TagPerformance: Optimise the technical performance of your tags

OPT IM ISE THE TECHNICAL PERFORMANCE OF YOUR TAGS

TAGPERFORMANCE

TAGCOMMANDER

TAGCOMMANDER HELPS YOU TAKE COMMAND OF YOUR MARKETING CLOUD

More simple, more agile, improved governance…

TAGCOMMANDER

USING MULTIPLE VENDOR SOLUTIONS HAS BECOME THE NORM. HOWEVER…

The number of tags per page is growing fast

They have become an important component of page load time

Technical performance impacts business performance

Current solutions do not address the issue

TAGPERFORMANCE

TAGCOMMANDER

MEDIA SITES ARE LEADING THE PACK BUT OTHERS ARE NOT FAR BEHIND

TAGPERFORMANCE

89 tags 79 tags

TAGCOMMANDER

A LOOK AT TAGCOMMANDER’S OWN CUSTOMERS REVEALSTAGPERFORMANCE

29Tags on average

6Tags minimum

97Tags maximum

Statistics by site using TagCommander

TAGCOMMANDER

TECHNICAL PERFORMANCE TRANSLATES TO BUSINESS PERFORMANCE

TAGPERFORMANCE

When Mozilla reduced load times by 2.2 sec,

Firefox downloads shot up 15%

In the 2011 presidential campaign, the new version of Obama’s campaign site reduced load times from 5 seconds to 2 seconds.

The improved site resulted in 14% lift in conversions,

which translated to $34m in extra donations

TAGCOMMANDER

THE BUSINESS IMPACT IS NOT LINEAR: OPTIMISATION HAS GREAT UPSIDETAGPERFORMANCE

2% conversion lift for each second gained

TAGCOMMANDER

YOUR CHALLENGES

Optimise user experience

Improve conversion rates and visitor engagement

Improve SEO ranking

Measure it in order to manage it

Be alerted in real time to take action

TAGPERFORMANCE

L IM ITAT IONS OF EX IST ING SOLUT IONS

TAGCOMMANDER

IT’S POSSIBLE TO DO IT MANUALLY…

But it’s complex, time consuming and difficult to automate…

TAGCOMMANDER

SIMILAR SOLUTIONS EXIST…TAGPERFORMANCE

…

But are intended for other use cases and other users

TAGCOMMANDER

APPLICATION PERFORMANCE MANAGEMENT TYPE TOOLS…TAGPERFORMANCE

• Intended for systems administration or application development users and are very technical

• No measurement or partial measurement of tag performance• Measurement achieved by sampling by way of robots and not real users

THE SOLUT ION

TAGPERFORMANCE

TAGCOMMANDER

AN EXTENSION OF TAGCOMMANDER MANAGETAGPERFORMANCE

TagPerformance measures the load times of all tags, for all visitors, and for all pages.

TagPerformance provides reports to visualise, understand and identify opportunities for optimisation.

TagPerformance is specifically designed to address tag performance issues.

TAGCOMMANDER

REAL ADVANTAGESTAGPERFORMANCE

• Exhaustive measurement (not sampling)

• Real user monitoring via a tag for more-reliable data (not a robot)

• Fine-grained tracking of KPIs: DOM READY, START RENDER and DOM LOADED

• Trends and anomalies highlighted

• Ability to drill-down by container, page type, device, etc. for troubleshooting

TAGCOMMANDER

DIFFERENT METRICS FOR DIFFERENT OBJECTIVESTAGPERFORMANCE

• Objective: Optimise SEO ranking• Metric to track: Total load time

• Objective: Optimise conversion rate and bounce rate• Metric to track: Start Render

TAGCOMMANDER

HOW IT WORKSTAGPERFORMANCE

<!-- TAG COMMANDER START //--><script type="text/javascript">//<![CDATA[

var tc_vars = { env_template : '', //Page template name env_work : '', //Working environnement env_channel : '', //Channel page_name : '', //Page name user_id : '', //Visitor IDuser_newcustomer : '', //New customer (yes/no) product_id : '', //Product ID product_name : '', //Product name order_id : '', //Order ID order_amount_ati_without_sf : '', order_payment_methods : '', //Payment methods } //]]> </script>

<!-- TAG COMMANDER START //--><script type="text/javascript">//<![CDATA[

var tc_vars = { env_template : '', //Page template name env_work : '', //Working environnement env_channel : '', //Channel page_name : '', //Page name user_id : '', //Visitor IDuser_newcustomer : '', //New customer (yes/no) product_id : '', //Product ID product_name : '', //Product name order_id : '', //Order ID order_amount_ati_without_sf : '', order_payment_methods : '', //Payment methods } //]]> </script>

<!-- TAG COMMANDER START //--><script type="text/javascript">//<![CDATA[

var tc_vars = { env_template : '', //Page template name env_work : '', //Working environnement env_channel : '', //Channel page_name : '', //Page name user_id : '', //Visitor IDuser_newcustomer : '', //New customer (yes/no) product_id : '', //Product ID product_name : '', //Product name order_id : '', //Order ID order_amount_ati_without_sf : '', order_payment_methods : '', //Payment methods } //]]>

Pages

TagPerformance tagTag performance data collection

Reports

1. A TagPerformance tag is implemented across the site

2. Metrics and data available in reports and directly applicable

to load time optimisation

TAGCOMMANDER

OPTIMISATION METHODSTAGPERFORMANCE

1. Disable the tag

2. Sample the tag

3. Load the tag after the page has finished loading (for a more fluid user

experience)

4. Work with the solution vendor or agency:

• To reduce the weight of the tag (tag code, libraries used, etc.)

• Reduce the response times of the solution servers

INCREASINGLY RADICAL

TAGCOMMANDER

DESIGNED AND TESTED IN CONJUNCTION WITH A SELECTION OF AMBASSADOR CUSTOMERS

TAGPERFORMANCE

TAGCOMMANDER

FOR MORE INFORMATION OR TO REQUEST A DEMONSTRATION, CONTACT US:

WWW.TAGCOMMANDER.COM/CONTACT