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Local Online Marketing TipsProfiting With Local Social Media
Not Using Social Media?
YOUR BUSINESS HAS A MAJOR
PROFIT LEAKTHAT NEEDS TO BE PLUGGED
As a Business Owner…GROWTH is Likely Your #1 Priority:
Generating NEW Customers
Holding on to EXISTING Customers
Maintaining Cash FLOW
Increasing PROFITS
What is a Profit Leak?
DEFINITION:
Inefficiencies within a business that
consistently hinder your ability to
INCREASE profits
In Other Words…
Profit Leaks Are:
Missed Opportunities to Generate New
Customers
Missed Opportunities to Retain Existing
Customers
Anything That Simply Leaves Money on the
Table
What are the Consequences of Ignoring Profit Leaks?
•You Don’t See the REAL Problem
•You Only See the END Result
•In the End, They Can KILL Your Business
Why is Social Mediathe Perfect Plug?
1.1 BILLION on Facebook, 500 MILLION on Twitter, 500 MILLION on Google+, and 238
MILLION on LinkedIn
Social Media usage is growing and is not expected to slow down anytime soon
FACT:
What Does This Mean?
Facebook, Twitter, and Google+ are the top 3 social media sites used by
marketers
Your business should at least have a presence on these 3 sites
FACT:
What Does This Mean?
72% of adult internet users in the U.S. are now active on at least one social
network
Most of your target audience is using social media, but you’re not there
FACT:
What Does This Mean?
68% of consumers check companies out on social networking sites before
buying
If you do not have a social media presence, some potential customers
will by-pass you
FACT:
What Does This Mean?
FACT:78% of small businesses attract new
customers through social media
Without a social media presence, you are missing out on an opportunity to
generate more customers
What Does This Mean?
80% of business executives said social is “important” or “somewhat
important”
Businesses are realizing the importance of social media and getting
involved – which means your competitors are too
FACT:
What Does This Mean?
Why is Social Mediaa Necessity Today?
Exposure Helps you connect and stay connected with more
local consumers
Consistent customer engagement and relationship building… turning them into loyal, repeat customers
Solid branding & exposure
Fixing Your Social Profit Leak Will Boost…
Exposure
Credibility
Exposure
Leads Sales
PROFITS!
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