Search Engine Optimization: Not Just For Nerds and Shysters

Search Engine OptimizationNot Just for Nerds and Shysters

Brought to you by:

Matthew ShepherdDotdynamic Inc.

SEO

Ummm... change that 302 to a 301 permanent redirect in your .htaccess....k?

SEO

SEO

IS NOT

DEAD

SEM

Marketing

Source: http://kentonlarsen.com

How (Google) Search Works

Matt Cutts of Google

https://www.youtube.com/watch?v=BNHR6IQJGZs

How a PageRank Works

How SEOs Used to Work

What Changed?

The Future of SEO

Wil Reynolds of SEER Interactive

Real Company S@*#

https://www.youtube.com/watch?v=nMADOLcArUs

The Future of SEO

http://rcs.seerinteractive.com/

Audit

Annie Cushing’s SEO Audit Checklist

http://bit.ly/audit-checklist

On Page

• Research your keywords (Adwords, Ubersuggest)

• Are they on the page?!

• Is this content actually useful to anyone....really?!!!

• Title and Meta Description. Get your message across in the search results.

On Page

Google Plus Authorship

Technical

Technical

• Learn how to spot and deal with duplicate content.

• You can load your site from www.mysite.com and www.mysite.com/index.php?

#FAIL

Technical

• .htaccess file, different types of redirect, including 301 and 302.

• Robots.txt it’s what tells search engines what they should and shouldn’t look at.

• Learn about canonical URLs

Analytics

• Do you know where your traffic is coming from?

• What keywords drive traffic?

• Are you measuring conversions?

• Google Analytics & Google Webmaster Tools!

Link Building

• Google wants you to earn links organically by creating fantastic content!

• Back in the real world we pitch content and promote ourselves.

• Modern link builders are masters of digital PR.

Resources

Sooooooooooooooo Many!

• http://www.seomoz.org/blog • http://www.seomoz.org/beginners-guide-to-seo • http://www.distilled.net/blog/ • http://www.seerinteractive.com/blog/ • http://www.quicksprout.com/the-advanced-guid

e-to-seo/

Thank You CreComm!

Matthew Shepherd

matthew@dotdynamic.ca

www.dotdynamic.ca

204-296-2562@MatShepSEO

Matthew ShepherdOnline Marketing Consultant

www.dotdynamic.camatthew@dotdynamic.ca

204-296-2562 @MatShepSEO