Programmatic Growth in 2015 | Choozle

Recapping the Growth of Programmatic in 2015December 8, 2016

• Programmatic by the Numbers

• 2015

• Future of Programmatic

Agenda

Growth of Programmatic

• $58.61 Billion in Digital Ad Spending

• $15.43 Billion in Programmatic

• Retail and CPG leading the pack

2015 by the Numbers

• Rise of Mobile

• Quality of Inventory

• Scalability of Service

• Efficient Revenue Generation

2015 Trends

• 2016: $21.5 Billion

• 2017: $26.8 Billion

• Mobile growth to 56% of programmatic

• Programmatic video will be 40% of video inventory

Future of Programmatic by the Numbers

• Leveraging Insights

• Explore additional targeting strategies

• Maintain engagement and communication

The Future for the Operator

• 50% growth year-over-year

• 50% of digital advertising

• Retail and CPG leading programmatic

• Video and mobile continue to increase

• Remain engaged and active to lead the pack!

To Recap

QUESTIONS?

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