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The crowd’s got talentUser-generated Muji products outperform their designer-generated counterparts.
EXPERT
ROOM
YOUR LOUNGE
JOURNEY
THE
CHALLENGE
LET’S GET SOCIAL
From insight to ideaHeineken Open Design Explorations
High involve-ment
Low involve-ment
Social indepen-dence
Inter-personal influence
Independentinnovators
Socialinfluencers
Laggards Followers
Vodafone smartphone applicationsUsers get access to beta versions of Vodafone services to fine-tune them together.
Vodafone smartphone applicationsUsers get access to beta versions of Vodafone services to fine-tune them together.
Uncover new insightsPrototype and prelaunch the proposition
Generate and craft ideas and concepts
Structural collaboration. Match the iterative cycles of the NPD process
Session Date:
Tuesday, October 21st, 2014
Session Time:
2:00 pm to 5:00 pm
Session Room:
Mount Columbia
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