Six Epic Social Media Fails

HelloHelloPatrick W. Giammarcowww.pwgmarketing.com

Email:patrick@pwgmarketing.com

LinkedIn:linkedin.com/in/patrickgiammarcodo.ning.com

6 Epic Social Media Fails and the

Lessons Learned

Fail #1: Nutella

Image: www.marketoonist.com

Lesson #1: Embrace Brand Advocates as Part of the Team

http://www.youtube.com/watch?v=19ZxJVnM5Gs

Fail #2: Poland Spring

Lesson #2: Stay Active &

Listen for Mentions of the Brand

Fail #3: Kryptonite Bike

Locks

http://www.youtube.com/watch?v=H9HecLl0yAc

Lesson #3: Don’t Hide Behind Social Media. Address Customer Complaints Quickly

Fail #4: United

Airlines

http://www.youtube.com/watch?feature=player_embedded&v=5YGc4zOqozo#t=27

Lesson #4: Get the

Customer Experience

Right

Fail #5: Taco Bell

Lesson #5: Deliver On Promises

Fail #6: Carnival

Cruise

Image: www.theatlantic.com

Costa Concordia

Lesson #6: Increase Engagement

in Times of Crisis