Quand le crowdsourcing repousse les frontières de l'entreprise…

Crowdsourcing

2

http://jis.sagepub.com/content/38/2/189.short

http://jis.sagepub.com/content/38/2/189.short

Magritte

6

(inégnieur, 1856 – 1926, US)

(sociologue, 1864 – 1920, All.)

7

http://www-users.cs.umn.edu/~echi/papers/2008-CHI2008/2008-02-mech-turk-online-experiments-chi1049-kittur.pdf

10

ATOMIZATION & MARKETIZATION

I might be part of a network but I am still on my ow

http://www.insee.fr/fr/themes/info-rapide.asp?id=41

REAPPROPRIATION

I can design and produce myself

http://loungeshare.fr/

11

Where is the (relevant) Crowd?

http://jis.sagepub.com/content/38/2/189.short

13

1. Who participe ?

2. Why do they participate?

3. For what results?

(T. W. Malone, R. Laubacher & C. Dellarocas, 2009)

15

Independant Participants Dependant Participants

Generate

solutions

Collection

(You Tube)

With potential competition

(Threadless)

Collaboration

(Wikipedia, Linux)

Select

solutions

Individuals

- Market (e-bay)

- Social network (Amazon)

Collectives

- Vote (Crowdfunding)

- Consensus (Wikipedia)

- Average (Allociné)

(T. W. Malone, R. Laubacher & C. Dellarocas, 2009)

What Who Why How

InnoCentive

Create Scientific solutions Crowd Money Competition

Decide Which solutions are

selected? Management Money Hierarchy

Threadless

Create Creation of T-shirts Crowd Passion

Money

Competition

Decide What are the best

creations ? Crowd Passion Mean score

Decide Which creations will be

selected ? Management Money Hierarchy

(T. W. Malone, R. Laubacher & C. Dellarocas, 2009)

Kevin André, Ph.D

& Arthur Gautier, Ph.D

Sylvain Bureau, Ph.D Olivier Rubel, Ph.D

Philanthropy & Ethics Entrepreneurship & Sociology Marketing & Economics

Research Project on Crowdfunding in Progress…

Sylvain.Bureau@escpeurope.eu

www.chaireeee.eu