
CONTESTSON-SITE PROMOS
CONTENT
ON-SITE 3rd PARTY ADSON-SITE RETARGETING
SOCIAL
TRAFFIC
ORGANIC SEARCH
RENTED LISTS
PAID MEDIA
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
17 Drive Leads With Content Upgrades
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
How Content Upgrades Workhellip
Put A Box Like This In Your Post
Pop This When They Click
Source Brian Dean Banklinkocom
LeadLinks (LeadPages) or ClickPops(ClickFunnels) Make It Easy To Do This
tcs2017 facebookcomRolandFrasierPage
Before Content Upgrade
After Content Upgrade
Source Brian Dean Banklinkocom
tcs2017 facebookcomRolandFrasierPage
How To Do A Contnent Upgrade In 3 Stepshellip
Step 1 Find high-traffic pages on your site
Step 2 Identify a resource that would make the content better and create it
Step 3 Add the LeadBoxClickPops teaser box to your page and start gathering e-mail addresses
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
18 Refresh And Re-CRORe-SEO Blog Content
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use Google Analytics To Identify Candidates For A Refreshhellip
Ideally look for posts that are
more than three months old but
that are performing well
Find the content that gets the most traffic
tcs2017 facebookcomRolandFrasierPage
Just enter the post URL and sort by volume
You may also want to focus initially on posts that rank in spots 3 through 10
Use SEMRush To Identify High Traffic Search Queries
tcs2017 facebookcomRolandFrasierPage
Optimize Your CTAs Based On Highest Traffic Search Queries
Matching search intent to CTA brings big gains
Match Your CTA To The Search Query
tcs2017 facebookcomRolandFrasierPage
Optimize Beginning Of Post End Of Post + Slider CTAs
Old End Of Post CTA Optimized EOP CTA
Source hubspotcom
tcs2017 facebookcomRolandFrasierPage
Optimize Beginning Of Post End Of Post + Slider CTAs
Source hubspotcom
Old Slide-In CTA Optimized Slide-In CTA
tcs2017 facebookcomRolandFrasierPage
You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Postshellip
HubSpot Saw A 240 Increase In Conversions Post Update
Source hubspotcom
tcs2017 facebookcomRolandFrasierPage
Bonus You Should Also See Increases In Search Traffichellip
Source hubspotcom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
19 Sniply Drives Leads + Sales
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Share Other Peoplersquos Content Through Sniply
tcs2017 facebookcomRolandFrasierPage
Your Link + Message At The Bottom Takes Them To Your Sales Page
tcs2017 facebookcomRolandFrasierPage
17020 Clicks
17020 Pixels For People Interested (Retarget Later)
1623 Immediate Conversions
$7235 Sales From 1 Email
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Personalizationtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
20 Use Dynamic Text Replacement On Your Landing Pages
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source omnicovertcom
Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source optinmonstercom | unbouncecom
TNC2017 LinkedIncominRolandFrasierSource Unbouncecom
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip
This converted 29 better than the normal location generic landing page
It also reduced Cost Per Lead By 31 And Cost Per Click by 5
Source Unbouncecom
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
21 Facebook Bots For Messenger Can Save 40 Of Social Sales
TNC2017 LinkedIncominRolandFrasier
Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833
TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Videotcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate
Source backlinkocom
In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
23 Use Fall-Off Point Video Annotations To Increase Watch Time
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate
Source mozcom
Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
24 Tweak Video CTAs To Bump Conversions By Over 300
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Mid-Roll Video CTAs Bump Conversions 5447
Source wistiacom
959 Of Video CTAs Are Post-Roll Buthellip
Mid-Roll CTAs generate the highest conversion rate 1695
Then post-roll 1098
Then pre-roll 315
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
tcs2017 facebookcomRolandFrasierPage
Image CTAs In Videos Bump Conversions 228
735 of videos use Text CTAs Buthellip
Image CTAs generate the highest conversion rates 1308
Text CTAs in videos convert on average at 1065
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Power Word CTAs In Videos Convert At Up To 1222
676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip
CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Video CRO Checklisthellip1 Mid-Roll CTA
2 Image CTA
3 Power Words
4 Action WordsYou | Now | New | Free
Sign Up | Register | Download | Click
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Social Traffic To Your Site
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
25 Try Short Top-Down Vertical Videos With Text Overlays
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use Top-Down Vertical Video For Facebook Instagram + YouTube
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
26 International Video Launch Strategy
tcs2017 LinkedIncominRolandFrasier
38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip
Step 2Re-boost With Social Proof To Your Target Countrieshellip
Step 3hellipMassive Views Likes Shares + Comments
tcs2017 LinkedIncominRolandFrasier
285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR
Source upwordsemcom tcs2017 LinkedIncominRolandFrasier
With Social Proof
Without Social Proof
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Traffic With List Builders To Reach Critical Mass
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site
bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)
Giveaways (Enter To Win)
Contests (Compete To Win)
bull Ask Them Their Opinion
Polls (Ask 1 Simple Question)
Surveys (Ask A Series Of Questions)
bull Let Them Find Out More About Themselves
Quizzes
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
27 Increase Contest Signups
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites
tcs2017 LinkedIncominRolandFrasier
Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page
Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)
147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar
tcs2017 LinkedIncominRolandFrasier
In-Post Specific
In-Post Site Wide
Side Bar
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Socialtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
28 Double Your Traffic By Automating Re-Usable Social Conent
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Generates 500-700 Leads Per Week For DigitalMarketercom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
29 Sell Directly With Facebook Messenger
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer
$800 Ad Spend
300 Chats
$4200+ In Product Sales
Source molly pittman | digitalmarketercom
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer500+ ROI On Ticket Sales
Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage
Messenger Broadcast Using ManyChat App
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
30 Build Your List + Increase Engagement With Messenger Chat
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Replace On-Site Chat With FB Messenger
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
31 Message People Who Have Not Yet Messaged Your Page
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom
Unlesshellip They Have Left A Comment To Your Ad Or Page
You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
32 Facebook Page Traffic Strategy
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
New Facebook Traffic Strategy
bull Topic Feeder Pages gt Interest Pages gt Main FB Page
bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes
bull Use topic pages to send traffic to interest pages and
multiple interest pages to prop up primary FB page
bull Test 70k+ likes in 30 days on $5k ad spend
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Retargeting
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
12 Include Click-To-Call Phone Number On Your Website
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Try Adding Click To Call To Your Site
Source convirzacom
Calls convert 10X better than web leads
Calls are lower in the funnel than web leads and eliminate online conversion funnel friction
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
13 UGC Photos On Ecommerce Bump Conversions
TNC2017 LinkedIncominRolandFrasier
Try Adding User Photos To Ecommerce Pages
Vanity Planet Got A 24 Bump
After
Before
tcs2017 facebookcomRolandFrasierPageSource yotpocom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
14 Let Ecommerce Site Visitors Text You
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Try Adding Ecommerce Site Text Widgets
Source blogsendsonarcom
Bohemian Guitars Increased Revenue by 98 By Allowing Ecommerce Site Visitors To Text Them Directly
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
15 Test Different Offer Prices
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
We Tested 4 Different Free-Plus Shipping Offers $195 gt $295 gt $395 gt $495
Our standard price is $495
New product split test $295 amp $395
Both prices performed +- 3x better
$495 barely registered
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
16 Test Background Color
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3333 Higher Conversions Won (Even With COGS)
Blue generated more clicks leads and salesButhellip Blue cost the most per click (59 more than pink)Ultimately blue was the winner for us overall
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Content
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
CONTENT
TNC2017 LinkedIncominRolandFrasier
MEDIA PROPERTY
CONTESTSON-SITE PROMOS
CONTENT
ON-SITE 3rd PARTY ADSON-SITE RETARGETING
SOCIAL
TRAFFIC
ORGANIC SEARCH
RENTED LISTS
PAID MEDIA
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
17 Drive Leads With Content Upgrades
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
How Content Upgrades Workhellip
Put A Box Like This In Your Post
Pop This When They Click
Source Brian Dean Banklinkocom
LeadLinks (LeadPages) or ClickPops(ClickFunnels) Make It Easy To Do This
tcs2017 facebookcomRolandFrasierPage
Before Content Upgrade
After Content Upgrade
Source Brian Dean Banklinkocom
tcs2017 facebookcomRolandFrasierPage
How To Do A Contnent Upgrade In 3 Stepshellip
Step 1 Find high-traffic pages on your site
Step 2 Identify a resource that would make the content better and create it
Step 3 Add the LeadBoxClickPops teaser box to your page and start gathering e-mail addresses
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
18 Refresh And Re-CRORe-SEO Blog Content
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use Google Analytics To Identify Candidates For A Refreshhellip
Ideally look for posts that are
more than three months old but
that are performing well
Find the content that gets the most traffic
tcs2017 facebookcomRolandFrasierPage
Just enter the post URL and sort by volume
You may also want to focus initially on posts that rank in spots 3 through 10
Use SEMRush To Identify High Traffic Search Queries
tcs2017 facebookcomRolandFrasierPage
Optimize Your CTAs Based On Highest Traffic Search Queries
Matching search intent to CTA brings big gains
Match Your CTA To The Search Query
tcs2017 facebookcomRolandFrasierPage
Optimize Beginning Of Post End Of Post + Slider CTAs
Old End Of Post CTA Optimized EOP CTA
Source hubspotcom
tcs2017 facebookcomRolandFrasierPage
Optimize Beginning Of Post End Of Post + Slider CTAs
Source hubspotcom
Old Slide-In CTA Optimized Slide-In CTA
tcs2017 facebookcomRolandFrasierPage
You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Postshellip
HubSpot Saw A 240 Increase In Conversions Post Update
Source hubspotcom
tcs2017 facebookcomRolandFrasierPage
Bonus You Should Also See Increases In Search Traffichellip
Source hubspotcom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
19 Sniply Drives Leads + Sales
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Share Other Peoplersquos Content Through Sniply
tcs2017 facebookcomRolandFrasierPage
Your Link + Message At The Bottom Takes Them To Your Sales Page
tcs2017 facebookcomRolandFrasierPage
17020 Clicks
17020 Pixels For People Interested (Retarget Later)
1623 Immediate Conversions
$7235 Sales From 1 Email
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Personalizationtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
20 Use Dynamic Text Replacement On Your Landing Pages
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source omnicovertcom
Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source optinmonstercom | unbouncecom
TNC2017 LinkedIncominRolandFrasierSource Unbouncecom
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip
This converted 29 better than the normal location generic landing page
It also reduced Cost Per Lead By 31 And Cost Per Click by 5
Source Unbouncecom
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
21 Facebook Bots For Messenger Can Save 40 Of Social Sales
TNC2017 LinkedIncominRolandFrasier
Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833
TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Videotcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate
Source backlinkocom
In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
23 Use Fall-Off Point Video Annotations To Increase Watch Time
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate
Source mozcom
Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
24 Tweak Video CTAs To Bump Conversions By Over 300
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Mid-Roll Video CTAs Bump Conversions 5447
Source wistiacom
959 Of Video CTAs Are Post-Roll Buthellip
Mid-Roll CTAs generate the highest conversion rate 1695
Then post-roll 1098
Then pre-roll 315
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
tcs2017 facebookcomRolandFrasierPage
Image CTAs In Videos Bump Conversions 228
735 of videos use Text CTAs Buthellip
Image CTAs generate the highest conversion rates 1308
Text CTAs in videos convert on average at 1065
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Power Word CTAs In Videos Convert At Up To 1222
676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip
CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Video CRO Checklisthellip1 Mid-Roll CTA
2 Image CTA
3 Power Words
4 Action WordsYou | Now | New | Free
Sign Up | Register | Download | Click
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Social Traffic To Your Site
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
25 Try Short Top-Down Vertical Videos With Text Overlays
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use Top-Down Vertical Video For Facebook Instagram + YouTube
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
26 International Video Launch Strategy
tcs2017 LinkedIncominRolandFrasier
38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip
Step 2Re-boost With Social Proof To Your Target Countrieshellip
Step 3hellipMassive Views Likes Shares + Comments
tcs2017 LinkedIncominRolandFrasier
285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR
Source upwordsemcom tcs2017 LinkedIncominRolandFrasier
With Social Proof
Without Social Proof
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Traffic With List Builders To Reach Critical Mass
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site
bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)
Giveaways (Enter To Win)
Contests (Compete To Win)
bull Ask Them Their Opinion
Polls (Ask 1 Simple Question)
Surveys (Ask A Series Of Questions)
bull Let Them Find Out More About Themselves
Quizzes
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
27 Increase Contest Signups
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites
tcs2017 LinkedIncominRolandFrasier
Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page
Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)
147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar
tcs2017 LinkedIncominRolandFrasier
In-Post Specific
In-Post Site Wide
Side Bar
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Socialtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
28 Double Your Traffic By Automating Re-Usable Social Conent
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Generates 500-700 Leads Per Week For DigitalMarketercom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
29 Sell Directly With Facebook Messenger
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer
$800 Ad Spend
300 Chats
$4200+ In Product Sales
Source molly pittman | digitalmarketercom
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer500+ ROI On Ticket Sales
Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage
Messenger Broadcast Using ManyChat App
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
30 Build Your List + Increase Engagement With Messenger Chat
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Replace On-Site Chat With FB Messenger
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
31 Message People Who Have Not Yet Messaged Your Page
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom
Unlesshellip They Have Left A Comment To Your Ad Or Page
You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
32 Facebook Page Traffic Strategy
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
New Facebook Traffic Strategy
bull Topic Feeder Pages gt Interest Pages gt Main FB Page
bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes
bull Use topic pages to send traffic to interest pages and
multiple interest pages to prop up primary FB page
bull Test 70k+ likes in 30 days on $5k ad spend
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Retargeting
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Try Adding Click To Call To Your Site
Source convirzacom
Calls convert 10X better than web leads
Calls are lower in the funnel than web leads and eliminate online conversion funnel friction
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
13 UGC Photos On Ecommerce Bump Conversions
TNC2017 LinkedIncominRolandFrasier
Try Adding User Photos To Ecommerce Pages
Vanity Planet Got A 24 Bump
After
Before
tcs2017 facebookcomRolandFrasierPageSource yotpocom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
14 Let Ecommerce Site Visitors Text You
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Try Adding Ecommerce Site Text Widgets
Source blogsendsonarcom
Bohemian Guitars Increased Revenue by 98 By Allowing Ecommerce Site Visitors To Text Them Directly
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
15 Test Different Offer Prices
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
We Tested 4 Different Free-Plus Shipping Offers $195 gt $295 gt $395 gt $495
Our standard price is $495
New product split test $295 amp $395
Both prices performed +- 3x better
$495 barely registered
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
16 Test Background Color
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3333 Higher Conversions Won (Even With COGS)
Blue generated more clicks leads and salesButhellip Blue cost the most per click (59 more than pink)Ultimately blue was the winner for us overall
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Content
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
CONTENT
TNC2017 LinkedIncominRolandFrasier
MEDIA PROPERTY
CONTESTSON-SITE PROMOS
CONTENT
ON-SITE 3rd PARTY ADSON-SITE RETARGETING
SOCIAL
TRAFFIC
ORGANIC SEARCH
RENTED LISTS
PAID MEDIA
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
17 Drive Leads With Content Upgrades
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
How Content Upgrades Workhellip
Put A Box Like This In Your Post
Pop This When They Click
Source Brian Dean Banklinkocom
LeadLinks (LeadPages) or ClickPops(ClickFunnels) Make It Easy To Do This
tcs2017 facebookcomRolandFrasierPage
Before Content Upgrade
After Content Upgrade
Source Brian Dean Banklinkocom
tcs2017 facebookcomRolandFrasierPage
How To Do A Contnent Upgrade In 3 Stepshellip
Step 1 Find high-traffic pages on your site
Step 2 Identify a resource that would make the content better and create it
Step 3 Add the LeadBoxClickPops teaser box to your page and start gathering e-mail addresses
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
18 Refresh And Re-CRORe-SEO Blog Content
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use Google Analytics To Identify Candidates For A Refreshhellip
Ideally look for posts that are
more than three months old but
that are performing well
Find the content that gets the most traffic
tcs2017 facebookcomRolandFrasierPage
Just enter the post URL and sort by volume
You may also want to focus initially on posts that rank in spots 3 through 10
Use SEMRush To Identify High Traffic Search Queries
tcs2017 facebookcomRolandFrasierPage
Optimize Your CTAs Based On Highest Traffic Search Queries
Matching search intent to CTA brings big gains
Match Your CTA To The Search Query
tcs2017 facebookcomRolandFrasierPage
Optimize Beginning Of Post End Of Post + Slider CTAs
Old End Of Post CTA Optimized EOP CTA
Source hubspotcom
tcs2017 facebookcomRolandFrasierPage
Optimize Beginning Of Post End Of Post + Slider CTAs
Source hubspotcom
Old Slide-In CTA Optimized Slide-In CTA
tcs2017 facebookcomRolandFrasierPage
You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Postshellip
HubSpot Saw A 240 Increase In Conversions Post Update
Source hubspotcom
tcs2017 facebookcomRolandFrasierPage
Bonus You Should Also See Increases In Search Traffichellip
Source hubspotcom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
19 Sniply Drives Leads + Sales
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Share Other Peoplersquos Content Through Sniply
tcs2017 facebookcomRolandFrasierPage
Your Link + Message At The Bottom Takes Them To Your Sales Page
tcs2017 facebookcomRolandFrasierPage
17020 Clicks
17020 Pixels For People Interested (Retarget Later)
1623 Immediate Conversions
$7235 Sales From 1 Email
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Personalizationtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
20 Use Dynamic Text Replacement On Your Landing Pages
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source omnicovertcom
Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source optinmonstercom | unbouncecom
TNC2017 LinkedIncominRolandFrasierSource Unbouncecom
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip
This converted 29 better than the normal location generic landing page
It also reduced Cost Per Lead By 31 And Cost Per Click by 5
Source Unbouncecom
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
21 Facebook Bots For Messenger Can Save 40 Of Social Sales
TNC2017 LinkedIncominRolandFrasier
Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833
TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Videotcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate
Source backlinkocom
In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
23 Use Fall-Off Point Video Annotations To Increase Watch Time
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate
Source mozcom
Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
24 Tweak Video CTAs To Bump Conversions By Over 300
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Mid-Roll Video CTAs Bump Conversions 5447
Source wistiacom
959 Of Video CTAs Are Post-Roll Buthellip
Mid-Roll CTAs generate the highest conversion rate 1695
Then post-roll 1098
Then pre-roll 315
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
tcs2017 facebookcomRolandFrasierPage
Image CTAs In Videos Bump Conversions 228
735 of videos use Text CTAs Buthellip
Image CTAs generate the highest conversion rates 1308
Text CTAs in videos convert on average at 1065
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Power Word CTAs In Videos Convert At Up To 1222
676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip
CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Video CRO Checklisthellip1 Mid-Roll CTA
2 Image CTA
3 Power Words
4 Action WordsYou | Now | New | Free
Sign Up | Register | Download | Click
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Social Traffic To Your Site
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
25 Try Short Top-Down Vertical Videos With Text Overlays
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use Top-Down Vertical Video For Facebook Instagram + YouTube
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
26 International Video Launch Strategy
tcs2017 LinkedIncominRolandFrasier
38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip
Step 2Re-boost With Social Proof To Your Target Countrieshellip
Step 3hellipMassive Views Likes Shares + Comments
tcs2017 LinkedIncominRolandFrasier
285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR
Source upwordsemcom tcs2017 LinkedIncominRolandFrasier
With Social Proof
Without Social Proof
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Traffic With List Builders To Reach Critical Mass
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site
bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)
Giveaways (Enter To Win)
Contests (Compete To Win)
bull Ask Them Their Opinion
Polls (Ask 1 Simple Question)
Surveys (Ask A Series Of Questions)
bull Let Them Find Out More About Themselves
Quizzes
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
27 Increase Contest Signups
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites
tcs2017 LinkedIncominRolandFrasier
Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page
Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)
147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar
tcs2017 LinkedIncominRolandFrasier
In-Post Specific
In-Post Site Wide
Side Bar
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Socialtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
28 Double Your Traffic By Automating Re-Usable Social Conent
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Generates 500-700 Leads Per Week For DigitalMarketercom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
29 Sell Directly With Facebook Messenger
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer
$800 Ad Spend
300 Chats
$4200+ In Product Sales
Source molly pittman | digitalmarketercom
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer500+ ROI On Ticket Sales
Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage
Messenger Broadcast Using ManyChat App
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
30 Build Your List + Increase Engagement With Messenger Chat
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Replace On-Site Chat With FB Messenger
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
31 Message People Who Have Not Yet Messaged Your Page
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom
Unlesshellip They Have Left A Comment To Your Ad Or Page
You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
32 Facebook Page Traffic Strategy
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
New Facebook Traffic Strategy
bull Topic Feeder Pages gt Interest Pages gt Main FB Page
bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes
bull Use topic pages to send traffic to interest pages and
multiple interest pages to prop up primary FB page
bull Test 70k+ likes in 30 days on $5k ad spend
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Retargeting
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
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42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
13 UGC Photos On Ecommerce Bump Conversions
TNC2017 LinkedIncominRolandFrasier
Try Adding User Photos To Ecommerce Pages
Vanity Planet Got A 24 Bump
After
Before
tcs2017 facebookcomRolandFrasierPageSource yotpocom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
14 Let Ecommerce Site Visitors Text You
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Try Adding Ecommerce Site Text Widgets
Source blogsendsonarcom
Bohemian Guitars Increased Revenue by 98 By Allowing Ecommerce Site Visitors To Text Them Directly
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
15 Test Different Offer Prices
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
We Tested 4 Different Free-Plus Shipping Offers $195 gt $295 gt $395 gt $495
Our standard price is $495
New product split test $295 amp $395
Both prices performed +- 3x better
$495 barely registered
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
16 Test Background Color
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3333 Higher Conversions Won (Even With COGS)
Blue generated more clicks leads and salesButhellip Blue cost the most per click (59 more than pink)Ultimately blue was the winner for us overall
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Content
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
CONTENT
TNC2017 LinkedIncominRolandFrasier
MEDIA PROPERTY
CONTESTSON-SITE PROMOS
CONTENT
ON-SITE 3rd PARTY ADSON-SITE RETARGETING
SOCIAL
TRAFFIC
ORGANIC SEARCH
RENTED LISTS
PAID MEDIA
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
17 Drive Leads With Content Upgrades
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
How Content Upgrades Workhellip
Put A Box Like This In Your Post
Pop This When They Click
Source Brian Dean Banklinkocom
LeadLinks (LeadPages) or ClickPops(ClickFunnels) Make It Easy To Do This
tcs2017 facebookcomRolandFrasierPage
Before Content Upgrade
After Content Upgrade
Source Brian Dean Banklinkocom
tcs2017 facebookcomRolandFrasierPage
How To Do A Contnent Upgrade In 3 Stepshellip
Step 1 Find high-traffic pages on your site
Step 2 Identify a resource that would make the content better and create it
Step 3 Add the LeadBoxClickPops teaser box to your page and start gathering e-mail addresses
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
18 Refresh And Re-CRORe-SEO Blog Content
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use Google Analytics To Identify Candidates For A Refreshhellip
Ideally look for posts that are
more than three months old but
that are performing well
Find the content that gets the most traffic
tcs2017 facebookcomRolandFrasierPage
Just enter the post URL and sort by volume
You may also want to focus initially on posts that rank in spots 3 through 10
Use SEMRush To Identify High Traffic Search Queries
tcs2017 facebookcomRolandFrasierPage
Optimize Your CTAs Based On Highest Traffic Search Queries
Matching search intent to CTA brings big gains
Match Your CTA To The Search Query
tcs2017 facebookcomRolandFrasierPage
Optimize Beginning Of Post End Of Post + Slider CTAs
Old End Of Post CTA Optimized EOP CTA
Source hubspotcom
tcs2017 facebookcomRolandFrasierPage
Optimize Beginning Of Post End Of Post + Slider CTAs
Source hubspotcom
Old Slide-In CTA Optimized Slide-In CTA
tcs2017 facebookcomRolandFrasierPage
You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Postshellip
HubSpot Saw A 240 Increase In Conversions Post Update
Source hubspotcom
tcs2017 facebookcomRolandFrasierPage
Bonus You Should Also See Increases In Search Traffichellip
Source hubspotcom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
19 Sniply Drives Leads + Sales
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Share Other Peoplersquos Content Through Sniply
tcs2017 facebookcomRolandFrasierPage
Your Link + Message At The Bottom Takes Them To Your Sales Page
tcs2017 facebookcomRolandFrasierPage
17020 Clicks
17020 Pixels For People Interested (Retarget Later)
1623 Immediate Conversions
$7235 Sales From 1 Email
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Personalizationtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
20 Use Dynamic Text Replacement On Your Landing Pages
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source omnicovertcom
Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source optinmonstercom | unbouncecom
TNC2017 LinkedIncominRolandFrasierSource Unbouncecom
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip
This converted 29 better than the normal location generic landing page
It also reduced Cost Per Lead By 31 And Cost Per Click by 5
Source Unbouncecom
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
21 Facebook Bots For Messenger Can Save 40 Of Social Sales
TNC2017 LinkedIncominRolandFrasier
Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833
TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Videotcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate
Source backlinkocom
In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
23 Use Fall-Off Point Video Annotations To Increase Watch Time
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate
Source mozcom
Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
24 Tweak Video CTAs To Bump Conversions By Over 300
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Mid-Roll Video CTAs Bump Conversions 5447
Source wistiacom
959 Of Video CTAs Are Post-Roll Buthellip
Mid-Roll CTAs generate the highest conversion rate 1695
Then post-roll 1098
Then pre-roll 315
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
tcs2017 facebookcomRolandFrasierPage
Image CTAs In Videos Bump Conversions 228
735 of videos use Text CTAs Buthellip
Image CTAs generate the highest conversion rates 1308
Text CTAs in videos convert on average at 1065
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Power Word CTAs In Videos Convert At Up To 1222
676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip
CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Video CRO Checklisthellip1 Mid-Roll CTA
2 Image CTA
3 Power Words
4 Action WordsYou | Now | New | Free
Sign Up | Register | Download | Click
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Social Traffic To Your Site
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
25 Try Short Top-Down Vertical Videos With Text Overlays
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use Top-Down Vertical Video For Facebook Instagram + YouTube
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
26 International Video Launch Strategy
tcs2017 LinkedIncominRolandFrasier
38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip
Step 2Re-boost With Social Proof To Your Target Countrieshellip
Step 3hellipMassive Views Likes Shares + Comments
tcs2017 LinkedIncominRolandFrasier
285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR
Source upwordsemcom tcs2017 LinkedIncominRolandFrasier
With Social Proof
Without Social Proof
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Traffic With List Builders To Reach Critical Mass
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site
bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)
Giveaways (Enter To Win)
Contests (Compete To Win)
bull Ask Them Their Opinion
Polls (Ask 1 Simple Question)
Surveys (Ask A Series Of Questions)
bull Let Them Find Out More About Themselves
Quizzes
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
27 Increase Contest Signups
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites
tcs2017 LinkedIncominRolandFrasier
Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page
Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)
147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar
tcs2017 LinkedIncominRolandFrasier
In-Post Specific
In-Post Site Wide
Side Bar
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Socialtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
28 Double Your Traffic By Automating Re-Usable Social Conent
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Generates 500-700 Leads Per Week For DigitalMarketercom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
29 Sell Directly With Facebook Messenger
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer
$800 Ad Spend
300 Chats
$4200+ In Product Sales
Source molly pittman | digitalmarketercom
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer500+ ROI On Ticket Sales
Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage
Messenger Broadcast Using ManyChat App
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
30 Build Your List + Increase Engagement With Messenger Chat
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Replace On-Site Chat With FB Messenger
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
31 Message People Who Have Not Yet Messaged Your Page
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom
Unlesshellip They Have Left A Comment To Your Ad Or Page
You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
32 Facebook Page Traffic Strategy
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
New Facebook Traffic Strategy
bull Topic Feeder Pages gt Interest Pages gt Main FB Page
bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes
bull Use topic pages to send traffic to interest pages and
multiple interest pages to prop up primary FB page
bull Test 70k+ likes in 30 days on $5k ad spend
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Retargeting
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
Try Adding User Photos To Ecommerce Pages
Vanity Planet Got A 24 Bump
After
Before
tcs2017 facebookcomRolandFrasierPageSource yotpocom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
14 Let Ecommerce Site Visitors Text You
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Try Adding Ecommerce Site Text Widgets
Source blogsendsonarcom
Bohemian Guitars Increased Revenue by 98 By Allowing Ecommerce Site Visitors To Text Them Directly
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
15 Test Different Offer Prices
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
We Tested 4 Different Free-Plus Shipping Offers $195 gt $295 gt $395 gt $495
Our standard price is $495
New product split test $295 amp $395
Both prices performed +- 3x better
$495 barely registered
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
16 Test Background Color
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3333 Higher Conversions Won (Even With COGS)
Blue generated more clicks leads and salesButhellip Blue cost the most per click (59 more than pink)Ultimately blue was the winner for us overall
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Content
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
CONTENT
TNC2017 LinkedIncominRolandFrasier
MEDIA PROPERTY
CONTESTSON-SITE PROMOS
CONTENT
ON-SITE 3rd PARTY ADSON-SITE RETARGETING
SOCIAL
TRAFFIC
ORGANIC SEARCH
RENTED LISTS
PAID MEDIA
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
17 Drive Leads With Content Upgrades
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
How Content Upgrades Workhellip
Put A Box Like This In Your Post
Pop This When They Click
Source Brian Dean Banklinkocom
LeadLinks (LeadPages) or ClickPops(ClickFunnels) Make It Easy To Do This
tcs2017 facebookcomRolandFrasierPage
Before Content Upgrade
After Content Upgrade
Source Brian Dean Banklinkocom
tcs2017 facebookcomRolandFrasierPage
How To Do A Contnent Upgrade In 3 Stepshellip
Step 1 Find high-traffic pages on your site
Step 2 Identify a resource that would make the content better and create it
Step 3 Add the LeadBoxClickPops teaser box to your page and start gathering e-mail addresses
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
18 Refresh And Re-CRORe-SEO Blog Content
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use Google Analytics To Identify Candidates For A Refreshhellip
Ideally look for posts that are
more than three months old but
that are performing well
Find the content that gets the most traffic
tcs2017 facebookcomRolandFrasierPage
Just enter the post URL and sort by volume
You may also want to focus initially on posts that rank in spots 3 through 10
Use SEMRush To Identify High Traffic Search Queries
tcs2017 facebookcomRolandFrasierPage
Optimize Your CTAs Based On Highest Traffic Search Queries
Matching search intent to CTA brings big gains
Match Your CTA To The Search Query
tcs2017 facebookcomRolandFrasierPage
Optimize Beginning Of Post End Of Post + Slider CTAs
Old End Of Post CTA Optimized EOP CTA
Source hubspotcom
tcs2017 facebookcomRolandFrasierPage
Optimize Beginning Of Post End Of Post + Slider CTAs
Source hubspotcom
Old Slide-In CTA Optimized Slide-In CTA
tcs2017 facebookcomRolandFrasierPage
You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Postshellip
HubSpot Saw A 240 Increase In Conversions Post Update
Source hubspotcom
tcs2017 facebookcomRolandFrasierPage
Bonus You Should Also See Increases In Search Traffichellip
Source hubspotcom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
19 Sniply Drives Leads + Sales
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Share Other Peoplersquos Content Through Sniply
tcs2017 facebookcomRolandFrasierPage
Your Link + Message At The Bottom Takes Them To Your Sales Page
tcs2017 facebookcomRolandFrasierPage
17020 Clicks
17020 Pixels For People Interested (Retarget Later)
1623 Immediate Conversions
$7235 Sales From 1 Email
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Personalizationtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
20 Use Dynamic Text Replacement On Your Landing Pages
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source omnicovertcom
Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source optinmonstercom | unbouncecom
TNC2017 LinkedIncominRolandFrasierSource Unbouncecom
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip
This converted 29 better than the normal location generic landing page
It also reduced Cost Per Lead By 31 And Cost Per Click by 5
Source Unbouncecom
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
21 Facebook Bots For Messenger Can Save 40 Of Social Sales
TNC2017 LinkedIncominRolandFrasier
Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833
TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Videotcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate
Source backlinkocom
In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
23 Use Fall-Off Point Video Annotations To Increase Watch Time
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate
Source mozcom
Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
24 Tweak Video CTAs To Bump Conversions By Over 300
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Mid-Roll Video CTAs Bump Conversions 5447
Source wistiacom
959 Of Video CTAs Are Post-Roll Buthellip
Mid-Roll CTAs generate the highest conversion rate 1695
Then post-roll 1098
Then pre-roll 315
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
tcs2017 facebookcomRolandFrasierPage
Image CTAs In Videos Bump Conversions 228
735 of videos use Text CTAs Buthellip
Image CTAs generate the highest conversion rates 1308
Text CTAs in videos convert on average at 1065
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Power Word CTAs In Videos Convert At Up To 1222
676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip
CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Video CRO Checklisthellip1 Mid-Roll CTA
2 Image CTA
3 Power Words
4 Action WordsYou | Now | New | Free
Sign Up | Register | Download | Click
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Social Traffic To Your Site
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
25 Try Short Top-Down Vertical Videos With Text Overlays
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use Top-Down Vertical Video For Facebook Instagram + YouTube
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
26 International Video Launch Strategy
tcs2017 LinkedIncominRolandFrasier
38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip
Step 2Re-boost With Social Proof To Your Target Countrieshellip
Step 3hellipMassive Views Likes Shares + Comments
tcs2017 LinkedIncominRolandFrasier
285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR
Source upwordsemcom tcs2017 LinkedIncominRolandFrasier
With Social Proof
Without Social Proof
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Traffic With List Builders To Reach Critical Mass
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site
bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)
Giveaways (Enter To Win)
Contests (Compete To Win)
bull Ask Them Their Opinion
Polls (Ask 1 Simple Question)
Surveys (Ask A Series Of Questions)
bull Let Them Find Out More About Themselves
Quizzes
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
27 Increase Contest Signups
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites
tcs2017 LinkedIncominRolandFrasier
Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page
Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)
147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar
tcs2017 LinkedIncominRolandFrasier
In-Post Specific
In-Post Site Wide
Side Bar
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Socialtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
28 Double Your Traffic By Automating Re-Usable Social Conent
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Generates 500-700 Leads Per Week For DigitalMarketercom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
29 Sell Directly With Facebook Messenger
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer
$800 Ad Spend
300 Chats
$4200+ In Product Sales
Source molly pittman | digitalmarketercom
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer500+ ROI On Ticket Sales
Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage
Messenger Broadcast Using ManyChat App
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
30 Build Your List + Increase Engagement With Messenger Chat
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Replace On-Site Chat With FB Messenger
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
31 Message People Who Have Not Yet Messaged Your Page
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom
Unlesshellip They Have Left A Comment To Your Ad Or Page
You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
32 Facebook Page Traffic Strategy
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
New Facebook Traffic Strategy
bull Topic Feeder Pages gt Interest Pages gt Main FB Page
bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes
bull Use topic pages to send traffic to interest pages and
multiple interest pages to prop up primary FB page
bull Test 70k+ likes in 30 days on $5k ad spend
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Retargeting
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
14 Let Ecommerce Site Visitors Text You
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Try Adding Ecommerce Site Text Widgets
Source blogsendsonarcom
Bohemian Guitars Increased Revenue by 98 By Allowing Ecommerce Site Visitors To Text Them Directly
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
15 Test Different Offer Prices
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
We Tested 4 Different Free-Plus Shipping Offers $195 gt $295 gt $395 gt $495
Our standard price is $495
New product split test $295 amp $395
Both prices performed +- 3x better
$495 barely registered
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
16 Test Background Color
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3333 Higher Conversions Won (Even With COGS)
Blue generated more clicks leads and salesButhellip Blue cost the most per click (59 more than pink)Ultimately blue was the winner for us overall
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Content
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
CONTENT
TNC2017 LinkedIncominRolandFrasier
MEDIA PROPERTY
CONTESTSON-SITE PROMOS
CONTENT
ON-SITE 3rd PARTY ADSON-SITE RETARGETING
SOCIAL
TRAFFIC
ORGANIC SEARCH
RENTED LISTS
PAID MEDIA
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
17 Drive Leads With Content Upgrades
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
How Content Upgrades Workhellip
Put A Box Like This In Your Post
Pop This When They Click
Source Brian Dean Banklinkocom
LeadLinks (LeadPages) or ClickPops(ClickFunnels) Make It Easy To Do This
tcs2017 facebookcomRolandFrasierPage
Before Content Upgrade
After Content Upgrade
Source Brian Dean Banklinkocom
tcs2017 facebookcomRolandFrasierPage
How To Do A Contnent Upgrade In 3 Stepshellip
Step 1 Find high-traffic pages on your site
Step 2 Identify a resource that would make the content better and create it
Step 3 Add the LeadBoxClickPops teaser box to your page and start gathering e-mail addresses
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
18 Refresh And Re-CRORe-SEO Blog Content
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use Google Analytics To Identify Candidates For A Refreshhellip
Ideally look for posts that are
more than three months old but
that are performing well
Find the content that gets the most traffic
tcs2017 facebookcomRolandFrasierPage
Just enter the post URL and sort by volume
You may also want to focus initially on posts that rank in spots 3 through 10
Use SEMRush To Identify High Traffic Search Queries
tcs2017 facebookcomRolandFrasierPage
Optimize Your CTAs Based On Highest Traffic Search Queries
Matching search intent to CTA brings big gains
Match Your CTA To The Search Query
tcs2017 facebookcomRolandFrasierPage
Optimize Beginning Of Post End Of Post + Slider CTAs
Old End Of Post CTA Optimized EOP CTA
Source hubspotcom
tcs2017 facebookcomRolandFrasierPage
Optimize Beginning Of Post End Of Post + Slider CTAs
Source hubspotcom
Old Slide-In CTA Optimized Slide-In CTA
tcs2017 facebookcomRolandFrasierPage
You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Postshellip
HubSpot Saw A 240 Increase In Conversions Post Update
Source hubspotcom
tcs2017 facebookcomRolandFrasierPage
Bonus You Should Also See Increases In Search Traffichellip
Source hubspotcom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
19 Sniply Drives Leads + Sales
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Share Other Peoplersquos Content Through Sniply
tcs2017 facebookcomRolandFrasierPage
Your Link + Message At The Bottom Takes Them To Your Sales Page
tcs2017 facebookcomRolandFrasierPage
17020 Clicks
17020 Pixels For People Interested (Retarget Later)
1623 Immediate Conversions
$7235 Sales From 1 Email
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Personalizationtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
20 Use Dynamic Text Replacement On Your Landing Pages
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source omnicovertcom
Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source optinmonstercom | unbouncecom
TNC2017 LinkedIncominRolandFrasierSource Unbouncecom
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip
This converted 29 better than the normal location generic landing page
It also reduced Cost Per Lead By 31 And Cost Per Click by 5
Source Unbouncecom
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
21 Facebook Bots For Messenger Can Save 40 Of Social Sales
TNC2017 LinkedIncominRolandFrasier
Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833
TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Videotcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate
Source backlinkocom
In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
23 Use Fall-Off Point Video Annotations To Increase Watch Time
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate
Source mozcom
Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
24 Tweak Video CTAs To Bump Conversions By Over 300
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Mid-Roll Video CTAs Bump Conversions 5447
Source wistiacom
959 Of Video CTAs Are Post-Roll Buthellip
Mid-Roll CTAs generate the highest conversion rate 1695
Then post-roll 1098
Then pre-roll 315
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
tcs2017 facebookcomRolandFrasierPage
Image CTAs In Videos Bump Conversions 228
735 of videos use Text CTAs Buthellip
Image CTAs generate the highest conversion rates 1308
Text CTAs in videos convert on average at 1065
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Power Word CTAs In Videos Convert At Up To 1222
676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip
CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Video CRO Checklisthellip1 Mid-Roll CTA
2 Image CTA
3 Power Words
4 Action WordsYou | Now | New | Free
Sign Up | Register | Download | Click
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Social Traffic To Your Site
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
25 Try Short Top-Down Vertical Videos With Text Overlays
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use Top-Down Vertical Video For Facebook Instagram + YouTube
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
26 International Video Launch Strategy
tcs2017 LinkedIncominRolandFrasier
38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip
Step 2Re-boost With Social Proof To Your Target Countrieshellip
Step 3hellipMassive Views Likes Shares + Comments
tcs2017 LinkedIncominRolandFrasier
285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR
Source upwordsemcom tcs2017 LinkedIncominRolandFrasier
With Social Proof
Without Social Proof
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Traffic With List Builders To Reach Critical Mass
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site
bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)
Giveaways (Enter To Win)
Contests (Compete To Win)
bull Ask Them Their Opinion
Polls (Ask 1 Simple Question)
Surveys (Ask A Series Of Questions)
bull Let Them Find Out More About Themselves
Quizzes
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
27 Increase Contest Signups
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites
tcs2017 LinkedIncominRolandFrasier
Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page
Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)
147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar
tcs2017 LinkedIncominRolandFrasier
In-Post Specific
In-Post Site Wide
Side Bar
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Socialtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
28 Double Your Traffic By Automating Re-Usable Social Conent
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Generates 500-700 Leads Per Week For DigitalMarketercom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
29 Sell Directly With Facebook Messenger
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer
$800 Ad Spend
300 Chats
$4200+ In Product Sales
Source molly pittman | digitalmarketercom
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer500+ ROI On Ticket Sales
Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage
Messenger Broadcast Using ManyChat App
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
30 Build Your List + Increase Engagement With Messenger Chat
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Replace On-Site Chat With FB Messenger
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
31 Message People Who Have Not Yet Messaged Your Page
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom
Unlesshellip They Have Left A Comment To Your Ad Or Page
You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
32 Facebook Page Traffic Strategy
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
New Facebook Traffic Strategy
bull Topic Feeder Pages gt Interest Pages gt Main FB Page
bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes
bull Use topic pages to send traffic to interest pages and
multiple interest pages to prop up primary FB page
bull Test 70k+ likes in 30 days on $5k ad spend
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Retargeting
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Try Adding Ecommerce Site Text Widgets
Source blogsendsonarcom
Bohemian Guitars Increased Revenue by 98 By Allowing Ecommerce Site Visitors To Text Them Directly
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
15 Test Different Offer Prices
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
We Tested 4 Different Free-Plus Shipping Offers $195 gt $295 gt $395 gt $495
Our standard price is $495
New product split test $295 amp $395
Both prices performed +- 3x better
$495 barely registered
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
16 Test Background Color
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3333 Higher Conversions Won (Even With COGS)
Blue generated more clicks leads and salesButhellip Blue cost the most per click (59 more than pink)Ultimately blue was the winner for us overall
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Content
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
CONTENT
TNC2017 LinkedIncominRolandFrasier
MEDIA PROPERTY
CONTESTSON-SITE PROMOS
CONTENT
ON-SITE 3rd PARTY ADSON-SITE RETARGETING
SOCIAL
TRAFFIC
ORGANIC SEARCH
RENTED LISTS
PAID MEDIA
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
17 Drive Leads With Content Upgrades
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
How Content Upgrades Workhellip
Put A Box Like This In Your Post
Pop This When They Click
Source Brian Dean Banklinkocom
LeadLinks (LeadPages) or ClickPops(ClickFunnels) Make It Easy To Do This
tcs2017 facebookcomRolandFrasierPage
Before Content Upgrade
After Content Upgrade
Source Brian Dean Banklinkocom
tcs2017 facebookcomRolandFrasierPage
How To Do A Contnent Upgrade In 3 Stepshellip
Step 1 Find high-traffic pages on your site
Step 2 Identify a resource that would make the content better and create it
Step 3 Add the LeadBoxClickPops teaser box to your page and start gathering e-mail addresses
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
18 Refresh And Re-CRORe-SEO Blog Content
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use Google Analytics To Identify Candidates For A Refreshhellip
Ideally look for posts that are
more than three months old but
that are performing well
Find the content that gets the most traffic
tcs2017 facebookcomRolandFrasierPage
Just enter the post URL and sort by volume
You may also want to focus initially on posts that rank in spots 3 through 10
Use SEMRush To Identify High Traffic Search Queries
tcs2017 facebookcomRolandFrasierPage
Optimize Your CTAs Based On Highest Traffic Search Queries
Matching search intent to CTA brings big gains
Match Your CTA To The Search Query
tcs2017 facebookcomRolandFrasierPage
Optimize Beginning Of Post End Of Post + Slider CTAs
Old End Of Post CTA Optimized EOP CTA
Source hubspotcom
tcs2017 facebookcomRolandFrasierPage
Optimize Beginning Of Post End Of Post + Slider CTAs
Source hubspotcom
Old Slide-In CTA Optimized Slide-In CTA
tcs2017 facebookcomRolandFrasierPage
You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Postshellip
HubSpot Saw A 240 Increase In Conversions Post Update
Source hubspotcom
tcs2017 facebookcomRolandFrasierPage
Bonus You Should Also See Increases In Search Traffichellip
Source hubspotcom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
19 Sniply Drives Leads + Sales
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Share Other Peoplersquos Content Through Sniply
tcs2017 facebookcomRolandFrasierPage
Your Link + Message At The Bottom Takes Them To Your Sales Page
tcs2017 facebookcomRolandFrasierPage
17020 Clicks
17020 Pixels For People Interested (Retarget Later)
1623 Immediate Conversions
$7235 Sales From 1 Email
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Personalizationtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
20 Use Dynamic Text Replacement On Your Landing Pages
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source omnicovertcom
Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source optinmonstercom | unbouncecom
TNC2017 LinkedIncominRolandFrasierSource Unbouncecom
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip
This converted 29 better than the normal location generic landing page
It also reduced Cost Per Lead By 31 And Cost Per Click by 5
Source Unbouncecom
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
21 Facebook Bots For Messenger Can Save 40 Of Social Sales
TNC2017 LinkedIncominRolandFrasier
Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833
TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Videotcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate
Source backlinkocom
In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
23 Use Fall-Off Point Video Annotations To Increase Watch Time
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate
Source mozcom
Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
24 Tweak Video CTAs To Bump Conversions By Over 300
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Mid-Roll Video CTAs Bump Conversions 5447
Source wistiacom
959 Of Video CTAs Are Post-Roll Buthellip
Mid-Roll CTAs generate the highest conversion rate 1695
Then post-roll 1098
Then pre-roll 315
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
tcs2017 facebookcomRolandFrasierPage
Image CTAs In Videos Bump Conversions 228
735 of videos use Text CTAs Buthellip
Image CTAs generate the highest conversion rates 1308
Text CTAs in videos convert on average at 1065
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Power Word CTAs In Videos Convert At Up To 1222
676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip
CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Video CRO Checklisthellip1 Mid-Roll CTA
2 Image CTA
3 Power Words
4 Action WordsYou | Now | New | Free
Sign Up | Register | Download | Click
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Social Traffic To Your Site
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
25 Try Short Top-Down Vertical Videos With Text Overlays
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use Top-Down Vertical Video For Facebook Instagram + YouTube
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
26 International Video Launch Strategy
tcs2017 LinkedIncominRolandFrasier
38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip
Step 2Re-boost With Social Proof To Your Target Countrieshellip
Step 3hellipMassive Views Likes Shares + Comments
tcs2017 LinkedIncominRolandFrasier
285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR
Source upwordsemcom tcs2017 LinkedIncominRolandFrasier
With Social Proof
Without Social Proof
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Traffic With List Builders To Reach Critical Mass
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site
bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)
Giveaways (Enter To Win)
Contests (Compete To Win)
bull Ask Them Their Opinion
Polls (Ask 1 Simple Question)
Surveys (Ask A Series Of Questions)
bull Let Them Find Out More About Themselves
Quizzes
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
27 Increase Contest Signups
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites
tcs2017 LinkedIncominRolandFrasier
Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page
Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)
147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar
tcs2017 LinkedIncominRolandFrasier
In-Post Specific
In-Post Site Wide
Side Bar
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Socialtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
28 Double Your Traffic By Automating Re-Usable Social Conent
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Generates 500-700 Leads Per Week For DigitalMarketercom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
29 Sell Directly With Facebook Messenger
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer
$800 Ad Spend
300 Chats
$4200+ In Product Sales
Source molly pittman | digitalmarketercom
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer500+ ROI On Ticket Sales
Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage
Messenger Broadcast Using ManyChat App
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
30 Build Your List + Increase Engagement With Messenger Chat
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Replace On-Site Chat With FB Messenger
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
31 Message People Who Have Not Yet Messaged Your Page
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom
Unlesshellip They Have Left A Comment To Your Ad Or Page
You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
32 Facebook Page Traffic Strategy
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
New Facebook Traffic Strategy
bull Topic Feeder Pages gt Interest Pages gt Main FB Page
bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes
bull Use topic pages to send traffic to interest pages and
multiple interest pages to prop up primary FB page
bull Test 70k+ likes in 30 days on $5k ad spend
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Retargeting
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
15 Test Different Offer Prices
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
We Tested 4 Different Free-Plus Shipping Offers $195 gt $295 gt $395 gt $495
Our standard price is $495
New product split test $295 amp $395
Both prices performed +- 3x better
$495 barely registered
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
16 Test Background Color
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3333 Higher Conversions Won (Even With COGS)
Blue generated more clicks leads and salesButhellip Blue cost the most per click (59 more than pink)Ultimately blue was the winner for us overall
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Content
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
CONTENT
TNC2017 LinkedIncominRolandFrasier
MEDIA PROPERTY
CONTESTSON-SITE PROMOS
CONTENT
ON-SITE 3rd PARTY ADSON-SITE RETARGETING
SOCIAL
TRAFFIC
ORGANIC SEARCH
RENTED LISTS
PAID MEDIA
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
17 Drive Leads With Content Upgrades
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
How Content Upgrades Workhellip
Put A Box Like This In Your Post
Pop This When They Click
Source Brian Dean Banklinkocom
LeadLinks (LeadPages) or ClickPops(ClickFunnels) Make It Easy To Do This
tcs2017 facebookcomRolandFrasierPage
Before Content Upgrade
After Content Upgrade
Source Brian Dean Banklinkocom
tcs2017 facebookcomRolandFrasierPage
How To Do A Contnent Upgrade In 3 Stepshellip
Step 1 Find high-traffic pages on your site
Step 2 Identify a resource that would make the content better and create it
Step 3 Add the LeadBoxClickPops teaser box to your page and start gathering e-mail addresses
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
18 Refresh And Re-CRORe-SEO Blog Content
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use Google Analytics To Identify Candidates For A Refreshhellip
Ideally look for posts that are
more than three months old but
that are performing well
Find the content that gets the most traffic
tcs2017 facebookcomRolandFrasierPage
Just enter the post URL and sort by volume
You may also want to focus initially on posts that rank in spots 3 through 10
Use SEMRush To Identify High Traffic Search Queries
tcs2017 facebookcomRolandFrasierPage
Optimize Your CTAs Based On Highest Traffic Search Queries
Matching search intent to CTA brings big gains
Match Your CTA To The Search Query
tcs2017 facebookcomRolandFrasierPage
Optimize Beginning Of Post End Of Post + Slider CTAs
Old End Of Post CTA Optimized EOP CTA
Source hubspotcom
tcs2017 facebookcomRolandFrasierPage
Optimize Beginning Of Post End Of Post + Slider CTAs
Source hubspotcom
Old Slide-In CTA Optimized Slide-In CTA
tcs2017 facebookcomRolandFrasierPage
You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Postshellip
HubSpot Saw A 240 Increase In Conversions Post Update
Source hubspotcom
tcs2017 facebookcomRolandFrasierPage
Bonus You Should Also See Increases In Search Traffichellip
Source hubspotcom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
19 Sniply Drives Leads + Sales
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Share Other Peoplersquos Content Through Sniply
tcs2017 facebookcomRolandFrasierPage
Your Link + Message At The Bottom Takes Them To Your Sales Page
tcs2017 facebookcomRolandFrasierPage
17020 Clicks
17020 Pixels For People Interested (Retarget Later)
1623 Immediate Conversions
$7235 Sales From 1 Email
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Personalizationtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
20 Use Dynamic Text Replacement On Your Landing Pages
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source omnicovertcom
Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source optinmonstercom | unbouncecom
TNC2017 LinkedIncominRolandFrasierSource Unbouncecom
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip
This converted 29 better than the normal location generic landing page
It also reduced Cost Per Lead By 31 And Cost Per Click by 5
Source Unbouncecom
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
21 Facebook Bots For Messenger Can Save 40 Of Social Sales
TNC2017 LinkedIncominRolandFrasier
Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833
TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Videotcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate
Source backlinkocom
In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
23 Use Fall-Off Point Video Annotations To Increase Watch Time
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate
Source mozcom
Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
24 Tweak Video CTAs To Bump Conversions By Over 300
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Mid-Roll Video CTAs Bump Conversions 5447
Source wistiacom
959 Of Video CTAs Are Post-Roll Buthellip
Mid-Roll CTAs generate the highest conversion rate 1695
Then post-roll 1098
Then pre-roll 315
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
tcs2017 facebookcomRolandFrasierPage
Image CTAs In Videos Bump Conversions 228
735 of videos use Text CTAs Buthellip
Image CTAs generate the highest conversion rates 1308
Text CTAs in videos convert on average at 1065
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Power Word CTAs In Videos Convert At Up To 1222
676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip
CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Video CRO Checklisthellip1 Mid-Roll CTA
2 Image CTA
3 Power Words
4 Action WordsYou | Now | New | Free
Sign Up | Register | Download | Click
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Social Traffic To Your Site
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
25 Try Short Top-Down Vertical Videos With Text Overlays
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use Top-Down Vertical Video For Facebook Instagram + YouTube
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
26 International Video Launch Strategy
tcs2017 LinkedIncominRolandFrasier
38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip
Step 2Re-boost With Social Proof To Your Target Countrieshellip
Step 3hellipMassive Views Likes Shares + Comments
tcs2017 LinkedIncominRolandFrasier
285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR
Source upwordsemcom tcs2017 LinkedIncominRolandFrasier
With Social Proof
Without Social Proof
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Traffic With List Builders To Reach Critical Mass
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site
bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)
Giveaways (Enter To Win)
Contests (Compete To Win)
bull Ask Them Their Opinion
Polls (Ask 1 Simple Question)
Surveys (Ask A Series Of Questions)
bull Let Them Find Out More About Themselves
Quizzes
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
27 Increase Contest Signups
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites
tcs2017 LinkedIncominRolandFrasier
Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page
Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)
147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar
tcs2017 LinkedIncominRolandFrasier
In-Post Specific
In-Post Site Wide
Side Bar
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Socialtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
28 Double Your Traffic By Automating Re-Usable Social Conent
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Generates 500-700 Leads Per Week For DigitalMarketercom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
29 Sell Directly With Facebook Messenger
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer
$800 Ad Spend
300 Chats
$4200+ In Product Sales
Source molly pittman | digitalmarketercom
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer500+ ROI On Ticket Sales
Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage
Messenger Broadcast Using ManyChat App
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
30 Build Your List + Increase Engagement With Messenger Chat
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Replace On-Site Chat With FB Messenger
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
31 Message People Who Have Not Yet Messaged Your Page
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom
Unlesshellip They Have Left A Comment To Your Ad Or Page
You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
32 Facebook Page Traffic Strategy
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
New Facebook Traffic Strategy
bull Topic Feeder Pages gt Interest Pages gt Main FB Page
bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes
bull Use topic pages to send traffic to interest pages and
multiple interest pages to prop up primary FB page
bull Test 70k+ likes in 30 days on $5k ad spend
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Retargeting
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
tcs2017 facebookcomRolandFrasierPage
We Tested 4 Different Free-Plus Shipping Offers $195 gt $295 gt $395 gt $495
Our standard price is $495
New product split test $295 amp $395
Both prices performed +- 3x better
$495 barely registered
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
16 Test Background Color
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3333 Higher Conversions Won (Even With COGS)
Blue generated more clicks leads and salesButhellip Blue cost the most per click (59 more than pink)Ultimately blue was the winner for us overall
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Content
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
CONTENT
TNC2017 LinkedIncominRolandFrasier
MEDIA PROPERTY
CONTESTSON-SITE PROMOS
CONTENT
ON-SITE 3rd PARTY ADSON-SITE RETARGETING
SOCIAL
TRAFFIC
ORGANIC SEARCH
RENTED LISTS
PAID MEDIA
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
17 Drive Leads With Content Upgrades
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
How Content Upgrades Workhellip
Put A Box Like This In Your Post
Pop This When They Click
Source Brian Dean Banklinkocom
LeadLinks (LeadPages) or ClickPops(ClickFunnels) Make It Easy To Do This
tcs2017 facebookcomRolandFrasierPage
Before Content Upgrade
After Content Upgrade
Source Brian Dean Banklinkocom
tcs2017 facebookcomRolandFrasierPage
How To Do A Contnent Upgrade In 3 Stepshellip
Step 1 Find high-traffic pages on your site
Step 2 Identify a resource that would make the content better and create it
Step 3 Add the LeadBoxClickPops teaser box to your page and start gathering e-mail addresses
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
18 Refresh And Re-CRORe-SEO Blog Content
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use Google Analytics To Identify Candidates For A Refreshhellip
Ideally look for posts that are
more than three months old but
that are performing well
Find the content that gets the most traffic
tcs2017 facebookcomRolandFrasierPage
Just enter the post URL and sort by volume
You may also want to focus initially on posts that rank in spots 3 through 10
Use SEMRush To Identify High Traffic Search Queries
tcs2017 facebookcomRolandFrasierPage
Optimize Your CTAs Based On Highest Traffic Search Queries
Matching search intent to CTA brings big gains
Match Your CTA To The Search Query
tcs2017 facebookcomRolandFrasierPage
Optimize Beginning Of Post End Of Post + Slider CTAs
Old End Of Post CTA Optimized EOP CTA
Source hubspotcom
tcs2017 facebookcomRolandFrasierPage
Optimize Beginning Of Post End Of Post + Slider CTAs
Source hubspotcom
Old Slide-In CTA Optimized Slide-In CTA
tcs2017 facebookcomRolandFrasierPage
You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Postshellip
HubSpot Saw A 240 Increase In Conversions Post Update
Source hubspotcom
tcs2017 facebookcomRolandFrasierPage
Bonus You Should Also See Increases In Search Traffichellip
Source hubspotcom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
19 Sniply Drives Leads + Sales
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Share Other Peoplersquos Content Through Sniply
tcs2017 facebookcomRolandFrasierPage
Your Link + Message At The Bottom Takes Them To Your Sales Page
tcs2017 facebookcomRolandFrasierPage
17020 Clicks
17020 Pixels For People Interested (Retarget Later)
1623 Immediate Conversions
$7235 Sales From 1 Email
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Personalizationtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
20 Use Dynamic Text Replacement On Your Landing Pages
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source omnicovertcom
Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source optinmonstercom | unbouncecom
TNC2017 LinkedIncominRolandFrasierSource Unbouncecom
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip
This converted 29 better than the normal location generic landing page
It also reduced Cost Per Lead By 31 And Cost Per Click by 5
Source Unbouncecom
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
21 Facebook Bots For Messenger Can Save 40 Of Social Sales
TNC2017 LinkedIncominRolandFrasier
Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833
TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Videotcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate
Source backlinkocom
In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
23 Use Fall-Off Point Video Annotations To Increase Watch Time
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate
Source mozcom
Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
24 Tweak Video CTAs To Bump Conversions By Over 300
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Mid-Roll Video CTAs Bump Conversions 5447
Source wistiacom
959 Of Video CTAs Are Post-Roll Buthellip
Mid-Roll CTAs generate the highest conversion rate 1695
Then post-roll 1098
Then pre-roll 315
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
tcs2017 facebookcomRolandFrasierPage
Image CTAs In Videos Bump Conversions 228
735 of videos use Text CTAs Buthellip
Image CTAs generate the highest conversion rates 1308
Text CTAs in videos convert on average at 1065
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Power Word CTAs In Videos Convert At Up To 1222
676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip
CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Video CRO Checklisthellip1 Mid-Roll CTA
2 Image CTA
3 Power Words
4 Action WordsYou | Now | New | Free
Sign Up | Register | Download | Click
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Social Traffic To Your Site
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
25 Try Short Top-Down Vertical Videos With Text Overlays
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use Top-Down Vertical Video For Facebook Instagram + YouTube
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
26 International Video Launch Strategy
tcs2017 LinkedIncominRolandFrasier
38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip
Step 2Re-boost With Social Proof To Your Target Countrieshellip
Step 3hellipMassive Views Likes Shares + Comments
tcs2017 LinkedIncominRolandFrasier
285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR
Source upwordsemcom tcs2017 LinkedIncominRolandFrasier
With Social Proof
Without Social Proof
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Traffic With List Builders To Reach Critical Mass
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site
bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)
Giveaways (Enter To Win)
Contests (Compete To Win)
bull Ask Them Their Opinion
Polls (Ask 1 Simple Question)
Surveys (Ask A Series Of Questions)
bull Let Them Find Out More About Themselves
Quizzes
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
27 Increase Contest Signups
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites
tcs2017 LinkedIncominRolandFrasier
Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page
Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)
147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar
tcs2017 LinkedIncominRolandFrasier
In-Post Specific
In-Post Site Wide
Side Bar
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Socialtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
28 Double Your Traffic By Automating Re-Usable Social Conent
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Generates 500-700 Leads Per Week For DigitalMarketercom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
29 Sell Directly With Facebook Messenger
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer
$800 Ad Spend
300 Chats
$4200+ In Product Sales
Source molly pittman | digitalmarketercom
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer500+ ROI On Ticket Sales
Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage
Messenger Broadcast Using ManyChat App
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
30 Build Your List + Increase Engagement With Messenger Chat
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Replace On-Site Chat With FB Messenger
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
31 Message People Who Have Not Yet Messaged Your Page
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom
Unlesshellip They Have Left A Comment To Your Ad Or Page
You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
32 Facebook Page Traffic Strategy
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
New Facebook Traffic Strategy
bull Topic Feeder Pages gt Interest Pages gt Main FB Page
bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes
bull Use topic pages to send traffic to interest pages and
multiple interest pages to prop up primary FB page
bull Test 70k+ likes in 30 days on $5k ad spend
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Retargeting
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
16 Test Background Color
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3333 Higher Conversions Won (Even With COGS)
Blue generated more clicks leads and salesButhellip Blue cost the most per click (59 more than pink)Ultimately blue was the winner for us overall
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Content
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
CONTENT
TNC2017 LinkedIncominRolandFrasier
MEDIA PROPERTY
CONTESTSON-SITE PROMOS
CONTENT
ON-SITE 3rd PARTY ADSON-SITE RETARGETING
SOCIAL
TRAFFIC
ORGANIC SEARCH
RENTED LISTS
PAID MEDIA
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
17 Drive Leads With Content Upgrades
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
How Content Upgrades Workhellip
Put A Box Like This In Your Post
Pop This When They Click
Source Brian Dean Banklinkocom
LeadLinks (LeadPages) or ClickPops(ClickFunnels) Make It Easy To Do This
tcs2017 facebookcomRolandFrasierPage
Before Content Upgrade
After Content Upgrade
Source Brian Dean Banklinkocom
tcs2017 facebookcomRolandFrasierPage
How To Do A Contnent Upgrade In 3 Stepshellip
Step 1 Find high-traffic pages on your site
Step 2 Identify a resource that would make the content better and create it
Step 3 Add the LeadBoxClickPops teaser box to your page and start gathering e-mail addresses
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
18 Refresh And Re-CRORe-SEO Blog Content
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use Google Analytics To Identify Candidates For A Refreshhellip
Ideally look for posts that are
more than three months old but
that are performing well
Find the content that gets the most traffic
tcs2017 facebookcomRolandFrasierPage
Just enter the post URL and sort by volume
You may also want to focus initially on posts that rank in spots 3 through 10
Use SEMRush To Identify High Traffic Search Queries
tcs2017 facebookcomRolandFrasierPage
Optimize Your CTAs Based On Highest Traffic Search Queries
Matching search intent to CTA brings big gains
Match Your CTA To The Search Query
tcs2017 facebookcomRolandFrasierPage
Optimize Beginning Of Post End Of Post + Slider CTAs
Old End Of Post CTA Optimized EOP CTA
Source hubspotcom
tcs2017 facebookcomRolandFrasierPage
Optimize Beginning Of Post End Of Post + Slider CTAs
Source hubspotcom
Old Slide-In CTA Optimized Slide-In CTA
tcs2017 facebookcomRolandFrasierPage
You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Postshellip
HubSpot Saw A 240 Increase In Conversions Post Update
Source hubspotcom
tcs2017 facebookcomRolandFrasierPage
Bonus You Should Also See Increases In Search Traffichellip
Source hubspotcom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
19 Sniply Drives Leads + Sales
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Share Other Peoplersquos Content Through Sniply
tcs2017 facebookcomRolandFrasierPage
Your Link + Message At The Bottom Takes Them To Your Sales Page
tcs2017 facebookcomRolandFrasierPage
17020 Clicks
17020 Pixels For People Interested (Retarget Later)
1623 Immediate Conversions
$7235 Sales From 1 Email
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Personalizationtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
20 Use Dynamic Text Replacement On Your Landing Pages
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source omnicovertcom
Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source optinmonstercom | unbouncecom
TNC2017 LinkedIncominRolandFrasierSource Unbouncecom
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip
This converted 29 better than the normal location generic landing page
It also reduced Cost Per Lead By 31 And Cost Per Click by 5
Source Unbouncecom
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
21 Facebook Bots For Messenger Can Save 40 Of Social Sales
TNC2017 LinkedIncominRolandFrasier
Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833
TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Videotcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate
Source backlinkocom
In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
23 Use Fall-Off Point Video Annotations To Increase Watch Time
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate
Source mozcom
Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
24 Tweak Video CTAs To Bump Conversions By Over 300
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Mid-Roll Video CTAs Bump Conversions 5447
Source wistiacom
959 Of Video CTAs Are Post-Roll Buthellip
Mid-Roll CTAs generate the highest conversion rate 1695
Then post-roll 1098
Then pre-roll 315
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
tcs2017 facebookcomRolandFrasierPage
Image CTAs In Videos Bump Conversions 228
735 of videos use Text CTAs Buthellip
Image CTAs generate the highest conversion rates 1308
Text CTAs in videos convert on average at 1065
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Power Word CTAs In Videos Convert At Up To 1222
676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip
CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Video CRO Checklisthellip1 Mid-Roll CTA
2 Image CTA
3 Power Words
4 Action WordsYou | Now | New | Free
Sign Up | Register | Download | Click
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Social Traffic To Your Site
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
25 Try Short Top-Down Vertical Videos With Text Overlays
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use Top-Down Vertical Video For Facebook Instagram + YouTube
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
26 International Video Launch Strategy
tcs2017 LinkedIncominRolandFrasier
38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip
Step 2Re-boost With Social Proof To Your Target Countrieshellip
Step 3hellipMassive Views Likes Shares + Comments
tcs2017 LinkedIncominRolandFrasier
285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR
Source upwordsemcom tcs2017 LinkedIncominRolandFrasier
With Social Proof
Without Social Proof
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Traffic With List Builders To Reach Critical Mass
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site
bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)
Giveaways (Enter To Win)
Contests (Compete To Win)
bull Ask Them Their Opinion
Polls (Ask 1 Simple Question)
Surveys (Ask A Series Of Questions)
bull Let Them Find Out More About Themselves
Quizzes
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
27 Increase Contest Signups
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites
tcs2017 LinkedIncominRolandFrasier
Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page
Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)
147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar
tcs2017 LinkedIncominRolandFrasier
In-Post Specific
In-Post Site Wide
Side Bar
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Socialtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
28 Double Your Traffic By Automating Re-Usable Social Conent
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Generates 500-700 Leads Per Week For DigitalMarketercom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
29 Sell Directly With Facebook Messenger
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer
$800 Ad Spend
300 Chats
$4200+ In Product Sales
Source molly pittman | digitalmarketercom
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer500+ ROI On Ticket Sales
Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage
Messenger Broadcast Using ManyChat App
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
30 Build Your List + Increase Engagement With Messenger Chat
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Replace On-Site Chat With FB Messenger
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
31 Message People Who Have Not Yet Messaged Your Page
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom
Unlesshellip They Have Left A Comment To Your Ad Or Page
You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
32 Facebook Page Traffic Strategy
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
New Facebook Traffic Strategy
bull Topic Feeder Pages gt Interest Pages gt Main FB Page
bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes
bull Use topic pages to send traffic to interest pages and
multiple interest pages to prop up primary FB page
bull Test 70k+ likes in 30 days on $5k ad spend
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Retargeting
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3333 Higher Conversions Won (Even With COGS)
Blue generated more clicks leads and salesButhellip Blue cost the most per click (59 more than pink)Ultimately blue was the winner for us overall
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Content
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
CONTENT
TNC2017 LinkedIncominRolandFrasier
MEDIA PROPERTY
CONTESTSON-SITE PROMOS
CONTENT
ON-SITE 3rd PARTY ADSON-SITE RETARGETING
SOCIAL
TRAFFIC
ORGANIC SEARCH
RENTED LISTS
PAID MEDIA
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
17 Drive Leads With Content Upgrades
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
How Content Upgrades Workhellip
Put A Box Like This In Your Post
Pop This When They Click
Source Brian Dean Banklinkocom
LeadLinks (LeadPages) or ClickPops(ClickFunnels) Make It Easy To Do This
tcs2017 facebookcomRolandFrasierPage
Before Content Upgrade
After Content Upgrade
Source Brian Dean Banklinkocom
tcs2017 facebookcomRolandFrasierPage
How To Do A Contnent Upgrade In 3 Stepshellip
Step 1 Find high-traffic pages on your site
Step 2 Identify a resource that would make the content better and create it
Step 3 Add the LeadBoxClickPops teaser box to your page and start gathering e-mail addresses
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
18 Refresh And Re-CRORe-SEO Blog Content
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use Google Analytics To Identify Candidates For A Refreshhellip
Ideally look for posts that are
more than three months old but
that are performing well
Find the content that gets the most traffic
tcs2017 facebookcomRolandFrasierPage
Just enter the post URL and sort by volume
You may also want to focus initially on posts that rank in spots 3 through 10
Use SEMRush To Identify High Traffic Search Queries
tcs2017 facebookcomRolandFrasierPage
Optimize Your CTAs Based On Highest Traffic Search Queries
Matching search intent to CTA brings big gains
Match Your CTA To The Search Query
tcs2017 facebookcomRolandFrasierPage
Optimize Beginning Of Post End Of Post + Slider CTAs
Old End Of Post CTA Optimized EOP CTA
Source hubspotcom
tcs2017 facebookcomRolandFrasierPage
Optimize Beginning Of Post End Of Post + Slider CTAs
Source hubspotcom
Old Slide-In CTA Optimized Slide-In CTA
tcs2017 facebookcomRolandFrasierPage
You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Postshellip
HubSpot Saw A 240 Increase In Conversions Post Update
Source hubspotcom
tcs2017 facebookcomRolandFrasierPage
Bonus You Should Also See Increases In Search Traffichellip
Source hubspotcom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
19 Sniply Drives Leads + Sales
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Share Other Peoplersquos Content Through Sniply
tcs2017 facebookcomRolandFrasierPage
Your Link + Message At The Bottom Takes Them To Your Sales Page
tcs2017 facebookcomRolandFrasierPage
17020 Clicks
17020 Pixels For People Interested (Retarget Later)
1623 Immediate Conversions
$7235 Sales From 1 Email
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Personalizationtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
20 Use Dynamic Text Replacement On Your Landing Pages
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source omnicovertcom
Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source optinmonstercom | unbouncecom
TNC2017 LinkedIncominRolandFrasierSource Unbouncecom
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip
This converted 29 better than the normal location generic landing page
It also reduced Cost Per Lead By 31 And Cost Per Click by 5
Source Unbouncecom
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
21 Facebook Bots For Messenger Can Save 40 Of Social Sales
TNC2017 LinkedIncominRolandFrasier
Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833
TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Videotcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate
Source backlinkocom
In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
23 Use Fall-Off Point Video Annotations To Increase Watch Time
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate
Source mozcom
Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
24 Tweak Video CTAs To Bump Conversions By Over 300
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Mid-Roll Video CTAs Bump Conversions 5447
Source wistiacom
959 Of Video CTAs Are Post-Roll Buthellip
Mid-Roll CTAs generate the highest conversion rate 1695
Then post-roll 1098
Then pre-roll 315
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
tcs2017 facebookcomRolandFrasierPage
Image CTAs In Videos Bump Conversions 228
735 of videos use Text CTAs Buthellip
Image CTAs generate the highest conversion rates 1308
Text CTAs in videos convert on average at 1065
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Power Word CTAs In Videos Convert At Up To 1222
676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip
CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Video CRO Checklisthellip1 Mid-Roll CTA
2 Image CTA
3 Power Words
4 Action WordsYou | Now | New | Free
Sign Up | Register | Download | Click
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Social Traffic To Your Site
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
25 Try Short Top-Down Vertical Videos With Text Overlays
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use Top-Down Vertical Video For Facebook Instagram + YouTube
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
26 International Video Launch Strategy
tcs2017 LinkedIncominRolandFrasier
38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip
Step 2Re-boost With Social Proof To Your Target Countrieshellip
Step 3hellipMassive Views Likes Shares + Comments
tcs2017 LinkedIncominRolandFrasier
285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR
Source upwordsemcom tcs2017 LinkedIncominRolandFrasier
With Social Proof
Without Social Proof
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Traffic With List Builders To Reach Critical Mass
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site
bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)
Giveaways (Enter To Win)
Contests (Compete To Win)
bull Ask Them Their Opinion
Polls (Ask 1 Simple Question)
Surveys (Ask A Series Of Questions)
bull Let Them Find Out More About Themselves
Quizzes
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
27 Increase Contest Signups
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites
tcs2017 LinkedIncominRolandFrasier
Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page
Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)
147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar
tcs2017 LinkedIncominRolandFrasier
In-Post Specific
In-Post Site Wide
Side Bar
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Socialtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
28 Double Your Traffic By Automating Re-Usable Social Conent
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Generates 500-700 Leads Per Week For DigitalMarketercom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
29 Sell Directly With Facebook Messenger
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer
$800 Ad Spend
300 Chats
$4200+ In Product Sales
Source molly pittman | digitalmarketercom
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer500+ ROI On Ticket Sales
Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage
Messenger Broadcast Using ManyChat App
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
30 Build Your List + Increase Engagement With Messenger Chat
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Replace On-Site Chat With FB Messenger
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
31 Message People Who Have Not Yet Messaged Your Page
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom
Unlesshellip They Have Left A Comment To Your Ad Or Page
You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
32 Facebook Page Traffic Strategy
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
New Facebook Traffic Strategy
bull Topic Feeder Pages gt Interest Pages gt Main FB Page
bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes
bull Use topic pages to send traffic to interest pages and
multiple interest pages to prop up primary FB page
bull Test 70k+ likes in 30 days on $5k ad spend
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Retargeting
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3333 Higher Conversions Won (Even With COGS)
Blue generated more clicks leads and salesButhellip Blue cost the most per click (59 more than pink)Ultimately blue was the winner for us overall
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Content
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
CONTENT
TNC2017 LinkedIncominRolandFrasier
MEDIA PROPERTY
CONTESTSON-SITE PROMOS
CONTENT
ON-SITE 3rd PARTY ADSON-SITE RETARGETING
SOCIAL
TRAFFIC
ORGANIC SEARCH
RENTED LISTS
PAID MEDIA
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
17 Drive Leads With Content Upgrades
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
How Content Upgrades Workhellip
Put A Box Like This In Your Post
Pop This When They Click
Source Brian Dean Banklinkocom
LeadLinks (LeadPages) or ClickPops(ClickFunnels) Make It Easy To Do This
tcs2017 facebookcomRolandFrasierPage
Before Content Upgrade
After Content Upgrade
Source Brian Dean Banklinkocom
tcs2017 facebookcomRolandFrasierPage
How To Do A Contnent Upgrade In 3 Stepshellip
Step 1 Find high-traffic pages on your site
Step 2 Identify a resource that would make the content better and create it
Step 3 Add the LeadBoxClickPops teaser box to your page and start gathering e-mail addresses
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
18 Refresh And Re-CRORe-SEO Blog Content
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use Google Analytics To Identify Candidates For A Refreshhellip
Ideally look for posts that are
more than three months old but
that are performing well
Find the content that gets the most traffic
tcs2017 facebookcomRolandFrasierPage
Just enter the post URL and sort by volume
You may also want to focus initially on posts that rank in spots 3 through 10
Use SEMRush To Identify High Traffic Search Queries
tcs2017 facebookcomRolandFrasierPage
Optimize Your CTAs Based On Highest Traffic Search Queries
Matching search intent to CTA brings big gains
Match Your CTA To The Search Query
tcs2017 facebookcomRolandFrasierPage
Optimize Beginning Of Post End Of Post + Slider CTAs
Old End Of Post CTA Optimized EOP CTA
Source hubspotcom
tcs2017 facebookcomRolandFrasierPage
Optimize Beginning Of Post End Of Post + Slider CTAs
Source hubspotcom
Old Slide-In CTA Optimized Slide-In CTA
tcs2017 facebookcomRolandFrasierPage
You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Postshellip
HubSpot Saw A 240 Increase In Conversions Post Update
Source hubspotcom
tcs2017 facebookcomRolandFrasierPage
Bonus You Should Also See Increases In Search Traffichellip
Source hubspotcom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
19 Sniply Drives Leads + Sales
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Share Other Peoplersquos Content Through Sniply
tcs2017 facebookcomRolandFrasierPage
Your Link + Message At The Bottom Takes Them To Your Sales Page
tcs2017 facebookcomRolandFrasierPage
17020 Clicks
17020 Pixels For People Interested (Retarget Later)
1623 Immediate Conversions
$7235 Sales From 1 Email
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Personalizationtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
20 Use Dynamic Text Replacement On Your Landing Pages
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source omnicovertcom
Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source optinmonstercom | unbouncecom
TNC2017 LinkedIncominRolandFrasierSource Unbouncecom
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip
This converted 29 better than the normal location generic landing page
It also reduced Cost Per Lead By 31 And Cost Per Click by 5
Source Unbouncecom
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
21 Facebook Bots For Messenger Can Save 40 Of Social Sales
TNC2017 LinkedIncominRolandFrasier
Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833
TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Videotcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate
Source backlinkocom
In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
23 Use Fall-Off Point Video Annotations To Increase Watch Time
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate
Source mozcom
Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
24 Tweak Video CTAs To Bump Conversions By Over 300
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Mid-Roll Video CTAs Bump Conversions 5447
Source wistiacom
959 Of Video CTAs Are Post-Roll Buthellip
Mid-Roll CTAs generate the highest conversion rate 1695
Then post-roll 1098
Then pre-roll 315
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
tcs2017 facebookcomRolandFrasierPage
Image CTAs In Videos Bump Conversions 228
735 of videos use Text CTAs Buthellip
Image CTAs generate the highest conversion rates 1308
Text CTAs in videos convert on average at 1065
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Power Word CTAs In Videos Convert At Up To 1222
676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip
CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Video CRO Checklisthellip1 Mid-Roll CTA
2 Image CTA
3 Power Words
4 Action WordsYou | Now | New | Free
Sign Up | Register | Download | Click
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Social Traffic To Your Site
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
25 Try Short Top-Down Vertical Videos With Text Overlays
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use Top-Down Vertical Video For Facebook Instagram + YouTube
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
26 International Video Launch Strategy
tcs2017 LinkedIncominRolandFrasier
38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip
Step 2Re-boost With Social Proof To Your Target Countrieshellip
Step 3hellipMassive Views Likes Shares + Comments
tcs2017 LinkedIncominRolandFrasier
285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR
Source upwordsemcom tcs2017 LinkedIncominRolandFrasier
With Social Proof
Without Social Proof
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Traffic With List Builders To Reach Critical Mass
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site
bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)
Giveaways (Enter To Win)
Contests (Compete To Win)
bull Ask Them Their Opinion
Polls (Ask 1 Simple Question)
Surveys (Ask A Series Of Questions)
bull Let Them Find Out More About Themselves
Quizzes
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
27 Increase Contest Signups
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites
tcs2017 LinkedIncominRolandFrasier
Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page
Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)
147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar
tcs2017 LinkedIncominRolandFrasier
In-Post Specific
In-Post Site Wide
Side Bar
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Socialtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
28 Double Your Traffic By Automating Re-Usable Social Conent
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Generates 500-700 Leads Per Week For DigitalMarketercom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
29 Sell Directly With Facebook Messenger
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer
$800 Ad Spend
300 Chats
$4200+ In Product Sales
Source molly pittman | digitalmarketercom
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer500+ ROI On Ticket Sales
Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage
Messenger Broadcast Using ManyChat App
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
30 Build Your List + Increase Engagement With Messenger Chat
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Replace On-Site Chat With FB Messenger
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
31 Message People Who Have Not Yet Messaged Your Page
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom
Unlesshellip They Have Left A Comment To Your Ad Or Page
You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
32 Facebook Page Traffic Strategy
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
New Facebook Traffic Strategy
bull Topic Feeder Pages gt Interest Pages gt Main FB Page
bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes
bull Use topic pages to send traffic to interest pages and
multiple interest pages to prop up primary FB page
bull Test 70k+ likes in 30 days on $5k ad spend
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Retargeting
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Content
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
CONTENT
TNC2017 LinkedIncominRolandFrasier
MEDIA PROPERTY
CONTESTSON-SITE PROMOS
CONTENT
ON-SITE 3rd PARTY ADSON-SITE RETARGETING
SOCIAL
TRAFFIC
ORGANIC SEARCH
RENTED LISTS
PAID MEDIA
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
17 Drive Leads With Content Upgrades
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
How Content Upgrades Workhellip
Put A Box Like This In Your Post
Pop This When They Click
Source Brian Dean Banklinkocom
LeadLinks (LeadPages) or ClickPops(ClickFunnels) Make It Easy To Do This
tcs2017 facebookcomRolandFrasierPage
Before Content Upgrade
After Content Upgrade
Source Brian Dean Banklinkocom
tcs2017 facebookcomRolandFrasierPage
How To Do A Contnent Upgrade In 3 Stepshellip
Step 1 Find high-traffic pages on your site
Step 2 Identify a resource that would make the content better and create it
Step 3 Add the LeadBoxClickPops teaser box to your page and start gathering e-mail addresses
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
18 Refresh And Re-CRORe-SEO Blog Content
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use Google Analytics To Identify Candidates For A Refreshhellip
Ideally look for posts that are
more than three months old but
that are performing well
Find the content that gets the most traffic
tcs2017 facebookcomRolandFrasierPage
Just enter the post URL and sort by volume
You may also want to focus initially on posts that rank in spots 3 through 10
Use SEMRush To Identify High Traffic Search Queries
tcs2017 facebookcomRolandFrasierPage
Optimize Your CTAs Based On Highest Traffic Search Queries
Matching search intent to CTA brings big gains
Match Your CTA To The Search Query
tcs2017 facebookcomRolandFrasierPage
Optimize Beginning Of Post End Of Post + Slider CTAs
Old End Of Post CTA Optimized EOP CTA
Source hubspotcom
tcs2017 facebookcomRolandFrasierPage
Optimize Beginning Of Post End Of Post + Slider CTAs
Source hubspotcom
Old Slide-In CTA Optimized Slide-In CTA
tcs2017 facebookcomRolandFrasierPage
You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Postshellip
HubSpot Saw A 240 Increase In Conversions Post Update
Source hubspotcom
tcs2017 facebookcomRolandFrasierPage
Bonus You Should Also See Increases In Search Traffichellip
Source hubspotcom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
19 Sniply Drives Leads + Sales
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Share Other Peoplersquos Content Through Sniply
tcs2017 facebookcomRolandFrasierPage
Your Link + Message At The Bottom Takes Them To Your Sales Page
tcs2017 facebookcomRolandFrasierPage
17020 Clicks
17020 Pixels For People Interested (Retarget Later)
1623 Immediate Conversions
$7235 Sales From 1 Email
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Personalizationtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
20 Use Dynamic Text Replacement On Your Landing Pages
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source omnicovertcom
Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source optinmonstercom | unbouncecom
TNC2017 LinkedIncominRolandFrasierSource Unbouncecom
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip
This converted 29 better than the normal location generic landing page
It also reduced Cost Per Lead By 31 And Cost Per Click by 5
Source Unbouncecom
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
21 Facebook Bots For Messenger Can Save 40 Of Social Sales
TNC2017 LinkedIncominRolandFrasier
Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833
TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Videotcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate
Source backlinkocom
In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
23 Use Fall-Off Point Video Annotations To Increase Watch Time
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate
Source mozcom
Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
24 Tweak Video CTAs To Bump Conversions By Over 300
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Mid-Roll Video CTAs Bump Conversions 5447
Source wistiacom
959 Of Video CTAs Are Post-Roll Buthellip
Mid-Roll CTAs generate the highest conversion rate 1695
Then post-roll 1098
Then pre-roll 315
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
tcs2017 facebookcomRolandFrasierPage
Image CTAs In Videos Bump Conversions 228
735 of videos use Text CTAs Buthellip
Image CTAs generate the highest conversion rates 1308
Text CTAs in videos convert on average at 1065
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Power Word CTAs In Videos Convert At Up To 1222
676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip
CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Video CRO Checklisthellip1 Mid-Roll CTA
2 Image CTA
3 Power Words
4 Action WordsYou | Now | New | Free
Sign Up | Register | Download | Click
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Social Traffic To Your Site
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
25 Try Short Top-Down Vertical Videos With Text Overlays
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use Top-Down Vertical Video For Facebook Instagram + YouTube
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
26 International Video Launch Strategy
tcs2017 LinkedIncominRolandFrasier
38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip
Step 2Re-boost With Social Proof To Your Target Countrieshellip
Step 3hellipMassive Views Likes Shares + Comments
tcs2017 LinkedIncominRolandFrasier
285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR
Source upwordsemcom tcs2017 LinkedIncominRolandFrasier
With Social Proof
Without Social Proof
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Traffic With List Builders To Reach Critical Mass
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site
bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)
Giveaways (Enter To Win)
Contests (Compete To Win)
bull Ask Them Their Opinion
Polls (Ask 1 Simple Question)
Surveys (Ask A Series Of Questions)
bull Let Them Find Out More About Themselves
Quizzes
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
27 Increase Contest Signups
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites
tcs2017 LinkedIncominRolandFrasier
Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page
Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)
147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar
tcs2017 LinkedIncominRolandFrasier
In-Post Specific
In-Post Site Wide
Side Bar
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Socialtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
28 Double Your Traffic By Automating Re-Usable Social Conent
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Generates 500-700 Leads Per Week For DigitalMarketercom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
29 Sell Directly With Facebook Messenger
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer
$800 Ad Spend
300 Chats
$4200+ In Product Sales
Source molly pittman | digitalmarketercom
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer500+ ROI On Ticket Sales
Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage
Messenger Broadcast Using ManyChat App
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
30 Build Your List + Increase Engagement With Messenger Chat
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Replace On-Site Chat With FB Messenger
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
31 Message People Who Have Not Yet Messaged Your Page
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom
Unlesshellip They Have Left A Comment To Your Ad Or Page
You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
32 Facebook Page Traffic Strategy
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
New Facebook Traffic Strategy
bull Topic Feeder Pages gt Interest Pages gt Main FB Page
bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes
bull Use topic pages to send traffic to interest pages and
multiple interest pages to prop up primary FB page
bull Test 70k+ likes in 30 days on $5k ad spend
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Retargeting
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
CONTENT
TNC2017 LinkedIncominRolandFrasier
MEDIA PROPERTY
CONTESTSON-SITE PROMOS
CONTENT
ON-SITE 3rd PARTY ADSON-SITE RETARGETING
SOCIAL
TRAFFIC
ORGANIC SEARCH
RENTED LISTS
PAID MEDIA
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
17 Drive Leads With Content Upgrades
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
How Content Upgrades Workhellip
Put A Box Like This In Your Post
Pop This When They Click
Source Brian Dean Banklinkocom
LeadLinks (LeadPages) or ClickPops(ClickFunnels) Make It Easy To Do This
tcs2017 facebookcomRolandFrasierPage
Before Content Upgrade
After Content Upgrade
Source Brian Dean Banklinkocom
tcs2017 facebookcomRolandFrasierPage
How To Do A Contnent Upgrade In 3 Stepshellip
Step 1 Find high-traffic pages on your site
Step 2 Identify a resource that would make the content better and create it
Step 3 Add the LeadBoxClickPops teaser box to your page and start gathering e-mail addresses
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
18 Refresh And Re-CRORe-SEO Blog Content
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use Google Analytics To Identify Candidates For A Refreshhellip
Ideally look for posts that are
more than three months old but
that are performing well
Find the content that gets the most traffic
tcs2017 facebookcomRolandFrasierPage
Just enter the post URL and sort by volume
You may also want to focus initially on posts that rank in spots 3 through 10
Use SEMRush To Identify High Traffic Search Queries
tcs2017 facebookcomRolandFrasierPage
Optimize Your CTAs Based On Highest Traffic Search Queries
Matching search intent to CTA brings big gains
Match Your CTA To The Search Query
tcs2017 facebookcomRolandFrasierPage
Optimize Beginning Of Post End Of Post + Slider CTAs
Old End Of Post CTA Optimized EOP CTA
Source hubspotcom
tcs2017 facebookcomRolandFrasierPage
Optimize Beginning Of Post End Of Post + Slider CTAs
Source hubspotcom
Old Slide-In CTA Optimized Slide-In CTA
tcs2017 facebookcomRolandFrasierPage
You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Postshellip
HubSpot Saw A 240 Increase In Conversions Post Update
Source hubspotcom
tcs2017 facebookcomRolandFrasierPage
Bonus You Should Also See Increases In Search Traffichellip
Source hubspotcom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
19 Sniply Drives Leads + Sales
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Share Other Peoplersquos Content Through Sniply
tcs2017 facebookcomRolandFrasierPage
Your Link + Message At The Bottom Takes Them To Your Sales Page
tcs2017 facebookcomRolandFrasierPage
17020 Clicks
17020 Pixels For People Interested (Retarget Later)
1623 Immediate Conversions
$7235 Sales From 1 Email
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Personalizationtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
20 Use Dynamic Text Replacement On Your Landing Pages
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source omnicovertcom
Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source optinmonstercom | unbouncecom
TNC2017 LinkedIncominRolandFrasierSource Unbouncecom
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip
This converted 29 better than the normal location generic landing page
It also reduced Cost Per Lead By 31 And Cost Per Click by 5
Source Unbouncecom
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
21 Facebook Bots For Messenger Can Save 40 Of Social Sales
TNC2017 LinkedIncominRolandFrasier
Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833
TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Videotcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate
Source backlinkocom
In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
23 Use Fall-Off Point Video Annotations To Increase Watch Time
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate
Source mozcom
Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
24 Tweak Video CTAs To Bump Conversions By Over 300
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Mid-Roll Video CTAs Bump Conversions 5447
Source wistiacom
959 Of Video CTAs Are Post-Roll Buthellip
Mid-Roll CTAs generate the highest conversion rate 1695
Then post-roll 1098
Then pre-roll 315
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
tcs2017 facebookcomRolandFrasierPage
Image CTAs In Videos Bump Conversions 228
735 of videos use Text CTAs Buthellip
Image CTAs generate the highest conversion rates 1308
Text CTAs in videos convert on average at 1065
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Power Word CTAs In Videos Convert At Up To 1222
676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip
CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Video CRO Checklisthellip1 Mid-Roll CTA
2 Image CTA
3 Power Words
4 Action WordsYou | Now | New | Free
Sign Up | Register | Download | Click
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Social Traffic To Your Site
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
25 Try Short Top-Down Vertical Videos With Text Overlays
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use Top-Down Vertical Video For Facebook Instagram + YouTube
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
26 International Video Launch Strategy
tcs2017 LinkedIncominRolandFrasier
38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip
Step 2Re-boost With Social Proof To Your Target Countrieshellip
Step 3hellipMassive Views Likes Shares + Comments
tcs2017 LinkedIncominRolandFrasier
285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR
Source upwordsemcom tcs2017 LinkedIncominRolandFrasier
With Social Proof
Without Social Proof
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Traffic With List Builders To Reach Critical Mass
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site
bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)
Giveaways (Enter To Win)
Contests (Compete To Win)
bull Ask Them Their Opinion
Polls (Ask 1 Simple Question)
Surveys (Ask A Series Of Questions)
bull Let Them Find Out More About Themselves
Quizzes
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
27 Increase Contest Signups
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites
tcs2017 LinkedIncominRolandFrasier
Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page
Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)
147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar
tcs2017 LinkedIncominRolandFrasier
In-Post Specific
In-Post Site Wide
Side Bar
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Socialtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
28 Double Your Traffic By Automating Re-Usable Social Conent
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Generates 500-700 Leads Per Week For DigitalMarketercom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
29 Sell Directly With Facebook Messenger
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer
$800 Ad Spend
300 Chats
$4200+ In Product Sales
Source molly pittman | digitalmarketercom
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer500+ ROI On Ticket Sales
Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage
Messenger Broadcast Using ManyChat App
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
30 Build Your List + Increase Engagement With Messenger Chat
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Replace On-Site Chat With FB Messenger
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
31 Message People Who Have Not Yet Messaged Your Page
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom
Unlesshellip They Have Left A Comment To Your Ad Or Page
You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
32 Facebook Page Traffic Strategy
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
New Facebook Traffic Strategy
bull Topic Feeder Pages gt Interest Pages gt Main FB Page
bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes
bull Use topic pages to send traffic to interest pages and
multiple interest pages to prop up primary FB page
bull Test 70k+ likes in 30 days on $5k ad spend
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Retargeting
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
17 Drive Leads With Content Upgrades
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
How Content Upgrades Workhellip
Put A Box Like This In Your Post
Pop This When They Click
Source Brian Dean Banklinkocom
LeadLinks (LeadPages) or ClickPops(ClickFunnels) Make It Easy To Do This
tcs2017 facebookcomRolandFrasierPage
Before Content Upgrade
After Content Upgrade
Source Brian Dean Banklinkocom
tcs2017 facebookcomRolandFrasierPage
How To Do A Contnent Upgrade In 3 Stepshellip
Step 1 Find high-traffic pages on your site
Step 2 Identify a resource that would make the content better and create it
Step 3 Add the LeadBoxClickPops teaser box to your page and start gathering e-mail addresses
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
18 Refresh And Re-CRORe-SEO Blog Content
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use Google Analytics To Identify Candidates For A Refreshhellip
Ideally look for posts that are
more than three months old but
that are performing well
Find the content that gets the most traffic
tcs2017 facebookcomRolandFrasierPage
Just enter the post URL and sort by volume
You may also want to focus initially on posts that rank in spots 3 through 10
Use SEMRush To Identify High Traffic Search Queries
tcs2017 facebookcomRolandFrasierPage
Optimize Your CTAs Based On Highest Traffic Search Queries
Matching search intent to CTA brings big gains
Match Your CTA To The Search Query
tcs2017 facebookcomRolandFrasierPage
Optimize Beginning Of Post End Of Post + Slider CTAs
Old End Of Post CTA Optimized EOP CTA
Source hubspotcom
tcs2017 facebookcomRolandFrasierPage
Optimize Beginning Of Post End Of Post + Slider CTAs
Source hubspotcom
Old Slide-In CTA Optimized Slide-In CTA
tcs2017 facebookcomRolandFrasierPage
You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Postshellip
HubSpot Saw A 240 Increase In Conversions Post Update
Source hubspotcom
tcs2017 facebookcomRolandFrasierPage
Bonus You Should Also See Increases In Search Traffichellip
Source hubspotcom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
19 Sniply Drives Leads + Sales
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Share Other Peoplersquos Content Through Sniply
tcs2017 facebookcomRolandFrasierPage
Your Link + Message At The Bottom Takes Them To Your Sales Page
tcs2017 facebookcomRolandFrasierPage
17020 Clicks
17020 Pixels For People Interested (Retarget Later)
1623 Immediate Conversions
$7235 Sales From 1 Email
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Personalizationtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
20 Use Dynamic Text Replacement On Your Landing Pages
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source omnicovertcom
Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source optinmonstercom | unbouncecom
TNC2017 LinkedIncominRolandFrasierSource Unbouncecom
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip
This converted 29 better than the normal location generic landing page
It also reduced Cost Per Lead By 31 And Cost Per Click by 5
Source Unbouncecom
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
21 Facebook Bots For Messenger Can Save 40 Of Social Sales
TNC2017 LinkedIncominRolandFrasier
Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833
TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Videotcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate
Source backlinkocom
In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
23 Use Fall-Off Point Video Annotations To Increase Watch Time
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate
Source mozcom
Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
24 Tweak Video CTAs To Bump Conversions By Over 300
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Mid-Roll Video CTAs Bump Conversions 5447
Source wistiacom
959 Of Video CTAs Are Post-Roll Buthellip
Mid-Roll CTAs generate the highest conversion rate 1695
Then post-roll 1098
Then pre-roll 315
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
tcs2017 facebookcomRolandFrasierPage
Image CTAs In Videos Bump Conversions 228
735 of videos use Text CTAs Buthellip
Image CTAs generate the highest conversion rates 1308
Text CTAs in videos convert on average at 1065
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Power Word CTAs In Videos Convert At Up To 1222
676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip
CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Video CRO Checklisthellip1 Mid-Roll CTA
2 Image CTA
3 Power Words
4 Action WordsYou | Now | New | Free
Sign Up | Register | Download | Click
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Social Traffic To Your Site
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
25 Try Short Top-Down Vertical Videos With Text Overlays
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use Top-Down Vertical Video For Facebook Instagram + YouTube
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
26 International Video Launch Strategy
tcs2017 LinkedIncominRolandFrasier
38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip
Step 2Re-boost With Social Proof To Your Target Countrieshellip
Step 3hellipMassive Views Likes Shares + Comments
tcs2017 LinkedIncominRolandFrasier
285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR
Source upwordsemcom tcs2017 LinkedIncominRolandFrasier
With Social Proof
Without Social Proof
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Traffic With List Builders To Reach Critical Mass
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site
bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)
Giveaways (Enter To Win)
Contests (Compete To Win)
bull Ask Them Their Opinion
Polls (Ask 1 Simple Question)
Surveys (Ask A Series Of Questions)
bull Let Them Find Out More About Themselves
Quizzes
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
27 Increase Contest Signups
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites
tcs2017 LinkedIncominRolandFrasier
Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page
Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)
147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar
tcs2017 LinkedIncominRolandFrasier
In-Post Specific
In-Post Site Wide
Side Bar
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Socialtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
28 Double Your Traffic By Automating Re-Usable Social Conent
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Generates 500-700 Leads Per Week For DigitalMarketercom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
29 Sell Directly With Facebook Messenger
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer
$800 Ad Spend
300 Chats
$4200+ In Product Sales
Source molly pittman | digitalmarketercom
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer500+ ROI On Ticket Sales
Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage
Messenger Broadcast Using ManyChat App
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
30 Build Your List + Increase Engagement With Messenger Chat
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Replace On-Site Chat With FB Messenger
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
31 Message People Who Have Not Yet Messaged Your Page
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom
Unlesshellip They Have Left A Comment To Your Ad Or Page
You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
32 Facebook Page Traffic Strategy
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
New Facebook Traffic Strategy
bull Topic Feeder Pages gt Interest Pages gt Main FB Page
bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes
bull Use topic pages to send traffic to interest pages and
multiple interest pages to prop up primary FB page
bull Test 70k+ likes in 30 days on $5k ad spend
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Retargeting
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
tcs2017 facebookcomRolandFrasierPage
How Content Upgrades Workhellip
Put A Box Like This In Your Post
Pop This When They Click
Source Brian Dean Banklinkocom
LeadLinks (LeadPages) or ClickPops(ClickFunnels) Make It Easy To Do This
tcs2017 facebookcomRolandFrasierPage
Before Content Upgrade
After Content Upgrade
Source Brian Dean Banklinkocom
tcs2017 facebookcomRolandFrasierPage
How To Do A Contnent Upgrade In 3 Stepshellip
Step 1 Find high-traffic pages on your site
Step 2 Identify a resource that would make the content better and create it
Step 3 Add the LeadBoxClickPops teaser box to your page and start gathering e-mail addresses
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
18 Refresh And Re-CRORe-SEO Blog Content
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use Google Analytics To Identify Candidates For A Refreshhellip
Ideally look for posts that are
more than three months old but
that are performing well
Find the content that gets the most traffic
tcs2017 facebookcomRolandFrasierPage
Just enter the post URL and sort by volume
You may also want to focus initially on posts that rank in spots 3 through 10
Use SEMRush To Identify High Traffic Search Queries
tcs2017 facebookcomRolandFrasierPage
Optimize Your CTAs Based On Highest Traffic Search Queries
Matching search intent to CTA brings big gains
Match Your CTA To The Search Query
tcs2017 facebookcomRolandFrasierPage
Optimize Beginning Of Post End Of Post + Slider CTAs
Old End Of Post CTA Optimized EOP CTA
Source hubspotcom
tcs2017 facebookcomRolandFrasierPage
Optimize Beginning Of Post End Of Post + Slider CTAs
Source hubspotcom
Old Slide-In CTA Optimized Slide-In CTA
tcs2017 facebookcomRolandFrasierPage
You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Postshellip
HubSpot Saw A 240 Increase In Conversions Post Update
Source hubspotcom
tcs2017 facebookcomRolandFrasierPage
Bonus You Should Also See Increases In Search Traffichellip
Source hubspotcom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
19 Sniply Drives Leads + Sales
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Share Other Peoplersquos Content Through Sniply
tcs2017 facebookcomRolandFrasierPage
Your Link + Message At The Bottom Takes Them To Your Sales Page
tcs2017 facebookcomRolandFrasierPage
17020 Clicks
17020 Pixels For People Interested (Retarget Later)
1623 Immediate Conversions
$7235 Sales From 1 Email
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Personalizationtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
20 Use Dynamic Text Replacement On Your Landing Pages
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source omnicovertcom
Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source optinmonstercom | unbouncecom
TNC2017 LinkedIncominRolandFrasierSource Unbouncecom
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip
This converted 29 better than the normal location generic landing page
It also reduced Cost Per Lead By 31 And Cost Per Click by 5
Source Unbouncecom
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
21 Facebook Bots For Messenger Can Save 40 Of Social Sales
TNC2017 LinkedIncominRolandFrasier
Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833
TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Videotcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate
Source backlinkocom
In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
23 Use Fall-Off Point Video Annotations To Increase Watch Time
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate
Source mozcom
Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
24 Tweak Video CTAs To Bump Conversions By Over 300
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Mid-Roll Video CTAs Bump Conversions 5447
Source wistiacom
959 Of Video CTAs Are Post-Roll Buthellip
Mid-Roll CTAs generate the highest conversion rate 1695
Then post-roll 1098
Then pre-roll 315
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
tcs2017 facebookcomRolandFrasierPage
Image CTAs In Videos Bump Conversions 228
735 of videos use Text CTAs Buthellip
Image CTAs generate the highest conversion rates 1308
Text CTAs in videos convert on average at 1065
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Power Word CTAs In Videos Convert At Up To 1222
676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip
CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Video CRO Checklisthellip1 Mid-Roll CTA
2 Image CTA
3 Power Words
4 Action WordsYou | Now | New | Free
Sign Up | Register | Download | Click
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Social Traffic To Your Site
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
25 Try Short Top-Down Vertical Videos With Text Overlays
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use Top-Down Vertical Video For Facebook Instagram + YouTube
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
26 International Video Launch Strategy
tcs2017 LinkedIncominRolandFrasier
38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip
Step 2Re-boost With Social Proof To Your Target Countrieshellip
Step 3hellipMassive Views Likes Shares + Comments
tcs2017 LinkedIncominRolandFrasier
285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR
Source upwordsemcom tcs2017 LinkedIncominRolandFrasier
With Social Proof
Without Social Proof
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Traffic With List Builders To Reach Critical Mass
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site
bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)
Giveaways (Enter To Win)
Contests (Compete To Win)
bull Ask Them Their Opinion
Polls (Ask 1 Simple Question)
Surveys (Ask A Series Of Questions)
bull Let Them Find Out More About Themselves
Quizzes
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
27 Increase Contest Signups
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites
tcs2017 LinkedIncominRolandFrasier
Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page
Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)
147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar
tcs2017 LinkedIncominRolandFrasier
In-Post Specific
In-Post Site Wide
Side Bar
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Socialtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
28 Double Your Traffic By Automating Re-Usable Social Conent
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Generates 500-700 Leads Per Week For DigitalMarketercom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
29 Sell Directly With Facebook Messenger
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer
$800 Ad Spend
300 Chats
$4200+ In Product Sales
Source molly pittman | digitalmarketercom
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer500+ ROI On Ticket Sales
Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage
Messenger Broadcast Using ManyChat App
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
30 Build Your List + Increase Engagement With Messenger Chat
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Replace On-Site Chat With FB Messenger
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
31 Message People Who Have Not Yet Messaged Your Page
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom
Unlesshellip They Have Left A Comment To Your Ad Or Page
You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
32 Facebook Page Traffic Strategy
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
New Facebook Traffic Strategy
bull Topic Feeder Pages gt Interest Pages gt Main FB Page
bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes
bull Use topic pages to send traffic to interest pages and
multiple interest pages to prop up primary FB page
bull Test 70k+ likes in 30 days on $5k ad spend
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Retargeting
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Before Content Upgrade
After Content Upgrade
Source Brian Dean Banklinkocom
tcs2017 facebookcomRolandFrasierPage
How To Do A Contnent Upgrade In 3 Stepshellip
Step 1 Find high-traffic pages on your site
Step 2 Identify a resource that would make the content better and create it
Step 3 Add the LeadBoxClickPops teaser box to your page and start gathering e-mail addresses
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
18 Refresh And Re-CRORe-SEO Blog Content
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use Google Analytics To Identify Candidates For A Refreshhellip
Ideally look for posts that are
more than three months old but
that are performing well
Find the content that gets the most traffic
tcs2017 facebookcomRolandFrasierPage
Just enter the post URL and sort by volume
You may also want to focus initially on posts that rank in spots 3 through 10
Use SEMRush To Identify High Traffic Search Queries
tcs2017 facebookcomRolandFrasierPage
Optimize Your CTAs Based On Highest Traffic Search Queries
Matching search intent to CTA brings big gains
Match Your CTA To The Search Query
tcs2017 facebookcomRolandFrasierPage
Optimize Beginning Of Post End Of Post + Slider CTAs
Old End Of Post CTA Optimized EOP CTA
Source hubspotcom
tcs2017 facebookcomRolandFrasierPage
Optimize Beginning Of Post End Of Post + Slider CTAs
Source hubspotcom
Old Slide-In CTA Optimized Slide-In CTA
tcs2017 facebookcomRolandFrasierPage
You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Postshellip
HubSpot Saw A 240 Increase In Conversions Post Update
Source hubspotcom
tcs2017 facebookcomRolandFrasierPage
Bonus You Should Also See Increases In Search Traffichellip
Source hubspotcom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
19 Sniply Drives Leads + Sales
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Share Other Peoplersquos Content Through Sniply
tcs2017 facebookcomRolandFrasierPage
Your Link + Message At The Bottom Takes Them To Your Sales Page
tcs2017 facebookcomRolandFrasierPage
17020 Clicks
17020 Pixels For People Interested (Retarget Later)
1623 Immediate Conversions
$7235 Sales From 1 Email
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Personalizationtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
20 Use Dynamic Text Replacement On Your Landing Pages
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source omnicovertcom
Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source optinmonstercom | unbouncecom
TNC2017 LinkedIncominRolandFrasierSource Unbouncecom
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip
This converted 29 better than the normal location generic landing page
It also reduced Cost Per Lead By 31 And Cost Per Click by 5
Source Unbouncecom
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
21 Facebook Bots For Messenger Can Save 40 Of Social Sales
TNC2017 LinkedIncominRolandFrasier
Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833
TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Videotcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate
Source backlinkocom
In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
23 Use Fall-Off Point Video Annotations To Increase Watch Time
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate
Source mozcom
Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
24 Tweak Video CTAs To Bump Conversions By Over 300
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Mid-Roll Video CTAs Bump Conversions 5447
Source wistiacom
959 Of Video CTAs Are Post-Roll Buthellip
Mid-Roll CTAs generate the highest conversion rate 1695
Then post-roll 1098
Then pre-roll 315
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
tcs2017 facebookcomRolandFrasierPage
Image CTAs In Videos Bump Conversions 228
735 of videos use Text CTAs Buthellip
Image CTAs generate the highest conversion rates 1308
Text CTAs in videos convert on average at 1065
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Power Word CTAs In Videos Convert At Up To 1222
676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip
CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Video CRO Checklisthellip1 Mid-Roll CTA
2 Image CTA
3 Power Words
4 Action WordsYou | Now | New | Free
Sign Up | Register | Download | Click
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Social Traffic To Your Site
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
25 Try Short Top-Down Vertical Videos With Text Overlays
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use Top-Down Vertical Video For Facebook Instagram + YouTube
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
26 International Video Launch Strategy
tcs2017 LinkedIncominRolandFrasier
38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip
Step 2Re-boost With Social Proof To Your Target Countrieshellip
Step 3hellipMassive Views Likes Shares + Comments
tcs2017 LinkedIncominRolandFrasier
285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR
Source upwordsemcom tcs2017 LinkedIncominRolandFrasier
With Social Proof
Without Social Proof
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Traffic With List Builders To Reach Critical Mass
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site
bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)
Giveaways (Enter To Win)
Contests (Compete To Win)
bull Ask Them Their Opinion
Polls (Ask 1 Simple Question)
Surveys (Ask A Series Of Questions)
bull Let Them Find Out More About Themselves
Quizzes
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
27 Increase Contest Signups
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites
tcs2017 LinkedIncominRolandFrasier
Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page
Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)
147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar
tcs2017 LinkedIncominRolandFrasier
In-Post Specific
In-Post Site Wide
Side Bar
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Socialtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
28 Double Your Traffic By Automating Re-Usable Social Conent
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Generates 500-700 Leads Per Week For DigitalMarketercom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
29 Sell Directly With Facebook Messenger
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer
$800 Ad Spend
300 Chats
$4200+ In Product Sales
Source molly pittman | digitalmarketercom
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer500+ ROI On Ticket Sales
Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage
Messenger Broadcast Using ManyChat App
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
30 Build Your List + Increase Engagement With Messenger Chat
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Replace On-Site Chat With FB Messenger
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
31 Message People Who Have Not Yet Messaged Your Page
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom
Unlesshellip They Have Left A Comment To Your Ad Or Page
You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
32 Facebook Page Traffic Strategy
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
New Facebook Traffic Strategy
bull Topic Feeder Pages gt Interest Pages gt Main FB Page
bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes
bull Use topic pages to send traffic to interest pages and
multiple interest pages to prop up primary FB page
bull Test 70k+ likes in 30 days on $5k ad spend
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Retargeting
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
tcs2017 facebookcomRolandFrasierPage
How To Do A Contnent Upgrade In 3 Stepshellip
Step 1 Find high-traffic pages on your site
Step 2 Identify a resource that would make the content better and create it
Step 3 Add the LeadBoxClickPops teaser box to your page and start gathering e-mail addresses
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
18 Refresh And Re-CRORe-SEO Blog Content
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use Google Analytics To Identify Candidates For A Refreshhellip
Ideally look for posts that are
more than three months old but
that are performing well
Find the content that gets the most traffic
tcs2017 facebookcomRolandFrasierPage
Just enter the post URL and sort by volume
You may also want to focus initially on posts that rank in spots 3 through 10
Use SEMRush To Identify High Traffic Search Queries
tcs2017 facebookcomRolandFrasierPage
Optimize Your CTAs Based On Highest Traffic Search Queries
Matching search intent to CTA brings big gains
Match Your CTA To The Search Query
tcs2017 facebookcomRolandFrasierPage
Optimize Beginning Of Post End Of Post + Slider CTAs
Old End Of Post CTA Optimized EOP CTA
Source hubspotcom
tcs2017 facebookcomRolandFrasierPage
Optimize Beginning Of Post End Of Post + Slider CTAs
Source hubspotcom
Old Slide-In CTA Optimized Slide-In CTA
tcs2017 facebookcomRolandFrasierPage
You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Postshellip
HubSpot Saw A 240 Increase In Conversions Post Update
Source hubspotcom
tcs2017 facebookcomRolandFrasierPage
Bonus You Should Also See Increases In Search Traffichellip
Source hubspotcom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
19 Sniply Drives Leads + Sales
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Share Other Peoplersquos Content Through Sniply
tcs2017 facebookcomRolandFrasierPage
Your Link + Message At The Bottom Takes Them To Your Sales Page
tcs2017 facebookcomRolandFrasierPage
17020 Clicks
17020 Pixels For People Interested (Retarget Later)
1623 Immediate Conversions
$7235 Sales From 1 Email
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Personalizationtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
20 Use Dynamic Text Replacement On Your Landing Pages
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source omnicovertcom
Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source optinmonstercom | unbouncecom
TNC2017 LinkedIncominRolandFrasierSource Unbouncecom
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip
This converted 29 better than the normal location generic landing page
It also reduced Cost Per Lead By 31 And Cost Per Click by 5
Source Unbouncecom
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
21 Facebook Bots For Messenger Can Save 40 Of Social Sales
TNC2017 LinkedIncominRolandFrasier
Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833
TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Videotcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate
Source backlinkocom
In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
23 Use Fall-Off Point Video Annotations To Increase Watch Time
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate
Source mozcom
Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
24 Tweak Video CTAs To Bump Conversions By Over 300
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Mid-Roll Video CTAs Bump Conversions 5447
Source wistiacom
959 Of Video CTAs Are Post-Roll Buthellip
Mid-Roll CTAs generate the highest conversion rate 1695
Then post-roll 1098
Then pre-roll 315
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
tcs2017 facebookcomRolandFrasierPage
Image CTAs In Videos Bump Conversions 228
735 of videos use Text CTAs Buthellip
Image CTAs generate the highest conversion rates 1308
Text CTAs in videos convert on average at 1065
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Power Word CTAs In Videos Convert At Up To 1222
676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip
CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Video CRO Checklisthellip1 Mid-Roll CTA
2 Image CTA
3 Power Words
4 Action WordsYou | Now | New | Free
Sign Up | Register | Download | Click
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Social Traffic To Your Site
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
25 Try Short Top-Down Vertical Videos With Text Overlays
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use Top-Down Vertical Video For Facebook Instagram + YouTube
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
26 International Video Launch Strategy
tcs2017 LinkedIncominRolandFrasier
38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip
Step 2Re-boost With Social Proof To Your Target Countrieshellip
Step 3hellipMassive Views Likes Shares + Comments
tcs2017 LinkedIncominRolandFrasier
285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR
Source upwordsemcom tcs2017 LinkedIncominRolandFrasier
With Social Proof
Without Social Proof
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Traffic With List Builders To Reach Critical Mass
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site
bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)
Giveaways (Enter To Win)
Contests (Compete To Win)
bull Ask Them Their Opinion
Polls (Ask 1 Simple Question)
Surveys (Ask A Series Of Questions)
bull Let Them Find Out More About Themselves
Quizzes
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
27 Increase Contest Signups
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites
tcs2017 LinkedIncominRolandFrasier
Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page
Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)
147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar
tcs2017 LinkedIncominRolandFrasier
In-Post Specific
In-Post Site Wide
Side Bar
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Socialtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
28 Double Your Traffic By Automating Re-Usable Social Conent
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Generates 500-700 Leads Per Week For DigitalMarketercom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
29 Sell Directly With Facebook Messenger
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer
$800 Ad Spend
300 Chats
$4200+ In Product Sales
Source molly pittman | digitalmarketercom
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer500+ ROI On Ticket Sales
Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage
Messenger Broadcast Using ManyChat App
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
30 Build Your List + Increase Engagement With Messenger Chat
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Replace On-Site Chat With FB Messenger
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
31 Message People Who Have Not Yet Messaged Your Page
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom
Unlesshellip They Have Left A Comment To Your Ad Or Page
You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
32 Facebook Page Traffic Strategy
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
New Facebook Traffic Strategy
bull Topic Feeder Pages gt Interest Pages gt Main FB Page
bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes
bull Use topic pages to send traffic to interest pages and
multiple interest pages to prop up primary FB page
bull Test 70k+ likes in 30 days on $5k ad spend
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Retargeting
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
18 Refresh And Re-CRORe-SEO Blog Content
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use Google Analytics To Identify Candidates For A Refreshhellip
Ideally look for posts that are
more than three months old but
that are performing well
Find the content that gets the most traffic
tcs2017 facebookcomRolandFrasierPage
Just enter the post URL and sort by volume
You may also want to focus initially on posts that rank in spots 3 through 10
Use SEMRush To Identify High Traffic Search Queries
tcs2017 facebookcomRolandFrasierPage
Optimize Your CTAs Based On Highest Traffic Search Queries
Matching search intent to CTA brings big gains
Match Your CTA To The Search Query
tcs2017 facebookcomRolandFrasierPage
Optimize Beginning Of Post End Of Post + Slider CTAs
Old End Of Post CTA Optimized EOP CTA
Source hubspotcom
tcs2017 facebookcomRolandFrasierPage
Optimize Beginning Of Post End Of Post + Slider CTAs
Source hubspotcom
Old Slide-In CTA Optimized Slide-In CTA
tcs2017 facebookcomRolandFrasierPage
You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Postshellip
HubSpot Saw A 240 Increase In Conversions Post Update
Source hubspotcom
tcs2017 facebookcomRolandFrasierPage
Bonus You Should Also See Increases In Search Traffichellip
Source hubspotcom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
19 Sniply Drives Leads + Sales
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Share Other Peoplersquos Content Through Sniply
tcs2017 facebookcomRolandFrasierPage
Your Link + Message At The Bottom Takes Them To Your Sales Page
tcs2017 facebookcomRolandFrasierPage
17020 Clicks
17020 Pixels For People Interested (Retarget Later)
1623 Immediate Conversions
$7235 Sales From 1 Email
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Personalizationtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
20 Use Dynamic Text Replacement On Your Landing Pages
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source omnicovertcom
Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source optinmonstercom | unbouncecom
TNC2017 LinkedIncominRolandFrasierSource Unbouncecom
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip
This converted 29 better than the normal location generic landing page
It also reduced Cost Per Lead By 31 And Cost Per Click by 5
Source Unbouncecom
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
21 Facebook Bots For Messenger Can Save 40 Of Social Sales
TNC2017 LinkedIncominRolandFrasier
Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833
TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Videotcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate
Source backlinkocom
In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
23 Use Fall-Off Point Video Annotations To Increase Watch Time
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate
Source mozcom
Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
24 Tweak Video CTAs To Bump Conversions By Over 300
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Mid-Roll Video CTAs Bump Conversions 5447
Source wistiacom
959 Of Video CTAs Are Post-Roll Buthellip
Mid-Roll CTAs generate the highest conversion rate 1695
Then post-roll 1098
Then pre-roll 315
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
tcs2017 facebookcomRolandFrasierPage
Image CTAs In Videos Bump Conversions 228
735 of videos use Text CTAs Buthellip
Image CTAs generate the highest conversion rates 1308
Text CTAs in videos convert on average at 1065
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Power Word CTAs In Videos Convert At Up To 1222
676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip
CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Video CRO Checklisthellip1 Mid-Roll CTA
2 Image CTA
3 Power Words
4 Action WordsYou | Now | New | Free
Sign Up | Register | Download | Click
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Social Traffic To Your Site
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
25 Try Short Top-Down Vertical Videos With Text Overlays
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use Top-Down Vertical Video For Facebook Instagram + YouTube
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
26 International Video Launch Strategy
tcs2017 LinkedIncominRolandFrasier
38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip
Step 2Re-boost With Social Proof To Your Target Countrieshellip
Step 3hellipMassive Views Likes Shares + Comments
tcs2017 LinkedIncominRolandFrasier
285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR
Source upwordsemcom tcs2017 LinkedIncominRolandFrasier
With Social Proof
Without Social Proof
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Traffic With List Builders To Reach Critical Mass
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site
bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)
Giveaways (Enter To Win)
Contests (Compete To Win)
bull Ask Them Their Opinion
Polls (Ask 1 Simple Question)
Surveys (Ask A Series Of Questions)
bull Let Them Find Out More About Themselves
Quizzes
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
27 Increase Contest Signups
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites
tcs2017 LinkedIncominRolandFrasier
Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page
Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)
147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar
tcs2017 LinkedIncominRolandFrasier
In-Post Specific
In-Post Site Wide
Side Bar
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Socialtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
28 Double Your Traffic By Automating Re-Usable Social Conent
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Generates 500-700 Leads Per Week For DigitalMarketercom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
29 Sell Directly With Facebook Messenger
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer
$800 Ad Spend
300 Chats
$4200+ In Product Sales
Source molly pittman | digitalmarketercom
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer500+ ROI On Ticket Sales
Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage
Messenger Broadcast Using ManyChat App
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
30 Build Your List + Increase Engagement With Messenger Chat
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Replace On-Site Chat With FB Messenger
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
31 Message People Who Have Not Yet Messaged Your Page
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom
Unlesshellip They Have Left A Comment To Your Ad Or Page
You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
32 Facebook Page Traffic Strategy
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
New Facebook Traffic Strategy
bull Topic Feeder Pages gt Interest Pages gt Main FB Page
bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes
bull Use topic pages to send traffic to interest pages and
multiple interest pages to prop up primary FB page
bull Test 70k+ likes in 30 days on $5k ad spend
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Retargeting
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use Google Analytics To Identify Candidates For A Refreshhellip
Ideally look for posts that are
more than three months old but
that are performing well
Find the content that gets the most traffic
tcs2017 facebookcomRolandFrasierPage
Just enter the post URL and sort by volume
You may also want to focus initially on posts that rank in spots 3 through 10
Use SEMRush To Identify High Traffic Search Queries
tcs2017 facebookcomRolandFrasierPage
Optimize Your CTAs Based On Highest Traffic Search Queries
Matching search intent to CTA brings big gains
Match Your CTA To The Search Query
tcs2017 facebookcomRolandFrasierPage
Optimize Beginning Of Post End Of Post + Slider CTAs
Old End Of Post CTA Optimized EOP CTA
Source hubspotcom
tcs2017 facebookcomRolandFrasierPage
Optimize Beginning Of Post End Of Post + Slider CTAs
Source hubspotcom
Old Slide-In CTA Optimized Slide-In CTA
tcs2017 facebookcomRolandFrasierPage
You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Postshellip
HubSpot Saw A 240 Increase In Conversions Post Update
Source hubspotcom
tcs2017 facebookcomRolandFrasierPage
Bonus You Should Also See Increases In Search Traffichellip
Source hubspotcom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
19 Sniply Drives Leads + Sales
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Share Other Peoplersquos Content Through Sniply
tcs2017 facebookcomRolandFrasierPage
Your Link + Message At The Bottom Takes Them To Your Sales Page
tcs2017 facebookcomRolandFrasierPage
17020 Clicks
17020 Pixels For People Interested (Retarget Later)
1623 Immediate Conversions
$7235 Sales From 1 Email
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Personalizationtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
20 Use Dynamic Text Replacement On Your Landing Pages
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source omnicovertcom
Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source optinmonstercom | unbouncecom
TNC2017 LinkedIncominRolandFrasierSource Unbouncecom
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip
This converted 29 better than the normal location generic landing page
It also reduced Cost Per Lead By 31 And Cost Per Click by 5
Source Unbouncecom
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
21 Facebook Bots For Messenger Can Save 40 Of Social Sales
TNC2017 LinkedIncominRolandFrasier
Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833
TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Videotcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate
Source backlinkocom
In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
23 Use Fall-Off Point Video Annotations To Increase Watch Time
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate
Source mozcom
Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
24 Tweak Video CTAs To Bump Conversions By Over 300
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Mid-Roll Video CTAs Bump Conversions 5447
Source wistiacom
959 Of Video CTAs Are Post-Roll Buthellip
Mid-Roll CTAs generate the highest conversion rate 1695
Then post-roll 1098
Then pre-roll 315
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
tcs2017 facebookcomRolandFrasierPage
Image CTAs In Videos Bump Conversions 228
735 of videos use Text CTAs Buthellip
Image CTAs generate the highest conversion rates 1308
Text CTAs in videos convert on average at 1065
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Power Word CTAs In Videos Convert At Up To 1222
676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip
CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Video CRO Checklisthellip1 Mid-Roll CTA
2 Image CTA
3 Power Words
4 Action WordsYou | Now | New | Free
Sign Up | Register | Download | Click
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Social Traffic To Your Site
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
25 Try Short Top-Down Vertical Videos With Text Overlays
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use Top-Down Vertical Video For Facebook Instagram + YouTube
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
26 International Video Launch Strategy
tcs2017 LinkedIncominRolandFrasier
38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip
Step 2Re-boost With Social Proof To Your Target Countrieshellip
Step 3hellipMassive Views Likes Shares + Comments
tcs2017 LinkedIncominRolandFrasier
285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR
Source upwordsemcom tcs2017 LinkedIncominRolandFrasier
With Social Proof
Without Social Proof
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Traffic With List Builders To Reach Critical Mass
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site
bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)
Giveaways (Enter To Win)
Contests (Compete To Win)
bull Ask Them Their Opinion
Polls (Ask 1 Simple Question)
Surveys (Ask A Series Of Questions)
bull Let Them Find Out More About Themselves
Quizzes
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
27 Increase Contest Signups
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites
tcs2017 LinkedIncominRolandFrasier
Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page
Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)
147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar
tcs2017 LinkedIncominRolandFrasier
In-Post Specific
In-Post Site Wide
Side Bar
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Socialtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
28 Double Your Traffic By Automating Re-Usable Social Conent
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Generates 500-700 Leads Per Week For DigitalMarketercom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
29 Sell Directly With Facebook Messenger
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer
$800 Ad Spend
300 Chats
$4200+ In Product Sales
Source molly pittman | digitalmarketercom
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer500+ ROI On Ticket Sales
Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage
Messenger Broadcast Using ManyChat App
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
30 Build Your List + Increase Engagement With Messenger Chat
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Replace On-Site Chat With FB Messenger
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
31 Message People Who Have Not Yet Messaged Your Page
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom
Unlesshellip They Have Left A Comment To Your Ad Or Page
You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
32 Facebook Page Traffic Strategy
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
New Facebook Traffic Strategy
bull Topic Feeder Pages gt Interest Pages gt Main FB Page
bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes
bull Use topic pages to send traffic to interest pages and
multiple interest pages to prop up primary FB page
bull Test 70k+ likes in 30 days on $5k ad spend
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Retargeting
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Just enter the post URL and sort by volume
You may also want to focus initially on posts that rank in spots 3 through 10
Use SEMRush To Identify High Traffic Search Queries
tcs2017 facebookcomRolandFrasierPage
Optimize Your CTAs Based On Highest Traffic Search Queries
Matching search intent to CTA brings big gains
Match Your CTA To The Search Query
tcs2017 facebookcomRolandFrasierPage
Optimize Beginning Of Post End Of Post + Slider CTAs
Old End Of Post CTA Optimized EOP CTA
Source hubspotcom
tcs2017 facebookcomRolandFrasierPage
Optimize Beginning Of Post End Of Post + Slider CTAs
Source hubspotcom
Old Slide-In CTA Optimized Slide-In CTA
tcs2017 facebookcomRolandFrasierPage
You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Postshellip
HubSpot Saw A 240 Increase In Conversions Post Update
Source hubspotcom
tcs2017 facebookcomRolandFrasierPage
Bonus You Should Also See Increases In Search Traffichellip
Source hubspotcom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
19 Sniply Drives Leads + Sales
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Share Other Peoplersquos Content Through Sniply
tcs2017 facebookcomRolandFrasierPage
Your Link + Message At The Bottom Takes Them To Your Sales Page
tcs2017 facebookcomRolandFrasierPage
17020 Clicks
17020 Pixels For People Interested (Retarget Later)
1623 Immediate Conversions
$7235 Sales From 1 Email
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Personalizationtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
20 Use Dynamic Text Replacement On Your Landing Pages
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source omnicovertcom
Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source optinmonstercom | unbouncecom
TNC2017 LinkedIncominRolandFrasierSource Unbouncecom
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip
This converted 29 better than the normal location generic landing page
It also reduced Cost Per Lead By 31 And Cost Per Click by 5
Source Unbouncecom
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
21 Facebook Bots For Messenger Can Save 40 Of Social Sales
TNC2017 LinkedIncominRolandFrasier
Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833
TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Videotcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate
Source backlinkocom
In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
23 Use Fall-Off Point Video Annotations To Increase Watch Time
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate
Source mozcom
Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
24 Tweak Video CTAs To Bump Conversions By Over 300
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Mid-Roll Video CTAs Bump Conversions 5447
Source wistiacom
959 Of Video CTAs Are Post-Roll Buthellip
Mid-Roll CTAs generate the highest conversion rate 1695
Then post-roll 1098
Then pre-roll 315
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
tcs2017 facebookcomRolandFrasierPage
Image CTAs In Videos Bump Conversions 228
735 of videos use Text CTAs Buthellip
Image CTAs generate the highest conversion rates 1308
Text CTAs in videos convert on average at 1065
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Power Word CTAs In Videos Convert At Up To 1222
676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip
CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Video CRO Checklisthellip1 Mid-Roll CTA
2 Image CTA
3 Power Words
4 Action WordsYou | Now | New | Free
Sign Up | Register | Download | Click
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Social Traffic To Your Site
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
25 Try Short Top-Down Vertical Videos With Text Overlays
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use Top-Down Vertical Video For Facebook Instagram + YouTube
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
26 International Video Launch Strategy
tcs2017 LinkedIncominRolandFrasier
38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip
Step 2Re-boost With Social Proof To Your Target Countrieshellip
Step 3hellipMassive Views Likes Shares + Comments
tcs2017 LinkedIncominRolandFrasier
285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR
Source upwordsemcom tcs2017 LinkedIncominRolandFrasier
With Social Proof
Without Social Proof
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Traffic With List Builders To Reach Critical Mass
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site
bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)
Giveaways (Enter To Win)
Contests (Compete To Win)
bull Ask Them Their Opinion
Polls (Ask 1 Simple Question)
Surveys (Ask A Series Of Questions)
bull Let Them Find Out More About Themselves
Quizzes
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
27 Increase Contest Signups
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites
tcs2017 LinkedIncominRolandFrasier
Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page
Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)
147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar
tcs2017 LinkedIncominRolandFrasier
In-Post Specific
In-Post Site Wide
Side Bar
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Socialtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
28 Double Your Traffic By Automating Re-Usable Social Conent
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Generates 500-700 Leads Per Week For DigitalMarketercom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
29 Sell Directly With Facebook Messenger
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer
$800 Ad Spend
300 Chats
$4200+ In Product Sales
Source molly pittman | digitalmarketercom
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer500+ ROI On Ticket Sales
Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage
Messenger Broadcast Using ManyChat App
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
30 Build Your List + Increase Engagement With Messenger Chat
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Replace On-Site Chat With FB Messenger
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
31 Message People Who Have Not Yet Messaged Your Page
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom
Unlesshellip They Have Left A Comment To Your Ad Or Page
You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
32 Facebook Page Traffic Strategy
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
New Facebook Traffic Strategy
bull Topic Feeder Pages gt Interest Pages gt Main FB Page
bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes
bull Use topic pages to send traffic to interest pages and
multiple interest pages to prop up primary FB page
bull Test 70k+ likes in 30 days on $5k ad spend
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Retargeting
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Optimize Your CTAs Based On Highest Traffic Search Queries
Matching search intent to CTA brings big gains
Match Your CTA To The Search Query
tcs2017 facebookcomRolandFrasierPage
Optimize Beginning Of Post End Of Post + Slider CTAs
Old End Of Post CTA Optimized EOP CTA
Source hubspotcom
tcs2017 facebookcomRolandFrasierPage
Optimize Beginning Of Post End Of Post + Slider CTAs
Source hubspotcom
Old Slide-In CTA Optimized Slide-In CTA
tcs2017 facebookcomRolandFrasierPage
You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Postshellip
HubSpot Saw A 240 Increase In Conversions Post Update
Source hubspotcom
tcs2017 facebookcomRolandFrasierPage
Bonus You Should Also See Increases In Search Traffichellip
Source hubspotcom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
19 Sniply Drives Leads + Sales
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Share Other Peoplersquos Content Through Sniply
tcs2017 facebookcomRolandFrasierPage
Your Link + Message At The Bottom Takes Them To Your Sales Page
tcs2017 facebookcomRolandFrasierPage
17020 Clicks
17020 Pixels For People Interested (Retarget Later)
1623 Immediate Conversions
$7235 Sales From 1 Email
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Personalizationtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
20 Use Dynamic Text Replacement On Your Landing Pages
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source omnicovertcom
Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source optinmonstercom | unbouncecom
TNC2017 LinkedIncominRolandFrasierSource Unbouncecom
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip
This converted 29 better than the normal location generic landing page
It also reduced Cost Per Lead By 31 And Cost Per Click by 5
Source Unbouncecom
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
21 Facebook Bots For Messenger Can Save 40 Of Social Sales
TNC2017 LinkedIncominRolandFrasier
Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833
TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Videotcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate
Source backlinkocom
In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
23 Use Fall-Off Point Video Annotations To Increase Watch Time
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate
Source mozcom
Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
24 Tweak Video CTAs To Bump Conversions By Over 300
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Mid-Roll Video CTAs Bump Conversions 5447
Source wistiacom
959 Of Video CTAs Are Post-Roll Buthellip
Mid-Roll CTAs generate the highest conversion rate 1695
Then post-roll 1098
Then pre-roll 315
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
tcs2017 facebookcomRolandFrasierPage
Image CTAs In Videos Bump Conversions 228
735 of videos use Text CTAs Buthellip
Image CTAs generate the highest conversion rates 1308
Text CTAs in videos convert on average at 1065
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Power Word CTAs In Videos Convert At Up To 1222
676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip
CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Video CRO Checklisthellip1 Mid-Roll CTA
2 Image CTA
3 Power Words
4 Action WordsYou | Now | New | Free
Sign Up | Register | Download | Click
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Social Traffic To Your Site
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
25 Try Short Top-Down Vertical Videos With Text Overlays
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use Top-Down Vertical Video For Facebook Instagram + YouTube
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
26 International Video Launch Strategy
tcs2017 LinkedIncominRolandFrasier
38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip
Step 2Re-boost With Social Proof To Your Target Countrieshellip
Step 3hellipMassive Views Likes Shares + Comments
tcs2017 LinkedIncominRolandFrasier
285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR
Source upwordsemcom tcs2017 LinkedIncominRolandFrasier
With Social Proof
Without Social Proof
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Traffic With List Builders To Reach Critical Mass
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site
bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)
Giveaways (Enter To Win)
Contests (Compete To Win)
bull Ask Them Their Opinion
Polls (Ask 1 Simple Question)
Surveys (Ask A Series Of Questions)
bull Let Them Find Out More About Themselves
Quizzes
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
27 Increase Contest Signups
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites
tcs2017 LinkedIncominRolandFrasier
Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page
Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)
147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar
tcs2017 LinkedIncominRolandFrasier
In-Post Specific
In-Post Site Wide
Side Bar
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Socialtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
28 Double Your Traffic By Automating Re-Usable Social Conent
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Generates 500-700 Leads Per Week For DigitalMarketercom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
29 Sell Directly With Facebook Messenger
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer
$800 Ad Spend
300 Chats
$4200+ In Product Sales
Source molly pittman | digitalmarketercom
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer500+ ROI On Ticket Sales
Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage
Messenger Broadcast Using ManyChat App
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
30 Build Your List + Increase Engagement With Messenger Chat
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Replace On-Site Chat With FB Messenger
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
31 Message People Who Have Not Yet Messaged Your Page
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom
Unlesshellip They Have Left A Comment To Your Ad Or Page
You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
32 Facebook Page Traffic Strategy
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
New Facebook Traffic Strategy
bull Topic Feeder Pages gt Interest Pages gt Main FB Page
bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes
bull Use topic pages to send traffic to interest pages and
multiple interest pages to prop up primary FB page
bull Test 70k+ likes in 30 days on $5k ad spend
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Retargeting
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Optimize Beginning Of Post End Of Post + Slider CTAs
Old End Of Post CTA Optimized EOP CTA
Source hubspotcom
tcs2017 facebookcomRolandFrasierPage
Optimize Beginning Of Post End Of Post + Slider CTAs
Source hubspotcom
Old Slide-In CTA Optimized Slide-In CTA
tcs2017 facebookcomRolandFrasierPage
You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Postshellip
HubSpot Saw A 240 Increase In Conversions Post Update
Source hubspotcom
tcs2017 facebookcomRolandFrasierPage
Bonus You Should Also See Increases In Search Traffichellip
Source hubspotcom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
19 Sniply Drives Leads + Sales
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Share Other Peoplersquos Content Through Sniply
tcs2017 facebookcomRolandFrasierPage
Your Link + Message At The Bottom Takes Them To Your Sales Page
tcs2017 facebookcomRolandFrasierPage
17020 Clicks
17020 Pixels For People Interested (Retarget Later)
1623 Immediate Conversions
$7235 Sales From 1 Email
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Personalizationtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
20 Use Dynamic Text Replacement On Your Landing Pages
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source omnicovertcom
Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source optinmonstercom | unbouncecom
TNC2017 LinkedIncominRolandFrasierSource Unbouncecom
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip
This converted 29 better than the normal location generic landing page
It also reduced Cost Per Lead By 31 And Cost Per Click by 5
Source Unbouncecom
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
21 Facebook Bots For Messenger Can Save 40 Of Social Sales
TNC2017 LinkedIncominRolandFrasier
Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833
TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Videotcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate
Source backlinkocom
In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
23 Use Fall-Off Point Video Annotations To Increase Watch Time
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate
Source mozcom
Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
24 Tweak Video CTAs To Bump Conversions By Over 300
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Mid-Roll Video CTAs Bump Conversions 5447
Source wistiacom
959 Of Video CTAs Are Post-Roll Buthellip
Mid-Roll CTAs generate the highest conversion rate 1695
Then post-roll 1098
Then pre-roll 315
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
tcs2017 facebookcomRolandFrasierPage
Image CTAs In Videos Bump Conversions 228
735 of videos use Text CTAs Buthellip
Image CTAs generate the highest conversion rates 1308
Text CTAs in videos convert on average at 1065
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Power Word CTAs In Videos Convert At Up To 1222
676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip
CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Video CRO Checklisthellip1 Mid-Roll CTA
2 Image CTA
3 Power Words
4 Action WordsYou | Now | New | Free
Sign Up | Register | Download | Click
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Social Traffic To Your Site
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
25 Try Short Top-Down Vertical Videos With Text Overlays
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use Top-Down Vertical Video For Facebook Instagram + YouTube
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
26 International Video Launch Strategy
tcs2017 LinkedIncominRolandFrasier
38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip
Step 2Re-boost With Social Proof To Your Target Countrieshellip
Step 3hellipMassive Views Likes Shares + Comments
tcs2017 LinkedIncominRolandFrasier
285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR
Source upwordsemcom tcs2017 LinkedIncominRolandFrasier
With Social Proof
Without Social Proof
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Traffic With List Builders To Reach Critical Mass
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site
bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)
Giveaways (Enter To Win)
Contests (Compete To Win)
bull Ask Them Their Opinion
Polls (Ask 1 Simple Question)
Surveys (Ask A Series Of Questions)
bull Let Them Find Out More About Themselves
Quizzes
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
27 Increase Contest Signups
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites
tcs2017 LinkedIncominRolandFrasier
Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page
Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)
147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar
tcs2017 LinkedIncominRolandFrasier
In-Post Specific
In-Post Site Wide
Side Bar
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Socialtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
28 Double Your Traffic By Automating Re-Usable Social Conent
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Generates 500-700 Leads Per Week For DigitalMarketercom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
29 Sell Directly With Facebook Messenger
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer
$800 Ad Spend
300 Chats
$4200+ In Product Sales
Source molly pittman | digitalmarketercom
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer500+ ROI On Ticket Sales
Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage
Messenger Broadcast Using ManyChat App
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
30 Build Your List + Increase Engagement With Messenger Chat
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Replace On-Site Chat With FB Messenger
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
31 Message People Who Have Not Yet Messaged Your Page
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom
Unlesshellip They Have Left A Comment To Your Ad Or Page
You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
32 Facebook Page Traffic Strategy
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
New Facebook Traffic Strategy
bull Topic Feeder Pages gt Interest Pages gt Main FB Page
bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes
bull Use topic pages to send traffic to interest pages and
multiple interest pages to prop up primary FB page
bull Test 70k+ likes in 30 days on $5k ad spend
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Retargeting
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Optimize Beginning Of Post End Of Post + Slider CTAs
Source hubspotcom
Old Slide-In CTA Optimized Slide-In CTA
tcs2017 facebookcomRolandFrasierPage
You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Postshellip
HubSpot Saw A 240 Increase In Conversions Post Update
Source hubspotcom
tcs2017 facebookcomRolandFrasierPage
Bonus You Should Also See Increases In Search Traffichellip
Source hubspotcom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
19 Sniply Drives Leads + Sales
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Share Other Peoplersquos Content Through Sniply
tcs2017 facebookcomRolandFrasierPage
Your Link + Message At The Bottom Takes Them To Your Sales Page
tcs2017 facebookcomRolandFrasierPage
17020 Clicks
17020 Pixels For People Interested (Retarget Later)
1623 Immediate Conversions
$7235 Sales From 1 Email
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Personalizationtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
20 Use Dynamic Text Replacement On Your Landing Pages
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source omnicovertcom
Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source optinmonstercom | unbouncecom
TNC2017 LinkedIncominRolandFrasierSource Unbouncecom
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip
This converted 29 better than the normal location generic landing page
It also reduced Cost Per Lead By 31 And Cost Per Click by 5
Source Unbouncecom
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
21 Facebook Bots For Messenger Can Save 40 Of Social Sales
TNC2017 LinkedIncominRolandFrasier
Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833
TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Videotcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate
Source backlinkocom
In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
23 Use Fall-Off Point Video Annotations To Increase Watch Time
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate
Source mozcom
Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
24 Tweak Video CTAs To Bump Conversions By Over 300
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Mid-Roll Video CTAs Bump Conversions 5447
Source wistiacom
959 Of Video CTAs Are Post-Roll Buthellip
Mid-Roll CTAs generate the highest conversion rate 1695
Then post-roll 1098
Then pre-roll 315
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
tcs2017 facebookcomRolandFrasierPage
Image CTAs In Videos Bump Conversions 228
735 of videos use Text CTAs Buthellip
Image CTAs generate the highest conversion rates 1308
Text CTAs in videos convert on average at 1065
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Power Word CTAs In Videos Convert At Up To 1222
676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip
CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Video CRO Checklisthellip1 Mid-Roll CTA
2 Image CTA
3 Power Words
4 Action WordsYou | Now | New | Free
Sign Up | Register | Download | Click
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Social Traffic To Your Site
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
25 Try Short Top-Down Vertical Videos With Text Overlays
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use Top-Down Vertical Video For Facebook Instagram + YouTube
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
26 International Video Launch Strategy
tcs2017 LinkedIncominRolandFrasier
38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip
Step 2Re-boost With Social Proof To Your Target Countrieshellip
Step 3hellipMassive Views Likes Shares + Comments
tcs2017 LinkedIncominRolandFrasier
285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR
Source upwordsemcom tcs2017 LinkedIncominRolandFrasier
With Social Proof
Without Social Proof
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Traffic With List Builders To Reach Critical Mass
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site
bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)
Giveaways (Enter To Win)
Contests (Compete To Win)
bull Ask Them Their Opinion
Polls (Ask 1 Simple Question)
Surveys (Ask A Series Of Questions)
bull Let Them Find Out More About Themselves
Quizzes
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
27 Increase Contest Signups
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites
tcs2017 LinkedIncominRolandFrasier
Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page
Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)
147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar
tcs2017 LinkedIncominRolandFrasier
In-Post Specific
In-Post Site Wide
Side Bar
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Socialtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
28 Double Your Traffic By Automating Re-Usable Social Conent
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Generates 500-700 Leads Per Week For DigitalMarketercom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
29 Sell Directly With Facebook Messenger
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer
$800 Ad Spend
300 Chats
$4200+ In Product Sales
Source molly pittman | digitalmarketercom
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer500+ ROI On Ticket Sales
Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage
Messenger Broadcast Using ManyChat App
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
30 Build Your List + Increase Engagement With Messenger Chat
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Replace On-Site Chat With FB Messenger
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
31 Message People Who Have Not Yet Messaged Your Page
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom
Unlesshellip They Have Left A Comment To Your Ad Or Page
You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
32 Facebook Page Traffic Strategy
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
New Facebook Traffic Strategy
bull Topic Feeder Pages gt Interest Pages gt Main FB Page
bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes
bull Use topic pages to send traffic to interest pages and
multiple interest pages to prop up primary FB page
bull Test 70k+ likes in 30 days on $5k ad spend
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Retargeting
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
tcs2017 facebookcomRolandFrasierPage
You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Postshellip
HubSpot Saw A 240 Increase In Conversions Post Update
Source hubspotcom
tcs2017 facebookcomRolandFrasierPage
Bonus You Should Also See Increases In Search Traffichellip
Source hubspotcom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
19 Sniply Drives Leads + Sales
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Share Other Peoplersquos Content Through Sniply
tcs2017 facebookcomRolandFrasierPage
Your Link + Message At The Bottom Takes Them To Your Sales Page
tcs2017 facebookcomRolandFrasierPage
17020 Clicks
17020 Pixels For People Interested (Retarget Later)
1623 Immediate Conversions
$7235 Sales From 1 Email
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Personalizationtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
20 Use Dynamic Text Replacement On Your Landing Pages
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source omnicovertcom
Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source optinmonstercom | unbouncecom
TNC2017 LinkedIncominRolandFrasierSource Unbouncecom
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip
This converted 29 better than the normal location generic landing page
It also reduced Cost Per Lead By 31 And Cost Per Click by 5
Source Unbouncecom
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
21 Facebook Bots For Messenger Can Save 40 Of Social Sales
TNC2017 LinkedIncominRolandFrasier
Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833
TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Videotcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate
Source backlinkocom
In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
23 Use Fall-Off Point Video Annotations To Increase Watch Time
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate
Source mozcom
Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
24 Tweak Video CTAs To Bump Conversions By Over 300
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Mid-Roll Video CTAs Bump Conversions 5447
Source wistiacom
959 Of Video CTAs Are Post-Roll Buthellip
Mid-Roll CTAs generate the highest conversion rate 1695
Then post-roll 1098
Then pre-roll 315
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
tcs2017 facebookcomRolandFrasierPage
Image CTAs In Videos Bump Conversions 228
735 of videos use Text CTAs Buthellip
Image CTAs generate the highest conversion rates 1308
Text CTAs in videos convert on average at 1065
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Power Word CTAs In Videos Convert At Up To 1222
676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip
CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Video CRO Checklisthellip1 Mid-Roll CTA
2 Image CTA
3 Power Words
4 Action WordsYou | Now | New | Free
Sign Up | Register | Download | Click
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Social Traffic To Your Site
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
25 Try Short Top-Down Vertical Videos With Text Overlays
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use Top-Down Vertical Video For Facebook Instagram + YouTube
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
26 International Video Launch Strategy
tcs2017 LinkedIncominRolandFrasier
38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip
Step 2Re-boost With Social Proof To Your Target Countrieshellip
Step 3hellipMassive Views Likes Shares + Comments
tcs2017 LinkedIncominRolandFrasier
285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR
Source upwordsemcom tcs2017 LinkedIncominRolandFrasier
With Social Proof
Without Social Proof
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Traffic With List Builders To Reach Critical Mass
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site
bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)
Giveaways (Enter To Win)
Contests (Compete To Win)
bull Ask Them Their Opinion
Polls (Ask 1 Simple Question)
Surveys (Ask A Series Of Questions)
bull Let Them Find Out More About Themselves
Quizzes
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
27 Increase Contest Signups
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites
tcs2017 LinkedIncominRolandFrasier
Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page
Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)
147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar
tcs2017 LinkedIncominRolandFrasier
In-Post Specific
In-Post Site Wide
Side Bar
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Socialtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
28 Double Your Traffic By Automating Re-Usable Social Conent
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Generates 500-700 Leads Per Week For DigitalMarketercom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
29 Sell Directly With Facebook Messenger
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer
$800 Ad Spend
300 Chats
$4200+ In Product Sales
Source molly pittman | digitalmarketercom
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer500+ ROI On Ticket Sales
Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage
Messenger Broadcast Using ManyChat App
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
30 Build Your List + Increase Engagement With Messenger Chat
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Replace On-Site Chat With FB Messenger
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
31 Message People Who Have Not Yet Messaged Your Page
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom
Unlesshellip They Have Left A Comment To Your Ad Or Page
You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
32 Facebook Page Traffic Strategy
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
New Facebook Traffic Strategy
bull Topic Feeder Pages gt Interest Pages gt Main FB Page
bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes
bull Use topic pages to send traffic to interest pages and
multiple interest pages to prop up primary FB page
bull Test 70k+ likes in 30 days on $5k ad spend
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Retargeting
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Bonus You Should Also See Increases In Search Traffichellip
Source hubspotcom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
19 Sniply Drives Leads + Sales
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Share Other Peoplersquos Content Through Sniply
tcs2017 facebookcomRolandFrasierPage
Your Link + Message At The Bottom Takes Them To Your Sales Page
tcs2017 facebookcomRolandFrasierPage
17020 Clicks
17020 Pixels For People Interested (Retarget Later)
1623 Immediate Conversions
$7235 Sales From 1 Email
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Personalizationtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
20 Use Dynamic Text Replacement On Your Landing Pages
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source omnicovertcom
Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source optinmonstercom | unbouncecom
TNC2017 LinkedIncominRolandFrasierSource Unbouncecom
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip
This converted 29 better than the normal location generic landing page
It also reduced Cost Per Lead By 31 And Cost Per Click by 5
Source Unbouncecom
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
21 Facebook Bots For Messenger Can Save 40 Of Social Sales
TNC2017 LinkedIncominRolandFrasier
Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833
TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Videotcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate
Source backlinkocom
In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
23 Use Fall-Off Point Video Annotations To Increase Watch Time
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate
Source mozcom
Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
24 Tweak Video CTAs To Bump Conversions By Over 300
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Mid-Roll Video CTAs Bump Conversions 5447
Source wistiacom
959 Of Video CTAs Are Post-Roll Buthellip
Mid-Roll CTAs generate the highest conversion rate 1695
Then post-roll 1098
Then pre-roll 315
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
tcs2017 facebookcomRolandFrasierPage
Image CTAs In Videos Bump Conversions 228
735 of videos use Text CTAs Buthellip
Image CTAs generate the highest conversion rates 1308
Text CTAs in videos convert on average at 1065
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Power Word CTAs In Videos Convert At Up To 1222
676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip
CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Video CRO Checklisthellip1 Mid-Roll CTA
2 Image CTA
3 Power Words
4 Action WordsYou | Now | New | Free
Sign Up | Register | Download | Click
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Social Traffic To Your Site
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
25 Try Short Top-Down Vertical Videos With Text Overlays
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use Top-Down Vertical Video For Facebook Instagram + YouTube
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
26 International Video Launch Strategy
tcs2017 LinkedIncominRolandFrasier
38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip
Step 2Re-boost With Social Proof To Your Target Countrieshellip
Step 3hellipMassive Views Likes Shares + Comments
tcs2017 LinkedIncominRolandFrasier
285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR
Source upwordsemcom tcs2017 LinkedIncominRolandFrasier
With Social Proof
Without Social Proof
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Traffic With List Builders To Reach Critical Mass
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site
bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)
Giveaways (Enter To Win)
Contests (Compete To Win)
bull Ask Them Their Opinion
Polls (Ask 1 Simple Question)
Surveys (Ask A Series Of Questions)
bull Let Them Find Out More About Themselves
Quizzes
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
27 Increase Contest Signups
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites
tcs2017 LinkedIncominRolandFrasier
Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page
Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)
147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar
tcs2017 LinkedIncominRolandFrasier
In-Post Specific
In-Post Site Wide
Side Bar
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Socialtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
28 Double Your Traffic By Automating Re-Usable Social Conent
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Generates 500-700 Leads Per Week For DigitalMarketercom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
29 Sell Directly With Facebook Messenger
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer
$800 Ad Spend
300 Chats
$4200+ In Product Sales
Source molly pittman | digitalmarketercom
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer500+ ROI On Ticket Sales
Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage
Messenger Broadcast Using ManyChat App
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
30 Build Your List + Increase Engagement With Messenger Chat
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Replace On-Site Chat With FB Messenger
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
31 Message People Who Have Not Yet Messaged Your Page
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom
Unlesshellip They Have Left A Comment To Your Ad Or Page
You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
32 Facebook Page Traffic Strategy
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
New Facebook Traffic Strategy
bull Topic Feeder Pages gt Interest Pages gt Main FB Page
bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes
bull Use topic pages to send traffic to interest pages and
multiple interest pages to prop up primary FB page
bull Test 70k+ likes in 30 days on $5k ad spend
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Retargeting
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
19 Sniply Drives Leads + Sales
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Share Other Peoplersquos Content Through Sniply
tcs2017 facebookcomRolandFrasierPage
Your Link + Message At The Bottom Takes Them To Your Sales Page
tcs2017 facebookcomRolandFrasierPage
17020 Clicks
17020 Pixels For People Interested (Retarget Later)
1623 Immediate Conversions
$7235 Sales From 1 Email
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Personalizationtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
20 Use Dynamic Text Replacement On Your Landing Pages
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source omnicovertcom
Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source optinmonstercom | unbouncecom
TNC2017 LinkedIncominRolandFrasierSource Unbouncecom
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip
This converted 29 better than the normal location generic landing page
It also reduced Cost Per Lead By 31 And Cost Per Click by 5
Source Unbouncecom
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
21 Facebook Bots For Messenger Can Save 40 Of Social Sales
TNC2017 LinkedIncominRolandFrasier
Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833
TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Videotcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate
Source backlinkocom
In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
23 Use Fall-Off Point Video Annotations To Increase Watch Time
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate
Source mozcom
Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
24 Tweak Video CTAs To Bump Conversions By Over 300
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Mid-Roll Video CTAs Bump Conversions 5447
Source wistiacom
959 Of Video CTAs Are Post-Roll Buthellip
Mid-Roll CTAs generate the highest conversion rate 1695
Then post-roll 1098
Then pre-roll 315
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
tcs2017 facebookcomRolandFrasierPage
Image CTAs In Videos Bump Conversions 228
735 of videos use Text CTAs Buthellip
Image CTAs generate the highest conversion rates 1308
Text CTAs in videos convert on average at 1065
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Power Word CTAs In Videos Convert At Up To 1222
676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip
CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Video CRO Checklisthellip1 Mid-Roll CTA
2 Image CTA
3 Power Words
4 Action WordsYou | Now | New | Free
Sign Up | Register | Download | Click
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Social Traffic To Your Site
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
25 Try Short Top-Down Vertical Videos With Text Overlays
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use Top-Down Vertical Video For Facebook Instagram + YouTube
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
26 International Video Launch Strategy
tcs2017 LinkedIncominRolandFrasier
38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip
Step 2Re-boost With Social Proof To Your Target Countrieshellip
Step 3hellipMassive Views Likes Shares + Comments
tcs2017 LinkedIncominRolandFrasier
285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR
Source upwordsemcom tcs2017 LinkedIncominRolandFrasier
With Social Proof
Without Social Proof
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Traffic With List Builders To Reach Critical Mass
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site
bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)
Giveaways (Enter To Win)
Contests (Compete To Win)
bull Ask Them Their Opinion
Polls (Ask 1 Simple Question)
Surveys (Ask A Series Of Questions)
bull Let Them Find Out More About Themselves
Quizzes
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
27 Increase Contest Signups
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites
tcs2017 LinkedIncominRolandFrasier
Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page
Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)
147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar
tcs2017 LinkedIncominRolandFrasier
In-Post Specific
In-Post Site Wide
Side Bar
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Socialtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
28 Double Your Traffic By Automating Re-Usable Social Conent
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Generates 500-700 Leads Per Week For DigitalMarketercom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
29 Sell Directly With Facebook Messenger
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer
$800 Ad Spend
300 Chats
$4200+ In Product Sales
Source molly pittman | digitalmarketercom
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer500+ ROI On Ticket Sales
Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage
Messenger Broadcast Using ManyChat App
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
30 Build Your List + Increase Engagement With Messenger Chat
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Replace On-Site Chat With FB Messenger
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
31 Message People Who Have Not Yet Messaged Your Page
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom
Unlesshellip They Have Left A Comment To Your Ad Or Page
You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
32 Facebook Page Traffic Strategy
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
New Facebook Traffic Strategy
bull Topic Feeder Pages gt Interest Pages gt Main FB Page
bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes
bull Use topic pages to send traffic to interest pages and
multiple interest pages to prop up primary FB page
bull Test 70k+ likes in 30 days on $5k ad spend
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Retargeting
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Share Other Peoplersquos Content Through Sniply
tcs2017 facebookcomRolandFrasierPage
Your Link + Message At The Bottom Takes Them To Your Sales Page
tcs2017 facebookcomRolandFrasierPage
17020 Clicks
17020 Pixels For People Interested (Retarget Later)
1623 Immediate Conversions
$7235 Sales From 1 Email
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Personalizationtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
20 Use Dynamic Text Replacement On Your Landing Pages
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source omnicovertcom
Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source optinmonstercom | unbouncecom
TNC2017 LinkedIncominRolandFrasierSource Unbouncecom
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip
This converted 29 better than the normal location generic landing page
It also reduced Cost Per Lead By 31 And Cost Per Click by 5
Source Unbouncecom
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
21 Facebook Bots For Messenger Can Save 40 Of Social Sales
TNC2017 LinkedIncominRolandFrasier
Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833
TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Videotcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate
Source backlinkocom
In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
23 Use Fall-Off Point Video Annotations To Increase Watch Time
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate
Source mozcom
Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
24 Tweak Video CTAs To Bump Conversions By Over 300
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Mid-Roll Video CTAs Bump Conversions 5447
Source wistiacom
959 Of Video CTAs Are Post-Roll Buthellip
Mid-Roll CTAs generate the highest conversion rate 1695
Then post-roll 1098
Then pre-roll 315
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
tcs2017 facebookcomRolandFrasierPage
Image CTAs In Videos Bump Conversions 228
735 of videos use Text CTAs Buthellip
Image CTAs generate the highest conversion rates 1308
Text CTAs in videos convert on average at 1065
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Power Word CTAs In Videos Convert At Up To 1222
676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip
CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Video CRO Checklisthellip1 Mid-Roll CTA
2 Image CTA
3 Power Words
4 Action WordsYou | Now | New | Free
Sign Up | Register | Download | Click
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Social Traffic To Your Site
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
25 Try Short Top-Down Vertical Videos With Text Overlays
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use Top-Down Vertical Video For Facebook Instagram + YouTube
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
26 International Video Launch Strategy
tcs2017 LinkedIncominRolandFrasier
38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip
Step 2Re-boost With Social Proof To Your Target Countrieshellip
Step 3hellipMassive Views Likes Shares + Comments
tcs2017 LinkedIncominRolandFrasier
285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR
Source upwordsemcom tcs2017 LinkedIncominRolandFrasier
With Social Proof
Without Social Proof
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Traffic With List Builders To Reach Critical Mass
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site
bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)
Giveaways (Enter To Win)
Contests (Compete To Win)
bull Ask Them Their Opinion
Polls (Ask 1 Simple Question)
Surveys (Ask A Series Of Questions)
bull Let Them Find Out More About Themselves
Quizzes
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
27 Increase Contest Signups
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites
tcs2017 LinkedIncominRolandFrasier
Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page
Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)
147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar
tcs2017 LinkedIncominRolandFrasier
In-Post Specific
In-Post Site Wide
Side Bar
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Socialtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
28 Double Your Traffic By Automating Re-Usable Social Conent
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Generates 500-700 Leads Per Week For DigitalMarketercom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
29 Sell Directly With Facebook Messenger
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer
$800 Ad Spend
300 Chats
$4200+ In Product Sales
Source molly pittman | digitalmarketercom
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer500+ ROI On Ticket Sales
Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage
Messenger Broadcast Using ManyChat App
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
30 Build Your List + Increase Engagement With Messenger Chat
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Replace On-Site Chat With FB Messenger
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
31 Message People Who Have Not Yet Messaged Your Page
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom
Unlesshellip They Have Left A Comment To Your Ad Or Page
You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
32 Facebook Page Traffic Strategy
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
New Facebook Traffic Strategy
bull Topic Feeder Pages gt Interest Pages gt Main FB Page
bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes
bull Use topic pages to send traffic to interest pages and
multiple interest pages to prop up primary FB page
bull Test 70k+ likes in 30 days on $5k ad spend
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Retargeting
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Your Link + Message At The Bottom Takes Them To Your Sales Page
tcs2017 facebookcomRolandFrasierPage
17020 Clicks
17020 Pixels For People Interested (Retarget Later)
1623 Immediate Conversions
$7235 Sales From 1 Email
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Personalizationtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
20 Use Dynamic Text Replacement On Your Landing Pages
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source omnicovertcom
Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source optinmonstercom | unbouncecom
TNC2017 LinkedIncominRolandFrasierSource Unbouncecom
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip
This converted 29 better than the normal location generic landing page
It also reduced Cost Per Lead By 31 And Cost Per Click by 5
Source Unbouncecom
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
21 Facebook Bots For Messenger Can Save 40 Of Social Sales
TNC2017 LinkedIncominRolandFrasier
Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833
TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Videotcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate
Source backlinkocom
In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
23 Use Fall-Off Point Video Annotations To Increase Watch Time
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate
Source mozcom
Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
24 Tweak Video CTAs To Bump Conversions By Over 300
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Mid-Roll Video CTAs Bump Conversions 5447
Source wistiacom
959 Of Video CTAs Are Post-Roll Buthellip
Mid-Roll CTAs generate the highest conversion rate 1695
Then post-roll 1098
Then pre-roll 315
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
tcs2017 facebookcomRolandFrasierPage
Image CTAs In Videos Bump Conversions 228
735 of videos use Text CTAs Buthellip
Image CTAs generate the highest conversion rates 1308
Text CTAs in videos convert on average at 1065
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Power Word CTAs In Videos Convert At Up To 1222
676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip
CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Video CRO Checklisthellip1 Mid-Roll CTA
2 Image CTA
3 Power Words
4 Action WordsYou | Now | New | Free
Sign Up | Register | Download | Click
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Social Traffic To Your Site
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
25 Try Short Top-Down Vertical Videos With Text Overlays
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use Top-Down Vertical Video For Facebook Instagram + YouTube
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
26 International Video Launch Strategy
tcs2017 LinkedIncominRolandFrasier
38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip
Step 2Re-boost With Social Proof To Your Target Countrieshellip
Step 3hellipMassive Views Likes Shares + Comments
tcs2017 LinkedIncominRolandFrasier
285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR
Source upwordsemcom tcs2017 LinkedIncominRolandFrasier
With Social Proof
Without Social Proof
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Traffic With List Builders To Reach Critical Mass
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site
bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)
Giveaways (Enter To Win)
Contests (Compete To Win)
bull Ask Them Their Opinion
Polls (Ask 1 Simple Question)
Surveys (Ask A Series Of Questions)
bull Let Them Find Out More About Themselves
Quizzes
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
27 Increase Contest Signups
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites
tcs2017 LinkedIncominRolandFrasier
Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page
Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)
147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar
tcs2017 LinkedIncominRolandFrasier
In-Post Specific
In-Post Site Wide
Side Bar
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Socialtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
28 Double Your Traffic By Automating Re-Usable Social Conent
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Generates 500-700 Leads Per Week For DigitalMarketercom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
29 Sell Directly With Facebook Messenger
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer
$800 Ad Spend
300 Chats
$4200+ In Product Sales
Source molly pittman | digitalmarketercom
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer500+ ROI On Ticket Sales
Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage
Messenger Broadcast Using ManyChat App
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
30 Build Your List + Increase Engagement With Messenger Chat
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Replace On-Site Chat With FB Messenger
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
31 Message People Who Have Not Yet Messaged Your Page
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom
Unlesshellip They Have Left A Comment To Your Ad Or Page
You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
32 Facebook Page Traffic Strategy
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
New Facebook Traffic Strategy
bull Topic Feeder Pages gt Interest Pages gt Main FB Page
bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes
bull Use topic pages to send traffic to interest pages and
multiple interest pages to prop up primary FB page
bull Test 70k+ likes in 30 days on $5k ad spend
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Retargeting
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
tcs2017 facebookcomRolandFrasierPage
17020 Clicks
17020 Pixels For People Interested (Retarget Later)
1623 Immediate Conversions
$7235 Sales From 1 Email
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Personalizationtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
20 Use Dynamic Text Replacement On Your Landing Pages
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source omnicovertcom
Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source optinmonstercom | unbouncecom
TNC2017 LinkedIncominRolandFrasierSource Unbouncecom
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip
This converted 29 better than the normal location generic landing page
It also reduced Cost Per Lead By 31 And Cost Per Click by 5
Source Unbouncecom
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
21 Facebook Bots For Messenger Can Save 40 Of Social Sales
TNC2017 LinkedIncominRolandFrasier
Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833
TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Videotcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate
Source backlinkocom
In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
23 Use Fall-Off Point Video Annotations To Increase Watch Time
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate
Source mozcom
Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
24 Tweak Video CTAs To Bump Conversions By Over 300
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Mid-Roll Video CTAs Bump Conversions 5447
Source wistiacom
959 Of Video CTAs Are Post-Roll Buthellip
Mid-Roll CTAs generate the highest conversion rate 1695
Then post-roll 1098
Then pre-roll 315
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
tcs2017 facebookcomRolandFrasierPage
Image CTAs In Videos Bump Conversions 228
735 of videos use Text CTAs Buthellip
Image CTAs generate the highest conversion rates 1308
Text CTAs in videos convert on average at 1065
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Power Word CTAs In Videos Convert At Up To 1222
676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip
CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Video CRO Checklisthellip1 Mid-Roll CTA
2 Image CTA
3 Power Words
4 Action WordsYou | Now | New | Free
Sign Up | Register | Download | Click
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Social Traffic To Your Site
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
25 Try Short Top-Down Vertical Videos With Text Overlays
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use Top-Down Vertical Video For Facebook Instagram + YouTube
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
26 International Video Launch Strategy
tcs2017 LinkedIncominRolandFrasier
38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip
Step 2Re-boost With Social Proof To Your Target Countrieshellip
Step 3hellipMassive Views Likes Shares + Comments
tcs2017 LinkedIncominRolandFrasier
285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR
Source upwordsemcom tcs2017 LinkedIncominRolandFrasier
With Social Proof
Without Social Proof
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Traffic With List Builders To Reach Critical Mass
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site
bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)
Giveaways (Enter To Win)
Contests (Compete To Win)
bull Ask Them Their Opinion
Polls (Ask 1 Simple Question)
Surveys (Ask A Series Of Questions)
bull Let Them Find Out More About Themselves
Quizzes
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
27 Increase Contest Signups
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites
tcs2017 LinkedIncominRolandFrasier
Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page
Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)
147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar
tcs2017 LinkedIncominRolandFrasier
In-Post Specific
In-Post Site Wide
Side Bar
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Socialtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
28 Double Your Traffic By Automating Re-Usable Social Conent
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Generates 500-700 Leads Per Week For DigitalMarketercom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
29 Sell Directly With Facebook Messenger
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer
$800 Ad Spend
300 Chats
$4200+ In Product Sales
Source molly pittman | digitalmarketercom
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer500+ ROI On Ticket Sales
Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage
Messenger Broadcast Using ManyChat App
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
30 Build Your List + Increase Engagement With Messenger Chat
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Replace On-Site Chat With FB Messenger
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
31 Message People Who Have Not Yet Messaged Your Page
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom
Unlesshellip They Have Left A Comment To Your Ad Or Page
You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
32 Facebook Page Traffic Strategy
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
New Facebook Traffic Strategy
bull Topic Feeder Pages gt Interest Pages gt Main FB Page
bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes
bull Use topic pages to send traffic to interest pages and
multiple interest pages to prop up primary FB page
bull Test 70k+ likes in 30 days on $5k ad spend
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Retargeting
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Personalizationtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
20 Use Dynamic Text Replacement On Your Landing Pages
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source omnicovertcom
Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source optinmonstercom | unbouncecom
TNC2017 LinkedIncominRolandFrasierSource Unbouncecom
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip
This converted 29 better than the normal location generic landing page
It also reduced Cost Per Lead By 31 And Cost Per Click by 5
Source Unbouncecom
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
21 Facebook Bots For Messenger Can Save 40 Of Social Sales
TNC2017 LinkedIncominRolandFrasier
Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833
TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Videotcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate
Source backlinkocom
In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
23 Use Fall-Off Point Video Annotations To Increase Watch Time
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate
Source mozcom
Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
24 Tweak Video CTAs To Bump Conversions By Over 300
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Mid-Roll Video CTAs Bump Conversions 5447
Source wistiacom
959 Of Video CTAs Are Post-Roll Buthellip
Mid-Roll CTAs generate the highest conversion rate 1695
Then post-roll 1098
Then pre-roll 315
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
tcs2017 facebookcomRolandFrasierPage
Image CTAs In Videos Bump Conversions 228
735 of videos use Text CTAs Buthellip
Image CTAs generate the highest conversion rates 1308
Text CTAs in videos convert on average at 1065
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Power Word CTAs In Videos Convert At Up To 1222
676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip
CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Video CRO Checklisthellip1 Mid-Roll CTA
2 Image CTA
3 Power Words
4 Action WordsYou | Now | New | Free
Sign Up | Register | Download | Click
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Social Traffic To Your Site
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
25 Try Short Top-Down Vertical Videos With Text Overlays
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use Top-Down Vertical Video For Facebook Instagram + YouTube
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
26 International Video Launch Strategy
tcs2017 LinkedIncominRolandFrasier
38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip
Step 2Re-boost With Social Proof To Your Target Countrieshellip
Step 3hellipMassive Views Likes Shares + Comments
tcs2017 LinkedIncominRolandFrasier
285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR
Source upwordsemcom tcs2017 LinkedIncominRolandFrasier
With Social Proof
Without Social Proof
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Traffic With List Builders To Reach Critical Mass
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site
bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)
Giveaways (Enter To Win)
Contests (Compete To Win)
bull Ask Them Their Opinion
Polls (Ask 1 Simple Question)
Surveys (Ask A Series Of Questions)
bull Let Them Find Out More About Themselves
Quizzes
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
27 Increase Contest Signups
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites
tcs2017 LinkedIncominRolandFrasier
Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page
Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)
147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar
tcs2017 LinkedIncominRolandFrasier
In-Post Specific
In-Post Site Wide
Side Bar
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Socialtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
28 Double Your Traffic By Automating Re-Usable Social Conent
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Generates 500-700 Leads Per Week For DigitalMarketercom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
29 Sell Directly With Facebook Messenger
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer
$800 Ad Spend
300 Chats
$4200+ In Product Sales
Source molly pittman | digitalmarketercom
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer500+ ROI On Ticket Sales
Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage
Messenger Broadcast Using ManyChat App
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
30 Build Your List + Increase Engagement With Messenger Chat
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Replace On-Site Chat With FB Messenger
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
31 Message People Who Have Not Yet Messaged Your Page
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom
Unlesshellip They Have Left A Comment To Your Ad Or Page
You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
32 Facebook Page Traffic Strategy
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
New Facebook Traffic Strategy
bull Topic Feeder Pages gt Interest Pages gt Main FB Page
bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes
bull Use topic pages to send traffic to interest pages and
multiple interest pages to prop up primary FB page
bull Test 70k+ likes in 30 days on $5k ad spend
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Retargeting
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
20 Use Dynamic Text Replacement On Your Landing Pages
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source omnicovertcom
Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source optinmonstercom | unbouncecom
TNC2017 LinkedIncominRolandFrasierSource Unbouncecom
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip
This converted 29 better than the normal location generic landing page
It also reduced Cost Per Lead By 31 And Cost Per Click by 5
Source Unbouncecom
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
21 Facebook Bots For Messenger Can Save 40 Of Social Sales
TNC2017 LinkedIncominRolandFrasier
Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833
TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Videotcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate
Source backlinkocom
In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
23 Use Fall-Off Point Video Annotations To Increase Watch Time
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate
Source mozcom
Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
24 Tweak Video CTAs To Bump Conversions By Over 300
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Mid-Roll Video CTAs Bump Conversions 5447
Source wistiacom
959 Of Video CTAs Are Post-Roll Buthellip
Mid-Roll CTAs generate the highest conversion rate 1695
Then post-roll 1098
Then pre-roll 315
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
tcs2017 facebookcomRolandFrasierPage
Image CTAs In Videos Bump Conversions 228
735 of videos use Text CTAs Buthellip
Image CTAs generate the highest conversion rates 1308
Text CTAs in videos convert on average at 1065
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Power Word CTAs In Videos Convert At Up To 1222
676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip
CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Video CRO Checklisthellip1 Mid-Roll CTA
2 Image CTA
3 Power Words
4 Action WordsYou | Now | New | Free
Sign Up | Register | Download | Click
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Social Traffic To Your Site
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
25 Try Short Top-Down Vertical Videos With Text Overlays
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use Top-Down Vertical Video For Facebook Instagram + YouTube
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
26 International Video Launch Strategy
tcs2017 LinkedIncominRolandFrasier
38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip
Step 2Re-boost With Social Proof To Your Target Countrieshellip
Step 3hellipMassive Views Likes Shares + Comments
tcs2017 LinkedIncominRolandFrasier
285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR
Source upwordsemcom tcs2017 LinkedIncominRolandFrasier
With Social Proof
Without Social Proof
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Traffic With List Builders To Reach Critical Mass
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site
bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)
Giveaways (Enter To Win)
Contests (Compete To Win)
bull Ask Them Their Opinion
Polls (Ask 1 Simple Question)
Surveys (Ask A Series Of Questions)
bull Let Them Find Out More About Themselves
Quizzes
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
27 Increase Contest Signups
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites
tcs2017 LinkedIncominRolandFrasier
Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page
Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)
147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar
tcs2017 LinkedIncominRolandFrasier
In-Post Specific
In-Post Site Wide
Side Bar
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Socialtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
28 Double Your Traffic By Automating Re-Usable Social Conent
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Generates 500-700 Leads Per Week For DigitalMarketercom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
29 Sell Directly With Facebook Messenger
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer
$800 Ad Spend
300 Chats
$4200+ In Product Sales
Source molly pittman | digitalmarketercom
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer500+ ROI On Ticket Sales
Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage
Messenger Broadcast Using ManyChat App
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
30 Build Your List + Increase Engagement With Messenger Chat
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Replace On-Site Chat With FB Messenger
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
31 Message People Who Have Not Yet Messaged Your Page
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom
Unlesshellip They Have Left A Comment To Your Ad Or Page
You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
32 Facebook Page Traffic Strategy
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
New Facebook Traffic Strategy
bull Topic Feeder Pages gt Interest Pages gt Main FB Page
bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes
bull Use topic pages to send traffic to interest pages and
multiple interest pages to prop up primary FB page
bull Test 70k+ likes in 30 days on $5k ad spend
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Retargeting
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source omnicovertcom
Automatically customize landing page text to match email AR sequences PPC ads and search keyword queries user location gender age and any other data you have
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source optinmonstercom | unbouncecom
TNC2017 LinkedIncominRolandFrasierSource Unbouncecom
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip
This converted 29 better than the normal location generic landing page
It also reduced Cost Per Lead By 31 And Cost Per Click by 5
Source Unbouncecom
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
21 Facebook Bots For Messenger Can Save 40 Of Social Sales
TNC2017 LinkedIncominRolandFrasier
Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833
TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Videotcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate
Source backlinkocom
In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
23 Use Fall-Off Point Video Annotations To Increase Watch Time
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate
Source mozcom
Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
24 Tweak Video CTAs To Bump Conversions By Over 300
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Mid-Roll Video CTAs Bump Conversions 5447
Source wistiacom
959 Of Video CTAs Are Post-Roll Buthellip
Mid-Roll CTAs generate the highest conversion rate 1695
Then post-roll 1098
Then pre-roll 315
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
tcs2017 facebookcomRolandFrasierPage
Image CTAs In Videos Bump Conversions 228
735 of videos use Text CTAs Buthellip
Image CTAs generate the highest conversion rates 1308
Text CTAs in videos convert on average at 1065
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Power Word CTAs In Videos Convert At Up To 1222
676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip
CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Video CRO Checklisthellip1 Mid-Roll CTA
2 Image CTA
3 Power Words
4 Action WordsYou | Now | New | Free
Sign Up | Register | Download | Click
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Social Traffic To Your Site
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
25 Try Short Top-Down Vertical Videos With Text Overlays
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use Top-Down Vertical Video For Facebook Instagram + YouTube
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
26 International Video Launch Strategy
tcs2017 LinkedIncominRolandFrasier
38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip
Step 2Re-boost With Social Proof To Your Target Countrieshellip
Step 3hellipMassive Views Likes Shares + Comments
tcs2017 LinkedIncominRolandFrasier
285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR
Source upwordsemcom tcs2017 LinkedIncominRolandFrasier
With Social Proof
Without Social Proof
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Traffic With List Builders To Reach Critical Mass
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site
bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)
Giveaways (Enter To Win)
Contests (Compete To Win)
bull Ask Them Their Opinion
Polls (Ask 1 Simple Question)
Surveys (Ask A Series Of Questions)
bull Let Them Find Out More About Themselves
Quizzes
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
27 Increase Contest Signups
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites
tcs2017 LinkedIncominRolandFrasier
Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page
Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)
147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar
tcs2017 LinkedIncominRolandFrasier
In-Post Specific
In-Post Site Wide
Side Bar
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Socialtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
28 Double Your Traffic By Automating Re-Usable Social Conent
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Generates 500-700 Leads Per Week For DigitalMarketercom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
29 Sell Directly With Facebook Messenger
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer
$800 Ad Spend
300 Chats
$4200+ In Product Sales
Source molly pittman | digitalmarketercom
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer500+ ROI On Ticket Sales
Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage
Messenger Broadcast Using ManyChat App
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
30 Build Your List + Increase Engagement With Messenger Chat
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Replace On-Site Chat With FB Messenger
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
31 Message People Who Have Not Yet Messaged Your Page
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom
Unlesshellip They Have Left A Comment To Your Ad Or Page
You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
32 Facebook Page Traffic Strategy
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
New Facebook Traffic Strategy
bull Topic Feeder Pages gt Interest Pages gt Main FB Page
bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes
bull Use topic pages to send traffic to interest pages and
multiple interest pages to prop up primary FB page
bull Test 70k+ likes in 30 days on $5k ad spend
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Retargeting
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement
Source optinmonstercom | unbouncecom
TNC2017 LinkedIncominRolandFrasierSource Unbouncecom
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip
This converted 29 better than the normal location generic landing page
It also reduced Cost Per Lead By 31 And Cost Per Click by 5
Source Unbouncecom
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
21 Facebook Bots For Messenger Can Save 40 Of Social Sales
TNC2017 LinkedIncominRolandFrasier
Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833
TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Videotcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate
Source backlinkocom
In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
23 Use Fall-Off Point Video Annotations To Increase Watch Time
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate
Source mozcom
Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
24 Tweak Video CTAs To Bump Conversions By Over 300
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Mid-Roll Video CTAs Bump Conversions 5447
Source wistiacom
959 Of Video CTAs Are Post-Roll Buthellip
Mid-Roll CTAs generate the highest conversion rate 1695
Then post-roll 1098
Then pre-roll 315
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
tcs2017 facebookcomRolandFrasierPage
Image CTAs In Videos Bump Conversions 228
735 of videos use Text CTAs Buthellip
Image CTAs generate the highest conversion rates 1308
Text CTAs in videos convert on average at 1065
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Power Word CTAs In Videos Convert At Up To 1222
676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip
CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Video CRO Checklisthellip1 Mid-Roll CTA
2 Image CTA
3 Power Words
4 Action WordsYou | Now | New | Free
Sign Up | Register | Download | Click
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Social Traffic To Your Site
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
25 Try Short Top-Down Vertical Videos With Text Overlays
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use Top-Down Vertical Video For Facebook Instagram + YouTube
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
26 International Video Launch Strategy
tcs2017 LinkedIncominRolandFrasier
38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip
Step 2Re-boost With Social Proof To Your Target Countrieshellip
Step 3hellipMassive Views Likes Shares + Comments
tcs2017 LinkedIncominRolandFrasier
285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR
Source upwordsemcom tcs2017 LinkedIncominRolandFrasier
With Social Proof
Without Social Proof
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Traffic With List Builders To Reach Critical Mass
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site
bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)
Giveaways (Enter To Win)
Contests (Compete To Win)
bull Ask Them Their Opinion
Polls (Ask 1 Simple Question)
Surveys (Ask A Series Of Questions)
bull Let Them Find Out More About Themselves
Quizzes
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
27 Increase Contest Signups
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites
tcs2017 LinkedIncominRolandFrasier
Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page
Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)
147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar
tcs2017 LinkedIncominRolandFrasier
In-Post Specific
In-Post Site Wide
Side Bar
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Socialtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
28 Double Your Traffic By Automating Re-Usable Social Conent
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Generates 500-700 Leads Per Week For DigitalMarketercom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
29 Sell Directly With Facebook Messenger
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer
$800 Ad Spend
300 Chats
$4200+ In Product Sales
Source molly pittman | digitalmarketercom
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer500+ ROI On Ticket Sales
Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage
Messenger Broadcast Using ManyChat App
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
30 Build Your List + Increase Engagement With Messenger Chat
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Replace On-Site Chat With FB Messenger
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
31 Message People Who Have Not Yet Messaged Your Page
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom
Unlesshellip They Have Left A Comment To Your Ad Or Page
You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
32 Facebook Page Traffic Strategy
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
New Facebook Traffic Strategy
bull Topic Feeder Pages gt Interest Pages gt Main FB Page
bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes
bull Use topic pages to send traffic to interest pages and
multiple interest pages to prop up primary FB page
bull Test 70k+ likes in 30 days on $5k ad spend
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Retargeting
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
TNC2017 LinkedIncominRolandFrasierSource Unbouncecom
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip
This converted 29 better than the normal location generic landing page
It also reduced Cost Per Lead By 31 And Cost Per Click by 5
Source Unbouncecom
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
21 Facebook Bots For Messenger Can Save 40 Of Social Sales
TNC2017 LinkedIncominRolandFrasier
Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833
TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Videotcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate
Source backlinkocom
In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
23 Use Fall-Off Point Video Annotations To Increase Watch Time
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate
Source mozcom
Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
24 Tweak Video CTAs To Bump Conversions By Over 300
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Mid-Roll Video CTAs Bump Conversions 5447
Source wistiacom
959 Of Video CTAs Are Post-Roll Buthellip
Mid-Roll CTAs generate the highest conversion rate 1695
Then post-roll 1098
Then pre-roll 315
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
tcs2017 facebookcomRolandFrasierPage
Image CTAs In Videos Bump Conversions 228
735 of videos use Text CTAs Buthellip
Image CTAs generate the highest conversion rates 1308
Text CTAs in videos convert on average at 1065
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Power Word CTAs In Videos Convert At Up To 1222
676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip
CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Video CRO Checklisthellip1 Mid-Roll CTA
2 Image CTA
3 Power Words
4 Action WordsYou | Now | New | Free
Sign Up | Register | Download | Click
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Social Traffic To Your Site
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
25 Try Short Top-Down Vertical Videos With Text Overlays
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use Top-Down Vertical Video For Facebook Instagram + YouTube
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
26 International Video Launch Strategy
tcs2017 LinkedIncominRolandFrasier
38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip
Step 2Re-boost With Social Proof To Your Target Countrieshellip
Step 3hellipMassive Views Likes Shares + Comments
tcs2017 LinkedIncominRolandFrasier
285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR
Source upwordsemcom tcs2017 LinkedIncominRolandFrasier
With Social Proof
Without Social Proof
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Traffic With List Builders To Reach Critical Mass
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site
bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)
Giveaways (Enter To Win)
Contests (Compete To Win)
bull Ask Them Their Opinion
Polls (Ask 1 Simple Question)
Surveys (Ask A Series Of Questions)
bull Let Them Find Out More About Themselves
Quizzes
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
27 Increase Contest Signups
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites
tcs2017 LinkedIncominRolandFrasier
Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page
Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)
147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar
tcs2017 LinkedIncominRolandFrasier
In-Post Specific
In-Post Site Wide
Side Bar
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Socialtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
28 Double Your Traffic By Automating Re-Usable Social Conent
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Generates 500-700 Leads Per Week For DigitalMarketercom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
29 Sell Directly With Facebook Messenger
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer
$800 Ad Spend
300 Chats
$4200+ In Product Sales
Source molly pittman | digitalmarketercom
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer500+ ROI On Ticket Sales
Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage
Messenger Broadcast Using ManyChat App
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
30 Build Your List + Increase Engagement With Messenger Chat
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Replace On-Site Chat With FB Messenger
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
31 Message People Who Have Not Yet Messaged Your Page
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom
Unlesshellip They Have Left A Comment To Your Ad Or Page
You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
32 Facebook Page Traffic Strategy
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
New Facebook Traffic Strategy
bull Topic Feeder Pages gt Interest Pages gt Main FB Page
bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes
bull Use topic pages to send traffic to interest pages and
multiple interest pages to prop up primary FB page
bull Test 70k+ likes in 30 days on $5k ad spend
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Retargeting
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Dynamic Text Replacement Ads Tested Significantly Better In A 60 Day Test Based On Search Locationhellip
This converted 29 better than the normal location generic landing page
It also reduced Cost Per Lead By 31 And Cost Per Click by 5
Source Unbouncecom
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
21 Facebook Bots For Messenger Can Save 40 Of Social Sales
TNC2017 LinkedIncominRolandFrasier
Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833
TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Videotcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate
Source backlinkocom
In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
23 Use Fall-Off Point Video Annotations To Increase Watch Time
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate
Source mozcom
Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
24 Tweak Video CTAs To Bump Conversions By Over 300
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Mid-Roll Video CTAs Bump Conversions 5447
Source wistiacom
959 Of Video CTAs Are Post-Roll Buthellip
Mid-Roll CTAs generate the highest conversion rate 1695
Then post-roll 1098
Then pre-roll 315
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
tcs2017 facebookcomRolandFrasierPage
Image CTAs In Videos Bump Conversions 228
735 of videos use Text CTAs Buthellip
Image CTAs generate the highest conversion rates 1308
Text CTAs in videos convert on average at 1065
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Power Word CTAs In Videos Convert At Up To 1222
676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip
CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Video CRO Checklisthellip1 Mid-Roll CTA
2 Image CTA
3 Power Words
4 Action WordsYou | Now | New | Free
Sign Up | Register | Download | Click
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Social Traffic To Your Site
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
25 Try Short Top-Down Vertical Videos With Text Overlays
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use Top-Down Vertical Video For Facebook Instagram + YouTube
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
26 International Video Launch Strategy
tcs2017 LinkedIncominRolandFrasier
38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip
Step 2Re-boost With Social Proof To Your Target Countrieshellip
Step 3hellipMassive Views Likes Shares + Comments
tcs2017 LinkedIncominRolandFrasier
285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR
Source upwordsemcom tcs2017 LinkedIncominRolandFrasier
With Social Proof
Without Social Proof
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Traffic With List Builders To Reach Critical Mass
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site
bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)
Giveaways (Enter To Win)
Contests (Compete To Win)
bull Ask Them Their Opinion
Polls (Ask 1 Simple Question)
Surveys (Ask A Series Of Questions)
bull Let Them Find Out More About Themselves
Quizzes
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
27 Increase Contest Signups
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites
tcs2017 LinkedIncominRolandFrasier
Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page
Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)
147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar
tcs2017 LinkedIncominRolandFrasier
In-Post Specific
In-Post Site Wide
Side Bar
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Socialtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
28 Double Your Traffic By Automating Re-Usable Social Conent
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Generates 500-700 Leads Per Week For DigitalMarketercom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
29 Sell Directly With Facebook Messenger
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer
$800 Ad Spend
300 Chats
$4200+ In Product Sales
Source molly pittman | digitalmarketercom
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer500+ ROI On Ticket Sales
Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage
Messenger Broadcast Using ManyChat App
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
30 Build Your List + Increase Engagement With Messenger Chat
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Replace On-Site Chat With FB Messenger
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
31 Message People Who Have Not Yet Messaged Your Page
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom
Unlesshellip They Have Left A Comment To Your Ad Or Page
You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
32 Facebook Page Traffic Strategy
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
New Facebook Traffic Strategy
bull Topic Feeder Pages gt Interest Pages gt Main FB Page
bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes
bull Use topic pages to send traffic to interest pages and
multiple interest pages to prop up primary FB page
bull Test 70k+ likes in 30 days on $5k ad spend
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Retargeting
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
21 Facebook Bots For Messenger Can Save 40 Of Social Sales
TNC2017 LinkedIncominRolandFrasier
Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833
TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Videotcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate
Source backlinkocom
In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
23 Use Fall-Off Point Video Annotations To Increase Watch Time
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate
Source mozcom
Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
24 Tweak Video CTAs To Bump Conversions By Over 300
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Mid-Roll Video CTAs Bump Conversions 5447
Source wistiacom
959 Of Video CTAs Are Post-Roll Buthellip
Mid-Roll CTAs generate the highest conversion rate 1695
Then post-roll 1098
Then pre-roll 315
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
tcs2017 facebookcomRolandFrasierPage
Image CTAs In Videos Bump Conversions 228
735 of videos use Text CTAs Buthellip
Image CTAs generate the highest conversion rates 1308
Text CTAs in videos convert on average at 1065
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Power Word CTAs In Videos Convert At Up To 1222
676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip
CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Video CRO Checklisthellip1 Mid-Roll CTA
2 Image CTA
3 Power Words
4 Action WordsYou | Now | New | Free
Sign Up | Register | Download | Click
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Social Traffic To Your Site
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
25 Try Short Top-Down Vertical Videos With Text Overlays
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use Top-Down Vertical Video For Facebook Instagram + YouTube
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
26 International Video Launch Strategy
tcs2017 LinkedIncominRolandFrasier
38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip
Step 2Re-boost With Social Proof To Your Target Countrieshellip
Step 3hellipMassive Views Likes Shares + Comments
tcs2017 LinkedIncominRolandFrasier
285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR
Source upwordsemcom tcs2017 LinkedIncominRolandFrasier
With Social Proof
Without Social Proof
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Traffic With List Builders To Reach Critical Mass
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site
bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)
Giveaways (Enter To Win)
Contests (Compete To Win)
bull Ask Them Their Opinion
Polls (Ask 1 Simple Question)
Surveys (Ask A Series Of Questions)
bull Let Them Find Out More About Themselves
Quizzes
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
27 Increase Contest Signups
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites
tcs2017 LinkedIncominRolandFrasier
Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page
Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)
147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar
tcs2017 LinkedIncominRolandFrasier
In-Post Specific
In-Post Site Wide
Side Bar
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Socialtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
28 Double Your Traffic By Automating Re-Usable Social Conent
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Generates 500-700 Leads Per Week For DigitalMarketercom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
29 Sell Directly With Facebook Messenger
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer
$800 Ad Spend
300 Chats
$4200+ In Product Sales
Source molly pittman | digitalmarketercom
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer500+ ROI On Ticket Sales
Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage
Messenger Broadcast Using ManyChat App
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
30 Build Your List + Increase Engagement With Messenger Chat
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Replace On-Site Chat With FB Messenger
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
31 Message People Who Have Not Yet Messaged Your Page
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom
Unlesshellip They Have Left A Comment To Your Ad Or Page
You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
32 Facebook Page Traffic Strategy
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
New Facebook Traffic Strategy
bull Topic Feeder Pages gt Interest Pages gt Main FB Page
bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes
bull Use topic pages to send traffic to interest pages and
multiple interest pages to prop up primary FB page
bull Test 70k+ likes in 30 days on $5k ad spend
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Retargeting
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
21 Facebook Bots For Messenger Can Save 40 Of Social Sales
TNC2017 LinkedIncominRolandFrasier
Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833
TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Videotcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate
Source backlinkocom
In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
23 Use Fall-Off Point Video Annotations To Increase Watch Time
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate
Source mozcom
Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
24 Tweak Video CTAs To Bump Conversions By Over 300
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Mid-Roll Video CTAs Bump Conversions 5447
Source wistiacom
959 Of Video CTAs Are Post-Roll Buthellip
Mid-Roll CTAs generate the highest conversion rate 1695
Then post-roll 1098
Then pre-roll 315
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
tcs2017 facebookcomRolandFrasierPage
Image CTAs In Videos Bump Conversions 228
735 of videos use Text CTAs Buthellip
Image CTAs generate the highest conversion rates 1308
Text CTAs in videos convert on average at 1065
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Power Word CTAs In Videos Convert At Up To 1222
676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip
CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Video CRO Checklisthellip1 Mid-Roll CTA
2 Image CTA
3 Power Words
4 Action WordsYou | Now | New | Free
Sign Up | Register | Download | Click
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Social Traffic To Your Site
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
25 Try Short Top-Down Vertical Videos With Text Overlays
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use Top-Down Vertical Video For Facebook Instagram + YouTube
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
26 International Video Launch Strategy
tcs2017 LinkedIncominRolandFrasier
38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip
Step 2Re-boost With Social Proof To Your Target Countrieshellip
Step 3hellipMassive Views Likes Shares + Comments
tcs2017 LinkedIncominRolandFrasier
285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR
Source upwordsemcom tcs2017 LinkedIncominRolandFrasier
With Social Proof
Without Social Proof
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Traffic With List Builders To Reach Critical Mass
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site
bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)
Giveaways (Enter To Win)
Contests (Compete To Win)
bull Ask Them Their Opinion
Polls (Ask 1 Simple Question)
Surveys (Ask A Series Of Questions)
bull Let Them Find Out More About Themselves
Quizzes
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
27 Increase Contest Signups
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites
tcs2017 LinkedIncominRolandFrasier
Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page
Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)
147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar
tcs2017 LinkedIncominRolandFrasier
In-Post Specific
In-Post Site Wide
Side Bar
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Socialtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
28 Double Your Traffic By Automating Re-Usable Social Conent
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Generates 500-700 Leads Per Week For DigitalMarketercom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
29 Sell Directly With Facebook Messenger
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer
$800 Ad Spend
300 Chats
$4200+ In Product Sales
Source molly pittman | digitalmarketercom
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer500+ ROI On Ticket Sales
Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage
Messenger Broadcast Using ManyChat App
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
30 Build Your List + Increase Engagement With Messenger Chat
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Replace On-Site Chat With FB Messenger
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
31 Message People Who Have Not Yet Messaged Your Page
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom
Unlesshellip They Have Left A Comment To Your Ad Or Page
You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
32 Facebook Page Traffic Strategy
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
New Facebook Traffic Strategy
bull Topic Feeder Pages gt Interest Pages gt Main FB Page
bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes
bull Use topic pages to send traffic to interest pages and
multiple interest pages to prop up primary FB page
bull Test 70k+ likes in 30 days on $5k ad spend
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Retargeting
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
Messenger Can lt Churn 15 Increase Revenue Per Customer 20 - 40 amp Reduce Customer Care Costs 833
TNC2017 LinkedIncominRolandFrasierSource cxsocialclarabridgecom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Videotcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate
Source backlinkocom
In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
23 Use Fall-Off Point Video Annotations To Increase Watch Time
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate
Source mozcom
Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
24 Tweak Video CTAs To Bump Conversions By Over 300
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Mid-Roll Video CTAs Bump Conversions 5447
Source wistiacom
959 Of Video CTAs Are Post-Roll Buthellip
Mid-Roll CTAs generate the highest conversion rate 1695
Then post-roll 1098
Then pre-roll 315
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
tcs2017 facebookcomRolandFrasierPage
Image CTAs In Videos Bump Conversions 228
735 of videos use Text CTAs Buthellip
Image CTAs generate the highest conversion rates 1308
Text CTAs in videos convert on average at 1065
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Power Word CTAs In Videos Convert At Up To 1222
676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip
CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Video CRO Checklisthellip1 Mid-Roll CTA
2 Image CTA
3 Power Words
4 Action WordsYou | Now | New | Free
Sign Up | Register | Download | Click
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Social Traffic To Your Site
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
25 Try Short Top-Down Vertical Videos With Text Overlays
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use Top-Down Vertical Video For Facebook Instagram + YouTube
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
26 International Video Launch Strategy
tcs2017 LinkedIncominRolandFrasier
38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip
Step 2Re-boost With Social Proof To Your Target Countrieshellip
Step 3hellipMassive Views Likes Shares + Comments
tcs2017 LinkedIncominRolandFrasier
285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR
Source upwordsemcom tcs2017 LinkedIncominRolandFrasier
With Social Proof
Without Social Proof
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Traffic With List Builders To Reach Critical Mass
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site
bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)
Giveaways (Enter To Win)
Contests (Compete To Win)
bull Ask Them Their Opinion
Polls (Ask 1 Simple Question)
Surveys (Ask A Series Of Questions)
bull Let Them Find Out More About Themselves
Quizzes
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
27 Increase Contest Signups
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites
tcs2017 LinkedIncominRolandFrasier
Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page
Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)
147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar
tcs2017 LinkedIncominRolandFrasier
In-Post Specific
In-Post Site Wide
Side Bar
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Socialtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
28 Double Your Traffic By Automating Re-Usable Social Conent
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Generates 500-700 Leads Per Week For DigitalMarketercom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
29 Sell Directly With Facebook Messenger
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer
$800 Ad Spend
300 Chats
$4200+ In Product Sales
Source molly pittman | digitalmarketercom
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer500+ ROI On Ticket Sales
Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage
Messenger Broadcast Using ManyChat App
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
30 Build Your List + Increase Engagement With Messenger Chat
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Replace On-Site Chat With FB Messenger
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
31 Message People Who Have Not Yet Messaged Your Page
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom
Unlesshellip They Have Left A Comment To Your Ad Or Page
You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
32 Facebook Page Traffic Strategy
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
New Facebook Traffic Strategy
bull Topic Feeder Pages gt Interest Pages gt Main FB Page
bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes
bull Use topic pages to send traffic to interest pages and
multiple interest pages to prop up primary FB page
bull Test 70k+ likes in 30 days on $5k ad spend
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Retargeting
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Videotcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate
Source backlinkocom
In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
23 Use Fall-Off Point Video Annotations To Increase Watch Time
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate
Source mozcom
Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
24 Tweak Video CTAs To Bump Conversions By Over 300
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Mid-Roll Video CTAs Bump Conversions 5447
Source wistiacom
959 Of Video CTAs Are Post-Roll Buthellip
Mid-Roll CTAs generate the highest conversion rate 1695
Then post-roll 1098
Then pre-roll 315
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
tcs2017 facebookcomRolandFrasierPage
Image CTAs In Videos Bump Conversions 228
735 of videos use Text CTAs Buthellip
Image CTAs generate the highest conversion rates 1308
Text CTAs in videos convert on average at 1065
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Power Word CTAs In Videos Convert At Up To 1222
676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip
CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Video CRO Checklisthellip1 Mid-Roll CTA
2 Image CTA
3 Power Words
4 Action WordsYou | Now | New | Free
Sign Up | Register | Download | Click
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Social Traffic To Your Site
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
25 Try Short Top-Down Vertical Videos With Text Overlays
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use Top-Down Vertical Video For Facebook Instagram + YouTube
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
26 International Video Launch Strategy
tcs2017 LinkedIncominRolandFrasier
38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip
Step 2Re-boost With Social Proof To Your Target Countrieshellip
Step 3hellipMassive Views Likes Shares + Comments
tcs2017 LinkedIncominRolandFrasier
285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR
Source upwordsemcom tcs2017 LinkedIncominRolandFrasier
With Social Proof
Without Social Proof
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Traffic With List Builders To Reach Critical Mass
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site
bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)
Giveaways (Enter To Win)
Contests (Compete To Win)
bull Ask Them Their Opinion
Polls (Ask 1 Simple Question)
Surveys (Ask A Series Of Questions)
bull Let Them Find Out More About Themselves
Quizzes
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
27 Increase Contest Signups
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites
tcs2017 LinkedIncominRolandFrasier
Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page
Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)
147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar
tcs2017 LinkedIncominRolandFrasier
In-Post Specific
In-Post Site Wide
Side Bar
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Socialtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
28 Double Your Traffic By Automating Re-Usable Social Conent
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Generates 500-700 Leads Per Week For DigitalMarketercom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
29 Sell Directly With Facebook Messenger
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer
$800 Ad Spend
300 Chats
$4200+ In Product Sales
Source molly pittman | digitalmarketercom
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer500+ ROI On Ticket Sales
Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage
Messenger Broadcast Using ManyChat App
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
30 Build Your List + Increase Engagement With Messenger Chat
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Replace On-Site Chat With FB Messenger
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
31 Message People Who Have Not Yet Messaged Your Page
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom
Unlesshellip They Have Left A Comment To Your Ad Or Page
You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
32 Facebook Page Traffic Strategy
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
New Facebook Traffic Strategy
bull Topic Feeder Pages gt Interest Pages gt Main FB Page
bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes
bull Use topic pages to send traffic to interest pages and
multiple interest pages to prop up primary FB page
bull Test 70k+ likes in 30 days on $5k ad spend
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Retargeting
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate
Source backlinkocom
In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
23 Use Fall-Off Point Video Annotations To Increase Watch Time
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate
Source mozcom
Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
24 Tweak Video CTAs To Bump Conversions By Over 300
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Mid-Roll Video CTAs Bump Conversions 5447
Source wistiacom
959 Of Video CTAs Are Post-Roll Buthellip
Mid-Roll CTAs generate the highest conversion rate 1695
Then post-roll 1098
Then pre-roll 315
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
tcs2017 facebookcomRolandFrasierPage
Image CTAs In Videos Bump Conversions 228
735 of videos use Text CTAs Buthellip
Image CTAs generate the highest conversion rates 1308
Text CTAs in videos convert on average at 1065
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Power Word CTAs In Videos Convert At Up To 1222
676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip
CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Video CRO Checklisthellip1 Mid-Roll CTA
2 Image CTA
3 Power Words
4 Action WordsYou | Now | New | Free
Sign Up | Register | Download | Click
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Social Traffic To Your Site
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
25 Try Short Top-Down Vertical Videos With Text Overlays
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use Top-Down Vertical Video For Facebook Instagram + YouTube
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
26 International Video Launch Strategy
tcs2017 LinkedIncominRolandFrasier
38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip
Step 2Re-boost With Social Proof To Your Target Countrieshellip
Step 3hellipMassive Views Likes Shares + Comments
tcs2017 LinkedIncominRolandFrasier
285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR
Source upwordsemcom tcs2017 LinkedIncominRolandFrasier
With Social Proof
Without Social Proof
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Traffic With List Builders To Reach Critical Mass
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site
bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)
Giveaways (Enter To Win)
Contests (Compete To Win)
bull Ask Them Their Opinion
Polls (Ask 1 Simple Question)
Surveys (Ask A Series Of Questions)
bull Let Them Find Out More About Themselves
Quizzes
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
27 Increase Contest Signups
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites
tcs2017 LinkedIncominRolandFrasier
Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page
Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)
147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar
tcs2017 LinkedIncominRolandFrasier
In-Post Specific
In-Post Site Wide
Side Bar
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Socialtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
28 Double Your Traffic By Automating Re-Usable Social Conent
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Generates 500-700 Leads Per Week For DigitalMarketercom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
29 Sell Directly With Facebook Messenger
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer
$800 Ad Spend
300 Chats
$4200+ In Product Sales
Source molly pittman | digitalmarketercom
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer500+ ROI On Ticket Sales
Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage
Messenger Broadcast Using ManyChat App
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
30 Build Your List + Increase Engagement With Messenger Chat
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Replace On-Site Chat With FB Messenger
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
31 Message People Who Have Not Yet Messaged Your Page
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom
Unlesshellip They Have Left A Comment To Your Ad Or Page
You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
32 Facebook Page Traffic Strategy
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
New Facebook Traffic Strategy
bull Topic Feeder Pages gt Interest Pages gt Main FB Page
bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes
bull Use topic pages to send traffic to interest pages and
multiple interest pages to prop up primary FB page
bull Test 70k+ likes in 30 days on $5k ad spend
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Retargeting
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Brian Dean Converts 29 Of Video Viewers To Email Subscribers Using WistiaTurnstile + A MidRoll-Video Content Gate
Source backlinkocom
In addition to allowing them to watch the rest of the video be sure to promise them something cool via email to dramatically reduce fake email submissions
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
23 Use Fall-Off Point Video Annotations To Increase Watch Time
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate
Source mozcom
Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
24 Tweak Video CTAs To Bump Conversions By Over 300
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Mid-Roll Video CTAs Bump Conversions 5447
Source wistiacom
959 Of Video CTAs Are Post-Roll Buthellip
Mid-Roll CTAs generate the highest conversion rate 1695
Then post-roll 1098
Then pre-roll 315
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
tcs2017 facebookcomRolandFrasierPage
Image CTAs In Videos Bump Conversions 228
735 of videos use Text CTAs Buthellip
Image CTAs generate the highest conversion rates 1308
Text CTAs in videos convert on average at 1065
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Power Word CTAs In Videos Convert At Up To 1222
676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip
CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Video CRO Checklisthellip1 Mid-Roll CTA
2 Image CTA
3 Power Words
4 Action WordsYou | Now | New | Free
Sign Up | Register | Download | Click
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Social Traffic To Your Site
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
25 Try Short Top-Down Vertical Videos With Text Overlays
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use Top-Down Vertical Video For Facebook Instagram + YouTube
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
26 International Video Launch Strategy
tcs2017 LinkedIncominRolandFrasier
38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip
Step 2Re-boost With Social Proof To Your Target Countrieshellip
Step 3hellipMassive Views Likes Shares + Comments
tcs2017 LinkedIncominRolandFrasier
285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR
Source upwordsemcom tcs2017 LinkedIncominRolandFrasier
With Social Proof
Without Social Proof
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Traffic With List Builders To Reach Critical Mass
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site
bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)
Giveaways (Enter To Win)
Contests (Compete To Win)
bull Ask Them Their Opinion
Polls (Ask 1 Simple Question)
Surveys (Ask A Series Of Questions)
bull Let Them Find Out More About Themselves
Quizzes
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
27 Increase Contest Signups
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites
tcs2017 LinkedIncominRolandFrasier
Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page
Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)
147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar
tcs2017 LinkedIncominRolandFrasier
In-Post Specific
In-Post Site Wide
Side Bar
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Socialtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
28 Double Your Traffic By Automating Re-Usable Social Conent
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Generates 500-700 Leads Per Week For DigitalMarketercom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
29 Sell Directly With Facebook Messenger
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer
$800 Ad Spend
300 Chats
$4200+ In Product Sales
Source molly pittman | digitalmarketercom
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer500+ ROI On Ticket Sales
Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage
Messenger Broadcast Using ManyChat App
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
30 Build Your List + Increase Engagement With Messenger Chat
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Replace On-Site Chat With FB Messenger
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
31 Message People Who Have Not Yet Messaged Your Page
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom
Unlesshellip They Have Left A Comment To Your Ad Or Page
You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
32 Facebook Page Traffic Strategy
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
New Facebook Traffic Strategy
bull Topic Feeder Pages gt Interest Pages gt Main FB Page
bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes
bull Use topic pages to send traffic to interest pages and
multiple interest pages to prop up primary FB page
bull Test 70k+ likes in 30 days on $5k ad spend
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Retargeting
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
23 Use Fall-Off Point Video Annotations To Increase Watch Time
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate
Source mozcom
Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
24 Tweak Video CTAs To Bump Conversions By Over 300
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Mid-Roll Video CTAs Bump Conversions 5447
Source wistiacom
959 Of Video CTAs Are Post-Roll Buthellip
Mid-Roll CTAs generate the highest conversion rate 1695
Then post-roll 1098
Then pre-roll 315
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
tcs2017 facebookcomRolandFrasierPage
Image CTAs In Videos Bump Conversions 228
735 of videos use Text CTAs Buthellip
Image CTAs generate the highest conversion rates 1308
Text CTAs in videos convert on average at 1065
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Power Word CTAs In Videos Convert At Up To 1222
676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip
CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Video CRO Checklisthellip1 Mid-Roll CTA
2 Image CTA
3 Power Words
4 Action WordsYou | Now | New | Free
Sign Up | Register | Download | Click
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Social Traffic To Your Site
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
25 Try Short Top-Down Vertical Videos With Text Overlays
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use Top-Down Vertical Video For Facebook Instagram + YouTube
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
26 International Video Launch Strategy
tcs2017 LinkedIncominRolandFrasier
38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip
Step 2Re-boost With Social Proof To Your Target Countrieshellip
Step 3hellipMassive Views Likes Shares + Comments
tcs2017 LinkedIncominRolandFrasier
285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR
Source upwordsemcom tcs2017 LinkedIncominRolandFrasier
With Social Proof
Without Social Proof
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Traffic With List Builders To Reach Critical Mass
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site
bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)
Giveaways (Enter To Win)
Contests (Compete To Win)
bull Ask Them Their Opinion
Polls (Ask 1 Simple Question)
Surveys (Ask A Series Of Questions)
bull Let Them Find Out More About Themselves
Quizzes
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
27 Increase Contest Signups
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites
tcs2017 LinkedIncominRolandFrasier
Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page
Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)
147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar
tcs2017 LinkedIncominRolandFrasier
In-Post Specific
In-Post Site Wide
Side Bar
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Socialtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
28 Double Your Traffic By Automating Re-Usable Social Conent
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Generates 500-700 Leads Per Week For DigitalMarketercom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
29 Sell Directly With Facebook Messenger
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer
$800 Ad Spend
300 Chats
$4200+ In Product Sales
Source molly pittman | digitalmarketercom
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer500+ ROI On Ticket Sales
Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage
Messenger Broadcast Using ManyChat App
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
30 Build Your List + Increase Engagement With Messenger Chat
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Replace On-Site Chat With FB Messenger
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
31 Message People Who Have Not Yet Messaged Your Page
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom
Unlesshellip They Have Left A Comment To Your Ad Or Page
You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
32 Facebook Page Traffic Strategy
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
New Facebook Traffic Strategy
bull Topic Feeder Pages gt Interest Pages gt Main FB Page
bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes
bull Use topic pages to send traffic to interest pages and
multiple interest pages to prop up primary FB page
bull Test 70k+ likes in 30 days on $5k ad spend
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Retargeting
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Place Annotations At The Fall-Off Point Of Your VideohellipFind your highest viewed videos then check audience retention and watch time See where viewers fall off at an increasing rate
Source mozcom
Position your annotation in the lower right corner 20 seconds before the fall-off point and suggest your video to watch next
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
24 Tweak Video CTAs To Bump Conversions By Over 300
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Mid-Roll Video CTAs Bump Conversions 5447
Source wistiacom
959 Of Video CTAs Are Post-Roll Buthellip
Mid-Roll CTAs generate the highest conversion rate 1695
Then post-roll 1098
Then pre-roll 315
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
tcs2017 facebookcomRolandFrasierPage
Image CTAs In Videos Bump Conversions 228
735 of videos use Text CTAs Buthellip
Image CTAs generate the highest conversion rates 1308
Text CTAs in videos convert on average at 1065
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Power Word CTAs In Videos Convert At Up To 1222
676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip
CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Video CRO Checklisthellip1 Mid-Roll CTA
2 Image CTA
3 Power Words
4 Action WordsYou | Now | New | Free
Sign Up | Register | Download | Click
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Social Traffic To Your Site
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
25 Try Short Top-Down Vertical Videos With Text Overlays
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use Top-Down Vertical Video For Facebook Instagram + YouTube
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
26 International Video Launch Strategy
tcs2017 LinkedIncominRolandFrasier
38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip
Step 2Re-boost With Social Proof To Your Target Countrieshellip
Step 3hellipMassive Views Likes Shares + Comments
tcs2017 LinkedIncominRolandFrasier
285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR
Source upwordsemcom tcs2017 LinkedIncominRolandFrasier
With Social Proof
Without Social Proof
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Traffic With List Builders To Reach Critical Mass
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site
bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)
Giveaways (Enter To Win)
Contests (Compete To Win)
bull Ask Them Their Opinion
Polls (Ask 1 Simple Question)
Surveys (Ask A Series Of Questions)
bull Let Them Find Out More About Themselves
Quizzes
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
27 Increase Contest Signups
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites
tcs2017 LinkedIncominRolandFrasier
Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page
Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)
147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar
tcs2017 LinkedIncominRolandFrasier
In-Post Specific
In-Post Site Wide
Side Bar
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Socialtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
28 Double Your Traffic By Automating Re-Usable Social Conent
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Generates 500-700 Leads Per Week For DigitalMarketercom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
29 Sell Directly With Facebook Messenger
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer
$800 Ad Spend
300 Chats
$4200+ In Product Sales
Source molly pittman | digitalmarketercom
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer500+ ROI On Ticket Sales
Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage
Messenger Broadcast Using ManyChat App
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
30 Build Your List + Increase Engagement With Messenger Chat
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Replace On-Site Chat With FB Messenger
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
31 Message People Who Have Not Yet Messaged Your Page
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom
Unlesshellip They Have Left A Comment To Your Ad Or Page
You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
32 Facebook Page Traffic Strategy
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
New Facebook Traffic Strategy
bull Topic Feeder Pages gt Interest Pages gt Main FB Page
bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes
bull Use topic pages to send traffic to interest pages and
multiple interest pages to prop up primary FB page
bull Test 70k+ likes in 30 days on $5k ad spend
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Retargeting
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
24 Tweak Video CTAs To Bump Conversions By Over 300
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Mid-Roll Video CTAs Bump Conversions 5447
Source wistiacom
959 Of Video CTAs Are Post-Roll Buthellip
Mid-Roll CTAs generate the highest conversion rate 1695
Then post-roll 1098
Then pre-roll 315
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
tcs2017 facebookcomRolandFrasierPage
Image CTAs In Videos Bump Conversions 228
735 of videos use Text CTAs Buthellip
Image CTAs generate the highest conversion rates 1308
Text CTAs in videos convert on average at 1065
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Power Word CTAs In Videos Convert At Up To 1222
676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip
CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Video CRO Checklisthellip1 Mid-Roll CTA
2 Image CTA
3 Power Words
4 Action WordsYou | Now | New | Free
Sign Up | Register | Download | Click
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Social Traffic To Your Site
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
25 Try Short Top-Down Vertical Videos With Text Overlays
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use Top-Down Vertical Video For Facebook Instagram + YouTube
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
26 International Video Launch Strategy
tcs2017 LinkedIncominRolandFrasier
38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip
Step 2Re-boost With Social Proof To Your Target Countrieshellip
Step 3hellipMassive Views Likes Shares + Comments
tcs2017 LinkedIncominRolandFrasier
285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR
Source upwordsemcom tcs2017 LinkedIncominRolandFrasier
With Social Proof
Without Social Proof
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Traffic With List Builders To Reach Critical Mass
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site
bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)
Giveaways (Enter To Win)
Contests (Compete To Win)
bull Ask Them Their Opinion
Polls (Ask 1 Simple Question)
Surveys (Ask A Series Of Questions)
bull Let Them Find Out More About Themselves
Quizzes
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
27 Increase Contest Signups
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites
tcs2017 LinkedIncominRolandFrasier
Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page
Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)
147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar
tcs2017 LinkedIncominRolandFrasier
In-Post Specific
In-Post Site Wide
Side Bar
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Socialtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
28 Double Your Traffic By Automating Re-Usable Social Conent
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Generates 500-700 Leads Per Week For DigitalMarketercom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
29 Sell Directly With Facebook Messenger
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer
$800 Ad Spend
300 Chats
$4200+ In Product Sales
Source molly pittman | digitalmarketercom
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer500+ ROI On Ticket Sales
Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage
Messenger Broadcast Using ManyChat App
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
30 Build Your List + Increase Engagement With Messenger Chat
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Replace On-Site Chat With FB Messenger
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
31 Message People Who Have Not Yet Messaged Your Page
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom
Unlesshellip They Have Left A Comment To Your Ad Or Page
You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
32 Facebook Page Traffic Strategy
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
New Facebook Traffic Strategy
bull Topic Feeder Pages gt Interest Pages gt Main FB Page
bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes
bull Use topic pages to send traffic to interest pages and
multiple interest pages to prop up primary FB page
bull Test 70k+ likes in 30 days on $5k ad spend
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Retargeting
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Mid-Roll Video CTAs Bump Conversions 5447
Source wistiacom
959 Of Video CTAs Are Post-Roll Buthellip
Mid-Roll CTAs generate the highest conversion rate 1695
Then post-roll 1098
Then pre-roll 315
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
tcs2017 facebookcomRolandFrasierPage
Image CTAs In Videos Bump Conversions 228
735 of videos use Text CTAs Buthellip
Image CTAs generate the highest conversion rates 1308
Text CTAs in videos convert on average at 1065
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Power Word CTAs In Videos Convert At Up To 1222
676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip
CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Video CRO Checklisthellip1 Mid-Roll CTA
2 Image CTA
3 Power Words
4 Action WordsYou | Now | New | Free
Sign Up | Register | Download | Click
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Social Traffic To Your Site
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
25 Try Short Top-Down Vertical Videos With Text Overlays
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use Top-Down Vertical Video For Facebook Instagram + YouTube
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
26 International Video Launch Strategy
tcs2017 LinkedIncominRolandFrasier
38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip
Step 2Re-boost With Social Proof To Your Target Countrieshellip
Step 3hellipMassive Views Likes Shares + Comments
tcs2017 LinkedIncominRolandFrasier
285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR
Source upwordsemcom tcs2017 LinkedIncominRolandFrasier
With Social Proof
Without Social Proof
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Traffic With List Builders To Reach Critical Mass
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site
bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)
Giveaways (Enter To Win)
Contests (Compete To Win)
bull Ask Them Their Opinion
Polls (Ask 1 Simple Question)
Surveys (Ask A Series Of Questions)
bull Let Them Find Out More About Themselves
Quizzes
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
27 Increase Contest Signups
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites
tcs2017 LinkedIncominRolandFrasier
Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page
Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)
147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar
tcs2017 LinkedIncominRolandFrasier
In-Post Specific
In-Post Site Wide
Side Bar
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Socialtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
28 Double Your Traffic By Automating Re-Usable Social Conent
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Generates 500-700 Leads Per Week For DigitalMarketercom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
29 Sell Directly With Facebook Messenger
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer
$800 Ad Spend
300 Chats
$4200+ In Product Sales
Source molly pittman | digitalmarketercom
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer500+ ROI On Ticket Sales
Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage
Messenger Broadcast Using ManyChat App
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
30 Build Your List + Increase Engagement With Messenger Chat
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Replace On-Site Chat With FB Messenger
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
31 Message People Who Have Not Yet Messaged Your Page
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom
Unlesshellip They Have Left A Comment To Your Ad Or Page
You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
32 Facebook Page Traffic Strategy
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
New Facebook Traffic Strategy
bull Topic Feeder Pages gt Interest Pages gt Main FB Page
bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes
bull Use topic pages to send traffic to interest pages and
multiple interest pages to prop up primary FB page
bull Test 70k+ likes in 30 days on $5k ad spend
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Retargeting
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Image CTAs In Videos Bump Conversions 228
735 of videos use Text CTAs Buthellip
Image CTAs generate the highest conversion rates 1308
Text CTAs in videos convert on average at 1065
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Power Word CTAs In Videos Convert At Up To 1222
676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip
CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Video CRO Checklisthellip1 Mid-Roll CTA
2 Image CTA
3 Power Words
4 Action WordsYou | Now | New | Free
Sign Up | Register | Download | Click
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Social Traffic To Your Site
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
25 Try Short Top-Down Vertical Videos With Text Overlays
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use Top-Down Vertical Video For Facebook Instagram + YouTube
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
26 International Video Launch Strategy
tcs2017 LinkedIncominRolandFrasier
38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip
Step 2Re-boost With Social Proof To Your Target Countrieshellip
Step 3hellipMassive Views Likes Shares + Comments
tcs2017 LinkedIncominRolandFrasier
285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR
Source upwordsemcom tcs2017 LinkedIncominRolandFrasier
With Social Proof
Without Social Proof
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Traffic With List Builders To Reach Critical Mass
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site
bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)
Giveaways (Enter To Win)
Contests (Compete To Win)
bull Ask Them Their Opinion
Polls (Ask 1 Simple Question)
Surveys (Ask A Series Of Questions)
bull Let Them Find Out More About Themselves
Quizzes
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
27 Increase Contest Signups
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites
tcs2017 LinkedIncominRolandFrasier
Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page
Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)
147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar
tcs2017 LinkedIncominRolandFrasier
In-Post Specific
In-Post Site Wide
Side Bar
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Socialtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
28 Double Your Traffic By Automating Re-Usable Social Conent
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Generates 500-700 Leads Per Week For DigitalMarketercom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
29 Sell Directly With Facebook Messenger
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer
$800 Ad Spend
300 Chats
$4200+ In Product Sales
Source molly pittman | digitalmarketercom
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer500+ ROI On Ticket Sales
Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage
Messenger Broadcast Using ManyChat App
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
30 Build Your List + Increase Engagement With Messenger Chat
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Replace On-Site Chat With FB Messenger
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
31 Message People Who Have Not Yet Messaged Your Page
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom
Unlesshellip They Have Left A Comment To Your Ad Or Page
You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
32 Facebook Page Traffic Strategy
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
New Facebook Traffic Strategy
bull Topic Feeder Pages gt Interest Pages gt Main FB Page
bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes
bull Use topic pages to send traffic to interest pages and
multiple interest pages to prop up primary FB page
bull Test 70k+ likes in 30 days on $5k ad spend
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Retargeting
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Power Word CTAs In Videos Convert At Up To 1222
676 of videos do NOTuse Power Word CTAs But CTAs using ldquoFreerdquo convert at 1222 on average
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip
CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Video CRO Checklisthellip1 Mid-Roll CTA
2 Image CTA
3 Power Words
4 Action WordsYou | Now | New | Free
Sign Up | Register | Download | Click
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Social Traffic To Your Site
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
25 Try Short Top-Down Vertical Videos With Text Overlays
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use Top-Down Vertical Video For Facebook Instagram + YouTube
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
26 International Video Launch Strategy
tcs2017 LinkedIncominRolandFrasier
38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip
Step 2Re-boost With Social Proof To Your Target Countrieshellip
Step 3hellipMassive Views Likes Shares + Comments
tcs2017 LinkedIncominRolandFrasier
285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR
Source upwordsemcom tcs2017 LinkedIncominRolandFrasier
With Social Proof
Without Social Proof
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Traffic With List Builders To Reach Critical Mass
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site
bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)
Giveaways (Enter To Win)
Contests (Compete To Win)
bull Ask Them Their Opinion
Polls (Ask 1 Simple Question)
Surveys (Ask A Series Of Questions)
bull Let Them Find Out More About Themselves
Quizzes
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
27 Increase Contest Signups
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites
tcs2017 LinkedIncominRolandFrasier
Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page
Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)
147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar
tcs2017 LinkedIncominRolandFrasier
In-Post Specific
In-Post Site Wide
Side Bar
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Socialtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
28 Double Your Traffic By Automating Re-Usable Social Conent
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Generates 500-700 Leads Per Week For DigitalMarketercom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
29 Sell Directly With Facebook Messenger
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer
$800 Ad Spend
300 Chats
$4200+ In Product Sales
Source molly pittman | digitalmarketercom
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer500+ ROI On Ticket Sales
Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage
Messenger Broadcast Using ManyChat App
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
30 Build Your List + Increase Engagement With Messenger Chat
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Replace On-Site Chat With FB Messenger
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
31 Message People Who Have Not Yet Messaged Your Page
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom
Unlesshellip They Have Left A Comment To Your Ad Or Page
You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
32 Facebook Page Traffic Strategy
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
New Facebook Traffic Strategy
bull Topic Feeder Pages gt Interest Pages gt Main FB Page
bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes
bull Use topic pages to send traffic to interest pages and
multiple interest pages to prop up primary FB page
bull Test 70k+ likes in 30 days on $5k ad spend
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Retargeting
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Action Word CTAs In Videos Bump Conversions Up To 300583 of videos do NOTuse Action Word CTAs Buthellip
CTAs using ldquoSign Uprdquo generate 300 higher conversions than CTRs without action words
Out Of 481514 Calls to Action (CTA) from 324015 different Wistia hosted videos
Source wistiacom
tcs2017 facebookcomRolandFrasierPage
Video CRO Checklisthellip1 Mid-Roll CTA
2 Image CTA
3 Power Words
4 Action WordsYou | Now | New | Free
Sign Up | Register | Download | Click
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Social Traffic To Your Site
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
25 Try Short Top-Down Vertical Videos With Text Overlays
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use Top-Down Vertical Video For Facebook Instagram + YouTube
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
26 International Video Launch Strategy
tcs2017 LinkedIncominRolandFrasier
38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip
Step 2Re-boost With Social Proof To Your Target Countrieshellip
Step 3hellipMassive Views Likes Shares + Comments
tcs2017 LinkedIncominRolandFrasier
285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR
Source upwordsemcom tcs2017 LinkedIncominRolandFrasier
With Social Proof
Without Social Proof
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Traffic With List Builders To Reach Critical Mass
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site
bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)
Giveaways (Enter To Win)
Contests (Compete To Win)
bull Ask Them Their Opinion
Polls (Ask 1 Simple Question)
Surveys (Ask A Series Of Questions)
bull Let Them Find Out More About Themselves
Quizzes
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
27 Increase Contest Signups
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites
tcs2017 LinkedIncominRolandFrasier
Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page
Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)
147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar
tcs2017 LinkedIncominRolandFrasier
In-Post Specific
In-Post Site Wide
Side Bar
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Socialtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
28 Double Your Traffic By Automating Re-Usable Social Conent
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Generates 500-700 Leads Per Week For DigitalMarketercom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
29 Sell Directly With Facebook Messenger
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer
$800 Ad Spend
300 Chats
$4200+ In Product Sales
Source molly pittman | digitalmarketercom
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer500+ ROI On Ticket Sales
Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage
Messenger Broadcast Using ManyChat App
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
30 Build Your List + Increase Engagement With Messenger Chat
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Replace On-Site Chat With FB Messenger
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
31 Message People Who Have Not Yet Messaged Your Page
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom
Unlesshellip They Have Left A Comment To Your Ad Or Page
You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
32 Facebook Page Traffic Strategy
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
New Facebook Traffic Strategy
bull Topic Feeder Pages gt Interest Pages gt Main FB Page
bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes
bull Use topic pages to send traffic to interest pages and
multiple interest pages to prop up primary FB page
bull Test 70k+ likes in 30 days on $5k ad spend
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Retargeting
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Video CRO Checklisthellip1 Mid-Roll CTA
2 Image CTA
3 Power Words
4 Action WordsYou | Now | New | Free
Sign Up | Register | Download | Click
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Social Traffic To Your Site
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
25 Try Short Top-Down Vertical Videos With Text Overlays
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use Top-Down Vertical Video For Facebook Instagram + YouTube
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
26 International Video Launch Strategy
tcs2017 LinkedIncominRolandFrasier
38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip
Step 2Re-boost With Social Proof To Your Target Countrieshellip
Step 3hellipMassive Views Likes Shares + Comments
tcs2017 LinkedIncominRolandFrasier
285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR
Source upwordsemcom tcs2017 LinkedIncominRolandFrasier
With Social Proof
Without Social Proof
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Traffic With List Builders To Reach Critical Mass
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site
bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)
Giveaways (Enter To Win)
Contests (Compete To Win)
bull Ask Them Their Opinion
Polls (Ask 1 Simple Question)
Surveys (Ask A Series Of Questions)
bull Let Them Find Out More About Themselves
Quizzes
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
27 Increase Contest Signups
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites
tcs2017 LinkedIncominRolandFrasier
Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page
Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)
147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar
tcs2017 LinkedIncominRolandFrasier
In-Post Specific
In-Post Site Wide
Side Bar
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Socialtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
28 Double Your Traffic By Automating Re-Usable Social Conent
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Generates 500-700 Leads Per Week For DigitalMarketercom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
29 Sell Directly With Facebook Messenger
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer
$800 Ad Spend
300 Chats
$4200+ In Product Sales
Source molly pittman | digitalmarketercom
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer500+ ROI On Ticket Sales
Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage
Messenger Broadcast Using ManyChat App
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
30 Build Your List + Increase Engagement With Messenger Chat
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Replace On-Site Chat With FB Messenger
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
31 Message People Who Have Not Yet Messaged Your Page
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom
Unlesshellip They Have Left A Comment To Your Ad Or Page
You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
32 Facebook Page Traffic Strategy
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
New Facebook Traffic Strategy
bull Topic Feeder Pages gt Interest Pages gt Main FB Page
bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes
bull Use topic pages to send traffic to interest pages and
multiple interest pages to prop up primary FB page
bull Test 70k+ likes in 30 days on $5k ad spend
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Retargeting
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Social Traffic To Your Site
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
25 Try Short Top-Down Vertical Videos With Text Overlays
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use Top-Down Vertical Video For Facebook Instagram + YouTube
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
26 International Video Launch Strategy
tcs2017 LinkedIncominRolandFrasier
38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip
Step 2Re-boost With Social Proof To Your Target Countrieshellip
Step 3hellipMassive Views Likes Shares + Comments
tcs2017 LinkedIncominRolandFrasier
285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR
Source upwordsemcom tcs2017 LinkedIncominRolandFrasier
With Social Proof
Without Social Proof
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Traffic With List Builders To Reach Critical Mass
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site
bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)
Giveaways (Enter To Win)
Contests (Compete To Win)
bull Ask Them Their Opinion
Polls (Ask 1 Simple Question)
Surveys (Ask A Series Of Questions)
bull Let Them Find Out More About Themselves
Quizzes
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
27 Increase Contest Signups
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites
tcs2017 LinkedIncominRolandFrasier
Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page
Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)
147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar
tcs2017 LinkedIncominRolandFrasier
In-Post Specific
In-Post Site Wide
Side Bar
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Socialtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
28 Double Your Traffic By Automating Re-Usable Social Conent
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Generates 500-700 Leads Per Week For DigitalMarketercom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
29 Sell Directly With Facebook Messenger
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer
$800 Ad Spend
300 Chats
$4200+ In Product Sales
Source molly pittman | digitalmarketercom
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer500+ ROI On Ticket Sales
Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage
Messenger Broadcast Using ManyChat App
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
30 Build Your List + Increase Engagement With Messenger Chat
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Replace On-Site Chat With FB Messenger
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
31 Message People Who Have Not Yet Messaged Your Page
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom
Unlesshellip They Have Left A Comment To Your Ad Or Page
You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
32 Facebook Page Traffic Strategy
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
New Facebook Traffic Strategy
bull Topic Feeder Pages gt Interest Pages gt Main FB Page
bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes
bull Use topic pages to send traffic to interest pages and
multiple interest pages to prop up primary FB page
bull Test 70k+ likes in 30 days on $5k ad spend
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Retargeting
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
25 Try Short Top-Down Vertical Videos With Text Overlays
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use Top-Down Vertical Video For Facebook Instagram + YouTube
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
26 International Video Launch Strategy
tcs2017 LinkedIncominRolandFrasier
38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip
Step 2Re-boost With Social Proof To Your Target Countrieshellip
Step 3hellipMassive Views Likes Shares + Comments
tcs2017 LinkedIncominRolandFrasier
285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR
Source upwordsemcom tcs2017 LinkedIncominRolandFrasier
With Social Proof
Without Social Proof
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Traffic With List Builders To Reach Critical Mass
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site
bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)
Giveaways (Enter To Win)
Contests (Compete To Win)
bull Ask Them Their Opinion
Polls (Ask 1 Simple Question)
Surveys (Ask A Series Of Questions)
bull Let Them Find Out More About Themselves
Quizzes
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
27 Increase Contest Signups
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites
tcs2017 LinkedIncominRolandFrasier
Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page
Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)
147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar
tcs2017 LinkedIncominRolandFrasier
In-Post Specific
In-Post Site Wide
Side Bar
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Socialtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
28 Double Your Traffic By Automating Re-Usable Social Conent
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Generates 500-700 Leads Per Week For DigitalMarketercom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
29 Sell Directly With Facebook Messenger
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer
$800 Ad Spend
300 Chats
$4200+ In Product Sales
Source molly pittman | digitalmarketercom
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer500+ ROI On Ticket Sales
Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage
Messenger Broadcast Using ManyChat App
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
30 Build Your List + Increase Engagement With Messenger Chat
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Replace On-Site Chat With FB Messenger
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
31 Message People Who Have Not Yet Messaged Your Page
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom
Unlesshellip They Have Left A Comment To Your Ad Or Page
You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
32 Facebook Page Traffic Strategy
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
New Facebook Traffic Strategy
bull Topic Feeder Pages gt Interest Pages gt Main FB Page
bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes
bull Use topic pages to send traffic to interest pages and
multiple interest pages to prop up primary FB page
bull Test 70k+ likes in 30 days on $5k ad spend
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Retargeting
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use Top-Down Vertical Video For Facebook Instagram + YouTube
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
26 International Video Launch Strategy
tcs2017 LinkedIncominRolandFrasier
38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip
Step 2Re-boost With Social Proof To Your Target Countrieshellip
Step 3hellipMassive Views Likes Shares + Comments
tcs2017 LinkedIncominRolandFrasier
285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR
Source upwordsemcom tcs2017 LinkedIncominRolandFrasier
With Social Proof
Without Social Proof
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Traffic With List Builders To Reach Critical Mass
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site
bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)
Giveaways (Enter To Win)
Contests (Compete To Win)
bull Ask Them Their Opinion
Polls (Ask 1 Simple Question)
Surveys (Ask A Series Of Questions)
bull Let Them Find Out More About Themselves
Quizzes
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
27 Increase Contest Signups
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites
tcs2017 LinkedIncominRolandFrasier
Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page
Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)
147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar
tcs2017 LinkedIncominRolandFrasier
In-Post Specific
In-Post Site Wide
Side Bar
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Socialtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
28 Double Your Traffic By Automating Re-Usable Social Conent
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Generates 500-700 Leads Per Week For DigitalMarketercom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
29 Sell Directly With Facebook Messenger
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer
$800 Ad Spend
300 Chats
$4200+ In Product Sales
Source molly pittman | digitalmarketercom
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer500+ ROI On Ticket Sales
Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage
Messenger Broadcast Using ManyChat App
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
30 Build Your List + Increase Engagement With Messenger Chat
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Replace On-Site Chat With FB Messenger
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
31 Message People Who Have Not Yet Messaged Your Page
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom
Unlesshellip They Have Left A Comment To Your Ad Or Page
You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
32 Facebook Page Traffic Strategy
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
New Facebook Traffic Strategy
bull Topic Feeder Pages gt Interest Pages gt Main FB Page
bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes
bull Use topic pages to send traffic to interest pages and
multiple interest pages to prop up primary FB page
bull Test 70k+ likes in 30 days on $5k ad spend
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Retargeting
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
26 International Video Launch Strategy
tcs2017 LinkedIncominRolandFrasier
38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip
Step 2Re-boost With Social Proof To Your Target Countrieshellip
Step 3hellipMassive Views Likes Shares + Comments
tcs2017 LinkedIncominRolandFrasier
285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR
Source upwordsemcom tcs2017 LinkedIncominRolandFrasier
With Social Proof
Without Social Proof
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Traffic With List Builders To Reach Critical Mass
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site
bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)
Giveaways (Enter To Win)
Contests (Compete To Win)
bull Ask Them Their Opinion
Polls (Ask 1 Simple Question)
Surveys (Ask A Series Of Questions)
bull Let Them Find Out More About Themselves
Quizzes
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
27 Increase Contest Signups
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites
tcs2017 LinkedIncominRolandFrasier
Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page
Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)
147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar
tcs2017 LinkedIncominRolandFrasier
In-Post Specific
In-Post Site Wide
Side Bar
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Socialtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
28 Double Your Traffic By Automating Re-Usable Social Conent
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Generates 500-700 Leads Per Week For DigitalMarketercom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
29 Sell Directly With Facebook Messenger
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer
$800 Ad Spend
300 Chats
$4200+ In Product Sales
Source molly pittman | digitalmarketercom
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer500+ ROI On Ticket Sales
Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage
Messenger Broadcast Using ManyChat App
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
30 Build Your List + Increase Engagement With Messenger Chat
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Replace On-Site Chat With FB Messenger
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
31 Message People Who Have Not Yet Messaged Your Page
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom
Unlesshellip They Have Left A Comment To Your Ad Or Page
You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
32 Facebook Page Traffic Strategy
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
New Facebook Traffic Strategy
bull Topic Feeder Pages gt Interest Pages gt Main FB Page
bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes
bull Use topic pages to send traffic to interest pages and
multiple interest pages to prop up primary FB page
bull Test 70k+ likes in 30 days on $5k ad spend
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Retargeting
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
38 Million Views + 331k Likes + 665k Shares In 30 DaysStep 1Launch In Low Cost High Supply Countrieshellip
Step 2Re-boost With Social Proof To Your Target Countrieshellip
Step 3hellipMassive Views Likes Shares + Comments
tcs2017 LinkedIncominRolandFrasier
285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR
Source upwordsemcom tcs2017 LinkedIncominRolandFrasier
With Social Proof
Without Social Proof
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Traffic With List Builders To Reach Critical Mass
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site
bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)
Giveaways (Enter To Win)
Contests (Compete To Win)
bull Ask Them Their Opinion
Polls (Ask 1 Simple Question)
Surveys (Ask A Series Of Questions)
bull Let Them Find Out More About Themselves
Quizzes
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
27 Increase Contest Signups
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites
tcs2017 LinkedIncominRolandFrasier
Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page
Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)
147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar
tcs2017 LinkedIncominRolandFrasier
In-Post Specific
In-Post Site Wide
Side Bar
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Socialtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
28 Double Your Traffic By Automating Re-Usable Social Conent
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Generates 500-700 Leads Per Week For DigitalMarketercom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
29 Sell Directly With Facebook Messenger
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer
$800 Ad Spend
300 Chats
$4200+ In Product Sales
Source molly pittman | digitalmarketercom
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer500+ ROI On Ticket Sales
Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage
Messenger Broadcast Using ManyChat App
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
30 Build Your List + Increase Engagement With Messenger Chat
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Replace On-Site Chat With FB Messenger
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
31 Message People Who Have Not Yet Messaged Your Page
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom
Unlesshellip They Have Left A Comment To Your Ad Or Page
You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
32 Facebook Page Traffic Strategy
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
New Facebook Traffic Strategy
bull Topic Feeder Pages gt Interest Pages gt Main FB Page
bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes
bull Use topic pages to send traffic to interest pages and
multiple interest pages to prop up primary FB page
bull Test 70k+ likes in 30 days on $5k ad spend
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Retargeting
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
285 More Engagements 64 Less Cost Per Engagement300 More Clicks 920 Increase CTR
Source upwordsemcom tcs2017 LinkedIncominRolandFrasier
With Social Proof
Without Social Proof
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Traffic With List Builders To Reach Critical Mass
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site
bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)
Giveaways (Enter To Win)
Contests (Compete To Win)
bull Ask Them Their Opinion
Polls (Ask 1 Simple Question)
Surveys (Ask A Series Of Questions)
bull Let Them Find Out More About Themselves
Quizzes
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
27 Increase Contest Signups
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites
tcs2017 LinkedIncominRolandFrasier
Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page
Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)
147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar
tcs2017 LinkedIncominRolandFrasier
In-Post Specific
In-Post Site Wide
Side Bar
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Socialtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
28 Double Your Traffic By Automating Re-Usable Social Conent
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Generates 500-700 Leads Per Week For DigitalMarketercom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
29 Sell Directly With Facebook Messenger
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer
$800 Ad Spend
300 Chats
$4200+ In Product Sales
Source molly pittman | digitalmarketercom
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer500+ ROI On Ticket Sales
Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage
Messenger Broadcast Using ManyChat App
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
30 Build Your List + Increase Engagement With Messenger Chat
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Replace On-Site Chat With FB Messenger
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
31 Message People Who Have Not Yet Messaged Your Page
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom
Unlesshellip They Have Left A Comment To Your Ad Or Page
You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
32 Facebook Page Traffic Strategy
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
New Facebook Traffic Strategy
bull Topic Feeder Pages gt Interest Pages gt Main FB Page
bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes
bull Use topic pages to send traffic to interest pages and
multiple interest pages to prop up primary FB page
bull Test 70k+ likes in 30 days on $5k ad spend
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Retargeting
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
tcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Traffic With List Builders To Reach Critical Mass
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site
bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)
Giveaways (Enter To Win)
Contests (Compete To Win)
bull Ask Them Their Opinion
Polls (Ask 1 Simple Question)
Surveys (Ask A Series Of Questions)
bull Let Them Find Out More About Themselves
Quizzes
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
27 Increase Contest Signups
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites
tcs2017 LinkedIncominRolandFrasier
Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page
Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)
147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar
tcs2017 LinkedIncominRolandFrasier
In-Post Specific
In-Post Site Wide
Side Bar
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Socialtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
28 Double Your Traffic By Automating Re-Usable Social Conent
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Generates 500-700 Leads Per Week For DigitalMarketercom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
29 Sell Directly With Facebook Messenger
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer
$800 Ad Spend
300 Chats
$4200+ In Product Sales
Source molly pittman | digitalmarketercom
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer500+ ROI On Ticket Sales
Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage
Messenger Broadcast Using ManyChat App
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
30 Build Your List + Increase Engagement With Messenger Chat
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Replace On-Site Chat With FB Messenger
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
31 Message People Who Have Not Yet Messaged Your Page
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom
Unlesshellip They Have Left A Comment To Your Ad Or Page
You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
32 Facebook Page Traffic Strategy
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
New Facebook Traffic Strategy
bull Topic Feeder Pages gt Interest Pages gt Main FB Page
bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes
bull Use topic pages to send traffic to interest pages and
multiple interest pages to prop up primary FB page
bull Test 70k+ likes in 30 days on $5k ad spend
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Retargeting
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc Traffic
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Traffic With List Builders To Reach Critical Mass
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site
bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)
Giveaways (Enter To Win)
Contests (Compete To Win)
bull Ask Them Their Opinion
Polls (Ask 1 Simple Question)
Surveys (Ask A Series Of Questions)
bull Let Them Find Out More About Themselves
Quizzes
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
27 Increase Contest Signups
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites
tcs2017 LinkedIncominRolandFrasier
Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page
Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)
147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar
tcs2017 LinkedIncominRolandFrasier
In-Post Specific
In-Post Site Wide
Side Bar
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Socialtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
28 Double Your Traffic By Automating Re-Usable Social Conent
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Generates 500-700 Leads Per Week For DigitalMarketercom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
29 Sell Directly With Facebook Messenger
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer
$800 Ad Spend
300 Chats
$4200+ In Product Sales
Source molly pittman | digitalmarketercom
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer500+ ROI On Ticket Sales
Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage
Messenger Broadcast Using ManyChat App
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
30 Build Your List + Increase Engagement With Messenger Chat
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Replace On-Site Chat With FB Messenger
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
31 Message People Who Have Not Yet Messaged Your Page
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom
Unlesshellip They Have Left A Comment To Your Ad Or Page
You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
32 Facebook Page Traffic Strategy
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
New Facebook Traffic Strategy
bull Topic Feeder Pages gt Interest Pages gt Main FB Page
bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes
bull Use topic pages to send traffic to interest pages and
multiple interest pages to prop up primary FB page
bull Test 70k+ likes in 30 days on $5k ad spend
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Retargeting
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Drive Traffic With List Builders To Reach Critical Mass
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site
bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)
Giveaways (Enter To Win)
Contests (Compete To Win)
bull Ask Them Their Opinion
Polls (Ask 1 Simple Question)
Surveys (Ask A Series Of Questions)
bull Let Them Find Out More About Themselves
Quizzes
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
27 Increase Contest Signups
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites
tcs2017 LinkedIncominRolandFrasier
Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page
Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)
147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar
tcs2017 LinkedIncominRolandFrasier
In-Post Specific
In-Post Site Wide
Side Bar
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Socialtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
28 Double Your Traffic By Automating Re-Usable Social Conent
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Generates 500-700 Leads Per Week For DigitalMarketercom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
29 Sell Directly With Facebook Messenger
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer
$800 Ad Spend
300 Chats
$4200+ In Product Sales
Source molly pittman | digitalmarketercom
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer500+ ROI On Ticket Sales
Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage
Messenger Broadcast Using ManyChat App
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
30 Build Your List + Increase Engagement With Messenger Chat
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Replace On-Site Chat With FB Messenger
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
31 Message People Who Have Not Yet Messaged Your Page
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom
Unlesshellip They Have Left A Comment To Your Ad Or Page
You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
32 Facebook Page Traffic Strategy
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
New Facebook Traffic Strategy
bull Topic Feeder Pages gt Interest Pages gt Main FB Page
bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes
bull Use topic pages to send traffic to interest pages and
multiple interest pages to prop up primary FB page
bull Test 70k+ likes in 30 days on $5k ad spend
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Retargeting
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site
bull Give Them Something They Really Want But Wonrsquot Buy ($500 Value)
Giveaways (Enter To Win)
Contests (Compete To Win)
bull Ask Them Their Opinion
Polls (Ask 1 Simple Question)
Surveys (Ask A Series Of Questions)
bull Let Them Find Out More About Themselves
Quizzes
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
27 Increase Contest Signups
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites
tcs2017 LinkedIncominRolandFrasier
Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page
Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)
147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar
tcs2017 LinkedIncominRolandFrasier
In-Post Specific
In-Post Site Wide
Side Bar
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Socialtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
28 Double Your Traffic By Automating Re-Usable Social Conent
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Generates 500-700 Leads Per Week For DigitalMarketercom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
29 Sell Directly With Facebook Messenger
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer
$800 Ad Spend
300 Chats
$4200+ In Product Sales
Source molly pittman | digitalmarketercom
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer500+ ROI On Ticket Sales
Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage
Messenger Broadcast Using ManyChat App
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
30 Build Your List + Increase Engagement With Messenger Chat
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Replace On-Site Chat With FB Messenger
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
31 Message People Who Have Not Yet Messaged Your Page
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom
Unlesshellip They Have Left A Comment To Your Ad Or Page
You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
32 Facebook Page Traffic Strategy
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
New Facebook Traffic Strategy
bull Topic Feeder Pages gt Interest Pages gt Main FB Page
bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes
bull Use topic pages to send traffic to interest pages and
multiple interest pages to prop up primary FB page
bull Test 70k+ likes in 30 days on $5k ad spend
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Retargeting
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
27 Increase Contest Signups
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites
tcs2017 LinkedIncominRolandFrasier
Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page
Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)
147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar
tcs2017 LinkedIncominRolandFrasier
In-Post Specific
In-Post Site Wide
Side Bar
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Socialtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
28 Double Your Traffic By Automating Re-Usable Social Conent
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Generates 500-700 Leads Per Week For DigitalMarketercom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
29 Sell Directly With Facebook Messenger
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer
$800 Ad Spend
300 Chats
$4200+ In Product Sales
Source molly pittman | digitalmarketercom
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer500+ ROI On Ticket Sales
Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage
Messenger Broadcast Using ManyChat App
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
30 Build Your List + Increase Engagement With Messenger Chat
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Replace On-Site Chat With FB Messenger
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
31 Message People Who Have Not Yet Messaged Your Page
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom
Unlesshellip They Have Left A Comment To Your Ad Or Page
You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
32 Facebook Page Traffic Strategy
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
New Facebook Traffic Strategy
bull Topic Feeder Pages gt Interest Pages gt Main FB Page
bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes
bull Use topic pages to send traffic to interest pages and
multiple interest pages to prop up primary FB page
bull Test 70k+ likes in 30 days on $5k ad spend
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Retargeting
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource Unbouncecom ndash 3000000 visits across 100 websites
tcs2017 LinkedIncominRolandFrasier
Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page
Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)
147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar
tcs2017 LinkedIncominRolandFrasier
In-Post Specific
In-Post Site Wide
Side Bar
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Socialtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
28 Double Your Traffic By Automating Re-Usable Social Conent
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Generates 500-700 Leads Per Week For DigitalMarketercom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
29 Sell Directly With Facebook Messenger
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer
$800 Ad Spend
300 Chats
$4200+ In Product Sales
Source molly pittman | digitalmarketercom
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer500+ ROI On Ticket Sales
Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage
Messenger Broadcast Using ManyChat App
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
30 Build Your List + Increase Engagement With Messenger Chat
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Replace On-Site Chat With FB Messenger
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
31 Message People Who Have Not Yet Messaged Your Page
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom
Unlesshellip They Have Left A Comment To Your Ad Or Page
You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
32 Facebook Page Traffic Strategy
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
New Facebook Traffic Strategy
bull Topic Feeder Pages gt Interest Pages gt Main FB Page
bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes
bull Use topic pages to send traffic to interest pages and
multiple interest pages to prop up primary FB page
bull Test 70k+ likes in 30 days on $5k ad spend
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Retargeting
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
tcs2017 LinkedIncominRolandFrasier
Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page
Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)
147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar
tcs2017 LinkedIncominRolandFrasier
In-Post Specific
In-Post Site Wide
Side Bar
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Socialtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
28 Double Your Traffic By Automating Re-Usable Social Conent
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Generates 500-700 Leads Per Week For DigitalMarketercom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
29 Sell Directly With Facebook Messenger
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer
$800 Ad Spend
300 Chats
$4200+ In Product Sales
Source molly pittman | digitalmarketercom
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer500+ ROI On Ticket Sales
Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage
Messenger Broadcast Using ManyChat App
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
30 Build Your List + Increase Engagement With Messenger Chat
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Replace On-Site Chat With FB Messenger
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
31 Message People Who Have Not Yet Messaged Your Page
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom
Unlesshellip They Have Left A Comment To Your Ad Or Page
You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
32 Facebook Page Traffic Strategy
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
New Facebook Traffic Strategy
bull Topic Feeder Pages gt Interest Pages gt Main FB Page
bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes
bull Use topic pages to send traffic to interest pages and
multiple interest pages to prop up primary FB page
bull Test 70k+ likes in 30 days on $5k ad spend
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Retargeting
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
Contest Posts On Blogs Location MattersTop Stat Right Side Sidebar Site Widehellip Low due to high mobile traffic where side bar ads display bottom of page
Bottom Stat gt In-Post 243 Conversion Increase Over Right Side-BarMiddle Stat gt Content Specific In-Post (vs site-wide)
147 Conversion Increase Over In-Post Generic Contest356 Increase Over Right Side Bar
tcs2017 LinkedIncominRolandFrasier
In-Post Specific
In-Post Site Wide
Side Bar
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Socialtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
28 Double Your Traffic By Automating Re-Usable Social Conent
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Generates 500-700 Leads Per Week For DigitalMarketercom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
29 Sell Directly With Facebook Messenger
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer
$800 Ad Spend
300 Chats
$4200+ In Product Sales
Source molly pittman | digitalmarketercom
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer500+ ROI On Ticket Sales
Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage
Messenger Broadcast Using ManyChat App
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
30 Build Your List + Increase Engagement With Messenger Chat
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Replace On-Site Chat With FB Messenger
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
31 Message People Who Have Not Yet Messaged Your Page
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom
Unlesshellip They Have Left A Comment To Your Ad Or Page
You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
32 Facebook Page Traffic Strategy
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
New Facebook Traffic Strategy
bull Topic Feeder Pages gt Interest Pages gt Main FB Page
bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes
bull Use topic pages to send traffic to interest pages and
multiple interest pages to prop up primary FB page
bull Test 70k+ likes in 30 days on $5k ad spend
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Retargeting
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Socialtcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
28 Double Your Traffic By Automating Re-Usable Social Conent
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Generates 500-700 Leads Per Week For DigitalMarketercom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
29 Sell Directly With Facebook Messenger
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer
$800 Ad Spend
300 Chats
$4200+ In Product Sales
Source molly pittman | digitalmarketercom
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer500+ ROI On Ticket Sales
Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage
Messenger Broadcast Using ManyChat App
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
30 Build Your List + Increase Engagement With Messenger Chat
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Replace On-Site Chat With FB Messenger
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
31 Message People Who Have Not Yet Messaged Your Page
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom
Unlesshellip They Have Left A Comment To Your Ad Or Page
You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
32 Facebook Page Traffic Strategy
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
New Facebook Traffic Strategy
bull Topic Feeder Pages gt Interest Pages gt Main FB Page
bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes
bull Use topic pages to send traffic to interest pages and
multiple interest pages to prop up primary FB page
bull Test 70k+ likes in 30 days on $5k ad spend
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Retargeting
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
28 Double Your Traffic By Automating Re-Usable Social Conent
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Generates 500-700 Leads Per Week For DigitalMarketercom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
29 Sell Directly With Facebook Messenger
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer
$800 Ad Spend
300 Chats
$4200+ In Product Sales
Source molly pittman | digitalmarketercom
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer500+ ROI On Ticket Sales
Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage
Messenger Broadcast Using ManyChat App
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
30 Build Your List + Increase Engagement With Messenger Chat
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Replace On-Site Chat With FB Messenger
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
31 Message People Who Have Not Yet Messaged Your Page
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom
Unlesshellip They Have Left A Comment To Your Ad Or Page
You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
32 Facebook Page Traffic Strategy
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
New Facebook Traffic Strategy
bull Topic Feeder Pages gt Interest Pages gt Main FB Page
bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes
bull Use topic pages to send traffic to interest pages and
multiple interest pages to prop up primary FB page
bull Test 70k+ likes in 30 days on $5k ad spend
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Retargeting
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Generates 500-700 Leads Per Week For DigitalMarketercom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
29 Sell Directly With Facebook Messenger
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer
$800 Ad Spend
300 Chats
$4200+ In Product Sales
Source molly pittman | digitalmarketercom
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer500+ ROI On Ticket Sales
Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage
Messenger Broadcast Using ManyChat App
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
30 Build Your List + Increase Engagement With Messenger Chat
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Replace On-Site Chat With FB Messenger
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
31 Message People Who Have Not Yet Messaged Your Page
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom
Unlesshellip They Have Left A Comment To Your Ad Or Page
You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
32 Facebook Page Traffic Strategy
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
New Facebook Traffic Strategy
bull Topic Feeder Pages gt Interest Pages gt Main FB Page
bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes
bull Use topic pages to send traffic to interest pages and
multiple interest pages to prop up primary FB page
bull Test 70k+ likes in 30 days on $5k ad spend
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Retargeting
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
29 Sell Directly With Facebook Messenger
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer
$800 Ad Spend
300 Chats
$4200+ In Product Sales
Source molly pittman | digitalmarketercom
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer500+ ROI On Ticket Sales
Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage
Messenger Broadcast Using ManyChat App
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
30 Build Your List + Increase Engagement With Messenger Chat
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Replace On-Site Chat With FB Messenger
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
31 Message People Who Have Not Yet Messaged Your Page
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom
Unlesshellip They Have Left A Comment To Your Ad Or Page
You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
32 Facebook Page Traffic Strategy
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
New Facebook Traffic Strategy
bull Topic Feeder Pages gt Interest Pages gt Main FB Page
bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes
bull Use topic pages to send traffic to interest pages and
multiple interest pages to prop up primary FB page
bull Test 70k+ likes in 30 days on $5k ad spend
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Retargeting
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer
$800 Ad Spend
300 Chats
$4200+ In Product Sales
Source molly pittman | digitalmarketercom
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer500+ ROI On Ticket Sales
Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage
Messenger Broadcast Using ManyChat App
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
30 Build Your List + Increase Engagement With Messenger Chat
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Replace On-Site Chat With FB Messenger
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
31 Message People Who Have Not Yet Messaged Your Page
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom
Unlesshellip They Have Left A Comment To Your Ad Or Page
You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
32 Facebook Page Traffic Strategy
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
New Facebook Traffic Strategy
bull Topic Feeder Pages gt Interest Pages gt Main FB Page
bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes
bull Use topic pages to send traffic to interest pages and
multiple interest pages to prop up primary FB page
bull Test 70k+ likes in 30 days on $5k ad spend
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Retargeting
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Case Study DigitalMarketer500+ ROI On Ticket Sales
Source molly pittman | digitalmarketercom tcs2017 facebookcomRolandFrasierPage
Messenger Broadcast Using ManyChat App
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
30 Build Your List + Increase Engagement With Messenger Chat
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Replace On-Site Chat With FB Messenger
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
31 Message People Who Have Not Yet Messaged Your Page
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom
Unlesshellip They Have Left A Comment To Your Ad Or Page
You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
32 Facebook Page Traffic Strategy
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
New Facebook Traffic Strategy
bull Topic Feeder Pages gt Interest Pages gt Main FB Page
bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes
bull Use topic pages to send traffic to interest pages and
multiple interest pages to prop up primary FB page
bull Test 70k+ likes in 30 days on $5k ad spend
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Retargeting
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
30 Build Your List + Increase Engagement With Messenger Chat
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Replace On-Site Chat With FB Messenger
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
31 Message People Who Have Not Yet Messaged Your Page
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom
Unlesshellip They Have Left A Comment To Your Ad Or Page
You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
32 Facebook Page Traffic Strategy
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
New Facebook Traffic Strategy
bull Topic Feeder Pages gt Interest Pages gt Main FB Page
bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes
bull Use topic pages to send traffic to interest pages and
multiple interest pages to prop up primary FB page
bull Test 70k+ likes in 30 days on $5k ad spend
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Retargeting
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Replace On-Site Chat With FB Messenger
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
31 Message People Who Have Not Yet Messaged Your Page
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom
Unlesshellip They Have Left A Comment To Your Ad Or Page
You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
32 Facebook Page Traffic Strategy
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
New Facebook Traffic Strategy
bull Topic Feeder Pages gt Interest Pages gt Main FB Page
bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes
bull Use topic pages to send traffic to interest pages and
multiple interest pages to prop up primary FB page
bull Test 70k+ likes in 30 days on $5k ad spend
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Retargeting
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
31 Message People Who Have Not Yet Messaged Your Page
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom
Unlesshellip They Have Left A Comment To Your Ad Or Page
You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
32 Facebook Page Traffic Strategy
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
New Facebook Traffic Strategy
bull Topic Feeder Pages gt Interest Pages gt Main FB Page
bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes
bull Use topic pages to send traffic to interest pages and
multiple interest pages to prop up primary FB page
bull Test 70k+ likes in 30 days on $5k ad spend
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Retargeting
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
31 Message People Who Have Not Yet Messaged Your Page
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom
Unlesshellip They Have Left A Comment To Your Ad Or Page
You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
32 Facebook Page Traffic Strategy
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
New Facebook Traffic Strategy
bull Topic Feeder Pages gt Interest Pages gt Main FB Page
bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes
bull Use topic pages to send traffic to interest pages and
multiple interest pages to prop up primary FB page
bull Test 70k+ likes in 30 days on $5k ad spend
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Retargeting
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource molly pittman | digitalmarketercom
Unlesshellip They Have Left A Comment To Your Ad Or Page
You Canrsquot Message Someone Who Hasnrsquot Messaged Youhellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
32 Facebook Page Traffic Strategy
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
New Facebook Traffic Strategy
bull Topic Feeder Pages gt Interest Pages gt Main FB Page
bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes
bull Use topic pages to send traffic to interest pages and
multiple interest pages to prop up primary FB page
bull Test 70k+ likes in 30 days on $5k ad spend
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Retargeting
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
32 Facebook Page Traffic Strategy
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
New Facebook Traffic Strategy
bull Topic Feeder Pages gt Interest Pages gt Main FB Page
bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes
bull Use topic pages to send traffic to interest pages and
multiple interest pages to prop up primary FB page
bull Test 70k+ likes in 30 days on $5k ad spend
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Retargeting
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
tcs2017 facebookcomRolandFrasierPage
New Facebook Traffic Strategy
bull Topic Feeder Pages gt Interest Pages gt Main FB Page
bull 5-7 Cent Likes gt 10-15 Cent Likes gt 30+ Cent Likes
bull Use topic pages to send traffic to interest pages and
multiple interest pages to prop up primary FB page
bull Test 70k+ likes in 30 days on $5k ad spend
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Retargeting
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Retargeting
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
33 Delay Retargeting Pixel Fires 45 Seconds To Avoid PixelingBounce Traffic
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource imscalablecom
Tool Used CodeDelaycom
Donrsquot Pixel All Traffic To Your Site Only Pixel People Who Do Not Bounce After 45 Seconds
Assume your sitersquos bounce rate is 78 If you pixel everyone + run retargeting ads to all yoursquore paying to reach 78 of people who werenrsquot ever even interested in your site Delay firing the pixel and only reach people who wanted to be on your site
Case Study One site went from losing money on retargeting to making 636 ROAS
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
34 Retarget Using Facebook ldquoBought This Not Thatrdquo
TNC2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A ListSegment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
tcs2017 facebookcomRolandFrasierPage
Use A Tool Like Klaviyo To Sync A List Or Segment To A Facebook Custom Audience
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
Target Customers Who Purchased Product A AndOr B But Not Product C
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
35 Spend More To Retarget People Who Watched More Of Your Videos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Ezra Firestone SmartMarketer
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
COMMERCE
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtcs2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
36 Use The 3 Day + 1 Day Cash Machine For Promos
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
tcs2017 facebookcomRolandFrasierPage
3 Day and 1 Day Cash Machine3x Normal Weekend Promo Revenue
6AM Mail 10 of total list in morning to test 3 subject lines
7AM Mail 2nd 10 of total list the winning subject line with 2 body copies
8AM Mail remaining list winning subject line and body copy
3PM Mail all opens who did not buy and add a big premium 55 Open Rate
7PM Scarcity closing email to people who clicked but did not buy
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
37 Use Triggered Emails To Bump Conversions
tcs2017 LinkedIncominRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
tcs2017 facebookcomRolandFrasierPageSource Magnetic
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource Magnetic
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
38 Fully ImplmentMulti-Touch Email Campaigns
tcs2017 LinkedIncominRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
Source marketingsherpacom
bull 478 increase in order volumebull 384 increase in revenuebull 335 increase in subscribersbull 12 increase in revenue per subscriber
JewelScent Added These Campaigns To Transactionalhellip
TNC2017 LinkedIncominRolandFrasier
bull Promotionalbull New product launchesbull Giveaways and sweepstakesbull Retentionbull Win back
And Achieved These Resultshellip
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
39 Use Triggered Emails For Cart Abandonment
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
tcs2017 LinkedIncominRolandFrasierSource marketingsherpacom
Abandoned cart emailshellipbull 65 Open ratebull 14 Click-through ratebull A $16 RPE (Revenue Per Email)
Browse abandonment emailshellipbull 64 Open ratebull 10 Click-through ratebull $6 RPE
Search abandonment emailshellipbull 57 Open ratebull 10 CTRbull $5 RPE
Use Cart Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
40 Receipt Marketing
tcs2017 LinkedIncominRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
tcs2017 LinkedIncominRolandFrasier
The highest converting receipt offers are discount coupons and similar product offers Average conversion rate 169
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
SEO
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
41 Boost Sales + Marketplace SEO With App Traffic Ads
tcs2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
TNC2017 LinkedIncominRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
How To Monetize App Traffic
bull Sell With It (Low Conversions 13 But Costs Pennies)
bull Send To Blog Posts To Improve SEO
bull Send To Amazon Product Pages To Improve AMZ Rankings
bull Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting AudiencesTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
FulfillmentTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
42 Convert Customer Care Contacts To Sales
TNC2017 LinkedIncominRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
TNC2017 LinkedIncominRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
HelpScoutcom
bull Built-In Knowledge BaseThe Help-Desk
bull With Live Chat Added $59000 In First 2 Months Of Use
bull Integrates With Slack Magento Brite Verify + SnapEngage
bull Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The FlyTNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
43 Verify Conversions Before Shipping
TNC2017 LinkedIncominRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
Twilio Use Casehellip
bull SMS ldquoWELCOME TO THE FPA Click Here To Sign In amp Get Your
Membership Benefits Todayrdquo
bull Responses ldquoI Never Signed Up For Thisrdquo = Cancel Membership
Donrsquot Send Welcome Kit Donrsquot Rebill
bull Decreased First Re-Bill Cancels By 10 Reduce Chargebacks
Save COGS On Kits Sent To Cancels Prior To Implementing
TNC2017 LinkedIncominRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tcs2017 facebookcomRolandFrasierPage
Thank YouSlidesharecomRolandFrasier
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