MY SECRET WEAPON FOR DEVELOPING AND SELLING A STRATEGIC NARRATIVE
TALKING TO PEOPLE ABOUT STUFF
REASONS FOR NOT DOING IT
NOT ENOUGH MONEY NOT ENOUGH TIME
SOMEONE ELSE’S JOB
If my office was on fire, I’d save the Pencils first
GET THE CLIENT TO HOOK YOU UP
OFFER TO ORGANISE THE PITCH RESEARCH
LEARN HOW TO TALK LIKE HODOR
‘Uh huh’ ‘Really?’ ‘Go on’ ‘And…’
‘Tell me more about that’
START MAKING FILMS (OR BOOKS, OR RADIO DOCUMENTARIES…)
AND IF YOU REALLY WANT TO SELL YOUR NARRATIVE, SEE IF YOU CAN GET
A HUNDRED PEOPLE TO ENDORSE IT
Which do you think you’d find more convincing?
The advice of this expert?
The overall opinion of the public?