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We help make brands relevant every day.
Our unique business process turns real-time consumer insights into relevant branded
content and distributes it through paid and social channels.
We call our discipline “relevant content marketing,” and we have been practicing it for
Fortune 500 companies for over three years.
Process video: http://youtu.be/kBfmHcaw0BI
Developing the R24 process
The foundation of our Relevant Content Marketing process came directly from publishing.
Publishing industry:
1)Must create relevant content daily in order to maintain and build it’s audience
2)Iteration is the key to understanding how to deepen engagement
September 2009 we launched Tauntr.com: A sports and pop culture website with a comedic edge.
In 18 months we built an audience from zero to four million monthly unique visitors
Developed a content syndication network (50 partners) with an anchor relationship in FOX Sports
Created four to five pieces of multi-media content each day based on real-time insights from
cultural events and conversations that are relevant to passionate audience.
Our specially trained staff of digital strategists, pulse editors, writers, designers, illustrators,
photographers, film makers, editors, motion-graphics designers and audio engineers made this
new process possible.
REACTIVE CONTENT
6
CLIENT:
Priceline.com
NEWS EVENT:
2014 Super Bowl
EXECUTION:
Priceline.com Express
Replay.6 second Vine
videos that were created
The moment after big
plays happened during
the game. Commercials
and the half-time show
we created in advance.
Entire re-cap of all 10
Vines featured in link
http://www.youtube.com/w
atch?v=SP7pxou1O_s
7
CLIENT:
Doritos
NEWS EVENT:
Brad Pitts ridiculous
Channel No5
commercial
inspired us to create
a Doritos cologne
DORITOS CASE
STUDY: Watch video
http://on.fb.me/108caI0
8
CLIENT: Mikes Hard
Lemonade
NEWS EVENT: Winter Olympics.
Visual representation
of popular twitter
hash tag
#SochiProblems
9
CLIENT:
Priceline.com
NEWS EVENT:
2014 Oscars.
John Travolta’s horrible
pronunciation of
Idina Menzel’s name
COPY:
You thought Idina was
hard, John? Good news:
saving on these trips is
easier than saying them.
bit.ly/1hGW53I
10
CLIENT:
Priceline.com
NEWS EVENT:
Justin Bieber
throws eggs at his
neighbors house
COPY:
Deep savings mean
you can fly to LA just
for commemorative
souvenirs. Hope the
neighbors like it!
#7YearsOfKidrauhl
COPY: Are we doing this right? #CurlingFries
CLIENT: Arby’s
NEWS EVENT:
Nations trending
interest in Olympic
curling
12
CLIENT: Mikes Hard
Lemonade
NEWS EVENT: Winter Olympics.
Ashley Wagner
angry face
13
CLIENT:
Arby’s
NEWS EVENT:
Winter Olympics.
Bob Costas Pink Eye
14
CLIENT: FOX television
NEWS EVENT: Shark chases kayaker on
Cape Cod.
SHOW EVENT: Master Chef contestant gets
eliminated from show
because he overcooks an
Artic Char
COPY: If you aint cheddarin you aint tryin
CLIENT: Arby’s
NEWS EVENT:
Major League
Baseball is again
wrapped up in
another PED scandal
with Biogenesis,
A-rod and other high
profile players.
Our Reactive content development process turns traditional display advertising into a dynamic relevant content platform
CLIENT: Dunkin Donuts
NEWS EVENT: Disney buys Lucas films
Watch video:
http://youtu.be/HUpZSGnoQN0
18
CLIENT: Priceline.com
TREND: Bad Tattoo Art
PROACTIVE CONTENT .
20
CLIENT: Priceline.com
NEWS EVENT: 2014 Oscars
IDEA: Express Movies / Best Picture Vine videos.
Produced 4 videos. Gravity, Nebraska, Wolf of Wall
Street, American Hustle.
Wolf of Wall Street / Watch video:
https://www.facebook.com/photo.php?v=1015266842
8030031&set=vb.188195410030&type=2&theater
21
CLIENT: Mikes Hard
Lemonade
NEWS EVENT: 2014 Super Bowl
22
CLIENT: Mikes Hard
Lemonade
NEWS EVENT: 2014 Super Bowl
Posted immediately
after Seahawks win
23 CLIENT: Doritos CULTURAL EVENT: Shark Week COPY: “ This week the snacker becomes the snack”
24 CLIENT: Fox Sports CULTURAL EVENT: Day after 2014 Super Bowl: The entire NFL season in one visual
25
CLIENT: Mikes Hard
Lemonade
NEWS EVENT: Red Sox win the
World Series
26 CLIENT: Priceline.com EVENT: NFL Playoffs / Immediately following the AFC championship game.
COPY: Hey Broncos fans, this #SuperBowl wear your heart on your sleeve and your deal on your back.
27
CLIENT: Doritos CULTURAL EVENT: Labor Day Weekend Instagram Video http://instagram.com/p/dw3apSPPrH/#
CLIENT
Tostitos
CULTURAL
EVENT: 4TH OF JULY
COPY:
What will you
bring to the party
this weekend?
CLIENT: Heineken USA / Newcastle Brown Ale
NEWS EVENT: March Madness
Watch video: http://on.fb.me/HIR11H
Stop motion Lego animation of the 5 greatest moments
in March Madness history as told through an Englishman.
CLIENT
Mike’s Hard
Lemonade
CULTURAL
EVENT:
Thanksgiving
COPY:
Thanksgiving:
A special time to
spend with your
lovable and slightly
dysfunctional family.
CLIENT
Enterprise
CULTURAL
EVENT: Breast Cancer
Awareness
CLIENT:
FOX Sports
CULTURAL EVENT:
Black History Month:
IDEA
Spoken word poem.
Long form kinetic type
motion animation
http://msn.foxsports.com/oth
er/story/check-out-this-
spoken-word-sports-tribute-
to-black-history-month-
022714
Watch video here:
EVERGREEN CONTENT .
CLIENT: National Geographic Channel / Life Below Zero: Animation using live audio from show
https://www.youtube.com/watch?v=pVJ97aAe_3g
Watch video here:
CLIENT: FOX Television / Master Chef Junior: Short form video animation series using live audio from show
https://www.youtube.com/watch?v=UEq6DFBHL34
Watch video here:
CLIENT:
National Geographic Channel
Brain Games
Video of M.C. Escher’s famous drawing
hands Illusion image brought to
life through animation
Watch video here:
https://www.facebook.com/photo.php?v=1015221221
5991005&set=vb.29194481004&type=2&theater
CLIENT: FOX Television Instagram “photos” from different animated characters
CLIENT: National Car Rental:
Go Like a Pro Gadgets: A series of gadgets designed to improve the life of a National Pro.
41
CLIENT: FOX Television
Master Chef / Walmart Infotainment video
based on episode. http://www.youtube.com/watch?v=F8wuPZe_Ybs
Thank you
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