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73 Millionmonthly visitors
via desktop(As of Q4-2016)
121 Milliontotal reviews
since inception (As of Q4-2016)
What’s Happening on Yelp?
89 Millionmonthly visitors
via mobile devices
(As of Q4-2016)
60+%content
(reviews & photos)(As of Q4-2016)
73%of searches came
from mobile devices(As of Q4-2016)
Yelp on Mobile
Who uses Yelp?Relatively Affluent, Educated Adults
59% areage 35 &
over
74% havea College Degree
69% earn60k+
annually
YELP ADS: THE LAST MILE PROBLEM
Visits store & purchases?
Clicks on Ad
Views Yelp listing
Maps Directions
User searches on Yelp
?Visits Store &
Purchases
Discount Tire received a
on Yelp Ad Spend15:1 Return
RESULTS
…which led them to more than double their investment in Yelp Ads
A national clothing retailer ran a campaign during the holidays and achieved a
on Yelp Ad Spend
32:1 Return
RESULTS
THE LONG JOURNEY TO ATTRIBUTION
Visits store & purchases?
2004
2005
2010
2016
Yelp website founded
First Yelp Ads are sold
Yelp app launched2007
Customer Leads (Calls, Directions, website clicks)
Online to Offline Attribution
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