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Slides for my SEO 101--introduction to basic SEO concepts--presentation I gave at a General Assembly class in Hong Kong.
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SEO 101 @GeneralAssembly
Last Revised Date: May, 2014 Author: Joshua Steimle
Intro
SEO 101 @GeneralAssembly
The Big Picture
SEO 101 @GeneralAssembly
4.3 Billion
SEO 101 @GeneralAssembly
Source: http://www.worldpopulationstatistics.com/asia-population-2013/
Asia Population, 2013
4.9 Billion
SEO 101 @GeneralAssembly
Source: http://en.wikipedia.org/wiki/World_population
Asia Population, 2030
525 Million
SEO 101 @GeneralAssembly
Source: http://www.ey.com/GL/en/Issues/Driving-growth/Middle-class-growth-in-emerging-markets
Asia Middle Class, 2013
3.1 Billion
SEO 101 @GeneralAssembly
Source: http://www.reuters.com/middle-class-infographic
Asia Middle Class, 2030
9.4%
SEO 101 @GeneralAssembly
Source: http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx
Asia-Pacific Internet Penetration, 2005
31.9%
SEO 101 @GeneralAssembly
Source: http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx
Asia-Pacific Internet Penetration, 2013
344 Million
SEO 101 @GeneralAssembly
Sources: Internet Telecommunications Union http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx, We Are Social SG http://wearesocial.net/blog/2013/03/state-social-asia-march-2013/
Asia-Pacific Internet Users, 2005
1.3 Billion
SEO 101 @GeneralAssembly
Sources: Internet Telecommunications Union http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx, We Are Social SG http://wearesocial.net/blog/2013/03/state-social-asia-march-2013/
Asia-Pacific Internet Users, 2013
0
SEO 101 @GeneralAssembly
Sources: Internet Telecommunications Union http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx, We Are Social SG http://wearesocial.net/blog/2013/03/state-social-asia-march-2013/
Asia-Pacific Mobile Internet Users, 2005
895 Million
SEO 101 @GeneralAssembly
Sources: Internet Telecommunications Union http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx, We Are Social SG http://wearesocial.net/blog/2013/03/state-social-asia-march-2013/
Asia-Pacific Mobile Internet Users, 2013
1 Billion+
SEO 101 @GeneralAssembly
Source: http://www.statista.com/statistics/201232/forecast-of-mobile-internet-penetration-in-asia-pacific/
Asia-Pacific Mobile Internet Users, 2015
“In 2013, Global PC Shipments Suffered the
Worst Decline in PC Market History”
SEO 101 @GeneralAssembly
Sources: Gartner http://www.gartner.com/newsroom/id/2647517
680 Million
SEO 101 @GeneralAssembly
Sources: Gartner http://www.gartner.com/newsroom/id/2665715
Worldwide Smartphone Sales, 2012
968 Million
SEO 101 @GeneralAssembly
Sources: Gartner http://www.gartner.com/newsroom/id/2665715
Worldwide Smartphone Sales, 2013
The Big Picture
SEO 101 @GeneralAssembly
Asia-Pacific Middle Class + Internet + Mobile
=Big Opportunity
How Do I Reach Them?
SEO 101 @GeneralAssembly
Go Where The Customer Is—Online.
Search Engines
SEO 101 @GeneralAssembly
Google, Yahoo, Bing, Baidu, Yandex, etc.
Search Engines: What Goes In
SEO 101 @GeneralAssembly
Crawl, Index
Search Engines: What Comes Out
SEO 101 @GeneralAssembly
Good Answers, Fast
Search Engines: How They Decide
SEO 101 @GeneralAssembly
Algorithms
Search Engines: Why They Rank What They Do
SEO 101 @GeneralAssembly
Happy Searchers = $ $ $
Search Engines Are Dumb
SEO 101 @GeneralAssembly
What is this photo of?
Search Engines Want To Be Human
SEO 101 @GeneralAssembly
But They’re Not There Yet
How Important Are Rankings?
SEO 101 @GeneralAssembly
So How Do I Rank?
SEO 101 @GeneralAssembly
Help Google Make Searchers Happy
How Do I Do That?
SEO 101 @GeneralAssembly
Search Engine Optimization (SEO)
SEO
SEO 101 @GeneralAssembly
All Natural, All Organic
SEO 101 @GeneralAssembly
5 Parts of SEO1. Keyword Strategy 2. On-Site Basics 3. Quality Content 4. Quality Links 5. Analysis
Keywords
SEO 101 @GeneralAssembly
Search Volume, Relevancy, Competitiveness
Keywords
SEO 101 @GeneralAssembly
Don’t Ignore The Long Tail
On-Site Basics
SEO 101 @GeneralAssembly
On-Site Basics
SEO 101 @GeneralAssembly
Indexable Content
On-Site Basics
SEO 101 @GeneralAssembly
Crawlable Links
On-Site Basics
SEO 101 @GeneralAssembly
Keyword Tips1. In title tag, toward beginning 2. Prominently visible on page 3. 2-3 times within body 4. Once in alt image tag 5. Once in meta description tag
Content
SEO 101 @GeneralAssembly
Detailed Information, News, Blog, Tips, FAQs
Quality Content
SEO 101 @GeneralAssembly
So Interesting A Human Would Read It
Quality Links
SEO 101 @GeneralAssembly
From Relevant, High Quality Websites
How Easy Can It Be?
SEO 101 @GeneralAssembly
Analysis
SEO 101 @GeneralAssembly
Modify, Measure, Repeat
Analysis Tools
SEO 101 @GeneralAssembly
1. Google Keyword Planner 2. Google Analytics 3. Google Webmaster Tools 4. MySEOTool.com
What To Measure
SEO 101 @GeneralAssembly
1. Visitors 2. Queries 3. Rankings 4. Links
Questions?
SEO 101 @GeneralAssembly
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