Scottish Young Planners Conference 2016 live park case study

LIVE Park:

Taking a people-centred

approach to planning

Community and Place workshop

Scottish Young Planners Conference 2016

What we’ll talk through

1. The context

2. The issues we faced

3. Where we started

4. What we set out to achieve

5. Our solution

6. The impact

Setting

the context

The issues we faced

Lack of

wider

awareness

Usual

suspects

involved

Reactive

Divided

communities

on future

Poor partner

buy-in

Ageing

population

Little new

development

How do we engage more

working age families and

young people?

So, the campaign

challenge was…

Where did we

Who else has done this well?

Candy Chang: I wish this was…

‘I Wish This Was’ was inspired by vacant storefronts. There are many where artist Candy

Chang lives in New Orleans. There are also many people who need and want things. Many

of us walk by underutilised areas of our cities and have opinions of what we’d like to see

there.

What if we could easily say what we want, where we want it?

Who else has done this well?

Neighborland

Neighborland sets itself out as “a new way to make your city a better place.” It’s all about sharing ideas

and take action in your neighborhood. The mission is to empower people to take action on local issues,

based on the idea that people who live and work in a neighborhood know what services, infrastructure,

and businesses their community needs: it could be a grocery store, café with Wi-Fi, bike lanes, or a

recreational centre. Neighborland offers residents a friendly yet comprehensive platform to voice their

needs, access local information, and self-organize to make those changes happen.

Who else has done this well?

Census Australia

http://www.youtube.com/watch?feature=player_embedded&v=rif1698fH2E&nored

irect=1

Who else has done this well?

Snook: Maryhill Movement

An interesting use of very simple maps with lots of flexibility/opportunities for the communities to easily

engage with what’s being suggested in terms of land allocation to tackle the main issues.

Put people

at the

heart

of the

process

So we set out to

achieve three things

1. Awareness

People know the process exists

“I know that the

Local Development

Plan process

exists, and why it is

relevant to me”

2. Engagement

Plenty of ways to have their say

“I felt there was an

appropriate and

convenient way for

me to get involved”

3. Advocacy

Would recommend it to others

“I felt getting

involved was

worthwhile and I‘d

encourage others

to do the same”

We set ourselves a

challenge…

• A means to an end

• having your say in the future of your community

• An end in its own right

• the ‘payback’ for involvement is long-term

• Involvement in the process should feel worthwhile, enjoyable and

should bring its own benefits

• Getting out and meeting people, hearing different/similar

views, feeling listened to/valued etc.

Participation in this process

should be both:

We shared these

core principles with

our Board

1. Simplicity, clarity and

ease of access

Use of plain

English

(no planning

speak!)

Simple

design and

clear layout

of

information

Lots of ways

to get

involved

Taking the

message to

the people,

where they

are

2. We want to genuinely engage

people in the process

This is an

opportunity

for us to

explain why

planning

matters

We want to

leave people

with a

positive

experience

This is

more than

just a means

to an end

The process

itself should

be a

worthwhile

experience

3. We will try new approaches

and we are willing to fail

This is a

learning

experience

for us as an

organisation

We want to

try out

different

approaches

to see what

works

What

learning can

we transfer

to other

consultation

processes?

We want to

share best

practice to

improve

engagement

We recognised that everyone

engages at different levels

We tailored our approach and

targeted our communications

Follow our @ourlivepark

Twitter feed for updates

Sign up for updates from our

blog

Share our Facebook

updates with friends in your

community

Text in your thoughts

Send us an email Leave us a voicemail

Submit a comment on our

blog

Start a discussion with

your friends about the LDPlan

Come and speak to us at our

roadshow events

Leave a video/photo diary

message with your comments

Attend an official consultation

meeting

• Leave a video/photo diary message with your comments

• Or speak up at the meeting if you feel you want to

Become an Engagement

Ambassador in your community

We took a consistent

brand-led approach

Communication was

engaging and

regular

We took our message to

where the people were

We provided a range of

ways to get involved

We monitored the impact

and adjusted our approach

We relied less on words

We didn’t use jargon

that excludes people

We made our maps

reader-friendly

We used strong imagery to give

a real sense of place

Don’t be afraid to be human!

The impact