SINOCHEM INDIA PVT " BRAND PROMOTION . 'LASSO' FROM HP SINGH "SHIATS"

`SUMMER INTERNSHIP PROJECT

COMPANY NAME :-SINOCHEM INDIA COMPANY PRIVATE LIMTED.

SUMMER INTERNS NAME :-Mr. HARPAL SINGH

ID – 13MBA AB 069

`Company Profile

Company name SINOCHEM INDIA COMPANY PRIVATE LIMITED

Established(Year)Globally- Year 1950

In India- year 2008

Category Multi National corporation

Origin China

Chairman/PresidentIndia - Sanjay Chaudhary

Global - Deshu liu

SectorsIndia - Agrochemicals

Globally- Energy, Agriculture, chemical, real estate, Finance

Total employeesIndia – Appx. 100

Globally - 10640

TurnoverIndia - 115cr.

Globally- 48600 cr.

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“ Evaluation of Brand awareness about Sinochem products (LASSO)”

Project Title

`Objectives:-

Primary objectives

• To evaluate brand awareness about Fastmix and Machete

• To understand farmers perception about Fastmix and Machete.

Secondary objectives

• To study farmers profile

• To study correlation between farmers profile and brand awareness.

• To understand factor affecting Brand awareness of Herbicide products.

`Stages in market Research

Identification of problem

Picking out the appropriate methodology

Data collection process

Data preparation, tabulation and analysis .

Research Methodology

o Type of research - Descriptive Researcho Tools of data collection - Questionnaireo Population - All paddy growers of Gohanao Sample size - 90 o Sampling unit - Farmero Sampling technique - Simple random samplingo Period - 2nd of may 2012 to 30th june 2012o Tools of analysis - Microsoft excel 2007o Location (area) - Gohana, Haryana.

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Data Presentation and Analysis.

`Sr Brand Farmers Percentage

1 Fastmix 33 38%

2 Riffit 14 16%

3 Machete 7 8%

4 Topstar 4 5%

5 Nominee gold 18 21%

6 Other 2 2.50%

7 Name not remember38 44%

Brand recall performance of farmers.

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65%

35%

Brand awareness of Fastmix & machete

Brand aware not aware

Item No. of Farmers Percentage

Brand aware 56 65%

Not aware 30 35%

Total 86 100%

Brand awareness of Fastmix and Machete

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Item No of Farmers Percentage

YES 29 59%

NO 20 41%

Total 49 100%

Yes no

20 29

Consumer perciption

No. of farmers

Farmers view on effect of Sinochem Herbicides on Growth of Paddy

`

Very satisfy

moderately satisfy

Not satisfy

34

6

9

satisfaction level

No of farmers

Satisfaction level No. of Farmers Percentage

Very satisfy 34 69%

moderately satisfy 6 12%

Not satisfy 9 18%

Total 49 100%

Satisfaction level

`Correlation

STUDY OF CORRELATION BETWEEN FARMERS PROFILE & BRAND RECALL AND BRAND AWARENESS REGARDING RICE HERBICIDE.

SRN ITEM Correlation coefficient

1 Farmers Age and Brand recall -O.34

2 Farmers Education and Brand recall -0.O74

3 Farmers Land holding and Brand recall 0.10

`Major Finding

Large number of farmers(44%) Did not aware which rice herbicide they use.

LASSO is largest recalled paddy herbicide brand in Gohana tahsil.

Awareness about post emergence herbicide ‘Nominee’ gold is also high.

Most of the farmer think that there is no side effect of herbicide on growth.

`Continue……

There is positive correlation between Farmers land holding and their brand awareness

Large amount of farmer satisfy with performance of Fast mix & Machete.

`Suggestions

• Company should launch Post emergence herbicide As early as possible

• Company make focus on small & marginal farmers for brand promotion

• Detail study should be conducted on side effects of Those herbicides on Crop.

`Conclusion

• Though awareness level of LASSO is high and it is leading brand in Gohana, Compotators brand awareness is also considerable.

• Perception about Sinochem herbicides is positive in customers mind and satisfaction level is also high but large number of farmers talking about its side effects.

• Both the above points are area of concern for company company should make strategic decision on the concerning areas.

`