View
286
Download
4
Category
Preview:
Citation preview
I’ve had the pleasure of
working with many
talented partners during
my career. Many of the
deliverables that follow
are largely the result of
their hard work and are
representative of the
programs and campaigns
I have directed.
Suitable for highly fluid,
turn-around situations
Used as benchmark for
evaluating tactics being
considered
Budget responsibilities to
$1.2MM
Notable accomplishments
include balancing budget
by increasing revenue
12%, while decreasing
expenditures 15.5%
TAMI Award – Best
Marketing Campaign
(pop. under 100,000)
Marcom Award (Gold) –
Best Print Campaign
*In-house Ideation
*Personally authored copy
The Art Nouveau-
influenced, rectilinear
logo design incorporates
the iconic, eight-story
State National Bank
Building (ca. 1926) with
search lights reminiscent
of 1920s era Hollywood.
The black-gold color
scheme is a nod to
Corsicana’s heritage as
the birthplace of the
Texas oil industry.
Media trained by Merrie
Spaeth
Print and broadcast (live
and taped) media
interviews
Listen to taped interview:
https://www.travelers411
.com/forums/showthread
.php?t=19180
Strategic alliance brought
writers from out of state
at no cost to department
Resulting PR value
exceeded $100K
Lindsey HaaseDirector of Marketing and Communications at BBB of Fort Worth (Direct Report)
“Steve has been, hands down, the most
influential mentor in my career to this
point. He…(introduced) me to new and
innovative ways of looking at
destination marketing…(with) a strong
and decisive direction, a collaborative
team environment, and a strategic
marketing approach”
Sheri Campbell-HusbandAssistant City Manager at City of Granbury, Texas (Direct Supervisor)
“Steve’s marketing initiatives were based on solid psychographic analysis, targeted the audiences most likely to visit, and were representative of the unique characteristics Granbury has to offer. His work won multiple awards and set Granbury's CVB on a positive, productive path. ”
Diana McBrideOwner, Iron Horse Inn Bed & BreakfastFormer Global Marketing and Business Development Instructor at the Center for Advanced Professional Studies(Stakeholder)
“I totally agree with Steve's marketing strategies…(he) understands today's consumer and applies the appropriate strategies. ”
Darren DrewitzCo-Founder | Director of Marketing Services at Mind Ecology(Vendor)
“Steve is an early adopter and innovator of levering business intelligence and marketing data insights in the public sector…(he) makes data actionable and builds real-world solutions.”
Tony MoblyCity Council Member at Granbury, Texas (Client)
“Steve brought together a campaign plan that helped tighten my message and narrow my marketing efforts. He introduced social media strategies that targeted voters and online tools that saved time and money.”
Lee McClearyEconomic Development Director at City of Red Oak, Texas(Colleague)
“Steve is a dedicated professional who demonstrates creativity and imagination in developing new concepts. He consistently developed well planned approachesto…strategic initiatives.”
Recommended