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Scaling Growth Through Inbound Marketing Webbdagarna // 22nd March 2016
@hubspot // @matthewbarby #Webbdagarna
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http://mealime.com/resources/how-to-save-money-on-groceries-ultimate-guide/
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http://mealime.com/resources/how-to-save-money-on-groceries-ultimate-guide/
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http://www.wraxalls.co.uk/green-roofing-guide/
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http://www.wraxalls.co.uk/green-roofing-guide/
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http://www.visualistan.com/2015/01/can-we-end-our-fossil-fuel-addiction-by-2050.html
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http://www.visualistan.com/2015/01/can-we-end-our-fossil-fuel-addiction-by-2050.html
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https://www.getharvest.com/field-guides/pricing/
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https://www.getharvest.com/field-guides/pricing/
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1.5 million 1,720 411
http://www.buzzfeed.com/expresident/best-cat-pictures
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1.5 million 1,720 411
http://www.buzzfeed.com/expresident/best-cat-pictures
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661,158 27,900 1,370
http://www.sanger.dk/
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661,158 27,900 1,370
http://www.sanger.dk/
People love cats and dogs
If you don’t promote your content, it’ll fail.
@hubspot // @matthewbarby #Webbdagarna
Problem 1 “We have lots of content but
it doesn’t generate much search engine traffic.”
@hubspot // @matthewbarby #Webbdagarna
“Backlinks matter to new startups and established
businesses alike.”
@hubspot // @matthewbarby #Webbdagarna
@hubspot // @matthewbarby #Webbdagarna
Webpage A Webpage B
#5 on page 1 for “keyword A” #6 on page 1 for “keyword A”
100 backlinks 60 backlinks
Webpage A (#5): Webpage B (#6):
Total:
@hubspot // @matthewbarby
1,000 visits 600 visits 1,600 visits
“keyword A”: 20,000 monthly searches
#Webbdagarna
Webpage AB (#3): % Increase:
@hubspot // @matthewbarby
2,000 visits 20%
“keyword A”: 20,000 monthly searches
#Webbdagarna
@hubspot // @matthewbarby
1 Find overlapping content.
2 Assess rankings, links & traffic.
3 Pick a winner and redirect.
#Webbdagarna
“If something doesn’t work, don’t just tear it down and
start again.”
@hubspot // @matthewbarby #Webbdagarna
Problem 2 “We don’t generate many leads from the traffic we
receive.”
@hubspot // @matthewbarby #Webbdagarna
“Don’t just start interrupting user experience; try to
improve it.”
@hubspot // @matthewbarby #Webbdagarna
@hubspot // @matthewbarby
“46% of our monthly blog leads came from just 30 posts (out of over 6,000)!”
#Webbdagarna
“If you don’t know what really works then you’re relying on
luck to succeed.”
@hubspot // @matthewbarby #Webbdagarna
I recently ran a study that analysed the 6,192 articles within our marketing blog to find our ‘content success formula’.
@hubspot // @matthewbarby #Webbdagarna
@hubspot // @matthewbarby
“Articles with a word count between 2,250 and 2,500 earn the most organic traffic on our blog.”
#Webbdagarna
@hubspot // @matthewbarby
“Articles on our blog with headlines consisting of 11 or 14 words are shared the most on Twitter/Facebook.”
#Webbdagarna
@hubspot // @matthewbarby
“Adding the word ‘infographic’ to our blog title increase tweets by 100.05%, whilst ‘template’ added
114.60% more.”
#Webbdagarna
@hubspot // @matthewbarby
“On average, articles with >300 inbound links received the largest volume of organic search traffic.”
#Webbdagarna
@hubspot // @matthewbarby
“On average, the more social shares an article received, the greater the volume of inbound links.”
#Webbdagarna
Arm your self with data. Plan for the worst. Diversify your acquisition channels.
@hubspot // @matthewbarby #Webbdagarna
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