Susan B. Zimmerman - How to REALLY Amplify Your Online Presence: The 3-for-1 Social Media Strategy

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HOW TO REALLY AMPLIFY YOUR ONLINE PRESENCE

The 3-for-1 Social Media Strategy

#MultifamilySMS2017

@SueBZimmerman

@TheInstagramExpert

My #InstaAwesomeJOURNEY

@SueBZimmerman#MultifamilySMS2017

Methuen, MA

Andover, MA

Wellesley, MA

Falmouth Heights, Cape Cod

Millennium Tower, Boston

Somerville, MA

My #InstaAwesomeJOURNEY

@SueBZimmerman#MultifamilySMS2017

@SueBZimmerman#MultifamilySMS2017

Let’s Start With My Business Model…

@SueBZimmerman#MultifamilySMS2017

Let’s Start With My Business Model…

@SueBZimmerman#MultifamilySMS2017

Published ContentBlogs

Podcasts Slideshare

Periscope/Live Stream

The 3-for-1 Social Media Strategy

@SueBZimmerman#MultifamilySMS2017

@SueBZimmerman#MultifamilySMS2017

Choose ONE publishing medium, and distribute that content across your top THREE social channels.

3-for-1

@SueBZimmerman#MultifamilySMS2017

The goal is to drive qualified traffic to your website.

3-for-1

@SueBZimmerman#MultifamilySMS2017

BlogsThe 3-for-1 Plan

@SueBZimmerman#MultifamilySMS2017

✦ Quick

✦ Mobile

✦ Less Noise

✦ Qualified Leads

✦ Instagram Stories

Instagram

@SueBZimmerman#MultifamilySMS2017

@SueBZimmerman#MultifamilySMS2017

Business Personal

Instagram

@SueBZimmerman#MultifamilySMS2017

Instagram

@SueBZimmerman#MultifamilySMS2017

Instagram

@SueBZimmerman#MultifamilySMS2017

Instagram

@SueBZimmerman#MultifamilySMS2017

Instagram

@SueBZimmerman#MultifamilySMS2017

• Specific Profile Description

• Emotion Driving Content

• Valuable Descriptions

• Targeted Hashtag Strategy

Instagram

@SueBZimmerman#MultifamilySMS2017

@SueBZimmerman@TheInstagramExpert

A series of short videos and photos that you create inside Instagram

separate from your account feed that are only available to be viewed by

your followers for 24 hours.

WHAT IS AN INSTAGRAM STORY?

@SueBZimmerman@TheInstagramExpert

WHAT CONTENT SHOULD YOU SHARE?

BlogsThe 3-for-1 Plan

@SueBZimmerman#MultifamilySMS2017

@SueBZimmerman@TheInstagramExpert

Promote Your Owned Content On Instagram

Blog

@SueBZimmerman#MultifamilySMS2017

BlogsThe 3-for-1 Plan

@SueBZimmerman#MultifamilySMS2017

• Video

• LIVE

• Personal Engagement

Periscope

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Promote Your Owned Content on Periscope

✦ Bring something new

✦ Write blog URL or show web browser

✦ Answer questions live

✦ Go back and watch your scopes

@SueBZimmerman#MultifamilySMS2017

BlogsThe 3-for-1 Plan

@SueBZimmerman#MultifamilySMS2017

Facebook

✦ Share on business page

✦ Use share-friendly image

✦ Leading description

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Facebook Business Page

@SueBZimmerman#MultifamilySMS2017

Targeting

Why Do I Still Value Facebook?

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Owned Content

Platform 1 Platform 2 Platform 3

Website

Summary of The 3-for-1 Plan

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Attention is DividedWhy 3 Platforms?

@SueBZimmerman#MultifamilySMS2017

My Business Model…

@SueBZimmerman#MultifamilySMS2017

@SueBZimmerman

A Few Important Notes…

✦ Your content has to serve the people who are likely to buy from you.

✦ Email your list with the content first before sharing on social.

✦ Your job isn’t done once you’ve shared.

#MultifamilySMS2017

@SueBZimmerman#MultifamilySMS2017

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GRAB THE GUIDE

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@SueBZimmerman

Questions??

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