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Proctor & Gamble Procter & Gamble (P & G) is the largest manufacturer
of consumer products One of the top 10 largest companies by market
capitalization Founded in 1837, headquartered in Cincinnati , Ohio
by William Procter and James Gamble Known for Successful brands, introducing new
products and maintaining popularity Pampers, Tide, Bounty, Folgers, Pringles Charmin,
Swiffer, Crest , food, beverages and many more
FOUNDERS
William Procter and James Gamble
ACQUISITIONS
Between 1905 – 2010, P&G invested in more than 30 acquisitions
Acquisitions occurred in the 1930’s, 50’s, 80’s and 90’s.
The largest acquisitions include: Charmin, Clorox, Crush, Revlon, and Gillette
ABOUT US
http://www.youtube.com/watch?v=tAT-cFFGNQg
MAIN UNITS Beauty care House hold care Health and well being Baby care Pet care Grooming segment
PRODUCT DIFFERENTIATION Brand Loyalty Distribution channels Innovation Quality
DISTRIBUTION STRATEGY Three types of distribution is followed by P & G: 1. Intensive Distribution 2. Extensive Distribution 3. Specialty Distribution
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Typical Distribution of P&G Products
Manufacturers (PGHH Ltd.India)
Marketing Agents - State wise
Retailers/Wholesalers/Distributors
Chemists Shops, Provision Stores , Retail Outlets, Big Markets etc
PROMOTION STRATEGY
P&G insists on pull strategy Heavy advertising and media pioneer Advertising creativity P&G- A click mortar company Coupon
PRICING STRATEGIES
It finds the set of prices that maximizes the profits from the total product mix
Research on how companies adjust their prices to take into account different types of customers and situations.
Finds the key issues relating to initiation and response to price changes.
Procter & Gamble brands
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HEALTH CARE
oral care, feminine care, respiratory, toothpaste, OTC drugs and other personal care categories
BABY CARE AND FAMILY CARE
diapers, baby wipes, paper towels, and toilet paper
BEAUTY PRODUCTS
cosmetics, fragrances, hair care, and skin care products
Ivory is a soap. Tide is a brand of laundry detergent. Whisper is a brand of pantyliners sold primarily
in Asian markets. Pantene is a brand of hair care products
(conditioners/styling aids). Olay is a brand of women's skin care products. Oral-B is a brand of toothbrush. Pampers is a brand of disposable diaper
COMPETITORS
What is Procter & Gamble’s business strategy?1. Maintaining popularity of existing product 2. Developing new related products 3. Innovating and introducing new products from scratch
Why is tele-presence a useful collaborative tool for P&G? Telepresence is an excellent way to foster
collaboration between employees across not just countries, but continents. It makes possible to hold high-definition meetings over long distances.
other ways P&G can use to foster innovation?1. Cloud , to save all their documents and files in a place which will certainly reduce their maintenance overhead and introduce flexibility and speed. 2. Big data manipulation, to gain and analysis huge amount of customer feedback to make the products and services better.
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