SEO & Content: How to Build More Than Just Links

About Me!• Founder, Search Engine

Journal• Digital Marketng since

1998!• Co-Founder, Foundaton

Digital• @lorenbaker

Foundation DigitalFoundaton Digital is an award winning Los Angeles based boutque digital agency that helps companies develop and execute data-driven earned media & marketng strategies designed to increase market share, targeted trafc and overall brand awareness.

Core Focus:• SEO• Content Strategy & Link Building• Content Amplifcaton• Blogging & Blog Management• Infuencer Engagement• Social Media Support• WordPress Development

Award Winning Content

What I’m Talking About Today• The Transiton from SEO Content Marketng to

Digital Content Marketng• Not Setng Yourself Up to Fail #FailProof

Content• Reinvestng Link Vendor Eforts into Content

and Inbound Marketng Eforts• Ways to Squeeze More Value Out of Your

Content Marketng Eforts

Poll 1: What Is Your #1 Success Metric with Content Marketng?

• Links for SEO• Social Shares• Press & Blog Mentons• Other

Types of Content & Viral Campaigns

We develop original content for mass & authority link acquisiton. Ultmately this content helps with

onsite SEO strategy along with assistng mass linking eforts for a natural linking approach.

Blog Content Examples

Persona Targeted Content Examples

Holiday & Seasonal ContentNew Content added each year!

Holiday & Seasonal Content

Industry Vertical Content

Use Cases for Industry Content

• Use in Sales Process

• Use in Segmented Emails per Vertcal

• Outreach to Industry Specifc Publicatons

• Social Media Targetng

Don’t Just Stop at Blogging

But How Else Can You Use Ebooks?

But Does This Work for Clients? Yuup!

Time to Go On a Book Tour! (Be a Podcast Guest)

Data Driven Content for Linking & Beyond

We feel that by developing proprietary data driven content & research, we can go beyond traditonal linking and empower successful PR

and branding initatves.

Data, How To’s & Surveys

Data, How To’s & Surveys

Viral Data Infographic Examples

Viral Data Benefts & Tips• Journalists love original data• Positons your company as

The Source• Data Scientsts are readily

available• Have an Expert back you up• ProTip: Find fans to pick

apart data before publishing

Viral Data Infographic Examples

Survey Benefts & Tools• Positon you as the Source• Proprietary data• Perfect for Link

Reclamaton / Link Repo• Great Intro• Superb for PR• Gets Your Audience

Involved

Data Driven Infographic Examples

Photos and Tutorials

Illustrated content is great, but professional photographs and tutorials are

leading to massive growth in 2018 for some vertcals.

How To …..?

Photos, Video & Tutorials

Photos, Videos & Tutorials

• YouTube videos used for lead nurturing

• Used for lead and customer educaton

• Clips Used for Facebook, Instagram & SNAP

• Integraton in Ad Campaigns

But What About the SEO?

• 430% increase in SEO trafc to blog.

• Increase in Leads from blog.

• Natural Link pickup from beauty sites and news pubs!

What Does This Mean for 2018?Revamping campaign to focus on How To’s, Tutorials and Real Life Situatons … Content is Social First; Blog Second (but optmized on site for SEO)

Local Guides Ruling Local Search

Having people create original content about businesses and locatons in their

environment is leading to .

Local Guides & Lifestyle Content• Find Local Experts &

Photographers

• Write about things in the area that only locals would know or enjoy.

• Menton & review businesses in the area then perform outreach to those businesses for social share or even LINKS!

• Local content on landing pages which masters SEO & Local Pack but also helps with conversions!

Local Guides & Lifestyle Content

Local Guides & Lifestyle Content

Poll 2: Would You Like to Learn More About How We Can Help With Your Content Marketng in

2018?• Yes• No• Absolutely, I’m Planning My 2018 Strategy

Now and Need to Talk to Loren!