Targeted Inbound Marketing Strategies for Small Brands - Pubcon NOLA by David Christopher

Targeted Inbound Marketing Strategies for Small Brands

Presented by:David Christopher

OPUBCO Digital Marketing Services

@davidmchris

Jsmith Photo http://bit.ly/1dZZoT9

@davidmchris

@davidmchrisJaudrius– http://bit.ly/1ccxe8Y

VI Branding – http://bit.ly/1c8JO3q

VI Branding – http://bit.ly/1c8JO3q

@davidmchris

• Connect with influencers• Learn from experts• Create a community• Establish our credibility

Mr.Elrod – http://bit.ly/1iKO15I

Mr.Elrod – http://bit.ly/1iKO15I

We need to sell 100+ tickets

@davidmchrisThefost – http://bit.ly/1p2R9dp

Pitching

@davidmchrisThefost – http://bit.ly/1p2R9dp

“Not a Blogging 101”

@davidmchrisThefost – http://bit.ly/1p2R9dp

“A lovingly curatedblogging and digital

influencer conference”

Google Keyword Planner – http://bit.ly/1et5ZBl

Local Keywords Avg. monthly searchesblog conference oklahoma 0okc blogging conference 0okc digital influencer conference 0oklahoma blogging conference 0oklahoma city blogging conference 0oklahoma city digital influencer conference 0oklahoma digital influencer conference 0okc social media conference 0oklahoma city social media conference 0oklahoma city creativity conference 0okc creativity conference 0oklahoma creativity conference 0oklahoma social media conference 0conference okc 0conference oklahoma city 0

@davidmchris

De Facto SEO

Amorph – http://bit.ly/1e0Bozu

Google Keyword Planner – http://bit.ly/1et5ZBl

Local Keywords Rank Feb-14blog conference oklahoma 1okc blogging conference 1okc digital influencer conference 1oklahoma blogging conference 1oklahoma city blogging conference 1oklahoma city digital influencer conference 1oklahoma digital influencer conference 1okc social media conference 3oklahoma city social media conference 3oklahoma city creativity conference 4okc creativity conference 5oklahoma creativity conference 6oklahoma social media conference 7conference okc 9conference oklahoma city 17

Moz – http://bit.ly/1hstx0I

Moz – http://bit.ly/1hstx0I

Moz – http://bit.ly/1hstx0I

Moz – http://bit.ly/McEGnF

“A user who watches… online video is twice as likely to convert and spends 9.1% more money on average.”

Moz – http://bit.ly/1hstx0I

Rich Snippet

Why?-Increase click through rate (CTR)

How?-Self hosted video (I recommend Wistia)-Video sitemap

@davidmchris

@davidmchris

@davidmchris

Moz – http://bit.ly/1hstx0I

Moz – http://bit.ly/1hstx0I

Moz – http://bit.ly/1hstx0I

Moz – http://bit.ly/1hstx0I

Moz – http://bit.ly/1hstx0I

Cumulative Followers

@davidmchris = 800

@ruthburr = 7,342@jennita = 22,642

@randfish = 174,642

@moz = 460,642

Moz – http://bit.ly/1hstx0I

Moz – http://bit.ly/1hstx0I

• More Expensive• Higher Quality• Local

Social Proofing

Blogging

1.Branding2. Profiles3. Reviews & Polls 4. Data-Driven

@davidmchris

@davidmchris

@davidmchris

Competitive Advantages

@davidmchris

Competitive Advantages

@davidmchris

State Your Competitive Advantages

• Learn from the best

• Hell of a deal

• Become part of a local community

Nearly 1/3 as many exits

@davidmchris

Blogging

1. Branding

2.Profiles3. Reviews & Polls 4. Data-Driven

@davidmchris

@davidmchris

@davidmchris

@davidmchris

Blogging

1. Branding2. Profiles3. Reviews & Polls 4. Data-Driven

@davidmchris

http://polldaddy.com/

Twitter Followers

@themuleokc 5,072

@urbanwineworks 2,191

@saintsokc 1,432

@empiresliceokc 1,611

@piejunkieokc 2,705

4,448 views

Google Keyword Planner – http://bit.ly/1et5ZBl

10 Relevant Domains:20-35 Domain Authority

Twitter Followers:14,700

Facebook Likes:9,310

Cost

• $30 per head x 10 = $300

Or

• Pitch to caterer too = $0

Blogging

1. Branding2. Profiles3. Reviews & Polls

4.Data-Driven

@davidmchris

Combined 80,000 Followers

Who follows the most Confluence speakers?

followerwonk.com

Combined 80,000 Followers

182 People Follow 4+ Confluence speakers

567 Pageviews

tailwindapp.com

479 Pageviews

Moz – http://bit.ly/1hstx0I

Speakers Blog About Confluence

Attendees Blog About Confluence

Earned Media / Syndication

• newsok.com• thelostogle.com

• oklahomacitysun.com• oklahomastar.com• lyncmigration.com• gotnewswire.com• siptrunkingreport.com• paper.li

Event Links

• yelp.com• zvents.com• foursquare.com• events.kfor.com• events.okcfox.com• kosu.org• localpages.com

• oklahomagazette.com• wherevent.com• pinvents.com• bloggymoms.com• savvypanda.com• oklahomacity.eventful.com• okmag.com

• 4,300 visits per month

Referrals Jan 2014

#confluencecon @casestudio

37 Selfies Tweeted

“#bestracehorsename @remingtonpark”

126 Tweeted Submissions

$1,000 prize

https://tagboard.com/confluencecon

https://tagboard.com/confluencecon

132 Tickets sold+32% over goal

Broke even… almost-$176

@davidmchris

• Connect with influencers• Learn from experts• Create a community• Establish our credibility

Growing Permission Assets

“Permission is like dating. You don't start by asking for the sale at first impression. You earn the right, over time, bit by bit.”

Seth Godin – http://bit.ly/1mDzXwe

Followers: 360Email Addresses: 152

343 Pageviews

Gage Skidmore - http://bit.ly/1cQa742

“A drop of honey catches more flies than a gallon of gall.”

- Abraham Lincoln

helpareporter.com

Sparktography – http://bit.ly/1fdZF6x

“Stick a fork in it”Matt Cutts

Sparktography – http://bit.ly/1fdZF6x

“I’m talking about guest blogging for

SEO purposes.”

semrush.com

WeMeantDemocracy – http://bit.ly/1fu77EV

“This is one of the most rewarding things I’ve ever done.”

- Tyler Roberts

“We’ve never worked so well as a team.”- Samaiyah Islam

How Did You Hear About Confluence?

• Poster• KOSU (NPR)• Print Advertising

• Twitter• Facebook

• News Website• Speaker Recommendation

Direct

Social Media

Referral

Ryan Groves - http://bit.ly/1cssQNz

wishforwater.com

“If belonging is at the core of how you change someone’s actions, How do you get people to feel like they belong?”

“You love on them.” wishforwater.com