Sam Gooch - The fundamentals of a healthy website

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No matter what your business, a healthy website is vital for users to be able to find you, and convert into customers. Sam Gooch takes a look at the three fundamental areas you need to be thinking of.

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Sam GoochDigital Consultant

samgooch

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THE FUNDAMENTALS OF A HEALTHY

WEBSITE

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1.TECHNICAL

2.ON-SITE

3.OFF-SITE

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WHAT IS SEO?

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“SEO is the practice of building & marketing a website so that it’s

discoverable and generates relevant visitors via the search

engines”

WHAT IS SEO?

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PILLARS OF SEO

Technical Content Links

SEO

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TECHNICAL SEO

CRAWLING

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TECHNICAL OPTIMISATION

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XML SITEMAP

/sitemap.xml

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ROBOTS.TXT

Welcome to

White.net

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Home

1

2

3

0

Every page should be within three clicks of the homepage.

SITE ARCHITECTURE

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REDIRECTS

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DUPLICATE CONTENT

URL Parameterstest.com/

test.com/sort=price

Trailing Slashtest.com/ test.com

Printer Friendly URL

test.com/test.com/?print

www vs non-wwwtest.com/

www.test.com/

Which version should be indexed?And what happens to the links pointing to non-indexed versions?

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WEBMASTER TOOLS

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WEBMASTER TOOLS

Submit and check a sitemap Links pointing to your site HTML Improvements Crawl errors Manual Actions Disavow

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ON-SITE OPTIMISATION

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DOMAIN & SUB-DOMAINS

domain.com

www. inside. tools. blog.

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URLS

example.com/pages/products/home/vacuumpage.aspx

example.com/vacuum-cleaners/

Shallow folder structure,easy to understand, and remember

Single domain,no subdomains

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META TAGS

Meta Title

Meta Description

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KEYWORD TARGETED CONTENT

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KEYWORD IN PAGE TITLE + BREADCRUMBS

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KEYWORD IN PRODUCT TITLE + ALT ATTRIBUTE

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PRODUCT PAGES

Keyword targeted content

Keyword mentioned in title

tag

Keyword rich URL

Keyword in theBreadcrumb &

Page title

Keyword in the product title

and image alt tag

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OFF-SITE OPTIMISATION

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LINKS

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FORUM COMMENTS

SPAMMED!

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ARTICLE DISTRIBUTION

SPAMMED!

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LOW QUALITY DIRECTORIES

SPAMMED!

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LINK BUILDING IN 2013

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