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Social Shake Up presentation
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• 3,000 Marketing Messages a Day
New Rules & New Tools
91.42%
WHY DO YOU DO WHAT YOU DO?
It’s your Turn
• 3,000 Marketing Messages a Day
Digital Dinner Party
Give them something
to talk about
The Digital Challenge
• 3,000 marketing messages a day
• Studies have shown that the average modern adult attention span is
somewhere between 2.8 and 8 seconds.
• 90% of information transmitted to the brain is visual
• Visuals are processed in the brain 60,000 times faster than text.
Girl
Attention Low Rider owners! Show off your bike by posting a pic in the comments below. Who will get the most likes?
Champions never get lost in the crowd
Defining your AudiencePut yourself in their shoes!
Research
• Demographics – Age, Sex
• Geography – Location
• Psychographics - attitudes, interests, and lifestyle
• Behavioural – What they do online
• Milestones – Important moments in the year
• Conversations – What issues are important to them
• Listening – Social Listening / Google Alerts
Setting Goals
• Increase awareness and education
• Develop my Brand
• Competitive differentiation
• Consumer engagement
• Corporate social responsibility
• Customer retention
• Fan and community growth
• Lead generation
• Loyalty
• Positive press
• Product launches
• Promotions
• Get referral traffic
• Generate new sales
• Thought leadership
WHAT SOCIAL NETWORK IS RIGHT FOR MY
BUSINESS?
It’s your Turn
What’s your high 5 moment?
What would the world look like if you were
never there?
Crunch the numbers and use your
insight…
No conflict, no story
Social Ideas
• Photography
• Graphs and Drawings
• User generated Images
• Collages
• Memes
• Images with text overlays
• Quotes
• Cartoons
• Infographics
• Videos
• Presentations
• Blogs - Links
This project is part funded by Invest Northern Ireland and the European Regional Development Fund under the Sustainable Competitiveness Programme for Northern Ireland.
daryl@purpledot.co.uk
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