presentation

ADEVRTISING TOPIC

Online advertising, also called Internet advertising, is a form of advertising which uses the Internet to deliver promotional marketing messages to consumers.

What is online advertising?

How is online advertising done?

Email marketingSearch engine marketingSocial media marketingOnline video marketingDisplay advertisingWeb bannerMobile advertising

EMAIL MARKETINGElectronic marketing is directly marketing a commercial message to a group of people using email

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising

Search engine marketing

Social media marketingSocial media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.

Online video marketing

The promotional use of video on a company website and throughout other online distribution channels such as YouTube.

Display advertising Display advertising is a type of advertising that typically contains

text, logos, photographs or other images, location maps, and similar items.

Web banner A graphic image used on Web sites to advertise a product or service.

Mobile advertising

Mobile advertising is the communication of messages or media content to one or more potential customers who use mobile devices.

Advertising news

Facebook introduces 'missed call' advertising for cost-conscious Indians

http://www.pcworld.com/article/2450380/facebook-introduces-missed-call-advertising-for-costconscious-indians.html

ADVERTISING TIP

What went wrong with TATA nano

My tip:

what it thought its customers should have, instead of figuring out what they really wanted