Starbucks Photo Insights

Photo Insights

Susan Munter

SVP, Insights and Branding

Ditto Labs

susan@ditto.us.com

semunter@gmail.com

15 million/day

750 million photos are shared on social

networks every day.

350 million/day

50 million/day

80 million/day

Online conversations now happen through

photos.

Conversations among peers are the marketing

people trust most.

Photos capture people’s lives and passion.

They also capture your brand.

85% of photos with logos are currently missed, along

with the insights into customer behavior.

Brand advocates are missed because most

don’t follow brands.

2%

2%

11%

34%

15%

5%

% OF FANS POSTING PICTURES WHO FOLLOW BRAND

But with Ditto, you can find them

Ditto is a new way to find and understand

customers using image recognition technology.

The Technology

Logo-Detection Engine

Industrial strength

Designed by MIT-trained image recognition engineers

Decades in the making

7 proprietary technologies

Twitter, Instagram, Tumblr

Ditto has two primary offerings

Extract real-time insights into

how consumers interact with

your brand in the wild

Grow your customer base by

finding & engaging with your

most influential fans.

Customer Intelligence Customer Cultivation

Ditto’s lens for photo behavior

Routine

Ritual

Return

Reverence

Re-entry

Ditto’s lens for photo behavior

Ditto’s lens for photo behavior

Pretty much sums up my college experience.

Routine ReverenceRitual

Crew-this is how you start the weekend right.

Return

Greatest mom ever Got these when the restaurant closed. Gottakeep em somehow.

Reverence as Seen in Enhancement

Product Photo

Ditto’s lens for photo behavior

Food Clothes TattoosNails

Ditto’s lens for photo behavior

Cultural Re-entry, today

Starbucks Insights

Starbucks Photo Data (loaded 4/6/13)

Volume

Total Users: 226,145

Total Photos: 205,164

Share Rate: 1.10

Starbucks Photo Data

Volume by Competitor

Starbucks Photo Data

98% Twitter

2% Instagram

Channel

Routine

Ritual

Return

Reverence

Re-entry

Ditto lens for photo behavior

You are here

The Selfers

Chocolate Kathryn, Chocolate Kelsey. That us!

LOL.So me.

If ever I have kids, this is so happening.

How to catch a white girl.

Cause i caCultural appropriation. Fuck them. That’s all I’m say.

I think I found my prom dress.

Photo Insights: Identity

Cause i canLook what my friend did. She’s the best.

I’m so tired but I feel so good.

Recommendations

Justice is the public version of love.

---Cornel West

I’m so tired but I feel so good.

Nudity

Alcohol

Treats

Music

Activity

Now what?

Putting insights to work

Customer Intelligence

Personify customers for positioning, campaigns &

content creation

Inform innovation pipeline

Analyze the competition and aspirational brands

Customer Cultivation

Directly engage based on photo conversation

Directly engage based on level of influence

Identify affinities for partnerships & ad targeting

Protect your brand image against offensive

posts

Applications

Susan Munter SVP, Insights & StrategyDitto Labs

susan@ditto.us.comsemunter@gmail.com