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William Reed offers expert insight into best practices for nonprofits to be found online and to understand the changing digital culture. Presentation from the 2014 Cleveland Nonprofit Marketing Summit.
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Search Engine Optimization + Content
In-Depth/AdvancedAugust 1st 2014
SEO + ContentOverview
What Affects Ranking?
Basics
Keyword Themes/Structure
Link Building
Content
Web Design
Keeping Up With SEO
SEO + ContentWhat Affects Ranking
On Page
- Content - HTML - Architecture
Off-Page
- Links - Trust - Social - Personal
SEO + ContentBasics
Title Tag
Meta Description
Keywords
Img Tag
Keyword Research
Content
Page Performance
SEO + ContentKeyword Themes/Structure
Content Hubs
Behavioral Keyword Research
Qualifiers? - Time/Date - Price/Quality - Intent - Location
Topic Related Keywords - LSI - Proximity
Use <h> tags
Internal Links
SEO + ContentLink Building
“Every Link Must Be Earned” – moz
90/10 Rule - Content is King
Why Do People Link To Your Site?
Real Links Are A Result Of Positive Recognition
Participate In The Internet
SEO + ContentContent
How Can You Create Value?
Utility
Emotional Response
Point of View (negative or positive)
Perceived Value
SEO + ContentContent
Types of Content?
Blog/Webinar
Videos
Infographics
FAQ
How To Guides
SEO + ContentWeb Design
Your Design Matters!
Lower Bounce Rate
Increase Page Views
Time On Site
Links
Trust
SEO + ContentKeeping Up With SEO
Questions?
In-Depth/AdvancedAugust 1st 2014
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