Session sponsored by Choicestream: How to keep noise from drowning your data, Digiday Brand Summit,...

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SAVE YOURSELF: HOW TO KEEP NOISE FROM DROWNING YOUR DATA

I BROWSE, THEREFORE I AM

BUT IT GOES TO 11

THEY’RE IN HERE,SOMEWHERE…

UP TO84 PERCENTBOTH GENDERS

Male Users

DATA VENDORS DISAGREE

INTERROGATE THE DATA

ASK THE CONSUMERSource: GFK Dimestore

FILTER OUT THE NOISE

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